NEW YORK, Dec. 19, 2025 /PRNewswire/ -- The Marketing + Media Alliance (MMA) proudly announces the winners of the SMARTIES™ X Global 2025 Awards, recognizing the world's most effective and innovative marketing campaigns. This year's program celebrated work that pushed creative boundaries while delivering measurable impact, proving marketing's power to drive business growth and meaningful change.
The global competition honored 83 exceptional campaigns: 31 Gold, 29 Silver, and 23 Bronze awards, alongside 13 prestigious Industry Awards recognizing excellence across the marketing ecosystem.
Distinguished Industry Award Winners:
- Enabling Technology Company of the Year: Pinterest
- Independent Agency of the Year: Consciouslab
- Publisher of the Year: TikTok
- Most Resilient Brand of the Year: Dove
- Creative Agency of the Year: Dentsu Creative Vietnam
- Media Agency of the Year: Spark Foundry Vietnam
- Agency Network of the Year: Mindshare
- Holding Agency Company of the Year: WPP
- Brand of the Year: Ensure Gold
- Advertiser of the Year: Unilever
- Juror's Choice Award: The Walking Ads
- Best in Show: Vision of Sakıp Sabancı Podcast
This year's competition drew submissions across seven strategic channels: Purpose Driven Marketing, Marketing Impact, Impact Media, Emerging Tech Marketing, E-commerce Marketing, Creative & Innovation Impact and AI Marketing. A distinguished international jury of marketing leaders evaluated each entry based on strategic rigor, creative execution, and proven business outcomes.
The winning campaigns demonstrate how marketing drives tangible value. From purpose-led initiatives that inspired behavioral change to AI-powered strategies that personalized at scale, from e-commerce innovations that converted seamlessly to breakthrough creative that captured global attention. These campaigns set the standard for what modern marketing can achieve.
"We're witnessing a defining moment in marketing's evolution," said Rohit Dadwal, CEO, APAC & Global Head of SMARTIES™ Worldwide, Marketing + Media Alliance (MMA). "This year's SMARTIES™ X Global winners embody three critical shifts reshaping our industry: the rise of AI as a strategic partner that amplifies human creativity rather than replacing it; the integration of purpose as a business imperative that drives both loyalty and growth; and the demand for marketing that doesn't just reach audiences, but moves them emotionally and commercially. These campaigns prove that in today's fragmented, skeptical, data-rich world, the winners are those who combine bold creative thinking with strategic rigor and technological sophistication. This is what marketing excellence looks like in 2025 and these teams are showing the world how it's done."
SMARTIES™ X Global winners gain significant competitive advantages beyond recognition. Winners are featured in the prestigious MMA Business Impact Index (BII), developed in collaboration with WARC, the global authority on advertising and media effectiveness. This recognition solidifies their status as industry leaders and enhances their credibility with clients, partners, and stakeholders worldwide.
The awards continue to serve as the definitive benchmark for marketing effectiveness, celebrating the individuals, teams, and organizations driving meaningful innovation across the global marketing landscape.
View the Complete Winner Gallery Here.
About the Marketing + Media Alliance (MMA)
The Marketing + Media Alliance (MMA) is the global, non-profit community of Chief Marketing Officers and senior marketing leaders advancing marketers' ability to create value. Led by CMOs and supported by the entire ecosystem at the governance level — including brands, media, agencies, consultancies, AdTech, and MarTech — MMA develops evidence-based models, frameworks, and tools validated through multi-year, multi-million-dollar Think Tanks and Labs.
Operating currently across four global think tanks -- Marketing Attribution (MATT), Marketing Org Strategy (MOSTT), AI Leadership (ALTT), Data & CX (DATT), and more to come; MMA tackles marketing's most challenging unanswered questions and translates findings into applied practices that are guaranteed to increase enterprise value. Headquartered in New York City, with operations in 17 countries across APAC, Europe, MEA, LATAM, and North America, MMA has more than 825 corporate members who gather at 62+ MMA conferences worldwide, and flagship gatherings in the U.S., including MMA's POSSIBLE in Miami and MMA CMO & CEO Summit in Santa Barbara. Learn more at https://mmaglobal.com/
The Marketing + Media includes the world's most influential marketers and partners, including: AB InBev, Adobe, Ally Bank, Amazon, AT&T, Bank of America, BCG, Campbell's, Canva, Colgate-Palmolive, CVS Health, Delta, Diageo, Discord, Discover, Disney, Eli Lilly, EY, Ford, General Motors, Google, Hershey's, Hilton, Home Depot, Interpublic Group, JP Morgan Chase, Kellanova, Kroger, LinkedIn, LiveRamp, L'Oréal, Major League Baseball, Marriott, Mastercard, McDonald's, Merck, Meta, Microsoft, Molson Coors, Morgan Stanley, National Football League, NBCUniversal, Netflix, Pinterest, Progressive, Reddit, Roku, Salesforce, Samsung, Sephora, Snap, Target, The Trade Desk, T-Mobile, Tubi, Uber, Unilever, Visa, Walmart, X, Yahoo – and many more.
About SMARTIES™
SMARTIES™ is the prestigious marketing awards program hosted by MMA, recognizing excellence in marketing effectiveness and innovation. The SMARTIES Awards celebrate campaigns that push creative boundaries while delivering measurable business impact. With programs spanning local, regional, and global markets, SMARTIES has become the industry's most respected benchmark for marketing that drives real growth.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
MMA Announces SMARTIES™ X Global 2025 Winners: Honoring Marketing That Drives Global Impact
At Anker Day 2026, Anker Innovations marks its 15th anniversary by unveiling THUS™ - ANKER's first neural-net Compute-in-Memory AI audio chip - and a new generation of products across soundcore and eufy.
NEW YORK and Bellevue, Wash., May 22, 2026 /PRNewswire/ -- Anker Innovations is hosting Anker Day 2026: Where Ultimate Meets Possible, its annual brand event to showcase the newest product launches and technology break-throughs across its portfolio. Where Ultimate Meets Possible will bring together media, retail buyers and key influencers for an exclusive look at what's next in consumer electronics, spanning premium audio, home energy and the smart home appliances.
Where Ultimate Meets Possible will be held at STORIED in New York City, an invite-only experience featuring keynote presentations, hands-on product demonstrations and a deep dive into the company's latest innovations.
Anker Day 2026 debuted innovations across three brands: soundcore's Liberty 5 Pro and Pro Max — the first earbuds powered by Anker's new THUS™ AI chip — alongside VibeOS AI platform and Nebula SpaceFlow; Anker SOLIX's S2000, the world's longest-lasting 2kWh home backup power station; and eufy's EdgeAgent™, a local AI home security agent, plus new baby care products.
Started With Power
Anker was founded in 2011 and released its first product in the following year: a 4,500mAh ultra-slim power bank. It was a modest beginning, but behind it was an engineering conviction that would shape everything that followed. If technology is going to make a meaningful difference in people's lives, it has to be built to the highest possible standard.
2012 - The Beginning
Anker's first product: a 4,500mAh ultra-slim power bank - the start of a commitment to putting well-engineered, reliable power in people's hands.
2013 - PowerIQ™
Introduced PowerIQ™, enabling fast-charging compatibility across both iOS and Android - setting the standard for universal charging intelligence.
2018 - GaN from Aerospace
An early adopter of Gallium Nitride (GaN) from aerospace applications for consumer charging - delivering a 40% size reduction without sacrificing output.
2019 - World's Smallest 18W Charger
Delivered the world's smallest 18W charger at the time - proving that ultimate performance and ultra-compact form are not a trade-off.
2022 - GaNPrime™
Pioneered high-power multi-port chargers with dynamic power distribution - intelligently allocating power across multiple devices simultaneously.
2023 - 240W Wall Charger
Delivered the industry's highest-power 240W wall charger at the time - meeting the demands of the most power-hungry professional setups.
2024 - InstaCord™ & UltraDura™
In 2024, InstaCord™ became Anker's most advanced retractable‑cable technology and UltraDura™ achieved industry‑leading durability.
2025 - GaNPrime™ 2.0 • PowerIQ™ 5.0 • AnkerSense™ View • TurboBoost™
GaNPrime™ 2.0 (most advanced fast charging), PowerIQ™ 5.0 (smartest compatibility), AnkerSense™ View (intelligent display technology), and TurboBoost™ for ultra-fast power bank recharging. The pursuit never stops.
Fifteen years. Eight technology generations. Every breakthrough driven by one and only promise: seeking the ultimate innovation, not as an end in itself, but because technology built to its highest standard is how we put the possibilities people want in their lives within reach. Technology in service of people. That is what this pursuit has always meant.
Today's Milestone: Anker Thus™
For 80 years, chip design has followed the same logic established by John von Neumann in 1945: separate the processor from memory, and shuttle data between them one instruction at a time. For eight decades across mainframes, desktops, and data centers, this model worked. AI breaks that assumption. A neural network draws on millions of learned parameters all at once - and in a wearable device, moving that data between memory and processor consumes more than 90 percent of chip power, leaving almost nothing for actual computation.
THUS™ applies a different principle: embed computation directly inside NOR Flash memory cells, where the model already lives. The model parameters never have to move. The energy previously consumed by data movement is redirected entirely to computation.
The first THUS™ AI chip debuts in earbuds, delivering up to 150 times more AI computing power on the environmental noise cancellation task than Anker's previous-generation flagship earphones.
Clear Calls - the chip's first disclosed feature - runs a large neural network entirely on-device, anchored by eight MEMS microphones and two bone conduction sensors, for a significantly clear call in any environment. Additional AI-powered features including Signature Sound and Voice Control debuted at Anker Day.
"Every AI chip built until now stores the model on one side and does the computation on the other. To think, the device has to carry all those parameters across, many times per second, every single inference. THUS™ puts the computation where the model already lives. The model never has to move again."
- Steven Yang, Founder and CEO, Anker Innovations
THUS™ takes inspiration from "Thus have I heard", a Buddhist phrase that reflects direct transmission - knowledge conveyed as it was experienced, without distortion.
All performance figures are based on internal Anker lab tests. The 150× AI computing power figure applies specifically to the environmental noise cancellation task and reflects the architectural change from rule-based to neural-net AI processing. It is not a general performance claim and does not reflect a process node upgrade. The environmental noise cancellation workload referenced here runs as an on-device neural network model on the first THUS™ chip.
Anker soundcore Liberty 5 Pro: The First Product Powered by Anker Thus™
The soundcore Liberty 5 Pro and Liberty 5 Pro Max are the first two products to ship with the THUS™ chip. Their positioning is organized around three on-device intelligence layers the chip enables - understanding, adapting, and tuning - each representing a function earbuds could not credibly perform before neural-net AI became viable at this scale. Coming to the market soon.
15 Years, One Promise
From our first power bank to a proprietary AI chip in 2026 - the categories we build in keep expanding, and so does the scope of what technology can do for people's lives. Our promise has been one and only, seeking the ultimate innovation, with the conviction that technology built to its highest standard makes the possibilities people want in their lives the ones they can actually live. Fifteen years is long enough to know that trust is earned slowly. Fifteen years in. The pursuit continues.
About Anker Innovations
Anker Innovations is a global consumer technology company driven by ultimate innovation, creating products that help people power, create, connect, and live more freely. Founded in 2011, Anker Innovations serves more than 200 million consumers across 146 countries and regions. Learn more at anker.com.
DISCLAIMER
*Statements in this news release that are not statements of historical fact may include forward-looking statements regarding future events or the future financial performance of the company. We wish to caution you that such statements are just predictions and that actual events or results may differ materially. Forward-looking statements involve a number of risks and uncertainties surrounding competitive and industry conditions, market acceptance for the company's products, risks of litigation, technological changes, developing industry standards and other factors related to the company's businesses. The actions referred to in this press release are not an admission or acknowledgement of any claim or allegation. The Company reserves all of its rights.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
15 Years of Seeking Ultimate Innovation: From Power Banks to Proprietary AI THUS™ Chip
15 Years of Seeking Ultimate Innovation: From Power Banks to Proprietary AI THUS™ Chip
15 Years of Seeking Ultimate Innovation: From Power Banks to Proprietary AI THUS™ Chip
