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Vibrant collaboration helps kids' creativity take flight in more than 60 countries transforming everyday family moments into imaginative journeys
EASTON, Pa., Dec. 26, 2025 /PRNewswire/ -- Crayola has teamed up with McDonald's for the first time on a global scale with a new Happy Meal experience to propel kids' imagination into orbit and transform the universe into a canvas for creativity.
The Happy Meal features an exclusive lineup of co-branded, space-themed activity kits and toys designed to encourage hands-on creative moments that the whole family can share. The limited-edition Planet McDonald's Happy Meal is rolling out at participating McDonald's restaurants in more than 60 countries in EMEA, the UK, Asia, and Canada, with availability varying by market through March 2026 while supplies last.
The campaign also incorporates an interactive digital experience in which kids can scan their creations and watch them come to life in a vibrant space-themed environment filled with opportunities to explore, learn, and create even more.
"Crayola's mission has always been to inspire and empower creative exploration, discovery, and self-expression in every child. This partnership with McDonald's brings that mission to life in a bold, unexpected way," said Anna Roca, head of Global Partnerships at Crayola. "We're thrilled to collaborate with McDonald's to transform one of the most beloved family experiences—the Happy Meal—into an imaginative journey, bringing more creative moments into everyday activities. Together, we're empowering kids to take a giant leap into creativity and fill the universe with color."
The Happy Meal boxes and campaign advertising showcase imaginative illustrations created by children, celebrating the authentic creativity that fuels the campaign. And, in a first for Crayola, the leader in children's creative expression products has become a supplier of colored pencils for McDonald's. Another distinct element of the program is the integration of Crayola's creative IP across all marketing touchpoints. The collaboration also supports parents' desire for meaningful, hands-on play while offering their children a way to extend their creative adventure into the digital universe.
"At McDonald's, we're always looking for ways to create fun, surprising, and engaging experiences that connect with families in meaningful ways. This unique partnership with Crayola allows us to deliver personalized, interactive experiences that connect culture and creativity through a space-themed journey that puts kids in control of their own narrative," said Sheila Hamilton, Senior Director of Global Brand Marketing from McDonald's.
Media Contact:
Constance Walker
Crayola
cwalker@crayola.com
Vibrant collaboration helps kids' creativity take flight in more than 60 countries transforming everyday family moments into imaginative journeys
EASTON, Pa., Dec. 26, 2025 /PRNewswire/ -- Crayola has teamed up with McDonald's for the first time on a global scale with a new Happy Meal experience to propel kids' imagination into orbit and transform the universe into a canvas for creativity.
The Happy Meal features an exclusive lineup of co-branded, space-themed activity kits and toys designed to encourage hands-on creative moments that the whole family can share. The limited-edition Planet McDonald's Happy Meal is rolling out at participating McDonald's restaurants in more than 60 countries in EMEA, the UK, Asia, and Canada, with availability varying by market through March 2026 while supplies last.
The campaign also incorporates an interactive digital experience in which kids can scan their creations and watch them come to life in a vibrant space-themed environment filled with opportunities to explore, learn, and create even more.
"Crayola's mission has always been to inspire and empower creative exploration, discovery, and self-expression in every child. This partnership with McDonald's brings that mission to life in a bold, unexpected way," said Anna Roca, head of Global Partnerships at Crayola. "We're thrilled to collaborate with McDonald's to transform one of the most beloved family experiences—the Happy Meal—into an imaginative journey, bringing more creative moments into everyday activities. Together, we're empowering kids to take a giant leap into creativity and fill the universe with color."
The Happy Meal boxes and campaign advertising showcase imaginative illustrations created by children, celebrating the authentic creativity that fuels the campaign. And, in a first for Crayola, the leader in children's creative expression products has become a supplier of colored pencils for McDonald's. Another distinct element of the program is the integration of Crayola's creative IP across all marketing touchpoints. The collaboration also supports parents' desire for meaningful, hands-on play while offering their children a way to extend their creative adventure into the digital universe.
"At McDonald's, we're always looking for ways to create fun, surprising, and engaging experiences that connect with families in meaningful ways. This unique partnership with Crayola allows us to deliver personalized, interactive experiences that connect culture and creativity through a space-themed journey that puts kids in control of their own narrative," said Sheila Hamilton, Senior Director of Global Brand Marketing from McDonald's.
Media Contact:
Constance Walker
Crayola
cwalker@crayola.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Crayola Launches Global McDonald's Happy Meal® Experience That's Out-of-This-World
GUANGZHOU, China, Dec. 26, 2025 /PRNewswire/ -- The Canton Fair has expanded its digital capabilities to boost high-quality foreign trade by introducing its year-round online platform featuring monthly industry themes. The December edition focuses on the Light & Electrical and Hardware & Tool categories, creating a central gateway for international buyers seeking new products and reliable suppliers. The platform invites industry professionals across global markets to access the digital showcase and discover new avenues for cooperation.
The Industry Thematic Event brings together a whole online sourcing chain through four integrated sections: Hot Products, Selected Exhibitors, Sourcing Request, and Industry Events, covering product exploration, supplier evaluation, demand posting, and engagement with industry insights. This structure is designed to facilitate matchmaking between buyers and suppliers, thereby enhancing the efficiency of cross-border business interactions.
In this month, the Hot Products section spotlights key offerings across Lighting Equipment, Electronic and Electrical Products, New Energy Resources, Tools, and Hardware.
Energy-efficient LED solutions and IoT-ready intelligent lighting systems anchor the lighting display. A top Foshan enterprise showcases its innovative series using Rayleigh scattering and nanotech to mimic natural sky spectra, with AI-personalized scenes via mobile app.
Power and network cables in accordance with standards in Europe, Africa, and other regions are complemented by IoT terminals designed for increasingly connected buildings.
Solar tools, storage batteries, and photovoltaic connectors reflect rising demand for adaptable new-energy applications. A Nasdaq-listed company showcases its new commercial & industrial energy storage system and 24.8%-efficiency N-type PV modules with robust adaptability.
Industrial hand tools, longer-endurance cordless power tools, and advanced fasteners round out the Tools and Hardware lineup.
The Selected Exhibitors section highlights companies with strong research capabilities, recognized international certifications, reliable supply chains, and overseas project experience. Emphasis on patented technologies, intelligent production systems, and green manufacturing practices helps buyers make informed decisions and progress quickly toward product sampling.
In the Sourcing Request section, overseas buyers post detailed sourcing specifications, including quantities, delivery timelines, and compliance standards, while suppliers can respond directly, expediting conversion of sourcing intent into viable transactions. Complementing these functions, the Industry Events section reviews product launches and application cases at the 138th Canton Fair, offering latest innovation and real projects for buyers' reference.
With continuous online operation and monthly industry thematic events, the Canton Fair strengthens precision matching, extends product exposure, and let Chinese manufacturing better meet global demand.
https://buyer.cantonfair.org.cn/register/buyer/email?source_type=16
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Canton Fair's December Industry Thematic Event Focuses on Lighting, Electrical, Hardware, and Tools
