Korea-Based Food Producer to Launch 'Heung-Bu Duo' Bread Celebrating Famous LAFC Duo Son Heung-Min and Denis Bouanga;
Partnership to Include Domestic Product and Merchandise launches, Plus U.S.-Focused Marketing Campaigns
LOS ANGELES and SEOUL, South Korea, Dec. 31, 2025 /PRNewswire/ -- Starting in 2026, fans of Paris Baguette and Los Angeles Football Club (LAFC) will be able to find products inspired by the "Heung-Bu Duo" (Son Heung-Min and Denis Bouanga) at Paris Baguette.
Paris Baguette's partnership with LAFC of Major League Soccer (MLS) marks the first such partnership by a company in Korea's food and foodservice sector with a U.S.-based sports team. The partnership is Paris Baguette's third global sports collaboration, following partnerships with Paris Saint-Germain (PSG) in 2023-2024 and Tottenham Hotspur of the English Premier League in 2025.
Through this partnership, Paris Baguette will roll out LAFC-themed bakery products and merchandise starting in 2026, along with a variety of customer engagement programs such as Meet & Greet event and ticket giveaway.
"Sports are powerful content that connects fans around the world and enables closer engagement," Jin Soo Hur, Vice Chairman of Paris Baguette, said. "Through our partnership with LAFC, we will offer a variety of activities that allow customers to share joyful moments and special experiences with our bread."
"We are thrilled to partner with Paris Baguette, a global bakery brand loved by consumers in the United States and around the world for its delicious, high-quality offerings," Larry Freedman, LAFC Co-President said. "This partnership will elevate each of our brands as we bring people together through the shared experiences of the beautiful game and wonderful food."
LAFC is a Los Angeles–based club that debuted in 2018 and currently boasts star players such as Son Heung-Min, Denis Bouanga and Hugo Lloris on its roster. With the recent addition of Son, the club has garnered world-wide attention, rapidly expanding its fan base in Korea and internationally.
By combining bakery and sports in a unique way, Paris Baguette continues to expand its touchpoints with global sports fans and customers through activities such as launching club- and player-themed products and merchandise, running customer promotions, and conducting stadium advertising. The brand has gained attention with innovative campaigns, including displaying a Korean-language LED billboard message reading "Hello! Paris Baguette" at PSG home matches and producing videos featuring PSG star players enjoying Paris Baguette bread. These efforts earned the company the "Marketer of the Year Award," selected by the Korea Advertisers Association. Paris Baguette also serves its coffee at Tottenham Hotspur's home stadium.
Paris Baguette continues to expand its global presence, operating approximately 3,400 stores in Korea and around 700 stores across 15 countries in the United States, Europe, and Asia, for a total of more than 4,100 stores worldwide. In North America, including the U.S., the company aims to operate 1,000 stores by 2030 and has recently strengthened its operations by commencing construction on a local baking plant in Texas.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
PARIS BAGUETTE PARTNERS WITH MAJOR LEAGUE SOCCER CLUB LAFC
PARIS BAGUETTE PARTNERS WITH MAJOR LEAGUE SOCCER CLUB LAFC
New NXTPAPER Pure technology delivers eye-friendly visuals, natural writing with T-Pen Pro, and integrated AI features for professionals, students, and creators worldwide.
IRVINE, Calif., Dec. 31, 2025 /PRNewswire/ -- TCL, a global leader in consumer electronics and display technology, today announced the launch of the TCL Note A1 NXTPAPER, an intelligent E-Note designed to transform digital reading, writing, and creativity. Featuring TCL's breakthrough NXTPAPER Pure Display and AI-driven productivity tools, the device combines the tactile feel of paper with the flexibility of modern technology.
"TCL Note A1 NXTPAPER lets you think, write, and create as naturally as on paper, but with the intelligence and freedom of modern technology," said Daniel Sun, chief technology officer at TCL Industries. "It's a powerful tool for clarity, creativity, and connection, with AI enhancements for professionals, freelancers, students, and scholars."
Paper-Like Display Technology
Building on TCL's NXTPAPER technology introduced in 2021, the Note A1 NXTPAPER uses NXTPAPER Pure, a display innovation tailored for E-Notes. The 120Hz screen offers flicker-free visuals, TÜV-certified eye comfort, SGS-certified harmful blue light as low as 2.44%, and reflection-free clarity. With a 16.7-million-color range and adaptive brightness, users experience lifelike depth and reduced eye strain in any lighting condition.
Precision Writing Experience
The T-Pen Pro stylus delivers 8,192 levels of pressure sensitivity, dual-tip functionality, and ultra-low latency under 5 milliseconds. Certified for "Pencil-Like Writing," it replicates the resistance and texture of real paper, offering a natural experience for notetaking and sketching.
AI-Powered Productivity
Integrated AI tools streamline workflows with features such as real-time transcription, translation, and automated meeting summaries. Writing-focused tools like AI Rewrite and Writing Assist enhance clarity and efficiency, while the Inspiration Space organizes ideas and content for effortless creativity.
Performance and Design
The Note A1 NXTPAPER features an 8,000mAh battery for extended use, a 5.5mm aluminum unibody weighing 500 grams, and 256GB of storage. Optional accessories, including a flip case and keyboard case, turn the device into a portable workstation. Connectivity options include LAN, Bluetooth, cloud, and email sharing.
Availability
The TCL Note A1 NXTPAPER will be coming soon, with early adopter discounts offered through Kickstarter. For more information, visit [www.notea1.tcl.com].
Feature Grid
| Feature | Details |
| Display | NXTPAPER Pure, 120Hz, TÜV-certified eye comfort, SGS-certified HEV Blue light content: 2.44%, paper-like clarity |
| Stylus | T-Pen Pro: Dual-tip, eraser, 8,192 pressure levels, <5ms latency |
| AI Tools | Handwriting-to-text conversion, real-time transcription, translation, summarization, handwriting beautification, writing assist, handwriting one-stroke formation, handwritten formula recognition, Inspiration AI |
| Battery | 8,000mAh, for days of power |
| Design | 5.5mm ultra-slim aluminum body, 500g weight |
| Storage | 256GB with cross-device transfer and cloud sharing via the most popular platforms |
| Audio | Eight-microphone array, intelligent noise reduction and directional pick-up |
| Accessories | Flip case, keyboard case for workstation setup |
Feature
Details
Display
NXTPAPER Pure, 120Hz, TÜV-certified eye comfort, SGS-certified HEV Blue light content: 2.44%, paper-like clarity
Stylus
T-Pen Pro: Dual-tip, eraser, 8,192 pressure levels, <5ms latency
AI Tools
Handwriting-to-text conversion, real-time transcription, translation, summarization, handwriting beautification, writing assist, handwriting one-stroke formation, handwritten formula recognition, Inspiration AI
Battery
8,000mAh, for days of power
Design
5.5mm ultra-slim aluminum body, 500g weight
Storage
256GB with cross-device transfer and cloud sharing via the most popular platforms
Audio
Eight-microphone array, intelligent noise reduction and directional pick-up
Accessories
Flip case, keyboard case for workstation setup
About TCL Communication
TCL Communication specializes in the research, development and manufacturing of smartphones, tablets, and connected devices. On a mission to deliver 5G for all, TCL Communication helps its customers 'Inspire Greatness' in their lives through industry leading technology and solutions. TCL Communication is a wholly owned subsidiary of TCL Electronics.
For more information on TCL mobile devices, please visit: https://www.tcl.com
Media Contact:
tclpress@tcl.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
TCL Unveils Note A1 NXTPAPER: AI-Powered E-Note with Paper-Like Display and Smart Productivity Tools
TCL Unveils Note A1 NXTPAPER: AI-Powered E-Note with Paper-Like Display and Smart Productivity Tools
