|
Brandwatch earns dual recognition from industry analysts IDC and QKS for AI-powered capabilities across social media management and influencer marketing.
BRIGHTON, United Kingdom, Dec. 16, 2025 /PRNewswire/ -- Brandwatch, a Cision company and a global leader in consumer intelligence and social media management, has been recognized by two leading analyst firms for its innovation, enterprise-grade capabilities, and impact across the modern marketing ecosystem.
Brandwatch has been named a Leader in the QKS SPARK Matrix™ for Social Media Management Platforms, 2025 and a Major Player in the IDC MarketScape: Worldwide Influencer Marketing Platforms for Large Enterprises, 2025.
These recognitions reflect Brandwatch's position as a unified social suite that connects listening, publishing, engagement, analytics, and influencer marketing—powered by its advanced Iris AI technology.
QKS SPARK Matrix™: Brandwatch Recognized for AI-Driven Social Media Management
In the 2025 SPARK Matrix™ report, QKS highlights Brandwatch's end-to-end approach to deep listening, cross-channel publishing, engagement, and real-time analytics. As QKS notes, "Brandwatch is recognized for combining deep listening capabilities, unified publishing and engagement workflows, and Iris AI real-time analytics and content intelligence."
The SPARK Matrix™ evaluates vendors on Technology Excellence and Customer Impact, positioning Brandwatch as a top choice for enterprises seeking scalable, AI-powered social media management.
IDC MarketScape: Brandwatch Influence Recognized for Enterprise-Scale Creator and Campaign Management
The IDC MarketScape similarly recognizes Brandwatch's Influence platform for its ability to support global creator programs, from discovery and vetting through to content tracking and reporting. According to IDC, "Brandwatch's Influence platform enables brands and agencies to discover, vet, manage, and measure influencer collaborations at scale," supported by automated tracking, analytics, and integrated workflows.
IDC highlights Brandwatch's extensive creator database, AI-powered discovery tools, and connection to the broader Brandwatch suite as key differentiators for large enterprises and agencies managing multi-market influencer activity.
"This recognition from both QKS and IDC reinforces the strength of the strategy we've been executing," said Jim Daxner, Chief Product Officer of Brandwatch parent company Cision. "Enterprises need clear insight, operational efficiency, and AI that delivers tangible outcomes. Brandwatch brings all of that together in one unified platform. This validation reflects the work our teams are doing to help customers move faster, make better decisions, and drive real business impact."
Download the 2025 Analyst Report Excerpts
Marketing and communications teams can access complimentary excerpts of both reports:
Download the QKS SPARK Matrix™ excerpt
Download the IDC MarketScape excerpt
About Brandwatch
Brandwatch is the leading social media management and consumer intelligence suite, empowering brands to see and be seen, understand and be understood, by the audiences that matter most. Trusted by half of the Forbes 100, Brandwatch equips the world's most innovative companies with AI-powered insights and tools to seize opportunities, strengthen engagement, and accelerate growth.
Our comprehensive suite spans consumer intelligence, influencer marketing, and social media management, enabling brands and agencies to execute data-driven strategies at scale.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
Brandwatch is part of the Cision family of brands, alongside CisionOne and PR Newswire.
Media Contact:
Cision Public Relations
CisionPR@cision.com
Brandwatch earns dual recognition from industry analysts IDC and QKS for AI-powered capabilities across social media management and influencer marketing.
BRIGHTON, United Kingdom, Dec. 16, 2025 /PRNewswire/ -- Brandwatch, a Cision company and a global leader in consumer intelligence and social media management, has been recognized by two leading analyst firms for its innovation, enterprise-grade capabilities, and impact across the modern marketing ecosystem.
Brandwatch has been named a Leader in the QKS SPARK Matrix™ for Social Media Management Platforms, 2025 and a Major Player in the IDC MarketScape: Worldwide Influencer Marketing Platforms for Large Enterprises, 2025.
These recognitions reflect Brandwatch's position as a unified social suite that connects listening, publishing, engagement, analytics, and influencer marketing—powered by its advanced Iris AI technology.
QKS SPARK Matrix™: Brandwatch Recognized for AI-Driven Social Media Management
In the 2025 SPARK Matrix™ report, QKS highlights Brandwatch's end-to-end approach to deep listening, cross-channel publishing, engagement, and real-time analytics. As QKS notes, "Brandwatch is recognized for combining deep listening capabilities, unified publishing and engagement workflows, and Iris AI real-time analytics and content intelligence."
The SPARK Matrix™ evaluates vendors on Technology Excellence and Customer Impact, positioning Brandwatch as a top choice for enterprises seeking scalable, AI-powered social media management.
IDC MarketScape: Brandwatch Influence Recognized for Enterprise-Scale Creator and Campaign Management
The IDC MarketScape similarly recognizes Brandwatch's Influence platform for its ability to support global creator programs, from discovery and vetting through to content tracking and reporting. According to IDC, "Brandwatch's Influence platform enables brands and agencies to discover, vet, manage, and measure influencer collaborations at scale," supported by automated tracking, analytics, and integrated workflows.
IDC highlights Brandwatch's extensive creator database, AI-powered discovery tools, and connection to the broader Brandwatch suite as key differentiators for large enterprises and agencies managing multi-market influencer activity.
"This recognition from both QKS and IDC reinforces the strength of the strategy we've been executing," said Jim Daxner, Chief Product Officer of Brandwatch parent company Cision. "Enterprises need clear insight, operational efficiency, and AI that delivers tangible outcomes. Brandwatch brings all of that together in one unified platform. This validation reflects the work our teams are doing to help customers move faster, make better decisions, and drive real business impact."
Download the 2025 Analyst Report Excerpts
Marketing and communications teams can access complimentary excerpts of both reports:
Download the QKS SPARK Matrix™ excerpt
Download the IDC MarketScape excerpt
About Brandwatch
Brandwatch is the leading social media management and consumer intelligence suite, empowering brands to see and be seen, understand and be understood, by the audiences that matter most. Trusted by half of the Forbes 100, Brandwatch equips the world's most innovative companies with AI-powered insights and tools to seize opportunities, strengthen engagement, and accelerate growth.
Our comprehensive suite spans consumer intelligence, influencer marketing, and social media management, enabling brands and agencies to execute data-driven strategies at scale.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
Brandwatch is part of the Cision family of brands, alongside CisionOne and PR Newswire.
Media Contact:
Cision Public Relations
CisionPR@cision.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Brandwatch Named a Leader in Social Media Management and a Major Player in Influencer Marketing in New 2025 Analyst Reports
Brandwatch Named a Leader in Social Media Management and a Major Player in Influencer Marketing in New 2025 Analyst Reports
SHANGHAI, April 4, 2026 /PRNewswire/ -- From April 2 to 31, the Assembly Character Toys brand Blokees made its debut at the 2026 Thailand Toy Expo. Blokees unveiled its two major categories — Blokees Model Kits and Blokees Wheels, highlighting a diverse product matrix of more than 300 products across 17 globally recognized IPs, including Ultraman, Transformers, DC, Evangelion, Naruto, Minions, Jurassic World, Hatsune Miku, and Hero Infinity. Four new model kits also made their global debut, emerging as key highlights of the event.
Mario Maurer attended the opening ceremony of Blokees Thailand Toy Expo as a special guest and engaged in interactive exchanges with consumers.
In the Blokees Model Kits category, Blokees exhibited its Champion, Legend, and Fantastic Series, featuring popular IPs such as Transformers, DC, Mega Man, Saint Seiya, Evangelion, and Naruto. More than 50 products were presented to consumers. Among them, four newly launched items—including Blokees Saint Seiya-Champion Class-12-Phoenix Ikki, Blokees Saint Seiya-Champion Class-14-Andromeda Shun, Blokees DC-Champion Class 05-Batman (HUSH), and Blokees DC-Champion Class 06-Catwoman (Hush)—drew strong interest from fans.
Blokees also highlighted its HERO5 and HERO10 series, featuring well-known IPs including Transformers, Saint Seiya, and Naruto, catering to consumers of hero-themed collectible models.
The DaaLaMode series introduced a range of products inspired by popular IPs such as Hatsune Miku, appealing to female consumers. Meanwhile, the TERRAVENTURE series presented nature and creature-themed model kits based on Jurassic World, further expanding Blokees' offerings across different consumer segments.
In the Blokees Wheels category, which integrates construction, play, and customization, products are organized into the C, E, and S series. The lineup includes IP-based offerings from Transformers, Ultraman, and Batman, with upcoming collaborations featuring Fast & Furious and Ford.
In addition, Blokees highlighted its global consumer ecosystem, BFC (Blokees Family Creator). Selected works from 2025 The 3rd BFC Creation Contest Stellar Season were exhibited in Thailand for the first time, reflecting strong user creativity and engagement. 2026 The 4th BFC Creation Contest Season of Awakening has officially launched, further encouraging global participation.
Under its "Universally appealing, Stepwise pricing, Globally promoting" strategy, Blokees continues to expand across Southeast Asia, Europe, North America, and Latin America. Thailand is rapidly becoming a strategic hub in its regional expansion, as the company strengthens both product innovation and community-driven growth worldwide.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Blokees made its debut at 2026 Thailand Toy Expo, exhibiting multiple products
