Keller Williams Names Patrick Ferry to Drive AI- and Online Brand-First Agent Business Growth

AUSTIN, Texas--(BUSINESS WIRE)--Dec 17, 2025--

Keller Williams Realty, LLC (KW), the world's largest real estate franchise by agent count, announces Patrick Ferry has joined KW MAPS Coaching, the coaching division of KW, as a senior advisor to KW MAPS Coaching in Digital Marketing and as a full-time coach for one-on-one and group coaching clients.

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Effective immediately, as a senior advisor, Ferry will lead KW’s coaching and training initiatives that specifically help KW-affiliated agents, real estate teams, and market centers build online brands and AI-first businesses.

“We’re proud to welcome Patrick home to Keller Williams, where he will help agents grow, compete, and lead in a digital-first world,” said Cody Gibson, vice president of KW MAPS Coaching.

“Patrick is the premier coach in real estate technology and digital media,” said Gibson. “He’s one of the very few who understands both how to build a real estate business and how agents win with digital media and can coach it at the highest level.”

In 2026, Ferry is slated to present at Family Reunion, Keller Williams’ largest annual training conference, taking place in February in Atlanta, and will coach alongside Gary Keller, the executive chairman and co-founder of KW, as part of monthly mastermind groups for KW-affiliated agents and real estate teams.

"Gary and KW have always focused on the next version of the agent, not just the next transaction,” said Ferry.

“As part of KW MAPS Coaching, we will teach agents to build assets; specifically, three million-dollar assets that compound over time: a productive database, a geographic area they own, and a digital marketing machine that works while they sleep,” said Ferry.

“When those assets are running, people start referring you, and algorithms start recommending you. That's not hustle. That's architecture. That's the KW way," said Ferry.

In 2025 alone, Ferry’s active coaching roster of more than 65 elite agents and teams generated over $1.3 billion in sales volume. His clients range from emerging solo agents to mega real estate teams.

For more than two decades, Ferry has been a catalyst for real estate professionals determined to build profitable, scalable, and purposeful businesses.

Raised in one of the most influential coaching families, the youngest son of Mike Ferry, founder of modern real estate coaching, Ferry built his own identity by merging timeless sales fundamentals with cutting-edge digital marketing, AI-driven systems, and business architecture.

Creator of the AIM³ Framework (Architect, Implement, Maximize to $3 Million in GCI), Patrick transforms agents into what he calls "Referred and Recommended" professionals.

“When your past clients, sphere, and professional network all refer you,” said Ferry. “And, Google, YouTube, ChatGPT, and AI assistants recommend you, you become untouchable in your market.”

“KW is the only organization with the vision, scale, and infrastructure to build that kind of agent by the tens of thousands,” said Ferry.

About Keller Williams

Austin, Texas-based Keller Williams Realty, LLC is the world’s largest real estate franchise by agent count. It has more than 1,000 market center offices and 159,000 affiliated agents. The franchise is No. 1 in units and sales volume in the U.S.

Since 1983, the company has cultivated an agent-centric, technology-driven, and education-based culture that rewards affiliated agents. For more information, visit kwri.kw.com.

Effective immediately, as a senior advisor to KW MAPS Coaching in Digital Marketing, Ferry will lead KW’s coaching and training initiatives that specifically help KW-affiliated agents, real estate teams, and market centers build online brands and AI-first businesses.

Authorities are searching for a suspect in the killing of Nuno F.G. Loureiro, a prominent physics professor at the Massachusetts Institute of Technology who was shot at his home near Boston. Loureiro, a married 47-year-old from Portugal, was shot Monday night and died Tuesday at a local hospital.

Authorities have not disclosed a possible motive, and no suspects were in custody as of Wednesday morning, the Norfolk District Attorney’s Office said.

The shooting in Brookline, Massachusetts, comes days after a deadly attack at another prestigious school in the region, Brown University, where police also haven't identified the suspect who killed two students and wounded nine others. The FBI said it knows of no connection between the two crimes.

Loureiro joined MIT in 2016 and was named last year to lead the school’s Plasma Science and Fusion Center, one of its largest laboratories. The center has around 250 researchers working across seven buildings and focuses on advancing clean energy technology and other research.

The professor grew up in Viseu in central Portugal, studied in Lisbon and earned a doctorate in London, according to the university. Before moving to MIT, he worked at a nuclear fusion research institute in Lisbon.

Loureiro studied the behavior of plasma and worked to explain the physics behind astronomical phenomena such as solar flares. His research, according to his obituary on MIT’s news site, “involved the design of fusion devices that could harness the energy of fusing plasmas, bringing the dream of clean, near-limitless fusion power closer to reality.”

“It’s not hyperbole to say MIT is where you go to find solutions to humanity’s biggest problems,” Loureiro told the school's news site when he became head of the plasma lab. “Fusion energy will change the course of human history.”

“He shone a bright light as a mentor, friend, teacher, colleague and leader, and was universally admired for his articulate, compassionate manner,” Dennis Whyte, an engineering professor who previously led MIT’s Plasma Science and Fusion Center, told a campus publication.

Deepto Chakrabarty, the William A. M. Burden professor in astrophysics and head of the Department of Physics, described him as a “champion for plasma physics,” a valued colleague and an inspiring mentor to graduate students.

MIT President Sally Kornbluth said the “shocking loss for our community comes in a period of disturbing violence in many other places.”

The Portuguese president’s office also put out a condolence statement calling Loureiro's death “an irreparable loss for science and for all those with whom he worked and lived.”

The investigation into Loureiro’s killing unfolds as Brown University, about 50 miles (80 kilometers) away in Providence, Rhode Island, continues to reel from Saturday’s campus shooting. As the search for the suspect entered its fifth day Wednesday, authorities urged the public to review security or cellphone footage from the week before the attack, saying they believe the gunman may have cased the area beforehand.

A notice encouraging neighbors of Massachusetts Institute of Technology professor Nuno F.G. Loureiro to display candles in their windows to honor his life is taped to an apartment door in Brookline, Mass., Tuesday, Dec. 16, 2025. (AP Photo/Leah Willingham)

A crowd of people holding candles gather outside the home of Massachusetts Institute of Technology professor Nuno F.G. Loureiro in Brookline, Mass., Tuesday, Dec. 16, 2025. (AP Photo/Leah Willingham)