NEW YORK--(BUSINESS WIRE)--Dec 30, 2025--
Adore Me, the innovative lingerie and apparel brand known for accessible price points and wide ranges of styles, today announces the launch of its 2026 Valentine’s Day Collection, fronted by viral creator and podcast host Bobbi Althoff.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251230045993/en/
This year’s theme, “Leave Your Mark with Kisses,” reflects Adore Me’s fun and lighthearted approach to the holiday. The line introduces a full assortment of bras, lingerie, sleepwear, and panties that cover every moment of the season, from Galentine’s gatherings to classic date nights. Each piece is priced within Adore Me’s standard accessible range and offered in sizes 30A to 46DDD and XS to 4X, staying true to the brand’s commitment to affordability and inclusivity.
The styles are unmistakably Valentine’s Day. They are filled with bright reds and soft pinks, covered in playful kiss details, and designed to feel sweet, fun, and full of personality. These pieces embody what customers look for in Adore Me: flirty silhouettes, lively colors, and a sense of joy that makes getting dressed feel exciting. In every way, the collection captures the idea of celebrating yourself, your relationships, and the small moments in between. It’s so flirty. It’s so sweet. It’s so fun. It’s so you.
Bobbi Althoff fronts the campaign with a voice and presence that bring a humorous, self-aware twist to the season. Known for her dry, sarcastic humor and deadpan delivery, Althoff hosts a fictional interview with “Cupid” in the campaign’s video spot. The scene plays with the idea of someone who claims she wants nothing to do with Valentine’s Day, but still finds herself leaning into the occasion. While wearing girly, over-the-top pink pieces covered in kisses, she rolls her eyes the entire time, creating a playful contrast that mirrors how many people approach the holiday.
The 2026 Valentine’s Day Collection launches today on AdoreMe.com.
About Adore Me
Founded in 2011, Adore Me is a New York City-based lingerie brand that has serviced over 8 million customers with bra & panty sets, lingerie, sleepwear, activewear, swimwear, and more in 67+ sizes — while also becoming the first intimate apparel label in the U.S. to gain Certified B Corporation status. As of December 2022, Adore Me joined the Victoria’s Secret & Co. family of brands.
Bobbi Althoff for Adore Me's Valentines Day Collection
LAGOS, Nigeria (AP) — Tributes have been paid after the crash that injured British former heavyweight champion Anthony Joshua and killed two close associates on Monday, amid growing concern over Nigeria’s roads following the deadly incident near Lagos.
Joshua, a two-time heavyweight champion and an Olympic gold medalist, was under “observation” while recovering from minor injuries, his promoter said Monday.
Nigeria's Federal Road Safety Corps said the accident along a major highway connecting Lagos, the country's economic hub, and Ogun state was a result of “excessive speed and wrongful overtaking,” which had caused the car to collide with a stationary truck by the roadside. Eyewitnesses say the vehicle's tire had burst at high speed.
Joshua had recently won a bout against Youtuber-turned-boxer Jake Paul on Dec. 19, a fight he used to improve fitness in a bid to contest future top-flight boxing titles.
The former world heavyweight champion, who also holds Nigerian nationality, is in “stable condition” and would remain in hospital for further “observation” according to his promoter, Matchroom Boxing. Joshua's long-term friends and team members, Sina Ghami and Latif Ayodele, were killed in the crash, the promoter said in a statement posted on X.
Ghami was Joshua’s strength and conditioning coach while Ayodele was a trainer. Just hours before the crash, Joshua and Ayodele posted clips on social media playing table tennis together.
Mustafa Briggs, a friend of Ayodele, described him as pure-hearted and sincere. “He had not a bad intention or a bad bone in his body,” Briggs told U.K. broadcaster Sky News. “He loved life, he enjoyed life,” he said.
Outside a gym owned by Ghami in London, bouquets of flowers have been left at the entrance. Evolve Gyms was temporarily closed on Tuesday to mourn the loss of its “beloved owner,” according to a statement posted on the building.
The high-profile accident has prompted serious concerns about road safety on Nigerian highways, where accidents are common.
The West African nation recorded 5,421 deaths in 9,570 road accidents in 2024, according to data by the country's Federal Road Safety Corps. Its data showed 340 more people were killed in road accidents last year compared to 2023.
Experts say a combination of factors including a network of dilapidated roads, lax enforcement of traffic laws, and indiscipline by drivers, produces the grim statistics.
The stationary truck that Joshua's vehicle hit is a fixture of Nigeria's thoroughfares, often causing massive gridlocks. Goods and food are transported across Nigeria’s vast geographical reach via these trucks, which experts say tend to be in poor condition and are responsible for many accidents.
“The prevalence of accidents in Nigeria is a serious issue,” Ache Ogu, the CEO of the Road Accident Prevention Network Centre, an Abuja-based nongovernmental organization, told The Associated Press. “Most of the trucks are not in order, and the law enforcement agency needs to step up its efforts.”
Monisola Abosede, a 27-year-old marketer who lives in Lagos and commutes several kilometers every weekday for work, has been involved in two accidents in December alone.
“In Lagos, everyone is in a rush to get somewhere; people are always on the move,” she told The AP, blaming crashes on the city's heavy traffic combined with the bad state of its road network.
British heavyweight star Tyson Fury has led the tributes from the boxing community in the aftermath of the crash. “This is so sad. May god give them a good bed in heaven,” he posted on Instagram.
Boxer Chris Eubank Jr, who last month fought a high-profile middleweight bout, expressed his support and condolences. “Thank god our heavyweight champ survived that horrible car crash. And pray for the two fallen soldiers Latz & Sina & their families,” Eubank Jr posted on X. “I knew both … they were genuinely good men. Rest in Peace boys.” British boxer Shannon Courtenay, a women’s bantamweight fighter who fought earlier this month in the build-up to the Joshua-Paul fight in Miami, Florida, posted a photo of her with Joshua on Instagram. “As well as Sina and Latz please keep the big man (Joshua) in your prayers,” she wrote, adding. “No man should have to go through and witness what he went through today losing his two best friends.”
Former world champion Wladimir Klitschko, who was stopped in the 11th round by Joshua at Wembley Stadium in 2017, wrote on X: “I’m deeply saddened to hear about AJ and his close-knit group of friends.
“Having had the pleasure of engaging in an unforgettable battle with AJ, I’ve always regarded him as a true class act who commands my utmost respect.
“My heart goes out to him, and I wish him and his loved ones all the best during this difficult time.”
In this photo provided by the Federal Road Safety Corps, people gather at the accident scene of British boxer Anthony Joshua in Lagos, Nigeria, on Monday, Dec. 29, 2025. (Federal Road Safety Corps via AP)
