MINNEAPOLIS--(BUSINESS WIRE)--Dec 29, 2025--
Coherent Solutions has released its 2026 Future of Fitness report, capturing years of domain knowledge from helping emerging and global fitness brands drive digital transformation, innovate, and improve member engagement. "The Future of Fitness: Winning with Digital Value Creation" takes lessons from real projects and fitness enthusiasts.
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The report comes as the Middle East becomes one of the fastest-growing fitness regions, powered by government-led wellness initiatives, young urban populations, and rising demand for premium digital experiences. It highlights the most effective growth trajectory in recognizing the importance of technology as equal to supporting the fitness community.
" Most people only spend 3–5 hours a week in a gym. That leaves 160+ hours where their choices and habits are influenced by digital touchpoints within what we call the Human Performance Economy. Modernization is about extending engagement into their lives, " said Igor Epshteyn, CEO of Coherent Solutions.
The UAE's commitment to active living and wellbeing programs makes this shift especially visible across the region. Wearables, content, and club experiences now blend into a hybrid approach where technology supports the human experience.
" The long-term impact comes from connected ecosystems. Link your home, your gym, your apps, and your workplace wellness program together into a continuous life experience, " said Karl Sandberg, Director of Delivery.
The findings distill the biggest moves shaping the future of fitness:
The report also highlights the role of mergers and acquisitions in shaping the fitness industry's next phase. It speaks to club operators, enterprise fitness platforms, and investors who want a clearer view of what sustainable digital value creation looks like.
About Coherent Solutions
Coherent Solutions is a global digital solutions engineering firm founded in 1995. With teams in 10 development centers across Europe and Latin America, it brings 30 years of technology expertise and industry knowledge to deliver tailored digital solutions. Partnering with high-growth scale-ups and ambitious global brands, Coherent Solutions is recognized for its commitment to quality, transparency, and innovation.
New Fitness Tech Report by Coherent Solutions
NEW ORLEANS (AP) — Jalen Brunson capped a 28-point, 10-assist performance with a driving floater and a layup in the final 1:06, and the New York Knicks surged in front late to beat the New Orleans Pelicans 130-125 on Monday night.
OG Anunoby had 23 points and 11 rebounds, Mohamed Diawara scored a career-high 18 points, and Karl-Anthony Towns had 12 points and 12 rebounds for the Knicks, who've won three straight.
Zion Williamson scored a season-high 32 points for the Pelicans, who lost their fourth straight. Saddiq Bey and Jordan Poole each scored 26 for New Orleans and Trey Murphy III added 21 points.
Neither team led by more than 10 in a game characterized by a lot of scoring in the first half before defensive play intensified in the second.
The Pelicans led 75-72 at halftime, when both teams were shooting 50% or better. With 3:36 left in the game, the score was tied at 117 after Poole and Brunson had exchanged 3s.
Brunson rebounded his own missed 3 and hit a running floater just inside the baseline to give New York a 124-121 lead with 1:06 to go.
After Williamson's free throws, Brunson responded with a driving layup and Deuce McBride, who had 14 points, hit four free throws in the final 16 seconds to ensure the Knicks held on.
Diawara, who'd never previously scored more than five points in a game, had 13 by the end of the first quarter of what was just the Frenchman's third career start.
Bey scored 23 points in the first quarter.
Pelicans guard and native New Yorker Jose Alvarado was unavailable to play because of a two-game suspension stemming from his fight on Saturday night with Phoenix's Mark Williams.
Knicks: Visit the San Antonio Spurs on Wednesday night.
Pelicans: Visit the Chicago Bulls on Wednesday night.
AP NBA: https://apnews.com/hub/nba
New York Knicks forward Og Anunoby (8) pulls down a defensive rebound against New Orleans Pelicans forward Kevon Looney, right, in the first half of an NBA basketball game in New Orleans, Monday, Dec. 29, 2025. (AP Photo/Peter Forest)
New Orleans Pelicans guard Saddiq Bey (41) gets past New York Knicks guard Jalen Brunson (11) for a reverse layup in the first half of an NBA basketball game in New Orleans, Monday, Dec. 29, 2025. (AP Photo/Peter Forest)
New Orleans Pelicans guard Jordan Poole (3) attempts a layup against New York Knicks forward Mohamed Diawara, right, in the first half of an NBA basketball game in New Orleans, Monday, Dec. 29, 2025. (AP Photo/Peter Forest)
New Orleans Pelicans guard Saddiq Bey (41) goes up to shoot a one-handed jumper over New York Knicks forward Mohamed Diawara (51) in the first half of an NBA basketball game in New Orleans, Monday, Dec. 29, 2025. (AP Photo/Peter Forest)
New York Knicks guard Jalen Brunson (11) shoots a jumper over New Orleans Pelicans center Derik Queen, right, in the first half of an NBA basketball game in New Orleans, Monday, Dec. 29, 2025. (AP Photo/Peter Forest)
