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- Regional Events in February Drive Travel Demand Following Tokyo and Osaka
- Seasonal events such as Fukuoka's "Path of Light," Sapporo's "Sapporo Snow Festival," and Okinawa's "Cherry Blossom Festival" contribute to rising interest in regional cities
TOKYO, Dec. 29, 2025 /PRNewswire/ -- Digital travel platform Agoda, operated by Agoda Company Pte. Ltd. (Headquartered in Singapore, CEO: Omri Morgenshtern), today announced the top five domestic destinations in Japan gaining booking momentum this winter (December 2025 – February 2026), based on search data from Japanese travelers.
In the 2025 winter travel search trends, Tokyo and Osaka continued to lead the ranking, maintaining the top two positions from the previous year. At the same time, regional cities again demonstrated strong appeal, with Fukuoka, Sapporo, and Okinawa Main Island all placing in the top five. The data suggests that seasonal winter events have significantly contributed to increased search interest in these cities.
Domestic Winter Travel Destination Ranking (Dec–Feb)
| Ranking | 2024 | 2025 |
| 1 | Tokyo | Tokyo |
| 2 | Osaka | Osaka |
| 3 | Fukuoka | Fukuoka |
| 4 | Kyoto | Sapporo |
| 5 | Okinawa Main Island | Okinawa Main Island |
February Regional Events Fuel Search Growth
A notable trend revealed in the search data is the strong influence of February seasonal events in boosting interest in regional destinations.
- Fukuoka: Miyajidake Shrine "Path of Light" (February) - A mystical sunset phenomenon visible only twice a year, the "Path of Light" has become popular on social media, contributing to increased February travel searches.
- Sapporo: Sapporo Snow Festival (Early February) - Japan's largest winter event, attracting visitors from Japan and abroad. With its ice sculptures, illuminated displays, and food festivals, Sapporo remains a leading city for winter travel demand.
- Okinawa Main Island: Cherry Blossom Festival (Early February) - Okinawa is the first place in Japan where cherry blossoms bloom each year. The island's warm climate combined with early-blooming sakura maintains its steady popularity as a winter getaway.
Overall, the data clearly indicates that seasonal events concentrated in February are a major driver of domestic winter travel demand.
Tadashi Ikai, Senior Country Director, Agoda International Japan, shared: "Agoda's latest search data shows that, in addition to major metropolitan areas such as Tokyo and Osaka, regional cities hosting rich seasonal events in February are also receiving a high volume of searches. Experiences unique to winter - such as Fukuoka's 'Path of Light,' Sapporo's 'Sapporo Snow Festival,' and Okinawa Main Island's 'Cherry Blossom Festival', are capturing travelers' interest and strongly driving demand for winter travel. At Agoda, we remain committed to helping travelers fully enjoy these diverse winter experiences. By continuing to offer a wide range of domestic options and a seamless booking experience, we aim to make every journey more fulfilling and memorable for our users."
Travelers can seamlessly search and book more than 6 million accommodations, 130,000+ flight routes, and 300,000+ activities through Agoda's platform. Attractive accommodation deals can be easily found via the Agoda mobile app or official website (Agoda.com).
- Regional Events in February Drive Travel Demand Following Tokyo and Osaka
- Seasonal events such as Fukuoka's "Path of Light," Sapporo's "Sapporo Snow Festival," and Okinawa's "Cherry Blossom Festival" contribute to rising interest in regional cities
TOKYO, Dec. 29, 2025 /PRNewswire/ -- Digital travel platform Agoda, operated by Agoda Company Pte. Ltd. (Headquartered in Singapore, CEO: Omri Morgenshtern), today announced the top five domestic destinations in Japan gaining booking momentum this winter (December 2025 – February 2026), based on search data from Japanese travelers.
In the 2025 winter travel search trends, Tokyo and Osaka continued to lead the ranking, maintaining the top two positions from the previous year. At the same time, regional cities again demonstrated strong appeal, with Fukuoka, Sapporo, and Okinawa Main Island all placing in the top five. The data suggests that seasonal winter events have significantly contributed to increased search interest in these cities.
Domestic Winter Travel Destination Ranking (Dec–Feb)
Ranking
2024
2025
1
Tokyo
Tokyo
2
Osaka
Osaka
3
Fukuoka
Fukuoka
4
Kyoto
Sapporo
5
Okinawa Main Island
Okinawa Main Island
February Regional Events Fuel Search Growth
A notable trend revealed in the search data is the strong influence of February seasonal events in boosting interest in regional destinations.
- Fukuoka: Miyajidake Shrine "Path of Light" (February) - A mystical sunset phenomenon visible only twice a year, the "Path of Light" has become popular on social media, contributing to increased February travel searches.
- Sapporo: Sapporo Snow Festival (Early February) - Japan's largest winter event, attracting visitors from Japan and abroad. With its ice sculptures, illuminated displays, and food festivals, Sapporo remains a leading city for winter travel demand.
- Okinawa Main Island: Cherry Blossom Festival (Early February) - Okinawa is the first place in Japan where cherry blossoms bloom each year. The island's warm climate combined with early-blooming sakura maintains its steady popularity as a winter getaway.
Overall, the data clearly indicates that seasonal events concentrated in February are a major driver of domestic winter travel demand.
Tadashi Ikai, Senior Country Director, Agoda International Japan, shared: "Agoda's latest search data shows that, in addition to major metropolitan areas such as Tokyo and Osaka, regional cities hosting rich seasonal events in February are also receiving a high volume of searches. Experiences unique to winter - such as Fukuoka's 'Path of Light,' Sapporo's 'Sapporo Snow Festival,' and Okinawa Main Island's 'Cherry Blossom Festival', are capturing travelers' interest and strongly driving demand for winter travel. At Agoda, we remain committed to helping travelers fully enjoy these diverse winter experiences. By continuing to offer a wide range of domestic options and a seamless booking experience, we aim to make every journey more fulfilling and memorable for our users."
Travelers can seamlessly search and book more than 6 million accommodations, 130,000+ flight routes, and 300,000+ activities through Agoda's platform. Attractive accommodation deals can be easily found via the Agoda mobile app or official website (Agoda.com).
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Agoda Releases Ranking of Japan's Most Popular Domestic Winter Travel Destinations
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SINGAPORE, Dec. 29, 2025 /PRNewswire/ -- Assure Healthcare Holdings, a subsidiary of SingWealth Holdings, today announced the official opening of its second clinic, Assure Family Clinic Woodlands. This expansion marks the next phase in the Group's mission to make quality and comprehensive healthcare more accessible to families and individuals.
Located in the heart of Woodlands at 132 Marsiling Rise, the new clinic extends Assure Healthcare Holdings' footprint beyond its first location in Bukit Merah. The clinic will provide residents in northern Singapore with convenient access to general consultations, chronic disease management, vaccinations, preventive health screenings, and minor procedures.
"The launch of the Assure Family Clinic in Woodlands marks an important milestone in our growth journey," said Dr Joanne Koay, Chief Medical Officer of Assure Healthcare Holdings. "Our goal is to bring compassionate, reliable care closer to the communities we serve, giving families peace of mind knowing that accessible healthcare is always within reach."
Leading the Woodlands clinic is Dr Vikneswaran V. Paranjothy, a General Practitioner with specialised training in occupational medicine, dermatology, aesthetics, and andrology. With extensive experience in workplace health, preventive care, and minor procedures, Dr Vik takes a holistic and patient-centred approach to serving the community.
"Healthcare is a cornerstone of SingWealth Holdings' vision to provide holistic solutions across health, wealth, and legacy planning," added Jeffrey Chow, Executive Director and Group CEO of SingWealth Holdings. "The expansion reflects our strong commitment to supporting the well-being of Woodlands' residents, as well as our SingWealth's clients and their families at every stage of life. This includes critical planning tools such as the Advance Medical Directive, which empower individuals to make informed decisions about their future care and uphold their personal values with dignity."
For more information about the clinic's services or to book an appointment, please visit assureclinic.sg.
About Assure Healthcare Holdings
Assure Healthcare Holdings, a subsidiary of SingWealth Holdings, is dedicated to delivering accessible, patient-centered care through a growing network of medical practices. Its comprehensive suite of services includes General Practitioner (GP) consultations, preventive medical care, aesthetic treatments, and Advance Medical Directive (AMD) support.
With a commitment to enhancing community healthcare, Assure Healthcare Holdings provides quality care and trusted medical guidance to support individuals and families at every stage of life.
For more information, visit assureclinic.sg.
About SingWealth Holdings
SingWealth Holdings is a dynamic holding company with a strategic presence across Singapore, Thailand, Malaysia, China, and Hong Kong. Through its subsidiaries, it delivers comprehensive financial advisory, insurance brokerage, and estate planning solutions tailored to the evolving needs of individuals and businesses.
Its financial services portfolio comprises PFPFA Pte Ltd (Singapore), PFPFA HK Ltd (Hong Kong), and PFPFA (Malaysia) Sdn Bhd, providing trusted financial expertise and strategic advisory solutions to clients in their respective markets.
SingWealth Holdings also supports PFP Legacy entities across the region, catering to the needs of emerging affluent clients with wills and trust services in Singapore, Thailand, Malaysia, Hong Kong, and Shanghai. These services are designed to safeguard wealth and ensure smooth succession planning for individuals and families.
In Singapore, SingWealth Holdings operates Assure Healthcare Holdings, a healthcare brand committed to accessible, patient-centered care. Assure Healthcare offers general practitioner services, preventive medical care, aesthetic treatments, and Advance Medical Directive (AMD) support.
Driven by innovation and excellence, SingWealth Holdings continues to empower communities across Asia with financial stability and enhanced well-being.
For more information, visit https://singwealthholdings.com.
SINGAPORE, Dec. 29, 2025 /PRNewswire/ -- Assure Healthcare Holdings, a subsidiary of SingWealth Holdings, today announced the official opening of its second clinic, Assure Family Clinic Woodlands. This expansion marks the next phase in the Group's mission to make quality and comprehensive healthcare more accessible to families and individuals.
Located in the heart of Woodlands at 132 Marsiling Rise, the new clinic extends Assure Healthcare Holdings' footprint beyond its first location in Bukit Merah. The clinic will provide residents in northern Singapore with convenient access to general consultations, chronic disease management, vaccinations, preventive health screenings, and minor procedures.
"The launch of the Assure Family Clinic in Woodlands marks an important milestone in our growth journey," said Dr Joanne Koay, Chief Medical Officer of Assure Healthcare Holdings. "Our goal is to bring compassionate, reliable care closer to the communities we serve, giving families peace of mind knowing that accessible healthcare is always within reach."
Leading the Woodlands clinic is Dr Vikneswaran V. Paranjothy, a General Practitioner with specialised training in occupational medicine, dermatology, aesthetics, and andrology. With extensive experience in workplace health, preventive care, and minor procedures, Dr Vik takes a holistic and patient-centred approach to serving the community.
"Healthcare is a cornerstone of SingWealth Holdings' vision to provide holistic solutions across health, wealth, and legacy planning," added Jeffrey Chow, Executive Director and Group CEO of SingWealth Holdings. "The expansion reflects our strong commitment to supporting the well-being of Woodlands' residents, as well as our SingWealth's clients and their families at every stage of life. This includes critical planning tools such as the Advance Medical Directive, which empower individuals to make informed decisions about their future care and uphold their personal values with dignity."
For more information about the clinic's services or to book an appointment, please visit assureclinic.sg.
About Assure Healthcare Holdings
Assure Healthcare Holdings, a subsidiary of SingWealth Holdings, is dedicated to delivering accessible, patient-centered care through a growing network of medical practices. Its comprehensive suite of services includes General Practitioner (GP) consultations, preventive medical care, aesthetic treatments, and Advance Medical Directive (AMD) support.
With a commitment to enhancing community healthcare, Assure Healthcare Holdings provides quality care and trusted medical guidance to support individuals and families at every stage of life.
For more information, visit assureclinic.sg.
About SingWealth Holdings
SingWealth Holdings is a dynamic holding company with a strategic presence across Singapore, Thailand, Malaysia, China, and Hong Kong. Through its subsidiaries, it delivers comprehensive financial advisory, insurance brokerage, and estate planning solutions tailored to the evolving needs of individuals and businesses.
Its financial services portfolio comprises PFPFA Pte Ltd (Singapore), PFPFA HK Ltd (Hong Kong), and PFPFA (Malaysia) Sdn Bhd, providing trusted financial expertise and strategic advisory solutions to clients in their respective markets.
SingWealth Holdings also supports PFP Legacy entities across the region, catering to the needs of emerging affluent clients with wills and trust services in Singapore, Thailand, Malaysia, Hong Kong, and Shanghai. These services are designed to safeguard wealth and ensure smooth succession planning for individuals and families.
In Singapore, SingWealth Holdings operates Assure Healthcare Holdings, a healthcare brand committed to accessible, patient-centered care. Assure Healthcare offers general practitioner services, preventive medical care, aesthetic treatments, and Advance Medical Directive (AMD) support.
Driven by innovation and excellence, SingWealth Holdings continues to empower communities across Asia with financial stability and enhanced well-being.
For more information, visit https://singwealthholdings.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Assure Healthcare Holdings Opens Second Clinic in Woodlands, Singapore
