The China International Travel Mart, Asia's largest and most influential professional travel exhibition, opened on Friday in Haikou, capital of south China's Hainan Province after the laid-back holiday paradise began special customs operations one day earlier, reshaping tourism cooperation, investment and visitor flows.
It is the first time that this event has been held in the province. The three-day fair, organized by the Ministry of Culture and Tourism, has attracted more than 1,000 business operators and representatives from 101 countries and regions, according to the organizers.
Covering an exhibition area of 65,000 square meters, the fair features five sections, focusing respectively on domestic tourism, overseas tourism, inbound tourist consumption, cultural-tourism integration, and a dedicated section promoting tourism in Hainan.
Official data showed that visa-free entries accounted for over 7 million foreign arrivals in the third quarter of this year, marking a 48.3 percent year-on-year increase, much to the delight of international travel agencies.
"For us as a tourism agency, it's important to send tour operators to China so that they are able to get to know China better and better, and we're able to send a lot of German visitors to your beautiful country," said a German exhibitor.
"I am here to develop my country's tourism by expanding both inbound and outbound mechanisms," said another exhibitor from Sri Lanka.
China on Thursday also launched island-wide special customs operations in the Hainan Free Trade Port (FTP), the world's largest FTP by area, allowing freer entry of overseas goods, expanding zero-tariff coverage, and introducing more business-friendly measures.
The move is widely seen as a landmark in the country's efforts to promote free trade and expand high-standard opening up and is expected to further boost travel to Hainan.
"I found many inbound suppliers and I hope we'll build a good business relationship," said an Italian exhibitor.
"I think it's about unleashing potential, because free trade is the cornerstone of the world today, and good trade means good relations, and that means a happy life," said an exhibitor from Indonesia.
Int'l travel fair opens in Hainan as special customs operations begin
