MINISO Brings Christmas Cheer to Bangkok's Siam Square with YOYO and Signature Characters, Closing Out a Standout Year in Thailand

BANGKOK, Dec. 25, 2025 /PRNewswire/ -- This Christmas, MINISO is bringing YOYO and a lineup of its popular characters to Bangkok's Siam Square, creating a festive seasonal setting and marking the close of a strong year for the brand in Thailand. A series of Christmas-themed installations will remain in place across Siam Square's pedestrian streets and at Thailand's first MINISO LAND through the holiday period, running until January 4, 2026.  

Christmas in Thailand may come without snow, but this year, MINISO brings festive cheer to the heart of Bangkok. Its signature characters—YOYO, the Gift Bear, and DUNDUN—headline a 10-day holiday installation anchored by a 60-meter-long Christmas promenade. Featuring five themed photo spots, the route leads visitors from Siam Square to MINISO LAND, ending at a Christmas tree marked by MINISO's iconic red wink. Inside the store, seasonal displays, limited-edition gifts, and wish cards await.

MINISO LAND in Siam Square marks the company's first overseas debut of its new experiential store format. Opened in October, the store features a redesigned storefront and highlights the Zootopia product lineup. Since launch, it has drawn strong foot traffic from both local shoppers and tourists. The opening reinforced MINISO's presence in Thailand, while the brand awareness built earlier in the year positioned the store as a natural hub for year-end holiday activations. Through immersive design, curated assortments, and campaign-led execution, MINISO continues to elevate the in-store experience for Thai consumers.

A Year of Joy: Retail Expansion and Brand Activity

Throughout 2025, MINISO continued to expand its retail footprint and delight Thai consumers with a combination of new stores, exclusive product launches and immersive brand experiences. The year kicked off in January with the opening of the brand's first flagship store at Asiatique The Riverfront in Bangkok, and coincided with Thailand's debut of MINISO's Harry Potter merchandise collection.

In the following months, MINISO introduced multiple newly refreshed and flagship stores in key Bangkok locations, including Megabangna Mall, MBK Center, and The Mall LifeStore Bangkapi. Each opening showcased IP-themed products, and immersive displays, drawing strong foot traffic and social media buzz. The May launch at The Mall LifeStore Bangkapi marked the overseas debut of the Stitch GenZ Street Series vinyl plush, generating high shopper interest.

Beyond Bangkok, MINISO strengthened its presence in northern Thailand by establishing stores across key commercial destinations in Chiang Mai, including Central Festival Chiangmai, Central Chiangmai Airport, and MAYA Lifestyle Shopping Center. The expansion reflects the brand's focus on delivering an elevated and refined store experience, while steadily extending its presence across Thailand.

MINISO's growth strategy also emphasized engaging local consumers through popular IP collaborations. Throughout the year, the brand introduced over 15 new IP collections in Thailand—including Zootopia, Stitch, Harry Potter, and One Piece—alongside more than 5,000 new products.

By combining retail expansion with engaging retail experiences and campaigns, MINISO has positioned its stores as vibrant destinations for Thai consumers. The Christmas and New Year program, anchored by MINISO LAND and a festive promenade in central Bangkok, further strengthened the brand's visibility and engagement during the holiday season, setting the stage for continued growth in 2026.

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

MINISO Brings Christmas Cheer to Bangkok's Siam Square with YOYO and Signature Characters, Closing Out a Standout Year in Thailand

MINISO Brings Christmas Cheer to Bangkok's Siam Square with YOYO and Signature Characters, Closing Out a Standout Year in Thailand

MINISO Brings Christmas Cheer to Bangkok's Siam Square with YOYO and Signature Characters, Closing Out a Standout Year in Thailand

MINISO Brings Christmas Cheer to Bangkok's Siam Square with YOYO and Signature Characters, Closing Out a Standout Year in Thailand

MINISO Brings Christmas Cheer to Bangkok's Siam Square with YOYO and Signature Characters, Closing Out a Standout Year in Thailand

MINISO Brings Christmas Cheer to Bangkok's Siam Square with YOYO and Signature Characters, Closing Out a Standout Year in Thailand

TBILISI, Georgia, Dec. 25, 2025 /PRNewswire/ -- On December 25th, Beijing time, Georgian Railway Modernization Project constructed by China Railway 23rd Bureau Group Co., Ltd., is officially put into operation. After 13 years of hard work, this major achievement of China-Georgia cooperation under the Belt and Road Initiative has injected strong impetus into the transportation upgrade and economic development of Georgia, and also demonstrated the outstanding capabilities of Chinese infrastructure enterprises in the overseas railway market.

The railway is located in central Georgia, starting from the city of Zestaponi and ending in the city of Khashuri, with a total length of 43.911 kilometers. It serves as the "main artery" for transportation between the east and west of the country. The project involves the upgrading and renovation of existing lines as well as the construction of new ones, covering multiple fields such as line design, civil engineering construction, power supply, communication systems, and station facilities. The construction was particularly challenging due to the complex geological conditions, with key tasks such as tunnel excavation, high slope embankment protection, and bridge beam installation all faced with significant obstacles. The construction team of China Railway 23rd Bureau Group Co., Ltd. adopted a "lean and efficient" management model, flexibly adjusted the construction plans, deepened cooperation with local enterprises, and relied on technological innovation to overcome a series of technical difficulties. They strictly adhered to safety standards throughout the process to ensure the smooth progress of the project.

During the construction period, the project management actively fulfilled its social responsibilities, providing employment for approximately 1,000 local workers. This not only has helped local people increase their income but also enabled them to acquire professional skills through technical training, which allows them to participate in and witness the development and changes of their hometowns.

This project is the largest railway project newly built and successfully put into operation in Georgia. As an important part of the "Trans-Caspian International Transport Corridor", the official operation of the project is of great significance for enhancing the overall transportation capacity of Georgian railways, promoting logistics transportation between China and Europe, and driving regional economic development. The average travel efficiency from Tbilisi, the capital of Georgia, to the western Black Sea port thus will increase by 37%, and the annual freight capacity will double. This will not only promote the industrial upgrading of Georgia and the development of the regions along the line but also strengthen the trade connection and cooperation with neighboring countries.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Georgian Railway Modernization Project Officially Put into Operation, Adding a New Highlight to the Belt And Road Initiative