Silver Palace Announces First Closed Beta Test: [Monotype] Beta Test

SINGAPORE, Dec. 19, 2025 /PRNewswire/ -- Silver Palace, a fantasy adventure ARPG built with Unreal Engine 5 by game developer and publisher Elementa, has officially opened sign-ups for the first closed beta test accompanied by a brand-new trailer. Available on PC, the upcoming [Monotype] Beta Test presents a Victorian-inspired detective adventure with combat dynamics and open world exploration in the metropolis. Sign-up for the test and pre-registration for the game are now available on the official website.

This first round of testing, following the official announcement of Silver Palace in May, will introduce players to a range of new content including up to 7 playable characters, expanded urban area for exploration and Real Estate Investment system, and the mount Silverium Pegasus. Additionally, the test will feature the "Deep Cognito" combat challenge, "Case Simulation" combat challenge and various side missions hidden across the city. Players can take on high-difficulty boss encounters and experience the game's core combat mechanics.

In Silver Palace, players will assume the role of a "Detective" tasked with investigating crimes and uncovering hidden truths. They will embark on an adventure with a diverse group of partners to confront unknown enemies and unravel the mysteries in Silvernia. As various factions — from corporate monopolies and underground syndicates to royal houses and cults — vie for control of Silverium, tensions rise across the city.

Powered by Unreal Engine 5, Silver Palace features anime-style characters, an immersive combat system and a Victorian-inspired metropolis with stunning visual details. Players can switch between characters during battles to unleash powerful skills and combos. As they explore the city's sprawling environments, they'll gather evidence at crime scenes, track down targets, battle their enemies and reveal more of the stories of Silvernia.

Players interested in joining the Silver Palace [Monotype] Beta Test can sign up via the official website. Be among the first to dive into the enhanced world of Silvernia and experience its enriched urban life events and game features.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Silver Palace Announces First Closed Beta Test: [Monotype] Beta Test

NEW YORK, Dec. 19, 2025 /PRNewswire/ -- The Marketing + Media Alliance (MMA) proudly announces the winners of the SMARTIES™ X Global 2025 Awards, recognizing the world's most effective and innovative marketing campaigns. This year's program celebrated work that pushed creative boundaries while delivering measurable impact, proving marketing's power to drive business growth and meaningful change.

The global competition honored 83 exceptional campaigns: 31 Gold, 29 Silver, and 23 Bronze awards, alongside 13 prestigious Industry Awards recognizing excellence across the marketing ecosystem.

Distinguished Industry Award Winners:

• Enabling Technology Company of the Year: Pinterest
• Independent Agency of the Year: Consciouslab
• Publisher of the Year: TikTok
• Most Resilient Brand of the Year: Dove
• Creative Agency of the Year: Dentsu Creative Vietnam
• Media Agency of the Year: Spark Foundry Vietnam
• Agency Network of the Year: Mindshare
• Holding Agency Company of the Year: WPP
• Brand of the Year: Ensure Gold
• Advertiser of the Year: Unilever
• Juror's Choice Award: The Walking Ads
• Best in Show: Vision of Sakıp Sabancı Podcast

This year's competition drew submissions across seven strategic channels: Purpose Driven Marketing, Marketing Impact, Impact Media, Emerging Tech Marketing, E-commerce Marketing, Creative & Innovation Impact and AI Marketing. A distinguished international jury of marketing leaders evaluated each entry based on strategic rigor, creative execution, and proven business outcomes.

The winning campaigns demonstrate how marketing drives tangible value. From purpose-led initiatives that inspired behavioral change to AI-powered strategies that personalized at scale, from e-commerce innovations that converted seamlessly to breakthrough creative that captured global attention. These campaigns set the standard for what modern marketing can achieve.

"We're witnessing a defining moment in marketing's evolution," said Rohit Dadwal, CEO, APAC & Global Head of SMARTIES™ Worldwide, Marketing + Media Alliance (MMA). "This year's SMARTIES™ X Global winners embody three critical shifts reshaping our industry: the rise of AI as a strategic partner that amplifies human creativity rather than replacing it; the integration of purpose as a business imperative that drives both loyalty and growth; and the demand for marketing that doesn't just reach audiences, but moves them emotionally and commercially. These campaigns prove that in today's fragmented, skeptical, data-rich world, the winners are those who combine bold creative thinking with strategic rigor and technological sophistication. This is what marketing excellence looks like in 2025 and these teams are showing the world how it's done."

SMARTIES™ X Global winners gain significant competitive advantages beyond recognition. Winners are featured in the prestigious MMA Business Impact Index (BII), developed in collaboration with WARC, the global authority on advertising and media effectiveness. This recognition solidifies their status as industry leaders and enhances their credibility with clients, partners, and stakeholders worldwide.

The awards continue to serve as the definitive benchmark for marketing effectiveness, celebrating the individuals, teams, and organizations driving meaningful innovation across the global marketing landscape.

View the Complete Winner Gallery Here.

About the Marketing + Media Alliance (MMA)

The Marketing + Media Alliance (MMA) is the global, non-profit community of Chief Marketing Officers and senior marketing leaders advancing marketers' ability to create value. Led by CMOs and supported by the entire ecosystem at the governance level — including brands, media, agencies, consultancies, AdTech, and MarTech — MMA develops evidence-based models, frameworks, and tools validated through multi-year, multi-million-dollar Think Tanks and Labs.

Operating currently across four global think tanks -- Marketing Attribution (MATT), Marketing Org Strategy (MOSTT), AI Leadership (ALTT), Data & CX (DATT), and more to come; MMA tackles marketing's most challenging unanswered questions and translates findings into applied practices that are guaranteed to increase enterprise value. Headquartered in New York City, with operations in 17 countries across APAC, Europe, MEA, LATAM, and North America, MMA has more than 825 corporate members who gather at 62+ MMA conferences worldwide, and flagship gatherings in the U.S., including MMA's POSSIBLE in Miami and MMA CMO & CEO Summit in Santa Barbara. Learn more at https://mmaglobal.com/

The Marketing + Media includes the world's most influential marketers and partners, including: AB InBev, Adobe, Ally Bank, Amazon, AT&T, Bank of America, BCG, Campbell's, Canva, Colgate-Palmolive, CVS Health, Delta, Diageo, Discord, Discover, Disney, Eli Lilly, EY, Ford, General Motors, Google, Hershey's, Hilton, Home Depot, Interpublic Group, JP Morgan Chase, Kellanova, Kroger, LinkedIn, LiveRamp, L'Oréal, Major League Baseball, Marriott, Mastercard, McDonald's, Merck, Meta, Microsoft, Molson Coors, Morgan Stanley, National Football League, NBCUniversal, Netflix, Pinterest, Progressive, Reddit, Roku, Salesforce, Samsung, Sephora, Snap, Target, The Trade Desk, T-Mobile, Tubi, Uber, Unilever, Visa, Walmart, X, Yahoo – and many more.

About SMARTIES™

SMARTIES™ is the prestigious marketing awards program hosted by MMA, recognizing excellence in marketing effectiveness and innovation. The SMARTIES Awards celebrate campaigns that push creative boundaries while delivering measurable business impact. With programs spanning local, regional, and global markets, SMARTIES has become the industry's most respected benchmark for marketing that drives real growth.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

MMA Announces SMARTIES™ X Global 2025 Winners: Honoring Marketing That Drives Global Impact