ATLANTA--(BUSINESS WIRE)--Dec 22, 2025--
William Mills Agency, the nation’s leading fintech public relations and marketing firm, has been selected by Monroe, La.-based Business Alliance Financial Services (BAFS), a leading provider of commercial lending technology and services, to provide public relations services.
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BAFS is a commercial lending growth partner serving community banks and credit unions nationwide. The company combines deep operational expertise with its proprietary BLAST® platform to help financial institutions originate, manage and scale commercial loan portfolios with confidence.
BAFS supports institutions across the full commercial lending lifecycle, offering flexible engagement models that include technology, staffing support, or both. Its approach enables institutions to grow commercial lending capacity, strengthen compliance readiness, and improve portfolio visibility without overextending internal teams.
CEO of William Mills Agency, William Mills said, “BAFS delivers a rare combination of real-world commercial lending experience and purpose-built technology to the market. Its focus to help community institutions grow sustainably aligns closely with our mission to support organizations that strengthen the financial services ecosystem. We look forward to elevating BAFS’ story and thought leadership across the industry.”
William Mills Agency will support BAFS with strategic public relations, media relations, and industry positioning, with an emphasis on commercial lending growth, operational efficiency, and the evolving needs of community banks and credit unions.
“Clear, consistent communication is essential as community financial institutions look to expand into more complex areas like commercial lending,” said Richard Guillot, CFP ®, president and CEO of BAFS. “William Mills Agency understands our market, our clients, and the regulatory environment in which we operate. We value their experience and look forward to a long partnership as we grow and support institutions nationwide.”
About BAFS
Business Alliance Financial Services (BAFS) provides commercial loan processing, servicing, training, and consulting to community financial institutions. Based in Monroe, La., BAFS combines proven lending expertise with its proprietary BLAST® platform to help credit unions and banks grow their commercial portfolios with confidence. The BLAST system supports the full loan lifecycle, from origination to servicing, with intuitive workflows, real-time reporting, and audit-ready compliance.
BAFS offers a flexible delivery model that allows institutions to use its platform alone or alongside full-service lending support. With a team of former bankers, credit officers, and technologists, BAFS brings decades of real-world experience to every client engagement, enabling smarter lending decisions, operational efficiency, and sustainable portfolio growth. For more information, visit bafs.com or connect with us via LinkedIn
About William Mills Agency
William Mills Agency is North America’s leading fintech public relations and marketing firm. The agency has established its reputation through the successful execution of media relations, marketing services and crisis communications programs. The company serves clients ranging in size from small start-ups to large, publicly traded companies. For more information, please visit williammills.com/financial-public-relations
Richard Guillot, CFP®, president and CEO of BAFS
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Dec 22, 2025--
BODi (NASDAQ: BODI) today announced the launch of “ 10 MinuteBODi, ” the breakthrough Microdose Fitness subscription that anyone can start, no matter how busy, out of shape, or intimidated they feel by traditional workouts. This curated collection of more than 400 10-minute workouts, anchored by four new Microdose Fitness programs, each built around a four-week training cycle, is designed to deliver real results for just $10 a month, with the first 10 days free.
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While many consumers believe meaningful health and fitness progress requires long, time-intensive workouts, significant new published research from multiple sources show even small increases in daily physical movement can have a positive effect on lifespan. According to one recent study published in JAMA Internal Medicine calculated that over 100,000 deaths per year could be prevented if adults in the U.S. aged 40 to 85 years or older increased their moderate-to-vigorous physical activity by 10 minutes per day. Other studies link consistent short-duration, moderate-to-vigorous exercise - known as “Microdose Fitness”, specifically with reduced risk of cardiovascular disease, cancer and dementia. “10 Minute BODi” translates these studies and the promise of Microdose Fitness into accessible, effective and sustainable programs designed for real life.
“The world doesn’t need more guilt about not exercising. What it needs is a realistic solution based on the latest science,” said Carl Daikeler, co-founder and CEO of BODi. “Microdose Fitness is the answer - not just to the time problem, but also the intimidation, discomfort, expense and inconvenience of the conventional fitness industry. ‘10 Minute BODi’ is the first comprehensive initiative to make all these health benefits available in short ten minute sessions so the rest of the world can participate and actually get the benefits.”
The new programming from BODi is a bold new innovation following in the footsteps of iconic programs like 21 Day Fix, INSANITY and P90X advancing the company’s mission to redefine what a “workout” means, shifting fitness from an all-or-nothing mindset to a daily minimum effective dose based on published research. Instead of long complicated routines or perfection-driven expectations, subscribers get an efficient plan that builds momentum through consistency with workouts that are short, structured, and easy to follow.
To make the process exceptionally easy to follow, BODi is adding four brand-new, step-by-step four-week Microdose Fitness programs, each built around just 10 minutes a day, including:
These new guided programs are being added to a catalog of over 400 10-minute workouts in the BODi library that target every major muscle group and objective, including:
“‘10 Minute BODi’ will unlock the scale of impact we’ve been working toward for nearly three decades,” Daikeler added. “When people who currently don't exercise realize that just 10 minutes can lower their risk of disease, increase their energy and strengthen their body, we will make life-changing consistency accessible to millions of people. That’s the real breakthrough.”
“10 Minute BODi” is available now at BODi.com. Subscribers receive a 10-day free trial, followed by a $10 monthly subscription to the curated collection of over 400 Microdose Fitness 10-minute workouts. A monthly subscription to the entire BODi library of over 140 structured step-by-step programs featuring over 8,000 workouts including “10 Minute BODi” plus nutrition plans is available for $19 per month.
About BODi and The Beachbody Company
BODi, formerly known as Beachbody, has been a pioneer in structured, step-by-step home fitness and nutrition programs for nearly three decades, with iconic programs like P90X, INSANITY, 21 Day Fix and the original premium superfood supplement, Shakeology. Since its inception, BODi has helped more than 30 million people reach life-changing results. Today, BODi continues to evolve with a simple mission: help people achieve their goals and lead healthy, fulfilling lives, especially busy, time-strapped people who want to fit healthy habits into everyday life with proven solutions. The BODi community empowers millions to stay motivated and accountable, supporting healthy weight management, improved metabolic function, increased mental and physical well-being, better sleep, as well as evidence-based habits that enhance healthspan and longevity.
To subscribe and shop, visit BODi.com. For company and investor information, please visit TheBeachbodyCompany.com.
BODi launches “10 Minute BODi,” the science-backed breakthrough of microdose fitness that delivers real results in just 10 minutes a day.
