Mattel Appoints Natalia Premovic as Chief Consumer Products and Experiences Officer

EL SEGUNDO, Calif.--(BUSINESS WIRE)--Dec 18, 2025--

Mattel, Inc. (Nasdaq: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world, today announced that Natalia Premovic has been appointed Chief Consumer Products and Experiences Officer for the company, effective January 5, 2026. In this role, Premovic will oversee global consumer products, experiences, publishing, and location-based entertainment for Mattel. She will report to Mattel Chairman and CEO Ynon Kreiz.

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Kreiz said: “We welcome Natalia to Mattel at an exciting time for the company, as we continue to expand our entertainment offering and capture more value from our IP. Her expertise building and scaling global consumer products businesses at pace bodes well for Mattel’s next chapter as we accelerate our growth in entertainment.”

Premovic joins Mattel most recently from Netflix, where she built the company’s consumer products business from the ground up. She served as Head of Consumer Products for the U.S., Canada, Australia, and New Zealand, and also led e-commerce globally. During her tenure, she led teams responsible for more than 150 partnerships worldwide, helped advance major initiatives including Netflix House, and was instrumental in translating global hits like Stranger Things, Bridgerton, One Piece, Squid Game, and KPop Demon Hunters into multi-billion-dollar franchise ecosystems.

Before Netflix, Premovic spent more than a decade at The Walt Disney Company, serving in senior roles in global product management and retail channel strategy. Among her many achievements, Premovic launched new business models across Disney’s franchise portfolio, developed innovative retail partnerships such as Disney Stores at Target, and helped shape the company’s e-commerce future with ShopDisney.com.

Premovic added: “I am excited to take part in shaping the next era of consumer products and experiences at Mattel and deepen our connection with fans. It is an honor to join this extraordinary team and help drive the future for these iconic brands.”

Premovic holds a bachelor’s degree from Columbia University and lives in Los Angeles with her family. She will be based at Mattel’s global headquarters in El Segundo, Calif.

About Mattel

Mattel is a leading global toy and family entertainment company and owner of one of the most iconic brand portfolios in the world. We engage consumers and fans through our franchise brands, including Barbie®, Hot Wheels®, Fisher-Price®, American Girl®, Thomas & Friends™, UNO®, Masters of the Universe®, Matchbox®, Monster High®, Polly Pocket®, and Barney®, as well as other popular properties that we own or license in partnership with global entertainment companies. Our offerings include toys, content, consumer products, digital and live experiences. Our products are sold in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering generations to explore the wonder of childhood and reach their full potential. Visit us at mattel.com.

Natalia Premovic

KABUL, Afghanisan (AP) — Widespread flooding, landslides and lightning strikes triggered by heavy rain and storms across Afghanistan have left 77 people dead and 137 injured over the past 10 days, the country’s Disaster Management Authority said Saturday.

More rain has been forecast for the coming days throughout Afghanistan, and the authority warned the public to stay away from river banks and areas prone to flooding.

So far this year, dozens of people have died due to extreme weather in Afghanistan, an impoverished country that is highly vulnerable to extreme weather events. Earlier this year, heavy snowfall and flash floods left dozens of people dead across the country.

The recent toll includes 26 people killed over the past 48 hours, the disaster authority said. Overall, 793 homes have been completely destroyed and a further 2,673 have been damaged, while floods and landslides have destroyed 337 kilometers (about 210 miles) of roads, it said.

Businesses, agricultural land, water wells and irrigation canals have also been damaged, with more than 5,800 families affected overall, the authority said.

Several highways connecting the country’s capital to the provinces have also been damaged by floods and landslides, forcing travelers to take long, circuitous routes to reach Kabul, Public Works Ministry spokesman Ashraf Haqshinas said Saturday.

They include the Kabul to Jalalabad highway, which is the main route linking the capital to the Pakistani border and eastern Afghan provinces. A landslide and rockfalls, as well as flooding, shut the highway on Thursday morning, and Haqshinas said crews were working to re-open the road.

The Public Works Ministry warned travelers to be cautious when using roads in affected areas.

Flooding has also shut the Salang Pass, a high mountain pass in the Hindu Kush mountain range that connects Kabul to the country’s north, including the major cities of Kunduz and Mazar-e-Sharif.

Snow and heavy rain often trigger flash floods that kill scores, or even hundreds, of people at a time in Afghanistan. In 2024, more than 300 people died in springtime flash floods.

Elena Becatoros contributed from Kabul, Afghanistan.

Residents carry furniture in a wheelbarrow as they clear an area damaged by heavy flooding in Jalalabad, Afghanistan, Saturday, April 4, 2026. (AP Photo/Wahidullah Kakar)

Residents inspect a building that partially collapsed due to heavy flooding in Jalalabad, Afghanistan, Saturday, April 4, 2026. (AP Photo/Wahidullah Kakar)

Residents inspect a building that partially collapsed due to heavy flooding in Jalalabad, Afghanistan, Saturday, April 4, 2026. (AP Photo/Wahidullah Kakar)

Residents inspect a building damaged by heavy flooding in Jalalabad, Afghanistan, Saturday, April 4, 2026. (AP Photo/Wahidullah Kakar)

Locals inspect a damaged house following floods, landslides and thunderstorms in Kandahar province, Afghanistan, Sunday, March 29, 2026. (AP Photo/Sibghatullah)

Locals inspect a damaged house following floods, landslides and thunderstorms in Kandahar province, Afghanistan, Sunday, March 29, 2026. (AP Photo/Sibghatullah)