MINNEAPOLIS--(BUSINESS WIRE)--Dec 15, 2025--
As fans gear up for playoff season, General Mills is bringing families and friends together over the love of the game with its latest “Tastes Like a Touchdown” campaign starring Justin Jefferson and Terry Crews. The new General Mills campaign highlights “Spend $30, Get $10” offer on a variety of game day snacks and meals, perfect for whichever team you’re cheering for!
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251215822596/en/
“On or off the field, football is all about having fun together," said Minnesota’s wide receiver, Justin Jefferson. "Whether you're with your teammates, watching the game with your folks or tuning in with your dog, that Game Day energy, fueled with the right Game Day snacks, can't be beat.”
In the campaign’s hero ad, Jefferson turns up the energy alongside actor and former football star, Crews, sharing their favorite ways to score with big savings from Pillsbury, Chex Mix, Cinnamon Toast Crunch and Old El Paso. The duo turns a typical grocery run into a full-blown game day experience, with Crews channeling his inner coach and Jefferson bringing his signature playmaking moves.
“General Mills was a staple in my life long before I picked up a football,” said Crews. “Whether I’m grabbing some Chex Mix on-the-go or pulling something fresh from Pillsbury from the oven when my kids come over for the biggest games of the week, these legendary brands ensure there is never a fumble, at least not one off the field.”
General Mills’ Game Day product lineup spans across grocery aisles, from frozen favorites to simple snacks for every watch party:
“Game Day is evolving, and so are the ways fans celebrate," said Mindy Murray, Brand Experience Director at General Mills. "We want everyone to feel like a Game Day champion. By combining great-tasting favorites with unbeatable value, we’re proving that you don’t need a big budget—or even a big crowd—to make Game Day memorable.”
The campaign continues General Mills’ Game Day promotions that have featured some of football’s most iconic families and duos. Ad spots will air across TV, streaming and social platforms starting this month. Consumers can take advantage of the General Mills “Spend $30, Get $10” offer by purchasing participating General Mills products in one transaction now through February 13, 2026, and uploading their receipts to ScoreWithGeneralMills.com by February 28, 2026.
About General Mills
General Mills makes food the world loves. The company is guided by its Accelerate strategy to boldly build its brands, relentlessly innovate, unleash its scale and stand for good. Its portfolio of beloved brands includes household names like Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. General Mills generated fiscal 2025 net sales of U.S. $19 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled U.S. $1 billion. For more information, visit www.generalmills.com.
Justin Jefferson and Terry Crews team up with General Mills to show fans that everyone can have a Game Day victory with bold flavors, big fun and easy-to-make favorites the whole family will love.
TEHRAN, Iran (AP) — Afghanistan's neighbors met in Iran and agreed to deepen regional coordination to address political, economic and security challenges, as well as calling for sanctions on Afghanistan to be lifted. The only absent party? Afghanistan itself.
China, Pakistan, Pakistan, Tajikistan, Uzbekistan and Turkmenistan all joined the talks organized by Iran, as did Russia, according to a statement released after the meeting on Sunday.
Afghanistan was invited but decided not to attend. Its Taliban-led government was tight-lipped on the reasons, with the foreign ministry saying only that it would not participate because Afghanistan “currently maintains active engagement with regional countries through existing regional organizations and formats, and has made good progress in this regard.”
The statement from the talks in Iran stressed the importance of maintaining economic and trade ties with Afghanistan to improve living conditions and called for the country’s integration into regional political and economic processes.
The Taliban were isolated after they retook power in Afghanistan in August 2021, but in the past year, they have developed diplomatic ties. They now raise several billion dollars every year in tax revenues to keep the lights on.
However, Afghanistan is still struggling economically. Millions rely on aid for survival, and the struggling economy has been further impacted by the international community not recognizing the Taliban government's seizure of power in the wake of the chaotic withdrawal of US-led troops in 2021. Natural disasters and the flow of Afghans fleeing Pakistan under pressure to return home have underlined Afghanistan’s reliance on foreign aid to meet essential needs.
The countries at the talks also voiced security concerns and pledged cooperation in combating terrorism, drug trafficking and human smuggling, while opposing any foreign military presence in Afghanistan. They underscored the responsibility of the international community to lift sanctions and release Afghanistan’s frozen assets, and urged international organizations to support the dignified return of Afghan refugees from neighboring countries.
The participants backed efforts to reduce tensions between Afghanistan and Pakistan, which have been particularly strained, with border clashes between the two sides killing dozens of civilians, soldiers and suspected militants and wounding hundreds more.
The violence followed explosions in Kabul on Oct. 9 that Afghan authorities blamed on Pakistan. A Qatar-mediated ceasefire has largely held since October, although there have been limited border clashes. The two sides failed to reach an overall agreement in November despite three rounds of peace talks.
Asif Durrani, Pakistan’s former special representative for Afghanistan, said the Taliban government’s decision to skip the meeting reflected a “lack of political maturity.” Writing on X, Durrani said the move reinforced concerns that the Taliban were unwilling to negotiate, instead adopting an “I don’t accept” stance that he said would do little to resolve serious regional problems.
Mohammad Sadiq, the current Pakistani special representative for Afghanistan who attended the talks, wrote on X that the Afghan people had already suffered enough and deserved better.
Only an Afghanistan that does not harbor militants would inspire confidence among neighboring and regional countries to engage meaningfully with Kabul and help unlock the country’s economic and connectivity potential, he wrote.
Participants agreed to hold the next meeting of foreign ministers of Afghanistan’s neighboring countries as soon as possible in Ashgabat, Turkmenistan, and welcomed Pakistan’s offer to host the next round of special envoys’ talks in Islamabad in March.
Iran’s foreign ministry spokesman, Esmail Baghaei, on Sunday said that the meeting had not been held for about two years and marked the first such gathering attended by special envoys on Afghanistan from neighboring countries as well as Russia. Russia and Uzbekistan sent the special envoys of their presidents, while Pakistan was represented by a delegate from the prime minister’s office.
Landlocked Afghanistan is sandwiched between the Middle East, Central Asia, and South Asia, making it strategically located for energy-rich and energy-hungry nations.
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Associated Press journalists Munir Ahmed in Islamabad, Elena Becatoros in Athens and Abdul Qahar Afghan in Kabul, Afghanistan contributed to this report.
FILE - Boys stay on a hilltop overlooking Kabul, Afghanistan, Feb. 27, 2022. (AP Photo/Hussein Malla, File)
