From Black Friday to Christmas: HEISR Turns Everyday Oral Care into a Gift That Lasts All Year

Why a Three-Sided Toothbrush Is Becoming One of the Most Thoughtful Holiday Gifts for Modern Families

LAS VEGAS, Dec. 24, 2025 /PRNewswire/ -- During this year's Black Friday season, HEISR re-entered the spotlight in the U.S. market with its innovative three-sided toothbrush—drawing renewed attention from consumers looking for practical products that genuinely improve daily life. As Christmas approaches, HEISR is extending that momentum into the holiday season, positioning its toothbrush not as a short-term novelty, but as a gift designed to support long-term health, consistency, and everyday well-being.

Black Friday is often about urgency and discovery. Christmas, however, is about intention—choosing gifts that communicate care, thoughtfulness, and lasting value. HEISR was designed precisely for this moment: a product that becomes more meaningful not on the day it is unwrapped, but in the months and years that follow.

Why HEISR Stands Out as a Christmas Gift

1. Three-Sided Coverage That Reduces Missed Areas

Traditional brushing depends heavily on individual technique, which varies widely from person to person. HEISR's wraparound, three-sided brush head is engineered to clean the inner, outer, and chewing surfaces of the teeth simultaneously—helping reduce common blind spots without requiring extra steps or advanced brushing skills.

By working with the natural shape of the teeth rather than against it, HEISR makes thorough cleaning easier to achieve consistently.

2. Easier Brushing That Encourages Better Habits

HEISR was created to lower the friction that often prevents people from maintaining good oral hygiene. By simplifying the brushing process, the design helps users feel more confident that they are cleaning effectively—without needing to overthink technique or timing.

This intuitive experience has made HEISR particularly appealing for:

• Children learning to brush independently
• Orthodontic patients with braces or aligners
• Seniors and users with limited hand dexterity
• Anyone who struggles with consistency in daily routines

When brushing feels easier, it becomes easier to stick with.

3. A Gift That Delivers Value Every Single Day

Unlike many holiday gifts that fade into drawers or closets, HEISR becomes part of a daily routine—used every morning and every night. Its value compounds over time, turning small, repeated actions into meaningful long-term benefits.

As a Christmas gift, HEISR represents a shift away from momentary excitement toward sustained wellness.

Designed Around Real Lives, Not Idealized Routines

Originally launched as a Kickstarter favorite, HEISR evolved through extensive feedback from real users with real constraints. Instead of designing for perfect brushing conditions, the team focused on how people actually brush in everyday life—often rushed, distracted, or tired.

The result is a toothbrush that prioritizes:

• Comfort over aggressiveness
• Coverage over complexity
• Consistency over perfection

Over time, users report feeling less pressure to "brush perfectly" and more confidence that their routine is effective.

What Users Notice Over Time

After weeks and months of use, many HEISR users describe subtle but meaningful changes:

• Brushing feels faster, yet more complete
• Gums feel less irritated due to gentler contact
• Daily routines feel easier to maintain
• Missed areas become less of a concern

Parents often note that children resist brushing less, while adults describe a stronger sense of confidence in their oral care routine. These improvements may seem small individually, but they accumulate through daily repetition.

Why HEISR Aligns with the Spirit of Christmas

Christmas gifts often carry an unspoken message: I care about your everyday life, not just this moment.

HEISR reflects that sentiment by offering:

It is a practical gift, but also a deeply personal one—focused on health, comfort, and consistency rather than novelty.

Where to Learn More About HEISR

Official Website: https://heisr.com

The official website provides detailed product information, replacement heads, and oral-care education resources to support long-term use.

Follow HEISR

HEISR shares product education, real user stories, and wellness-focused content through its official channels:

Instagram: https://www.instagram.com/heisr.official/

LinkedIn: https://www.linkedin.com/company/heisr/

YouTube: https://www.youtube.com/channel/UC6wQ0eEgtCr8EbkKLfbHLUw

Facebook: https://www.facebook.com/profile.php?id=61582837827593

About HEISR

HEISR develops practical dental care innovations designed to make daily oral hygiene easier, gentler, and more effective. By focusing on real habits and real users, HEISR helps transform everyday routines into long-term wellness practices—one small improvement at a time.
Learn more at https://heisr.com.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

From Black Friday to Christmas: HEISR Turns Everyday Oral Care into a Gift That Lasts All Year

The "Fizzy Little Rebellion" brings Korea's oldest fermentation tradition to the U.S. with a modern twist: It's cloudy, it's conscious, and you have to swirl it.

NEW YORK, Dec. 23, 2025 /PRNewswire/ -- SWRL, the world's first Makgeolli seltzer, has officially launched in the U.S., introducing Korea's iconic cloudy rice wine to the hard seltzer aisle.

At 3.7% ABV, zero sugar, and just 89 calories, SWRL offers a lighter way to drink—without stripping away texture or character. Instead of chasing the ultra-clear, one-note profile of typical seltzers, the brand introduces a softly cloudy, rice-fermented alternative built around flavor, mouthfeel, and a signature "swirl-to-sip" ritual.

For years, hard seltzer has been defined by clarity: crystal clear liquid, clean but artificial profiles, and near-identical drinking experiences. But as the category matures, consumers are seeking beyond interchangeable bubbles. They want flavor depth, sensory texture, and drinks that feel intentional rather than industrial. SWRL enters at this inflection point, offering a new category rooted in fermentation and rice.

In the glass—or rather, the can—SWRL delivers a mouthfeel closer to a pet-nat (pétillant naturel) wine than a standard seltzer. Once swirled, the rice sediment blends into a creamy, silky fizz with a gentle tang, reminiscent of kombucha but softer and rounder. The bubbles stay delicate, allowing the cloudy body and rice character to lead rather than disappear.

Across the lineup, the goal is consistent: keep the sip light while letting Makgeolli's natural rice texture and nuanced flavors shine through.

• Original: Delicately rice-forward with subtle natural sweetness and a smooth, creamy finish.
• Yuzu & Pine Needles: Opens with bright citrus and a crisp herbal note, finishing clean with a resinous pine edge.
• Earl Grey: Layers bergamot aromatics with a gentle fermented grip, evoking a tea-like complexity with a cloudy twist.
• Mixed Cherries: Starts juicy and tart, then settles into a plush rice note that prevents the fruit from veering into cloying sweetness.

Key Specs:

• 3.7% ABV
• 89 Calories
• Zero Sugar
• Gluten-Free & Vegan
• Naturally cloudy from real Korean rice fermentation

"We wanted to show that 'light' doesn't have to mean 'empty'," said Inji Kim, founder of SWRL. "By using rice fermentation and unexpected flavor pairings, we built a seltzer with texture and personality—something you actually feel when you drink it. Swirl the can, sip, and feel the texture. This is what hard seltzer has been missing."

Availability SWRL is now available at select retailers across New York City and for online shipping to 40 states via sipswrl.com.

About SWRL SWRL is a modern beverage brand reimagining Korean Makgeolli through a ready-to-drink seltzer format. Built around rice fermentation, a naturally cloudy texture, and a signature swirl ritual, SWRL offers a new kind of hard seltzer—lighter to drink, richer in experience.

The brand has already gained international recognition for its creative vision, earning the Red Dot Design Award: Brands & Communication Design 2025. Looking ahead, SWRL plans to expand its portfolio in 2026 with a non-alcoholic lineup, bringing the same cloudy texture and rice-forward experience to sober-curious and wellness-minded drinkers.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

SHAKE UP THE SELTZER AISLE: SWRL LAUNCHES AMERICA'S FIRST ZERO-SUGAR, 89-CALORIE "MAKGEOLLI SELTZER"