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Market moving from "looks cool" to "it's in the budget" as demand for AI-powered communications accelerates.
STOCKHOLM, Dec. 23, 2025 /PRNewswire/ -- Swedish businesses have moved decisively from AI curiosity to implementation throughout 2025, with AI now representing 20% of new sales at Dstny Sweden, expected to reach 30% in 2026.
"Early this year, customers said 'looks nice, could consider it.' Now they're asking 'when should we implement?'" said Jonas Angleflod, Managing Director of Dstny Sweden. "FOMO is real – businesses see competitors moving ahead and don't want to be left behind."
As the so-called Silicon Valhalla, Sweden is emerging as a European AI development hub alongside London and the US, but Swedish businesses remain cautious adopters. With some confidence still lacking in key use cases, data sovereignty is also a key concern, which Dstny addresses through Swedish AI models running on Swedish infrastructure.
Customer demand is evolving in two waves. The first focuses on AI-assisted insights such as call analysis and sentiment tracking. The second wave involves deeper automation, connecting AI to business systems like Magento and Shopify to handle tasks like order lookups and customer service.
"Customers no longer want to change their processes to fit our software," said Jonas. "They want AI that works within their existing workflows."
Dstny Sweden will launch an automation platform add-on in January 2026, enabling businesses to trigger workflows based on sentiment, keywords, and custom business rules.
Looking ahead, Jonas predicts a shift from AI as "sidekick" to AI as "agent" – gradually reducing human workload while humans take on a managerial role, coaching and overseeing AI systems.
About Dstny
Dstny makes hybrid work actually work by simplifying business communications across all boundaries — devices, locations, teams, and applications. Our solutions combine mobile-first architecture with patented technology to seamlessly integrate voice, video, and messaging into business-critical tools.
Through our AI-enabled platform and world-leading Microsoft Teams integration, we empower over 4 million users across 80+ markets to connect effortlessly with colleagues and customers, no matter where they work.
Headquartered in Brussels, Dstny has over 1,000 employees in 7 European countries.
Learn more at www.dstny.com.
Media Contact: Christian Hed, Head of Brand & Communications (Christian.hed@dstny.com; Tel: +46707187603)
Market moving from "looks cool" to "it's in the budget" as demand for AI-powered communications accelerates.
STOCKHOLM, Dec. 23, 2025 /PRNewswire/ -- Swedish businesses have moved decisively from AI curiosity to implementation throughout 2025, with AI now representing 20% of new sales at Dstny Sweden, expected to reach 30% in 2026.
"Early this year, customers said 'looks nice, could consider it.' Now they're asking 'when should we implement?'" said Jonas Angleflod, Managing Director of Dstny Sweden. "FOMO is real – businesses see competitors moving ahead and don't want to be left behind."
As the so-called Silicon Valhalla, Sweden is emerging as a European AI development hub alongside London and the US, but Swedish businesses remain cautious adopters. With some confidence still lacking in key use cases, data sovereignty is also a key concern, which Dstny addresses through Swedish AI models running on Swedish infrastructure.
Customer demand is evolving in two waves. The first focuses on AI-assisted insights such as call analysis and sentiment tracking. The second wave involves deeper automation, connecting AI to business systems like Magento and Shopify to handle tasks like order lookups and customer service.
"Customers no longer want to change their processes to fit our software," said Jonas. "They want AI that works within their existing workflows."
Dstny Sweden will launch an automation platform add-on in January 2026, enabling businesses to trigger workflows based on sentiment, keywords, and custom business rules.
Looking ahead, Jonas predicts a shift from AI as "sidekick" to AI as "agent" – gradually reducing human workload while humans take on a managerial role, coaching and overseeing AI systems.
About Dstny
Dstny makes hybrid work actually work by simplifying business communications across all boundaries — devices, locations, teams, and applications. Our solutions combine mobile-first architecture with patented technology to seamlessly integrate voice, video, and messaging into business-critical tools.
Through our AI-enabled platform and world-leading Microsoft Teams integration, we empower over 4 million users across 80+ markets to connect effortlessly with colleagues and customers, no matter where they work.
Headquartered in Brussels, Dstny has over 1,000 employees in 7 European countries.
Learn more at www.dstny.com.
Media Contact: Christian Hed, Head of Brand & Communications (Christian.hed@dstny.com; Tel: +46707187603)
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Swedish Businesses Shift from AI Curiosity to Action, Says Dstny Sweden
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Global Team Showdown Brings Bowling's Biggest Stars to National Broadcast
RICHMOND, Va., April 3, 2026 /PRNewswire/ -- This Saturday, April 4, the premier Professional Bowlers Association (PBA) international team competition, PBA USA vs. The World, will be nationally televised live from Columbus Square Bowling Palace in Columbus, Ohio on CBS and available to stream on Paramount+ at 2:00 PM, ET.
"PBA USA vs. The World is a powerful showcase of the sport's global growth and competitive depth," said Peter Murray, CEO of PBA. "We look forward to this event being broadcast on CBS and streaming on Paramount+ to the widest possible audience, highlighting the energy, talent, and international pride that define today's PBA."
This fast-paced, team-based competition culminates in the awarding of the Hall of Fame Cup, the ultimate prize. The competition pits top American players against elite international stars. The format is a blend of singles, doubles, and team play, highlighted by the much-anticipated captain's matchup between Team USA's EJ Tackett and Team World's Jason Belmonte of Australia. The international roster also features standout competitors representing Sweden, England, and Canada.
Much like golf's Ryder Cup, which pits the USA against Europe, PBA USA vs. The World focuses on team and national competition. Players compete in singles, doubles, and team matches, with each contest contributing to the overall battle for international supremacy.
Fans can tune in live on CBS or stream on Paramount+ on April 4, 2026, at 2:00 PM ET, with additional content including highlights, behind-the-scenes access, and player storytelling available across the PBA's digital and social platforms.
For more information and updates about the PBA Tour powered by GoBowling, visit PBA.com and follow the PBA on Instagram, Facebook, X, TikTok, and YouTube.
About the Professional Bowlers Association
The Professional Bowlers Association (PBA) is the world's premier organization dedicated to the sport of bowling and its professional competition. The PBA has thousands of members from over 30 countries, competing in events including the PBA Tour, PBA Regional Tour, and PBA50 Tour. The PBA also serves casual and league bowlers through its membership programs, offering access to statistics, awards, and certified tournaments. With millions of fans worldwide, the PBA continues to grow the sport of bowling and inspire the next generation of bowlers.
For PBA/Lucky Strike Entertainment:
Lucky Strike Entertainment: luckystrike@thedooronline.com
Photo - https://mma.prnasia.com/media2/2948486/PBA_USAvsTheWorld_CBS.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/2948485/PBA_Tour_Logo.jpg?p=medium600
Global Team Showdown Brings Bowling's Biggest Stars to National Broadcast
RICHMOND, Va., April 3, 2026 /PRNewswire/ -- This Saturday, April 4, the premier Professional Bowlers Association (PBA) international team competition, PBA USA vs. The World, will be nationally televised live from Columbus Square Bowling Palace in Columbus, Ohio on CBS and available to stream on Paramount+ at 2:00 PM, ET.
"PBA USA vs. The World is a powerful showcase of the sport's global growth and competitive depth," said Peter Murray, CEO of PBA. "We look forward to this event being broadcast on CBS and streaming on Paramount+ to the widest possible audience, highlighting the energy, talent, and international pride that define today's PBA."
This fast-paced, team-based competition culminates in the awarding of the Hall of Fame Cup, the ultimate prize. The competition pits top American players against elite international stars. The format is a blend of singles, doubles, and team play, highlighted by the much-anticipated captain's matchup between Team USA's EJ Tackett and Team World's Jason Belmonte of Australia. The international roster also features standout competitors representing Sweden, England, and Canada.
Much like golf's Ryder Cup, which pits the USA against Europe, PBA USA vs. The World focuses on team and national competition. Players compete in singles, doubles, and team matches, with each contest contributing to the overall battle for international supremacy.
Fans can tune in live on CBS or stream on Paramount+ on April 4, 2026, at 2:00 PM ET, with additional content including highlights, behind-the-scenes access, and player storytelling available across the PBA's digital and social platforms.
For more information and updates about the PBA Tour powered by GoBowling, visit PBA.com and follow the PBA on Instagram, Facebook, X, TikTok, and YouTube.
About the Professional Bowlers Association
The Professional Bowlers Association (PBA) is the world's premier organization dedicated to the sport of bowling and its professional competition. The PBA has thousands of members from over 30 countries, competing in events including the PBA Tour, PBA Regional Tour, and PBA50 Tour. The PBA also serves casual and league bowlers through its membership programs, offering access to statistics, awards, and certified tournaments. With millions of fans worldwide, the PBA continues to grow the sport of bowling and inspire the next generation of bowlers.
For PBA/Lucky Strike Entertainment:
Lucky Strike Entertainment: luckystrike@thedooronline.com
Photo - https://mma.prnasia.com/media2/2948486/PBA_USAvsTheWorld_CBS.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/2948485/PBA_Tour_Logo.jpg?p=medium600
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Pro Bowlers Association's "PBA USA vs. The World" to air live on CBS and Paramount+ Saturday, April 4 at 2p ET
