HINSDALE, Ill., Dec. 15, 2025 /PRNewswire/ -- Cubic Sensor & Instrument, a leading manufacturer of gas sensors and gas analyzers, and Innovaer Technologies, its strategic partner in North America, are pleased to announce the formation of Cubic Innovaer, a new joint venture focused on advancing the development, customization, and integration of high-performance sensing technologies.
Building on years of successful collaboration, Cubic and Innovaer are combining their strengths to deliver a comprehensive portfolio of sensor solutions and OEM/ODM services designed to meet the needs of global customers across diverse industries, including HVAC, automotive, health medical, industrial safety, and environmental monitoring.
A Strategic Step Toward Enhanced Global Capability
Founded in 2003, Cubic Sensor and Instrument Co., Ltd. is a publicly listed company on the Shanghai stock exchange, specializing in gas sensors and gas analyzers. With over 20 years' R&D accumulation, Cubic has established diverse gas sensing technology platforms for technical innovation to deliver high-value sensing solutions tailored for global customers.
Innovaer Technologies, since its establishment, has been a strategic partner to Cubic Sensor & Instrument, helping expand Cubic's global footprint and strengthen customer relationships through technical expertise and localized support.
The creation of Cubic Innovaer represents a natural evolution of this partnership — uniting Cubic's world-class sensor technology, R&D and manufacturing capabilities with Innovaer's market insight and application engineering experience.
"Expanding into the North American market is a pivotal part of Cubic's global strategy," said Dr. Youhui Xiong, President of Cubic. "Over the years, Cubic and Innovaer have built a strong foundation of mutual trust. With the establishment of our joint venture, Cubic Innovaer, we will further integrate our strengths, deepen our collaboration, and create greater value for our customers."
"We are excited to deepen our long-standing partnership with Cubic Sensor & Instrument through the formation of Cubic Innovaer," said Tony Nowak, President of Innovaer Technologies. "This joint venture will allow us to work more closely with customers, providing customized sensor and system-level solutions that meet specific application requirements while maintaining the high standards of performance and reliability Cubic is known for."
Delivering Complete Sensor and System Solutions
Cubic Innovaer will focus on providing advanced sensing technologies, including gas sensors, air quality modules, and complete sensing systems for OEM and ODM customers. Through this collaboration, the joint venture will enhance design flexibility, shorten development cycles, and deliver tailored solutions to meet specialized customer needs in both established and emerging markets.
"Cubic is a global leader in gas sensing technology and industrialization capabilities," said Dr. Youhui Xiong. "As Cubic's localized operational entity in North America, our joint venture, Cubic Innovaer, will be better positioned to gain insights into customer needs. Cubic will fully support the joint venture by investing our strengths in R&D, supply chain stability, and other key sources, delivering superior solutions to our customers."
"As Cubic's strategic partner, we've always shared a vision of innovation and partnership," said Tony Nowak, President of Innovaer Technologies. "The formation of Cubic Innovaer strengthens that vision and enables us to offer customers more integrated sensing solutions — combining Cubic's deep technical expertise with our application engineering and support capabilities. Together, we will continue to raise the standard for sensor performance and reliability worldwide."
Commitment to Quality and Innovation
Cubic Innovaer will uphold the core values of both organizations — innovation, quality, and customer focus — while expanding research, production, and support capabilities. The joint venture will serve as a platform for continuous product improvement, collaborative development, and global market expansion.
With a shared commitment to excellence and sustainability, Cubic Innovaer represents a key step in Cubic's global market strategy. Established as a North American joint venture, the company enhances localized innovation capabilities, strengthens regional customer engagement, and accelerates alignment with industry-specific needs. By offering precise, dependable, and efficient solutions, Cubic Innovaer contributes to a more connected global presence and reinforces Cubic's long-term strategy of international growth.
About Cubic Sensor & Instrument
Cubic Sensor & Instrument is a leading manufacturer of gas sensors and gas analyzers. With a focus on innovation, quality, and performance, Cubic provides advanced sensing solutions for applications in HVAC, automotive electronics, medical health, industrial safety, smart metering, scientific instrument, and low carbon thermal engineering sectors. With the capabilities of mass production and self-developed components integration, Cubic offers meticulous cost control to provide high performance products to customers. Complemented by a robust and reliable supply chain, Cubic capitalizes on the virtuous synergy of technological innovation, supply chain management, and lean production practices to effectively meet customers' demands and provide holistic gas sensing solutions across various industries.
About Innovaer Technologies
Innovaer Technologies, since its establishment, has been a strategic partner to Cubic Sensor & Instrument and has since become a trusted partner for OEM and system integrators worldwide. Innovaer specializes in delivering customized sensing solutions and technical support, helping customers integrate Cubic's technologies into a wide range of products and applications.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Cubic Sensor & Instrument and Innovaer Technologies Form Joint Venture: Cubic Innovaer
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- Expanded new mixed-gender team competition, Hexagon World Series will feature multiple events per year in iconic global cities with equal prize money
- Series becomes the first fully FIP - governed team circuit, included into the official FIP calendar to complement existing professional and amateur events, encompassing Cupra FIP Tour and Premier Padel
- This evolution represents a major opportunity for the Hexagon Cup to be fully integrated within the federative padel pyramid
- Official recognition builds on strategic partnership announced in February 2025 between Hexagon Cup, Premier Padel and FIP, under which Premier Padel is also a shareholder and major strategic partner in the new series
LONDON, Dec. 18, 2025 /PRNewswire/ -- Hexagon Cup, the team-based Padel tournament established in 2024 that revolutionised the sport's international landscape, has today announced an historic strategic alliance with 54, the global sport and entertainment agency behind the creation of LIV Golf, and the game's global governing body, International Padel Federation (FIP).
Under this agreement, 54 will invest and partner with Hexagon Cup to expand and elevate the initial project into its next phase: a new global team circuit, officially named the Hexagon World Series, in what will become the first team Padel series to be delivered under the governance of FIP, fully integrated into the federative padel pyramid.
The agreement positions Hexagon World Series as the sport's official global team circuit, governed by FIP and integrated fully into the official FIP calendar. The Hexagon World Series will expand the revolutionary team-based format of the Hexagon Cup into a series model, adding multiple events per year across new international locations. This expansion will open fresh commercial opportunities for fans, players and partners, while strengthening the overall FIP ecosystem and the Olympic dream alongside existing tours and FIP's governance.
The new circuit will complement Premier Padel, FIP's flagship professional tour for individual pairs, elevating Padel to a new level, whilst creating new value within a fully integrated commercial structure to sit at the top tier of the world's fastest growing sport.
Together, Premier Padel and the Hexagon World Series will form the global professional circuit for elite players: one tour for the world's top pairs, and one groundbreaking teambased competition, both under the governance of FIP.
Details of the new competition format, teams, calendar of events and global host cities will be unveiled in 2026.
54's investment is also the closing of an international financing round for Hexagon Cup, backed by a diverse group of global investors. These include PadelPark India, the British operator Padel Hub, the US-based Padel operator Epic Padel, as well as investment funds and platforms such as Players Fund (United Kingdom) and LinkinFirm (Brazil), alongside other strategic partners from Mexico, Spain, the United States and the Middle East. This multi-regional capital structure reinforces the strength of the project and its position to lead the international expansion of Padel.
Enrique Buenaventura, Founder of Hexagon Cup, said: "This partnership marks a new chapter in the history of padel. Together with 54, FIP and the support of, and fantastic relationship with, Premier Padel, we will build the first truly global team circuit, expanding the vision of the Hexagon Cup and creating something never seen before in our sport. Our mission is to help grow padel worldwide, unlock new commercial opportunities, and contribute decisively to its Olympic journey."
Luigi Carraro, President of FIP, said: "FIP's mission is to develop and grow Padel at every level of the pyramid – from grassroots and amateur participation to elite professional - all around the world. The launch of Hexagon World Series - under the umbrella and governance of FIP and as part of our official international calendar, already including the Cupra FIP Tour and Premier Padel – further enhances, consolidates and stabilizes our ecosystem with the most prestigious competitions in the sport. Together, we will ensure Padel continues to grow with the professionalism, global visibility and collaborative structure – working with all recognized stakeholders within Padel and world sport – driving Padel's long-term success on an international scale."
Gary Davidson, Group Chief Operating Officer, 54, said: "Padel is one of the fastest growing sports globally, and we see an incredible opportunity to help accelerate its professionalisation and global reach. "Teaming up with Hexagon Cup and FIP to create the Hexagon World Series is a natural extension of our commitment to building the world's most exciting sporting properties, molded through modern commercial structures and integrated into the existing ecosystem to deliver the best experiences for athletes and fans, and the best performance for partners and investors."
- Expanded new mixed-gender team competition, Hexagon World Series will feature multiple events per year in iconic global cities with equal prize money
- Series becomes the first fully FIP - governed team circuit, included into the official FIP calendar to complement existing professional and amateur events, encompassing Cupra FIP Tour and Premier Padel
- This evolution represents a major opportunity for the Hexagon Cup to be fully integrated within the federative padel pyramid
- Official recognition builds on strategic partnership announced in February 2025 between Hexagon Cup, Premier Padel and FIP, under which Premier Padel is also a shareholder and major strategic partner in the new series
LONDON, Dec. 18, 2025 /PRNewswire/ -- Hexagon Cup, the team-based Padel tournament established in 2024 that revolutionised the sport's international landscape, has today announced an historic strategic alliance with 54, the global sport and entertainment agency behind the creation of LIV Golf, and the game's global governing body, International Padel Federation (FIP).
Under this agreement, 54 will invest and partner with Hexagon Cup to expand and elevate the initial project into its next phase: a new global team circuit, officially named the Hexagon World Series, in what will become the first team Padel series to be delivered under the governance of FIP, fully integrated into the federative padel pyramid.
The agreement positions Hexagon World Series as the sport's official global team circuit, governed by FIP and integrated fully into the official FIP calendar. The Hexagon World Series will expand the revolutionary team-based format of the Hexagon Cup into a series model, adding multiple events per year across new international locations. This expansion will open fresh commercial opportunities for fans, players and partners, while strengthening the overall FIP ecosystem and the Olympic dream alongside existing tours and FIP's governance.
The new circuit will complement Premier Padel, FIP's flagship professional tour for individual pairs, elevating Padel to a new level, whilst creating new value within a fully integrated commercial structure to sit at the top tier of the world's fastest growing sport.
Together, Premier Padel and the Hexagon World Series will form the global professional circuit for elite players: one tour for the world's top pairs, and one groundbreaking teambased competition, both under the governance of FIP.
Details of the new competition format, teams, calendar of events and global host cities will be unveiled in 2026.
54's investment is also the closing of an international financing round for Hexagon Cup, backed by a diverse group of global investors. These include PadelPark India, the British operator Padel Hub, the US-based Padel operator Epic Padel, as well as investment funds and platforms such as Players Fund (United Kingdom) and LinkinFirm (Brazil), alongside other strategic partners from Mexico, Spain, the United States and the Middle East. This multi-regional capital structure reinforces the strength of the project and its position to lead the international expansion of Padel.
Enrique Buenaventura, Founder of Hexagon Cup, said: "This partnership marks a new chapter in the history of padel. Together with 54, FIP and the support of, and fantastic relationship with, Premier Padel, we will build the first truly global team circuit, expanding the vision of the Hexagon Cup and creating something never seen before in our sport. Our mission is to help grow padel worldwide, unlock new commercial opportunities, and contribute decisively to its Olympic journey."
Luigi Carraro, President of FIP, said: "FIP's mission is to develop and grow Padel at every level of the pyramid – from grassroots and amateur participation to elite professional - all around the world. The launch of Hexagon World Series - under the umbrella and governance of FIP and as part of our official international calendar, already including the Cupra FIP Tour and Premier Padel – further enhances, consolidates and stabilizes our ecosystem with the most prestigious competitions in the sport. Together, we will ensure Padel continues to grow with the professionalism, global visibility and collaborative structure – working with all recognized stakeholders within Padel and world sport – driving Padel's long-term success on an international scale."
Gary Davidson, Group Chief Operating Officer, 54, said: "Padel is one of the fastest growing sports globally, and we see an incredible opportunity to help accelerate its professionalisation and global reach. "Teaming up with Hexagon Cup and FIP to create the Hexagon World Series is a natural extension of our commitment to building the world's most exciting sporting properties, molded through modern commercial structures and integrated into the existing ecosystem to deliver the best experiences for athletes and fans, and the best performance for partners and investors."
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Hexagon Cup, 54 and International Padel Federation unite to create the Hexagon World Series, the sport's first official team circuit, unifying the padel calendar alongside Cupra FIP Tour and Premier Padel
