NEW YORK--(BUSINESS WIRE)--Dec 30, 2025--
Adore Me, the innovative lingerie and apparel brand known for accessible price points and wide ranges of styles, today announces the launch of its 2026 Valentine’s Day Collection, fronted by viral creator and podcast host Bobbi Althoff.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20251230045993/en/
This year’s theme, “Leave Your Mark with Kisses,” reflects Adore Me’s fun and lighthearted approach to the holiday. The line introduces a full assortment of bras, lingerie, sleepwear, and panties that cover every moment of the season, from Galentine’s gatherings to classic date nights. Each piece is priced within Adore Me’s standard accessible range and offered in sizes 30A to 46DDD and XS to 4X, staying true to the brand’s commitment to affordability and inclusivity.
The styles are unmistakably Valentine’s Day. They are filled with bright reds and soft pinks, covered in playful kiss details, and designed to feel sweet, fun, and full of personality. These pieces embody what customers look for in Adore Me: flirty silhouettes, lively colors, and a sense of joy that makes getting dressed feel exciting. In every way, the collection captures the idea of celebrating yourself, your relationships, and the small moments in between. It’s so flirty. It’s so sweet. It’s so fun. It’s so you.
Bobbi Althoff fronts the campaign with a voice and presence that bring a humorous, self-aware twist to the season. Known for her dry, sarcastic humor and deadpan delivery, Althoff hosts a fictional interview with “Cupid” in the campaign’s video spot. The scene plays with the idea of someone who claims she wants nothing to do with Valentine’s Day, but still finds herself leaning into the occasion. While wearing girly, over-the-top pink pieces covered in kisses, she rolls her eyes the entire time, creating a playful contrast that mirrors how many people approach the holiday.
The 2026 Valentine’s Day Collection launches today on AdoreMe.com.
About Adore Me
Founded in 2011, Adore Me is a New York City-based lingerie brand that has serviced over 8 million customers with bra & panty sets, lingerie, sleepwear, activewear, swimwear, and more in 67+ sizes — while also becoming the first intimate apparel label in the U.S. to gain Certified B Corporation status. As of December 2022, Adore Me joined the Victoria’s Secret & Co. family of brands.
Bobbi Althoff for Adore Me's Valentines Day Collection
“The Great American State Fair” is a series of concerts, exhibits, tributes and other programs scheduled to take place June 25 to July 10 on Washington’s National Mall. It was organized by Freedom 250, which is billed as a nonpartisan organization but was launched last year by President Donald Trump and is headed by a Trump State Department appointee from his first term, the businessman-philanthropist Keith Krach.
On Wednesday, Freedom 250 announced that Bret Michaels, the Commodores and Martina McBride would be among the musical performers, some of whom were slated for an “I Love the ’90s” show on June 26.
But by late Thursday, Michaels, the Commodores and McBride had dropped out, as did Morris Day and Young MC.
Michaels and others have said that they were misled about the theme of the shows or were otherwise wary of being caught up in a political fight. In an Instagram post, Michaels wrote that he had thought his show would be a chance to “honor our veterans, active military, first responders, teachers and hardworking Americans from all walks of life.” But he concluded that the event had “evolved into something much more divisive” and referred to “threats that are completely unfounded and unforgivable.”
McBride also issued an Instagram statement, saying she had been “presented with an opportunity to perform at a nonpartisan event but that turned out to be misleading.” Young MC expressed similar sentiments in an Instagram post, while the Commodores released a brief statement saying they chose “not to publicly affiliate with any single political party.”
As of Friday morning, performers still expected to appear include Flo Rida, Vanilla Ice and Fab Morvan of Milli Vanilli, the Grammy-winning duo from the late 1980s-early 1990s who were discredited after reports that Morvan and fellow front man Rob Pilatus did not sing on the records and lip-synced on stage. (The actual singers, including sisters Jodie and Linda Rocco, told The Associated Press that they were not invited).
Morvan told the AP in an emailed statement that he was "here to entertain and unite people, not divide them.”
"Let’s celebrate life & music and take a trip down memory lane,” he said.
A representative for Vanilla Ice told the AP in an email that the “Ice Ice Baby” rapper was “proud to help celebrate America’s 250th Anniversary!"
"Everyone is welcome to attend and celebrate USA’s Birthday and our Freedom!” the representative said.
A Flo Rida representative did not immediately respond to a request for comment.
Freedom 250 organizers have yet to respond to AP requests for comment. Freedom 250 spokeswoman Rachel Reisner told The New York Times in a statement that “Freedom 250 is focused on our signature celebrations and events that honor our history and engage all Americans.”
Trump, a Republican, has some prominent supporters in the entertainment industry, including Sylvester Stallone and Nicki Minaj, but many more have shunned him. Taylor Swift, Robert De Niro,Billie Eilish and Bruce Springsteen are among those who have endorsed Democrats and/or condemned Trump, while Elton John, Kenny Loggins and others have objected to their music being used for Trump rallies or Trump videos. After the president ousted the leadership last year at the Kennedy Center and had his own name placed on the building’s facade, numerous artists, including Bela Fleck, Renée Fleming and Issa Rae, called off scheduled appearances.
FILE - Martina McBride performs, Oct. 28, 2022, in Nashville, Tenn. (AP Photo/Mark Humphrey, File)
FILE - Young MC performs during the "I Love The 90's" tour on Aug. 7, 2022, at RiverEdge Park in Aurora, Ill. (Photo by Rob Grabowski/Invision/AP, File)
FILE - In this Oct. 26, 1992 file photo, Fabrice Morvan, left, and Rob Pilatus of Milli Vanilli perform during the taping of the Arsenio Hall Show in Los Angeles. (AP Photo/Craig Fujii, File)
FILE - Singer Brett Michaels performs at halftime of an NFL football game between the Detroit Lions and the Arizona Cardinals in Glendale, Ariz., Sept. 8, 2019. (AP Photo/Rick Scuteri, File)
