OAKLAND, Calif.--(BUSINESS WIRE)--Dec 22, 2025--
e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE: ELF), the bold disruptor with a kind heart, today announced the extension of its partnership with The Wonder Women of Wrestling Foundation (WWOWF) for a second consecutive year. e.l.f. returns as the first-ever beauty sponsor of the WWOWF Varsity Girls Wrestling Tournament on December 29-30, 2025, in Columbia, Missouri.
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This continued partnership reinforces e.l.f.’s commitment to leveling the playing field for women and girls in sports, particularly in disciplines and communities that have historically lacked visibility, funding and access.
Girls wrestling is the fastest-growing high school sport in America. Participation rose to more than 74,000 athletes in the 2024–2025 school year—an increase of approximately 15% over the prior year—and nearly 1,000 additional schools added girls wrestling programs year-over-year.* What was once overlooked is now rapidly gaining momentum—and e.l.f. is investing where growth, grit and opportunity intersect.
The seventh annual event in Columbia, one of the largest high school girls wrestling competitions in the United States, is expected to:
The tournament continues to experience meaningful year-over-year growth in attendance and awareness—signaling a broader cultural shift in how girls wrestling is valued, followed and celebrated nationwide.
As part of its sponsorship, e.l.f. Cosmetics will once again support eight college-bound senior wrestlers through scholarships awarded via the Wonder Women of Wrestling Foundation’s annual essay competition, helping reduce financial barriers and create new pathways to higher education through sport.
“At e.l.f., we don’t just show up for women’s sports—we invest in their future,” said Patrick O’Keefe, Chief Integrated Marketing Officer, e.l.f. Beauty. “Girls wrestling is growing at record speed, yet resources haven’t always kept pace. Our partnership with The Wonder Women of Wrestling Foundation is about expanding access, amplifying visibility and ensuring these athletes are seen, supported and celebrated. When girls are given opportunity, they don’t just compete—they change the game.”
The partnership with WWOWF builds on e.l.f.’s broader leadership in women’s sports, including long-term investments in the National Women’s Soccer League (NWSL), Billie Jean King Cup, Professional Women’s Hockey League (PWHL), and motorsports (Coca-Cola 600 driver Katherine Legge). Across these partnerships, e.l.f. focuses on creating tangible outcomes—expanding access to sport, increasing visibility for women athletes, funding scholarships and grassroots programs, and helping build sustainable pathways so the next generation of girls can participate, compete and lead with confidence.
"The Wonder Women of Wrestling Foundation is excited to bring back our partnership with e.l.f. Cosmetics,” said Michael Wakim Jr, Founder and President, The Wonder Women of Wrestling Foundation. “Working together we hope to not only grow the reach of our foundation but also the growth of this amazing sport. With the support of e.l.f. Cosmetics we are able to continue to grow our scholarship programs and get these amazing young wrestlers exposure on a worldwide level."
e.l.f. Cosmetics proudly wishes all competitors the best of luck as they take to the mat at the 2025 Wonder Women of Wrestling Varsity Girls Tournament, ready to compete, lead and inspire what’s next.
*National Federation of State High School Associations (NFHS)
About e.l.f. Cosmetics
e.l.f. Beauty (NYSE: ELF) is fueled by a belief that anything is e.l.f.ing possible. We are a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, our global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Our superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. We are proud to have products made in Fair Trade Certified™ facilities. Learn more at www.elfcosmetics.com.
e.l.f. Cosmetics Extends Partnership with The Wonder Women of Wrestling Foundation
BALTIMORE (AP) — Hopefully the rest of the NFL enjoyed the respite.
The New England Patriots are back in the playoffs — with an unflappable quarterback and a coach who is thirsty for more.
Sound familiar?
Drake Maye guided New England to a pair of fourth-quarter touchdowns, rallying his team from an 11-point deficit to a 28-24 victory over Baltimore on Sunday night that clinched a postseason spot for the Patriots and dealt a devastating blow to the Ravens' playoff hopes.
“We're going to try to win the division. We're going to focus on that,” New England coach Mike Vrabel said. “I'm excited. All the credit to the players. When we win, it's because of them.”
Seven years after Tom Brady and Bill Belichick won their final Super Bowl together in New England — and four years after Belichick reached the playoffs with Mac Jones at quarterback — the Patriots return to the postseason in Maye's second year behind center. Maye certainly didn't hurt his MVP case Sunday, throwing for a career-best 380 yards and two touchdowns.
Down 24-13, Maye connected on a 37-yard scoring strike to Kyle Williams, and a 2-point conversion pass to Rhamondre Stevenson made it a three-point game with 9:01 to play.
After New England forced a punt, the Patriots drove 89 yards for the winning touchdown. Baltimore's pass rush, which was nonexistent earlier in the game, was much better toward the end, but Maye showed why he and his team are in first place in the AFC East.
New England remains a game ahead of second-place Buffalo despite losing to the Bills last week.
“It was kind of a wake-up call last week — we got a chance to win the game with a game-winning drive, and this week it was like, man, let's not have that feeling two weeks in a row," Maye said. “It was kind of the elephant in the room.”
Maye went 12 of 14 for 139 yards in the final quarter, although the winning touchdown came on one of New England's few productive running plays, a 21-yard dash by Stevenson with 2:07 left.
The Ravens, who lost Lamar Jackson to a back injury in the second quarter, turned the ball over on their final drive on a fumble by Zay Flowers. Baltimore (7-8) is now two games behind AFC North-leading Pittsburgh with two to play. To win the division, the Ravens would need to win at Green Bay and Pittsburgh and have the Steelers lose to lowly Cleveland in Week 17.
“Tough loss," Ravens coach John Harbaugh said. “We didn’t do the winning things we need to do. We made some mistakes that cost us.”
The Steelers beat Detroit earlier in the day. The dramatic ending of that game came after many fans had already entered the stadium in Baltimore, and Steelers-Lions was shown on the big screen.
Pittsburgh's win put immense pressure on the Ravens, and things went from bad to worse when New England took a 10-7 lead and then Jackson left late in the second quarter with yet another injury.
Tyler Huntley — who led Baltimore to a huge win in Week 8 over Chicago when Jackson was out with a hamstring problem — helped the Ravens rally. Flowers scored on an 18-yard end around to give the Ravens a 17-13 lead in the third quarter. Baltimore then snuffed out a fake punt near midfield and went ahead by 11 on Henry's 2-yard run with 12:50 left in the fourth.
But that was the last time Henry touched the ball — another baffling set of decisions in another fourth-quarter collapse by a Baltimore team that's had plenty of those in recent years.
The Ravens took a 7-0 lead on a 21-yard run by Henry — just their third first-quarter touchdown in nine home games this season. After Maye was intercepted, Baltimore's offense was rolling before Henry fumbled. New England tied it on a 1-yard pass from Maye to Hunter Henry.
It was 10-all at halftime.
The Patriots lost Rookie of the Year candidate Tre'Veyon Henderson when the running back left with a head injury in the second quarter.
The Ravens entered the season 22-3 under Harbaugh in prime time games at home, but they've gone 0-3 this season, losing to Detroit, Cincinnati and now New England. In fact, Baltimore went 3-6 on its home schedule, the worst mark in franchise history.
The Patriots, meanwhile, improved to 7-0 on the road in Vrabel's first season at the helm.
Patriots: DT Joshua Farmer injured his hamstring, CB Charles Woods hurt an ankle, WR DeMario Douglas injured a hamstring and DL Khyiris Tonga hurt a foot.
Ravens: G Andrew Vorhees injured a foot.
Patriots: At the New York Jets next Sunday.
Ravens: At Green Bay on Saturday night.
AP NFL: https://apnews.com/hub/nfl
New England Patriots running back Rhamondre Stevenson, middle, runs toward the end zone to score against the Baltimore Ravens during the second half of an NFL football game, Sunday, Dec. 21, 2025, in Baltimore. (AP Photo/Stephanie Scarbrough)
Baltimore Ravens quarterback Lamar Jackson (8) leaves the field during the first half of an NFL football game against the New England Patriots, Sunday, Dec. 21, 2025, in Baltimore. (AP Photo/Nick Wass)
New England Patriots wide receiver Kyle Williams, left, catches a touchdown against Baltimore Ravens cornerback Marlon Humphrey (44) during the second half of an NFL football game, Sunday, Dec. 21, 2025, in Baltimore. (AP Photo/Stephanie Scarbrough)
Baltimore Ravens cornerback Marlon Humphrey celebrates after intercepting a pass by New England Patriots quarterback Drake Maye during the first half of an NFL football game, Sunday, Dec. 21, 2025, in Baltimore. (AP Photo/Nick Wass)
New England Patriots quarterback Drake Maye (10) passes against the Baltimore Ravens during the first half of an NFL football game, Sunday, Dec. 21, 2025, in Baltimore. (AP Photo/Nick Wass)
