SEOUL, South Korea, Dec. 22, 2025 /PRNewswire/ -- WePlay, the global flagship social entertainment platform under WEJOY PTE. LTD., officially announced the launch of its "Let's Celebrate Christmas Together" campaign, running from December 19 to 25. As a social platform beloved by Gen Z users aged 18–25 around the world, this year's Christmas celebration introduces not only highly interactive features such as the Voice Room Red Envelope Rain and the Christmas Wish Plaza, but also a special charity initiative titled "Let's Make a Wish for the Dogs!"
Entertainment Meets Philanthropy: Every Interaction Carries Warmth
In the "Let's Make a Wish for the Dogs!" charity segment, users can accumulate Warmth Points by sending themed gifts or purchasing lottery tokens. The collective kindness of the entire community contributes to a growing progress bar. Each time the bar reaches a new milestone, WePlay will donate additional supplies to City Without Stray Dogs.
The campaign aims to deliver a total of 615 kg of prescription dog food and 50 electronic training whistles, which will support better nutrition and behavioral training for rescued dogs—helping them adapt to social environments and increasing their chances of adoption.
Brand Vision: Bridging Virtual Interaction with Real-World Kindness
WePlay remains committed to its mission of "Making the world better through interaction." The platform not only provides young people with a vibrant social playground, but also aims to bridge the passion of the virtual world with real-world social responsibility.
Jingci Zhao , Head of WePlay Korea, stated:
"The heart of WePlay's charity work lies in using the warmth of social interaction to transmit the power of life. Through this Christmas initiative, we hope young users can feel that WePlay is not only a place to make friends and have fun, but also a space where simple interactions can come together to make a real-world impact. Every bag of prescription food and every training whistle represents our users' love and respect for life."
About WePlay
WePlay is the flagship social entertainment platform under WEJOY PTE. LTD., headquartered in Singapore. Featuring popular titles such as Space Werewolf, Guess My Drawing, and Mic Grab, WePlay aims to create a dynamic digital space that blends games, social interaction, and entertainment—helping young users connect effortlessly and build meaningful friendships.
Media Contact
Company: WEJOY PTE. LTD.
Contact: Peinan Qi
Email: qipeinan@wejoysg.com
WePlay Website: https://weplayapp.com/
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WePlay Launches "Let's Celebrate Christmas Together" Winter Campaign: Partnering with Korean Charity to Light Up the Journey Home for Stray Dogs
SHANGHAI, April 4, 2026 /PRNewswire/ -- From April 2 to 31, the Assembly Character Toys brand Blokees made its debut at the 2026 Thailand Toy Expo. Blokees unveiled its two major categories — Blokees Model Kits and Blokees Wheels, highlighting a diverse product matrix of more than 300 products across 17 globally recognized IPs, including Ultraman, Transformers, DC, Evangelion, Naruto, Minions, Jurassic World, Hatsune Miku, and Hero Infinity. Four new model kits also made their global debut, emerging as key highlights of the event.
Mario Maurer attended the opening ceremony of Blokees Thailand Toy Expo as a special guest and engaged in interactive exchanges with consumers.
In the Blokees Model Kits category, Blokees exhibited its Champion, Legend, and Fantastic Series, featuring popular IPs such as Transformers, DC, Mega Man, Saint Seiya, Evangelion, and Naruto. More than 50 products were presented to consumers. Among them, four newly launched items—including Blokees Saint Seiya-Champion Class-12-Phoenix Ikki, Blokees Saint Seiya-Champion Class-14-Andromeda Shun, Blokees DC-Champion Class 05-Batman (HUSH), and Blokees DC-Champion Class 06-Catwoman (Hush)—drew strong interest from fans.
Blokees also highlighted its HERO5 and HERO10 series, featuring well-known IPs including Transformers, Saint Seiya, and Naruto, catering to consumers of hero-themed collectible models.
The DaaLaMode series introduced a range of products inspired by popular IPs such as Hatsune Miku, appealing to female consumers. Meanwhile, the TERRAVENTURE series presented nature and creature-themed model kits based on Jurassic World, further expanding Blokees' offerings across different consumer segments.
In the Blokees Wheels category, which integrates construction, play, and customization, products are organized into the C, E, and S series. The lineup includes IP-based offerings from Transformers, Ultraman, and Batman, with upcoming collaborations featuring Fast & Furious and Ford.
In addition, Blokees highlighted its global consumer ecosystem, BFC (Blokees Family Creator). Selected works from 2025 The 3rd BFC Creation Contest Stellar Season were exhibited in Thailand for the first time, reflecting strong user creativity and engagement. 2026 The 4th BFC Creation Contest Season of Awakening has officially launched, further encouraging global participation.
Under its "Universally appealing, Stepwise pricing, Globally promoting" strategy, Blokees continues to expand across Southeast Asia, Europe, North America, and Latin America. Thailand is rapidly becoming a strategic hub in its regional expansion, as the company strengthens both product innovation and community-driven growth worldwide.
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Blokees made its debut at 2026 Thailand Toy Expo, exhibiting multiple products
