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Brandwatch earns dual recognition from industry analysts IDC and QKS for AI-powered capabilities across social media management and influencer marketing.
BRIGHTON, United Kingdom, Dec. 16, 2025 /PRNewswire/ -- Brandwatch, a Cision company and a global leader in consumer intelligence and social media management, has been recognized by two leading analyst firms for its innovation, enterprise-grade capabilities, and impact across the modern marketing ecosystem.
Brandwatch has been named a Leader in the QKS SPARK Matrix™ for Social Media Management Platforms, 2025 and a Major Player in the IDC MarketScape: Worldwide Influencer Marketing Platforms for Large Enterprises, 2025.
These recognitions reflect Brandwatch's position as a unified social suite that connects listening, publishing, engagement, analytics, and influencer marketing—powered by its advanced Iris AI technology.
QKS SPARK Matrix™: Brandwatch Recognized for AI-Driven Social Media Management
In the 2025 SPARK Matrix™ report, QKS highlights Brandwatch's end-to-end approach to deep listening, cross-channel publishing, engagement, and real-time analytics. As QKS notes, "Brandwatch is recognized for combining deep listening capabilities, unified publishing and engagement workflows, and Iris AI real-time analytics and content intelligence."
The SPARK Matrix™ evaluates vendors on Technology Excellence and Customer Impact, positioning Brandwatch as a top choice for enterprises seeking scalable, AI-powered social media management.
IDC MarketScape: Brandwatch Influence Recognized for Enterprise-Scale Creator and Campaign Management
The IDC MarketScape similarly recognizes Brandwatch's Influence platform for its ability to support global creator programs, from discovery and vetting through to content tracking and reporting. According to IDC, "Brandwatch's Influence platform enables brands and agencies to discover, vet, manage, and measure influencer collaborations at scale," supported by automated tracking, analytics, and integrated workflows.
IDC highlights Brandwatch's extensive creator database, AI-powered discovery tools, and connection to the broader Brandwatch suite as key differentiators for large enterprises and agencies managing multi-market influencer activity.
"This recognition from both QKS and IDC reinforces the strength of the strategy we've been executing," said Jim Daxner, Chief Product Officer of Brandwatch parent company Cision. "Enterprises need clear insight, operational efficiency, and AI that delivers tangible outcomes. Brandwatch brings all of that together in one unified platform. This validation reflects the work our teams are doing to help customers move faster, make better decisions, and drive real business impact."
Download the 2025 Analyst Report Excerpts
Marketing and communications teams can access complimentary excerpts of both reports:
Download the QKS SPARK Matrix™ excerpt
Download the IDC MarketScape excerpt
About Brandwatch
Brandwatch is the leading social media management and consumer intelligence suite, empowering brands to see and be seen, understand and be understood, by the audiences that matter most. Trusted by half of the Forbes 100, Brandwatch equips the world's most innovative companies with AI-powered insights and tools to seize opportunities, strengthen engagement, and accelerate growth.
Our comprehensive suite spans consumer intelligence, influencer marketing, and social media management, enabling brands and agencies to execute data-driven strategies at scale.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
Brandwatch is part of the Cision family of brands, alongside CisionOne and PR Newswire.
Media Contact:
Cision Public Relations
CisionPR@cision.com
Brandwatch earns dual recognition from industry analysts IDC and QKS for AI-powered capabilities across social media management and influencer marketing.
BRIGHTON, United Kingdom, Dec. 16, 2025 /PRNewswire/ -- Brandwatch, a Cision company and a global leader in consumer intelligence and social media management, has been recognized by two leading analyst firms for its innovation, enterprise-grade capabilities, and impact across the modern marketing ecosystem.
Brandwatch has been named a Leader in the QKS SPARK Matrix™ for Social Media Management Platforms, 2025 and a Major Player in the IDC MarketScape: Worldwide Influencer Marketing Platforms for Large Enterprises, 2025.
These recognitions reflect Brandwatch's position as a unified social suite that connects listening, publishing, engagement, analytics, and influencer marketing—powered by its advanced Iris AI technology.
QKS SPARK Matrix™: Brandwatch Recognized for AI-Driven Social Media Management
In the 2025 SPARK Matrix™ report, QKS highlights Brandwatch's end-to-end approach to deep listening, cross-channel publishing, engagement, and real-time analytics. As QKS notes, "Brandwatch is recognized for combining deep listening capabilities, unified publishing and engagement workflows, and Iris AI real-time analytics and content intelligence."
The SPARK Matrix™ evaluates vendors on Technology Excellence and Customer Impact, positioning Brandwatch as a top choice for enterprises seeking scalable, AI-powered social media management.
IDC MarketScape: Brandwatch Influence Recognized for Enterprise-Scale Creator and Campaign Management
The IDC MarketScape similarly recognizes Brandwatch's Influence platform for its ability to support global creator programs, from discovery and vetting through to content tracking and reporting. According to IDC, "Brandwatch's Influence platform enables brands and agencies to discover, vet, manage, and measure influencer collaborations at scale," supported by automated tracking, analytics, and integrated workflows.
IDC highlights Brandwatch's extensive creator database, AI-powered discovery tools, and connection to the broader Brandwatch suite as key differentiators for large enterprises and agencies managing multi-market influencer activity.
"This recognition from both QKS and IDC reinforces the strength of the strategy we've been executing," said Jim Daxner, Chief Product Officer of Brandwatch parent company Cision. "Enterprises need clear insight, operational efficiency, and AI that delivers tangible outcomes. Brandwatch brings all of that together in one unified platform. This validation reflects the work our teams are doing to help customers move faster, make better decisions, and drive real business impact."
Download the 2025 Analyst Report Excerpts
Marketing and communications teams can access complimentary excerpts of both reports:
Download the QKS SPARK Matrix™ excerpt
Download the IDC MarketScape excerpt
About Brandwatch
Brandwatch is the leading social media management and consumer intelligence suite, empowering brands to see and be seen, understand and be understood, by the audiences that matter most. Trusted by half of the Forbes 100, Brandwatch equips the world's most innovative companies with AI-powered insights and tools to seize opportunities, strengthen engagement, and accelerate growth.
Our comprehensive suite spans consumer intelligence, influencer marketing, and social media management, enabling brands and agencies to execute data-driven strategies at scale.
About IDC MarketScape
IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.
Brandwatch is part of the Cision family of brands, alongside CisionOne and PR Newswire.
Media Contact:
Cision Public Relations
CisionPR@cision.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Brandwatch Named a Leader in Social Media Management and a Major Player in Influencer Marketing in New 2025 Analyst Reports
Brandwatch Named a Leader in Social Media Management and a Major Player in Influencer Marketing in New 2025 Analyst Reports
Collaboration aims to advance new technologies that expand infrastructure choice while preserving mission-critical environments
ARMONK, N.Y., April 2, 2026 /PRNewswire/ -- IBM (NYSE: IBM) today announced a strategic collaboration with Arm to develop new dual‑architecture hardware that helps enterprises run future AI and data intensive workloads with greater flexibility, reliability, and security.
IBM's leadership in system design, from silicon to software and security, has helped enterprises adopt emerging technologies with the scale and reliability required for mission‑critical workloads. As AI moves deeper into core business operations, IBM continues to invest in hardware platforms such as the Telum II processor and Spyre Accelerator, which are designed to bring AI from experimentation into everyday enterprise use.
Through this collaboration, IBM and Arm aim to extend this track record of innovation by combining IBM's enterprise leadership in systems reliability, security, and scalability with Arm's own leadership in power‑efficient architecture, workload enablement expertise, and broad software ecosystem, to build flexible and scalable computing platforms for the future.
"As enterprises scale AI and modernize their infrastructure, the breadth of the Arm software ecosystem is enabling these workloads to run across a broader range of environments," said Mohamed Awad, Executive Vice President, Cloud AI Business Unit, Arm. "Our collaboration with IBM builds on this progress, extending the Arm ecosystem into mission-critical enterprise environments and giving organizations greater flexibility in how they deploy and scale these workloads."
"This collaboration is a natural extension of IBM's leadership in hardware and systems innovation," said Tina Tarquinio, Chief Product Officer, IBM Z and LinuxONE. "It continues IBM's pattern of anticipating enterprise needs well ahead of market inflection points—developing capabilities early so clients are prepared as new workloads and business models emerge. Our aim is to expand software choice and improve system performance while maintaining the reliability and security our clients expect."
"Enterprise infrastructure is entering a new phase where flexibility, workload portability, and ecosystem reach are becoming just as critical as performance and reliability. As AI and data-intensive applications reshape requirements, organizations are looking for platforms that can evolve without forcing disruptive tradeoffs," said Patrick Moorhead, Founder, CEO, and Chief Analyst at Moor Insights & Strategy. "What IBM and Arm are signaling here is a meaningful step toward that future that could broaden how enterprises think about deploying and scaling modern workloads. While the full implications will take time to unfold, it's clear this reflects a deeper level of investment in long-term platform innovation and ecosystem expansion than we typically see at this stage."
A Collaboration Designed for What's Next
The collaboration is focused on three key areas. First, the companies are exploring how to expand virtualization technologies that allow Arm®-based software environments to operate within IBM's enterprise computing platforms. This work is designed to expand software compatibility and further streamline how developers and enterprises bring Arm applications into mission-critical environments.
Secondly, enterprise infrastructure must support high-availability operations, as well as security and local data sovereignty requirements. IBM and Arm are exploring new ways to support the performance and efficiency demands of modern workloads, including AI and data intensive applications. The work includes enabling enterprise systems to recognize and execute Arm applications, with the goal of helping Arm-based environments align with the reliability, security, and operational requirements enterprises need.
Finally, the collaboration is focused on long term ecosystem growth. By creating shared technology layers between platforms, IBM and Arm aim to open the door to broader software ecosystems and greater flexibility in how applications are deployed and managed. This approach could give enterprises more choice, positioning them to adopt new applications and architectures while continuing to leverage their existing investments.
"IBM's defining role in shaping enterprise infrastructure spans decades, showcasing the breadth and commitment required to support our clients' most intensive and sensitive workloads," said Christian Jacobi, Chief Technology Officer and IBM Fellow, IBM Systems Development. "This moment marks the latest step in our innovation journey for future generations of our IBM Z and LinuxONE systems, reinforcing our end-to-end system design as a powerful advantage."
Statements regarding IBM's future direction and intent are subject to change or withdrawal without notice, and represent goals and objectives only.
About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to effect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.
Media contact:
Bethany McCarthy
IBM
bethany@ibm.com
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
IBM Announces Strategic Collaboration with Arm to Shape the Future of Enterprise Computing
