LONDON--(BUSINESS WIRE)--Dec 25, 2025--
Hanshow, a global leader in electronic shelf labels (ESL) and digital store solutions, has entered into a multi-year research collaboration with the University of Cambridge, one of the world’s most prestigious academic institutions. The partnership will focus on joint research and innovation in next-generation intelligent hybrid wireless technologies, marking an important milestone in Hanshow’s continued investment in core technologies and long-term innovation.
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This collaboration leverages the University of Cambridge’s deep expertise in fundamental wireless technology research, alongside Hanshow’s extensive industry experience, to further strengthen multi-protocol integration capabilities and expand scalable applications across diverse retail scenarios. Guided by shared principles of innovation, collaboration, openness, and knowledge sharing, the two parties aim to accelerate the translation of cutting-edge research into real-world industrial applications, supporting intelligent solutions across multiple industries.
With a history spanning more than 800 years, the University of Cambridge is renowned as the academic home of pioneering scientists such as Isaac Newton, Charles Darwin, Alan Turing, and Stephen Hawking. The university has long been committed to bridging academic research and industrial practice, earning a global reputation for excellence in innovation. Its extensive expertise in intelligent sensing, smart spaces, high-precision positioning, and wireless technologies aligns closely with Hanshow’s strategy to integrate industry, academia, research, and application in driving digital transformation across retail.
Hanshow has been deeply engaged in low-power wireless communication technologies for over a decade, consistently adhering to a strategy of empowering industry applications through technological innovation. Through its proprietary HiLPC wireless communication protocol, Hanshow has built a robust wireless foundation for ESL deployments, designed to operate reliably at scale, even in complex and high-density retail environments, while maintaining ultra-low power consumption. In parallel, Hanshow actively contributes to the evolution of global communication standards. The company’s Chief Technology Officer, Ms Min Liang, has served for many years as Chair of the ESL Working Group within the Bluetooth Special Interest Group (Bluetooth SIG), underscoring Hanshow’s technological leadership and influence within the industry.
Building on its solid technological foundation and extensive industry practice, Hanshow is proactively advancing next-generation IoT paradigms, including Ambient IoT. By deeply integrating ultra-low-power wireless communication, ambient energy harvesting, and distributed sensing capabilities, Ambient IoT enables IoT systems to evolve from being merely ‘connected’ to becoming truly ‘sustainable’. This provides a new foundation for long-term, large-scale device deployment, low-cost operations, and refined operational management in retail environments, while supporting the continuous evolution of intelligent store infrastructure.
As part of this collaboration, Hanshow and the University of Cambridge will adopt a closely coordinated innovation model, combining theoretical modelling, simulation testing, and experimental validation to progressively advance the research and industrialisation of next-generation intelligent hybrid wireless technologies. On one hand, the collaboration will focus on multi-protocol integration to enhance communication efficiency and consumer interaction in retail environments. On the other hand, the outcomes will be extended beyond retail scenarios—including food, beauty, consumer electronics, and apparel—into broader domains such as smart offices and smart logistics, injecting strong technological momentum into digital transformation across industries.
This collaboration not only provides Hanshow with cutting-edge academic support for product and solution innovation, reinforcing its core competitiveness in retail technology, but also establishes a closed-loop value chain spanning fundamental research, technology development, and industrial application. The partnership aims to set a benchmark for innovative IoT solutions in retail and contribute to the sustainable development of the industry.
“This collaboration with the University of Cambridge represents a significant step forward in the development of our technology ecosystem,” said Min Liang, Chief Technology Officer of Hanshow. “By combining academic excellence with industrial innovation, we aim to push the boundaries of IoT technologies and transform advanced research into intelligent, scalable system solutions that help redefine operational excellence in global retail.”
“This partnership brings our research in intelligent hybrid wireless technologies together with Hanshow’s strong capabilities in industrial innovation,” said Dr Michael Crisp, Associate Professor in the Department of Engineering at the University of Cambridge. “It gives us the opportunity to create tangible industry impact by developing low-power, high-efficiency solutions that will help usher retail store operations into the next generation of intelligent systems.”
This collaboration marks another important step in Hanshow’s global innovation ecosystem strategy. Looking ahead, Hanshow will continue to embrace open and collaborative innovation, build a sustainable global technology innovation framework, and strengthen mechanisms for industrial deployment—empowering customers across industries to navigate an increasingly competitive market with confidence and long-term resilience.
About Hanshow
Hanshow is a global leader in developing and manufacturing electronic shelf labels and digital store solutions. The company offers customers a series of customized IoT touchpoints and digital store solutions that deliver customer-centric insights. Hanshow’s solutions have provided services to a vast number of stores in over 70 countries and regions, helping them streamline operations, optimize pricing strategies, and offer customers a more personalized experience. In addition, Hanshow delivers advanced digital energy solutions, supporting clients with intelligent in-store energy optimization and integrated PV storage charging systems to reduce energy consumption, lower carbon emissions, and accelerate their transition toward sustainable operations. Learn more: www.hanshow.com
Hanshow and the University of Cambridge Launch Joint Research on Augmented Intelligent Hybrid Wireless Technology
WASHINGTON (AP) — President Donald Trump used his first major address since launching his war in Iran to assure Americans that all of his military objectives will be completed "shortly” and urge an increasingly skeptical electorate to give him a little bit more time.
Trump in his Wednesday evening speech dialed back the bluster that's dominated his rhetoric in recent days as world markets convulse and a badly battered Iran is still landing some effective blows on Gulf neighbors' infrastructure and U.S. bases.
But the Republican president's promise to “finish the job” hardly built confidence with a jittery market as oil prices surged and Asian stocks fell as he vowed that the U.S. will continue to hit Iran very hard.
He offered no detail about the state of negotiations with Iran that could bring about a promised endgame that he insists could come in a matter of weeks. There was also no overt lashing out at NATO allies for failing to fall in line and help him reopen the critical Strait of Hormuz waterway — something White House officials had said would be a prominent part of his roughly 20-minute address.
The U.S. will continue to hit Iran hard for the next two or three weeks, he said, without saying how much longer the war would last. But he offered a plea to Americans to show a little patience.
“We are in this military operation, so powerful, so brilliant, against one of the most powerful countries for 32 days, and the country has been eviscerated and essentially is really no longer a threat,” Trump said. “This is a true investment in your children and your grandchildren’s future. The whole world is watching, and they can’t believe the power, strength and brilliance.”
Trump finds himself not only negotiating with an enemy that refuses to throw in the towel but also dealing with an American tolerance for a conflict that's being stretched.
Most Americans believe recent U.S. military action against Iran has gone too far, and many are worried about affording gasoline, according to an AP-NORC poll conducted in mid-March, a couple of weeks after the war started. While Trump is deploying more warships and troops to the Middle East, about 59% of Americans say U.S. military action in Iran has been excessive.
Meanwhile, 45% are “extremely” or “very” concerned about being able to afford gas in the next few months, up from 30% in an AP-NORC poll conducted shortly after Trump won reelection with promises that he would improve the economy and lower the cost of living.
Americans, Trump noted, have certainly shown patience during times of war.
“American involvement in World War I,” he said, “lasted one year, seven months and five days. World War II lasted for three years, eight months and 25 days. The Korean War lasted for three years, one month and two days. The Vietnam War lasted for 19 years, five months and 29 days. Iraq went on for eight years, eight months and 28 days.”
Hours before his address, Trump seemed to reflect on the domestic pressure he’s feeling to wrap up the war.
Speaking at a private lunch at the White House to mark Easter, Trump argued that the U.S. could “very easily” use this moment to take Iran’s oil. It is "unfortunate," he lamented, that there did not seem to be patience among the American people for such an effort.
“They want to see it end,” he said. He added, “People in the country sort of say, ‘Just win. You’re winning so big. Just win. Come home.’ And I’m OK with that, too.”
Sen. Chris Murphy, D-Conn., said Trump's speech was “grounded in a reality that only exists in Donald Trump’s mind.”
The president, Democrats fumed, offered no plan for how he would go about reopening Hormuz, the critical waterway for oil tankers that a battered Iran has effectively choked off even though Trump claims it's been defeated.
For allies worried about a global economy that's been rattled by rising oil prices, Trump suggested they “buy oil from the United States of America” and “build up some delayed courage” and help the U.S. secure the strait. Trump made no attempt to answer his European critics who say he entered his war of choice against Iran without consulting global allies but is now expecting the world to help him fix the unintended damage that it has caused.
“We are losing this war," Murphy added. "We cannot destroy all their missiles or drones, nor their nuclear program. Iran projects more power in the region than they did before the war, especially if they now permanently control the Strait of Hormuz. We are spending billions we don’t have and losing American lives in a war that is destabilizing the world and making us look feckless.”
Trump offered cautious optimism that those now in power in Iran after more than a month of U.S. and Israeli strikes are “less radical and much more reasonable" with much of the pre-war Islamic Republic’s hierarchy taken out. He didn’t explicitly mention a Monday deadline he has set for Iran to open the strait or face attacks from U.S. forces on its energy infrastructure, though he made clear that he remains open to targeting the heartbeat of Tehran’s economy.
“If there is no deal, we are going to hit each and every one of their electric generating plants very hard and probably simultaneously,” Trump said. “We have not hit their oil, even though that’s the easiest target of all, because it would not give them even a small chance of survival or rebuilding. But we could hit it, and it would be gone.”
Trump also notably did not signal that he's making any preparation for a ground invasion by American troops.
He seemed to steer away from the possibility of sending ground troops to secure Iran’s nearly 1,000 pounds (450 kilograms) of highly enriched uranium, saying it “would take months” for Iran to get to it as it’s buried under the rubble created by last year’s American bombing campaign of Iran’s nuclear sites.
Trump has offered shifting reasons for launching the war, but he has been consistent in articulating that a primary objective in joining Israel in the military action is ensuring that Iran will “never have a nuclear weapon.”
But over the course of the conflict, he has been more circumspect about how far he’s willing to go to follow through on his pledge to destroy Iran’s weapons program once and for all, including seizing or destroying the near-bomb-grade nuclear material that Iran possesses.
“We have it under intense satellite surveillance and control,” Trump said in his prime-time speech. “If we see them make a move, even a move for it, we’ll hit them with missiles very hard again. We have all the cards. They have none.”
Associated Press writers Collin Binkley, Michelle L. Price and Konstantin Toropin contributed to this report.
President Donald Trump is seen speaking about the Iran war on a television screen in the James Brady Press Briefing Room of the White House, Wednesday, April 1, 2026, in Washington. (AP Photo/Julia Demaree Nikhinson)
President Donald Trump arrives from the Blue Room to speak about the Iran war from the Cross Hall of the White House on Wednesday, April 1, 2026, in Washington. (AP Photo/Alex Brandon, Pool)
President Donald Trump speaks about the Iran war from the Cross Hall of the White House on Wednesday, April 1, 2026, in Washington. (AP Photo/Alex Brandon, Pool)
