Haier Malaysia Welcomes the 7th Global Fans Festival with Immersive Pop-Up Experience at Pavilion Bukit Jalil

KUALA LUMPUR, Malaysia, Dec. 17, 2025 /PRNewswire/ -- Haier Group, a leading global provider of better life and digital transformation solutions, today kicks off the 7^th Haier Global Fans Festival in Kuala Lumpur with a spectacular five-day pop-up experience at Pavilion Bukit Jalil – The Piazza, Level 3.

Spanning 2,600 square meters, the activation space invites football enthusiasts, sports lovers, and Haier fans to celebrate the "Champion Your Haier Life" spirit through hands-on sports activities including badminton, football, and tennis mini games, and stand a chance to win Haier exclusive gifts throughout the day.

This year's festival carries a deeper meaning, as what began as a digital celebration for Haier users has evolved into a global brand movement that connects millions of fans, showcasing Haier's innovation and strengthening emotional ties with consumers worldwide.

"Haier continues to cement its leadership in the home appliance industry. It  has ranked No. 1 in Euromonitor International's Global Major Appliances Brand Retail Volume for 16 consecutive years."shared by Ms Wang Mei yan,Vice President and Chief Brand Officer of Haier Group.

In Malaysia, Haier expects to command 11% market share and 93% brand awareness, the highest among Chinese home appliance brands, with premium product sales accounting for more than 38% of its business mix.

At the heart of the festival is an immersive showcase of Haier's newest innovations, engineered with the same relentless pursuit of excellence seen in champion athletes. Malaysian consumers are among the first to experience the Space Fit Refrigerator, L+ the AI Heat-pump Washer-Dryer, the UV Cool Color Air Conditioner, M80 QD-Mini LED TV, and a preview of the upcoming triple-drum washing machine.

The Fans Festival event features live product demonstration zones, share-and-learn sessions, creator-driven activations and exclusive fan rewards, showcasing smart living excellence to visitors.

Entry is free, and customers who spend a minimum of MYR 5,000 on any Haier products during the event will redeem exclusive Liverpool FC jerseys.

"As we celebrate the 7th Fans Festival, we honor the loyalty of our users while looking ahead to create smarter living, deeper connections, and shared growth," shared by Mr. Fan Jing Managing Director of Haier Malaysia. Haier remains committed to listening, innovating, and evolving so that every experience and product delivers meaningful value to Malaysian homes.

The 2025 Haier Global Fans Festival runs from 17^th to 21^st December at Pavilion Bukit Jalil – The Piazza, Level 3 and welcomes all Malaysians to experience future-ready smart living.

 

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Haier Malaysia Welcomes the 7th Global Fans Festival with Immersive Pop-Up Experience at Pavilion Bukit Jalil

Haier Malaysia Welcomes the 7th Global Fans Festival with Immersive Pop-Up Experience at Pavilion Bukit Jalil

Haier Malaysia Welcomes the 7th Global Fans Festival with Immersive Pop-Up Experience at Pavilion Bukit Jalil

SHANGHAI, April 4, 2026 /PRNewswire/ -- From April 2 to 31, the Assembly Character Toys brand Blokees made its debut at the 2026 Thailand Toy Expo. Blokees unveiled its two major categories — Blokees Model Kits and Blokees Wheels, highlighting a diverse product matrix of more than 300 products across 17 globally recognized IPs, including Ultraman, Transformers, DC, Evangelion, Naruto, Minions, Jurassic World, Hatsune Miku, and Hero Infinity. Four new model kits also made their global debut, emerging as key highlights of the event.

Mario Maurer attended the opening ceremony of Blokees Thailand Toy Expo as a special guest and engaged in interactive exchanges with consumers.

In the Blokees Model Kits category, Blokees exhibited its Champion, Legend, and Fantastic Series, featuring popular IPs such as Transformers, DC, Mega Man, Saint Seiya, Evangelion, and Naruto. More than 50 products were presented to consumers. Among them, four newly launched items—including Blokees Saint Seiya-Champion Class-12-Phoenix Ikki, Blokees Saint Seiya-Champion Class-14-Andromeda Shun, Blokees DC-Champion Class 05-Batman (HUSH), and Blokees DC-Champion Class 06-Catwoman (Hush)—drew strong interest from fans.

Blokees also highlighted its HERO5 and HERO10 series, featuring well-known IPs including Transformers, Saint Seiya, and Naruto, catering to consumers of hero-themed collectible models.

The DaaLaMode series introduced a range of products inspired by popular IPs such as Hatsune Miku, appealing to female consumers. Meanwhile, the TERRAVENTURE series presented nature and creature-themed model kits based on Jurassic World, further expanding Blokees' offerings across different consumer segments.

In the Blokees Wheels category, which integrates construction, play, and customization, products are organized into the C, E, and S series. The lineup includes IP-based offerings from Transformers, Ultraman, and Batman, with upcoming collaborations featuring Fast & Furious and Ford.

In addition, Blokees highlighted its global consumer ecosystem, BFC (Blokees Family Creator). Selected works from 2025 The 3rd BFC Creation Contest Stellar Season were exhibited in Thailand for the first time, reflecting strong user creativity and engagement. 2026 The 4th BFC Creation Contest Season of Awakening has officially launched, further encouraging global participation.

Under its "Universally appealing, Stepwise pricing, Globally promoting" strategy, Blokees continues to expand across Southeast Asia, Europe, North America, and Latin America. Thailand is rapidly becoming a strategic hub in its regional expansion, as the company strengthens both product innovation and community-driven growth worldwide.

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Blokees made its debut at 2026 Thailand Toy Expo, exhibiting multiple products