- Regional Events in February Drive Travel Demand Following Tokyo and Osaka
- Seasonal events such as Fukuoka's "Path of Light," Sapporo's "Sapporo Snow Festival," and Okinawa's "Cherry Blossom Festival" contribute to rising interest in regional cities
TOKYO, Dec. 29, 2025 /PRNewswire/ -- Digital travel platform Agoda, operated by Agoda Company Pte. Ltd. (Headquartered in Singapore, CEO: Omri Morgenshtern), today announced the top five domestic destinations in Japan gaining booking momentum this winter (December 2025 – February 2026), based on search data from Japanese travelers.
In the 2025 winter travel search trends, Tokyo and Osaka continued to lead the ranking, maintaining the top two positions from the previous year. At the same time, regional cities again demonstrated strong appeal, with Fukuoka, Sapporo, and Okinawa Main Island all placing in the top five. The data suggests that seasonal winter events have significantly contributed to increased search interest in these cities.
Domestic Winter Travel Destination Ranking (Dec–Feb)
| Ranking | 2024 | 2025 |
| 1 | Tokyo | Tokyo |
| 2 | Osaka | Osaka |
| 3 | Fukuoka | Fukuoka |
| 4 | Kyoto | Sapporo |
| 5 | Okinawa Main Island | Okinawa Main Island |
Ranking
2024
2025
1
Tokyo
Tokyo
2
Osaka
Osaka
3
Fukuoka
Fukuoka
4
Kyoto
Sapporo
5
Okinawa Main Island
Okinawa Main Island
February Regional Events Fuel Search Growth
A notable trend revealed in the search data is the strong influence of February seasonal events in boosting interest in regional destinations.
- Fukuoka: Miyajidake Shrine "Path of Light" (February) - A mystical sunset phenomenon visible only twice a year, the "Path of Light" has become popular on social media, contributing to increased February travel searches.
- Sapporo: Sapporo Snow Festival (Early February) - Japan's largest winter event, attracting visitors from Japan and abroad. With its ice sculptures, illuminated displays, and food festivals, Sapporo remains a leading city for winter travel demand.
- Okinawa Main Island: Cherry Blossom Festival (Early February) - Okinawa is the first place in Japan where cherry blossoms bloom each year. The island's warm climate combined with early-blooming sakura maintains its steady popularity as a winter getaway.
Overall, the data clearly indicates that seasonal events concentrated in February are a major driver of domestic winter travel demand.
Tadashi Ikai, Senior Country Director, Agoda International Japan, shared: "Agoda's latest search data shows that, in addition to major metropolitan areas such as Tokyo and Osaka, regional cities hosting rich seasonal events in February are also receiving a high volume of searches. Experiences unique to winter - such as Fukuoka's 'Path of Light,' Sapporo's 'Sapporo Snow Festival,' and Okinawa Main Island's 'Cherry Blossom Festival', are capturing travelers' interest and strongly driving demand for winter travel. At Agoda, we remain committed to helping travelers fully enjoy these diverse winter experiences. By continuing to offer a wide range of domestic options and a seamless booking experience, we aim to make every journey more fulfilling and memorable for our users."
Travelers can seamlessly search and book more than 6 million accommodations, 130,000+ flight routes, and 300,000+ activities through Agoda's platform. Attractive accommodation deals can be easily found via the Agoda mobile app or official website (Agoda.com).
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Agoda Releases Ranking of Japan's Most Popular Domestic Winter Travel Destinations
PETALING JAYA, Malaysia, Aug. 6, 2026 /PRNewswire/ -- Energizer Malaysia today introduced Energizer® Ultimate Child Shield™ in Malaysia — the world's ONLY coin lithium batteries that prevent burns if swallowed. Available in sizes 2032, 2025 and 2016, this breakthrough technology reflects Energizer's continued global leadership in advancing child safety through innovation.
Each year, more than 3,500 coin lithium battery ingestion incidents are reported in the U.S. alone — primarily among children ages 0-6 — with incidents rising nine-fold over the past decade as everyday devices such as key fobs, remotes, tracking tags and toys increasingly rely on 20mm coin lithium batteries for power. The risk is universal: a 20mm coin lithium battery is similar in diameter to a child's oesophagus, increasing the possibility of it becoming lodged if swallowed. When this happens, the battery can begin causing serious internal burns in as little as 15 minutes and life-threatening injuries within a few hours. Often, there are no symptoms, or the symptoms that do appear can be easily misdiagnosed, making immediate medical attention critical.
A new layer of protection for families
Developed through years of research, development and investment, Energizer® Ultimate Child Shield™ is the result of Energizer's continued leadership in child safety innovation. This breakthrough technology makes Energizer® Ultimate Child Shield™ the world's only coin lithium batteries that prevent burns if swallowed. By stopping internal burning from ever starting, the innovation offers families a life-changing solution to a growing safety concern.
Offering a superior number of safety features, Energizer® Ultimate Child Shield™ also includes the world's only Colour Alert technology, which dyes the mouth blue when it interacts with saliva. This alerts caregivers that an ingestion may have occurred, enabling them to act fast. Additionally, Energizer® Ultimate Child Shield™ also features a non-toxic bitter coating to deter ingestion and comes in child-resistant packaging.
"With 20mm coin lithium batteries powering more of our devices, it is crucial we remove the danger of ingestion burns if one of those batteries is swallowed by a child — and Energizer® Ultimate Child Shield™ does exactly that. With its launch in Malaysia, we are bringing families a revolutionary technology that eliminates the risk of ingestion burns," said Aaron Ang, Senior Manager of Global Marketing Activation, Energizer Holdings, Inc.
Availability
Energizer Malaysia will showcase the new range at selected baby expos later this year, including TCE Baby Expo at MITEC from 2 to 4 October 2026 and TCE Baby Expo at Mid Valley from 3 to 6 December 2026, supported by trade activations across selected channels. Energizer® Ultimate Child Shield™ coin lithium batteries are available in Malaysia in sizes 2032, 2025 and 2016 at selected retailers.
For more information, please visit https://energizerultimatechildshield.com/malaysia/.
Product Details:
- Energizer® Ultimate Child Shield™ CR2032 (2 Pack), RM15.90*
- Energizer® Ultimate Child Shield™ CR2025 (2 Pack), RM15.90*
- Energizer® Ultimate Child Shield™ CR2016 (2 Pack), RM15.90*
*Note: Retail pricing is at the sole discretion of the retailer
About Energizer Holdings, Inc.
Originating from the invention of the first dry cell battery in the 1890s and introduced by parent company EVEREADY® in the 1980s, Energizer® is a market leader of high-quality, dependable household batteries. Synonymous with world-first innovations and emerging technologies, Energizer is leading and shaping the power and portable lighting categories with a powerful portfolio of groundbreaking products and consumer-led innovations. Energizer® is committed to continuing to build on its rich history of innovation and driving further sustainable measures across the portfolio.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
ENERGIZER MALAYSIA LAUNCHES ULTIMATE CHILD SHIELD™, THE WORLD'S ONLY COIN LITHIUM BATTERY THAT PREVENTS BURNS IF SWALLOWED
