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VANCOUVER, BC, Dec. 23, 2025 /PRNewswire/ -- Wondershare today announced that its flagship video creativity product, Wondershare Filmora, has introduced a new intelligent editing assistant called AI Mate. Designed to simplify complex editing workflows and enhance creative productivity, AI Mate marks a further step in the company's efforts to bring AI-driven efficiency and intuitive guidance into video editing workflows.
Built directly into Filmora V15, AI Mate supports four operational modes that help creators generate content, learn editing workflows, execute complex actions, and interpret user intent—all within one unified interface. AIGC Mode generates assets such as scripts, concept ideas, and short videos to accelerate early ideation. Guide Mode provides real-time explanations of editing features and practical workflow instructions, helping users understand how to achieve specific results. Action Mode breaks down multi-step editing operations and executes them automatically in a single click, reducing manual effort. Auto Mode interprets user intent and selects the most suitable mode to complete the task, offering a simplified interaction experience. Creators can switch between modes at any time, making the system adaptable to both beginners and experienced editors.
The introduction of AI Mate follows a series of recent enhancements to Filmora V15's intelligent creation and editing capabilities. Filmora V15 now strengthens its AI-integrated workflow, bringing intelligent capabilities directly into the creative and editing pipeline. Rather than functioning as isolated tools, Filmora's AI features now operate as part of a continuous, end-to-end production flow—from content generation and clip extension to refinement and final output. This approach reflects Filmora's vision of enabling every creator to "edit as an expert with Filmora AI."
This evolving AI workflow is further supported by the integration of leading generative and enhancement models, including Nano Banana Pro, Sora 2, and Veo 3.1. These models enhance Filmora's ability to interpret motion, generate high-quality visuals, and produce more accurate scene-to-scene transitions, strengthening both creative generation and technical refinement. By embedding these advanced models directly into the editing pipeline, Filmora ensures that creators benefit from faster processing, improved visual consistency, and more reliable AI-driven results across both creation and post-production tasks.
"AI Mate arrives at a moment when creators everywhere are navigating rapid changes in how content is produced," said Christy Wu, Vice President of Wondershare. "By integrating intelligence directly into the editing workflow, we aim to reduce friction and open up new creative possibilities. This initiative is part of Wondershare's broader mission to make professional-grade creativity accessible to everyone."
AI Mate is now available in Wondershare Filmora V15 for Windows and macOS. More features will continue to roll out in upcoming updates.
About Filmora
Launched in 2010, Wondershare Filmora is designed with its users in mind, featuring smoother performance and an intuitive user interface. With advanced features boosting content generation and editing, over 2.9 million creative assets, commercially available music, 3D LUTs, effects, and pre-set templates, Filmora stands out as a leader in video editing software and has served more than 400 million active users worldwide. Consistently introducing innovative tools, it enhances video creation and makes the process more efficient and accessible for all skill levels.
About Wondershare
Wondershare is a globally recognized software company founded in 2003, known for its innovative solutions in creativity and productivity. Driven by the mission "Creativity Simplified", Wondershare offers a range of tools, including Filmora and SelfyzAI for video editing; PDFelement for document management; and EdrawMax, EdrawMind for diagramming. With over 2 billion cumulative active users across all products and a presence in over 200 countries and regions, Wondershare empowers the next generation of creators with intuitive software and trendy creative resources, continually expanding the possibilities of creativity worldwide.
VANCOUVER, BC, Dec. 23, 2025 /PRNewswire/ -- Wondershare today announced that its flagship video creativity product, Wondershare Filmora, has introduced a new intelligent editing assistant called AI Mate. Designed to simplify complex editing workflows and enhance creative productivity, AI Mate marks a further step in the company's efforts to bring AI-driven efficiency and intuitive guidance into video editing workflows.
Built directly into Filmora V15, AI Mate supports four operational modes that help creators generate content, learn editing workflows, execute complex actions, and interpret user intent—all within one unified interface. AIGC Mode generates assets such as scripts, concept ideas, and short videos to accelerate early ideation. Guide Mode provides real-time explanations of editing features and practical workflow instructions, helping users understand how to achieve specific results. Action Mode breaks down multi-step editing operations and executes them automatically in a single click, reducing manual effort. Auto Mode interprets user intent and selects the most suitable mode to complete the task, offering a simplified interaction experience. Creators can switch between modes at any time, making the system adaptable to both beginners and experienced editors.
The introduction of AI Mate follows a series of recent enhancements to Filmora V15's intelligent creation and editing capabilities. Filmora V15 now strengthens its AI-integrated workflow, bringing intelligent capabilities directly into the creative and editing pipeline. Rather than functioning as isolated tools, Filmora's AI features now operate as part of a continuous, end-to-end production flow—from content generation and clip extension to refinement and final output. This approach reflects Filmora's vision of enabling every creator to "edit as an expert with Filmora AI."
This evolving AI workflow is further supported by the integration of leading generative and enhancement models, including Nano Banana Pro, Sora 2, and Veo 3.1. These models enhance Filmora's ability to interpret motion, generate high-quality visuals, and produce more accurate scene-to-scene transitions, strengthening both creative generation and technical refinement. By embedding these advanced models directly into the editing pipeline, Filmora ensures that creators benefit from faster processing, improved visual consistency, and more reliable AI-driven results across both creation and post-production tasks.
"AI Mate arrives at a moment when creators everywhere are navigating rapid changes in how content is produced," said Christy Wu, Vice President of Wondershare. "By integrating intelligence directly into the editing workflow, we aim to reduce friction and open up new creative possibilities. This initiative is part of Wondershare's broader mission to make professional-grade creativity accessible to everyone."
AI Mate is now available in Wondershare Filmora V15 for Windows and macOS. More features will continue to roll out in upcoming updates.
About Filmora
Launched in 2010, Wondershare Filmora is designed with its users in mind, featuring smoother performance and an intuitive user interface. With advanced features boosting content generation and editing, over 2.9 million creative assets, commercially available music, 3D LUTs, effects, and pre-set templates, Filmora stands out as a leader in video editing software and has served more than 400 million active users worldwide. Consistently introducing innovative tools, it enhances video creation and makes the process more efficient and accessible for all skill levels.
About Wondershare
Wondershare is a globally recognized software company founded in 2003, known for its innovative solutions in creativity and productivity. Driven by the mission "Creativity Simplified", Wondershare offers a range of tools, including Filmora and SelfyzAI for video editing; PDFelement for document management; and EdrawMax, EdrawMind for diagramming. With over 2 billion cumulative active users across all products and a presence in over 200 countries and regions, Wondershare empowers the next generation of creators with intuitive software and trendy creative resources, continually expanding the possibilities of creativity worldwide.
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Wondershare Filmora Introduces AI Mate, Marking a New Phase of Intelligent Editing
SHANGHAI, April 4, 2026 /PRNewswire/ -- From April 2 to 31, the Assembly Character Toys brand Blokees made its debut at the 2026 Thailand Toy Expo. Blokees unveiled its two major categories — Blokees Model Kits and Blokees Wheels, highlighting a diverse product matrix of more than 300 products across 17 globally recognized IPs, including Ultraman, Transformers, DC, Evangelion, Naruto, Minions, Jurassic World, Hatsune Miku, and Hero Infinity. Four new model kits also made their global debut, emerging as key highlights of the event.
Mario Maurer attended the opening ceremony of Blokees Thailand Toy Expo as a special guest and engaged in interactive exchanges with consumers.
In the Blokees Model Kits category, Blokees exhibited its Champion, Legend, and Fantastic Series, featuring popular IPs such as Transformers, DC, Mega Man, Saint Seiya, Evangelion, and Naruto. More than 50 products were presented to consumers. Among them, four newly launched items—including Blokees Saint Seiya-Champion Class-12-Phoenix Ikki, Blokees Saint Seiya-Champion Class-14-Andromeda Shun, Blokees DC-Champion Class 05-Batman (HUSH), and Blokees DC-Champion Class 06-Catwoman (Hush)—drew strong interest from fans.
Blokees also highlighted its HERO5 and HERO10 series, featuring well-known IPs including Transformers, Saint Seiya, and Naruto, catering to consumers of hero-themed collectible models.
The DaaLaMode series introduced a range of products inspired by popular IPs such as Hatsune Miku, appealing to female consumers. Meanwhile, the TERRAVENTURE series presented nature and creature-themed model kits based on Jurassic World, further expanding Blokees' offerings across different consumer segments.
In the Blokees Wheels category, which integrates construction, play, and customization, products are organized into the C, E, and S series. The lineup includes IP-based offerings from Transformers, Ultraman, and Batman, with upcoming collaborations featuring Fast & Furious and Ford.
In addition, Blokees highlighted its global consumer ecosystem, BFC (Blokees Family Creator). Selected works from 2025 The 3rd BFC Creation Contest Stellar Season were exhibited in Thailand for the first time, reflecting strong user creativity and engagement. 2026 The 4th BFC Creation Contest Season of Awakening has officially launched, further encouraging global participation.
Under its "Universally appealing, Stepwise pricing, Globally promoting" strategy, Blokees continues to expand across Southeast Asia, Europe, North America, and Latin America. Thailand is rapidly becoming a strategic hub in its regional expansion, as the company strengthens both product innovation and community-driven growth worldwide.
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Blokees made its debut at 2026 Thailand Toy Expo, exhibiting multiple products
