KIAMBU, Kenya (AP) — Safari Martins leads his client Ian Njenga into a sparse shack on the rural roadside in Kiambu, at the edge of metropolitan Nairobi. On the shack’s wooden walls hang a shovel, iron, agricultural shears and a wrench, but Njenga is not there to buy equipment. He's there to get a haircut.
“I just use unconventional tools,” Martins says, smiling, moments before sliding a razor-sharp shovel edge across Njenga’s head, lopping off a swath of hair in the first of a series of moves that yields a surprisingly clean haircut.
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A man uses his phone to record barber and content creator Safari Martins as he shaves Ian Njenga in Kiambu, Kenya, Wednesday, Nov. 26, 2025. (AP Photo/Andrew Kasuku)
Safari Martins, a barber whose creative techniques have gained him an online following, shaves Ian Njenga in Kiambu, Kenya, Wednesday, Nov. 26, 2025. (AP Photo/Andrew Kasuku)
Barber and content creator Safari Martins uses a clothing iron as he shaves Ian Njenga in Kiambu, Kenya, Wednesday, Nov. 26, 2025. (AP Photo/Andrew Kasuku)
Barber and content creator Safari Martins shaves Ian Njenga in Kiambu, Kenya, Wednesday, Nov. 26, 2025. (AP Photo/Andrew Kasuku)
Barber and viral content creator Safari Martins, demonstrates one of his inventive shaving methods using an iron box while grooming Ian Njenga in Kiambu, Kenya, Wednesday, Nov. 26, 2025. (AP Photo/Andrew Kasuku)
Unconventional tools are a hallmark for Martins, who is one of Kenya’s most recognizable barbers with around 1 million followers on each of his Instagram and TikTok accounts, where he is known as Chief Safro.
As he makes precision cuts across Njenga’s head, a helper stands to the side, capturing every moment from different angles on a smartphone camera.
Influencer barbers are a new trend in Kenya, where social media usage has exploded in recent years and platforms like TikTok are being used both for entertainment and as a lucrative side hustle.
Born in Rwanda and now based in Nairobi, Martins got his start barbering in high school in 2018. Using borrowed clippers, he began offering trims outside classrooms and in cramped dormitories. Five years later, he added a camera and dropped a conventional trimmer — and never turned back.
Martins went viral for zany barbering methods, but he has increasingly incorporated traditional African folk tales into voiceovers on his videos.
“I’m motivated by African culture, by African stories,” he says, adding that one of his tools, a sharpened iron box, was blessed by village elders.
The barber’s staying power has come from the haircuts themselves, which his customers say they love—and the chance to be featured on one of Kenya’s most magnetic social media accounts.
“If I compare him with other barbers his talent is next level,” says Njenga, who first visited Martins last year. “When I get shaved here I get very comfortable … while walking in the streets I get very confident.”
The draw of a unique barbering experience and five minutes of social media fame is enough for customers to push past the price. Martins charges up to 1500 Kenyan shillings, or almost $12, for one of his cuts, a hefty premium in Nairobi, where men may pay a tenth of that for a trim.
The popularity of Martins and other content creator barbers has come amid the breakneck growth of social media in Kenya. In January 2023, there were just 10.6 million social media users in the country, according to DataReportal, a market research group. By January 2025, that number had increased almost 50%, to 15.1 million.
With monetization of social media content often benchmarked to Western digital advertising rates, finding success online can also bring a relative windfall to Kenyans. Around 15% of Kenyans engaged in online content creation rely on it as their primary source of income, the Kenya Institute for Public Policy Research and Analysis, a think tank, said in a June 2025 brief.
Nevertheless, Martins complains that barbers do not not reap the same rewards as other content creators, and he is right. Some of the highest-paid creators are those who make gaming, education, or lifestyle content, according to Fundmates, a company that finances influencers, because of the wide applicability of brand deals in these niches.
“Barbers get viral on social media but I feel like they are not respected,” says Martins. “You are not paid as a content creator, even though you have the views, even if you have the engagement.”
A man uses his phone to record barber and content creator Safari Martins as he shaves Ian Njenga in Kiambu, Kenya, Wednesday, Nov. 26, 2025. (AP Photo/Andrew Kasuku)
Safari Martins, a barber whose creative techniques have gained him an online following, shaves Ian Njenga in Kiambu, Kenya, Wednesday, Nov. 26, 2025. (AP Photo/Andrew Kasuku)
Barber and content creator Safari Martins uses a clothing iron as he shaves Ian Njenga in Kiambu, Kenya, Wednesday, Nov. 26, 2025. (AP Photo/Andrew Kasuku)
Barber and content creator Safari Martins shaves Ian Njenga in Kiambu, Kenya, Wednesday, Nov. 26, 2025. (AP Photo/Andrew Kasuku)
Barber and viral content creator Safari Martins, demonstrates one of his inventive shaving methods using an iron box while grooming Ian Njenga in Kiambu, Kenya, Wednesday, Nov. 26, 2025. (AP Photo/Andrew Kasuku)
MIAMI (AP) — The NHL played its All-Star Game in Tampa in 2018, and when league officials were leaving town they couldn't help but notice a billboard that was created for the occasion.
“Next time,” it read, “let's go OUTSIDE the box.”
The play on words was clear. A seed was planted. And for the next few years, the NHL, the Tampa Bay Lightning and the Florida Panthers kept talking about how they could bring outdoor games to the Sunshine State.
On Friday, the waiting ends. At loanDepot Park, home of baseball's Miami Marlins, a sold-out crowd is expected to watch the Panthers host the New York Rangers in the first outdoor game to take place in the state of Florida. The retractable roof on the ballpark — which has been shut while tons of air conditioning has been piped in to help ice-builders create a playing surface suitable for hockey — will be opened not long before puck drop.
“I know it’s cliche, but it’s like little kids at Christmas," Panthers hockey operations president and general manager Bill Zito said, when asked to describe what the feeling is like going into the game. “It’s anticipating this wonderful celebration of our game on all the levels and with our families and with our friends and new fans and our fans.”
The game Friday will be the first of two in Florida this season; the Lightning get their home game Feb. 1 against the Boston Bruins at Raymond James Stadium, home of the NFL's Tampa Bay Buccaneers.
For each of the last six years — Tampa Bay in 2020, 2021 and 2022, then Florida in 2023, 2024 and 2025 — a Sunshine State team has made its way to the Stanley Cup Final, with the Lightning and Panthers both winning twice in that span.
“We just kept on talking about it," said Steve Mayer, the NHL's president for events and content. "And then we got a lot more comfortable with the ice build, the temperatures — we did a lot of research, this just doesn’t happen — and now we’re here. I can’t believe we’re here, but we are.”
By Miami standards, it's cold these days. The high temperature has been struggling to get out of the 60s, and lows have gone into the low 40s overnight.
And the NHL couldn't have timed this cold snap any better.
The league's equipment arrived at the Marlins' ballpark in mid-December. Custom refrigeration units were installed, and thousands of gallons of coolant will run through hoses from there onto the field to chill aluminum trays that were placed under what became the playing surface.
From there, ice — about 25% thicker of a sheet than usual — started being made in what is a long, slow, gradual process. A water-soluble paint was added to whiten the ice, and this week lines and logos were painted onto the surface.
The process in Tampa will be slightly different; with no roof on Raymond James, the league will build a tent to help build the ice, then take the tent down before the Lightning-Bruins game. The rink used for the Panthers-Rangers game will be trucked over to Tampa not long after Friday's game.
“Our ice crew is amazing,” Mayer said.
Florida was one of two teams never to play in an outdoor game. The Utah Mammoth are the other.
Some Panthers players have taken part in outdoor matchups — Brad Marchand is about to play in his fourth — but many are getting to experience it for the first time. And Marchand said the idea of playing in front of 35,000 or so fans in Miami will only continue the growth that hockey is enjoying all over Florida.
“They're opportunities that don’t come around very often," said Marchand, who went 3-0-0 in outdoor games with Boston. "They tend to be kind of crazy, a lot of mayhem, but they’re moments that when you look back on your career they’re some of your favorite times. They’re the ones that you always go back and talk about. That's a great opportunity for everyone. ... I just think the environment that we’re going to be in will be very unique and special. It’s not often you get to play outdoors in a climate like this.”
Panthers goalie Sergei Bobrovsky played in his first — and until Friday, his only — outdoor game 14 years ago. He's about to set a record for the longest span between outdoor game appearances. And Panthers coach Paul Maurice will coach an outdoor game for a third time.
He said putting on a good show for fans is important.
“It’s not going to look like anything we normally are doing," Maurice said. "And for some guys, it’ll be the only one they ever play in. So, you want to make sure you appreciate it.”
2 — Golf carts will be utilized to carry the goaltenders from the ice to the locker rooms, simply because the distance involved would make it impractical to have them walk like usual.
5-0-0 — The Rangers' record in outdoor games.
15 — loanDepot Park will become the 15th Major League Baseball stadium to host to an outdoor game.
44 — It'll be the 44th outdoor game in NHL history, dating to 2003. Wayne Gretzky and the Los Angeles Kings played an outdoor preseason game in Las Vegas in 1991 against the Rangers; the Kings won, but it's not part of the official outdoor game records.
65 — It was 65 degrees (18 Celsius) for a game in 2016 at Denver, pitting the Colorado Avalanche against the Detroit Red Wings. That's the warmest game-time temperature in NHL outdoor game history (not including that 1991 preseason game in Las Vegas, when the temperature exceeded 90 degrees). Forecasters do not believe Friday's game will break the 65-degree record.
AP NHL: https://apnews.com/hub/NHL
Lounge chairs and umbrellas are shown alongside the ice for the upcoming NHL Winter Classic hockey game between the Florida Panthers and New York Rangers, Tuesday, Dec. 30, 2025, at loanDepot Park in Miami. (AP Photo/Lynne Sladky)
A sign for the upcoming NHL Winter Classic hockey game between the Florida Panthers and New York Rangers is posted at loanDepot Park in Miami. (AP Photo/Lynne Sladky)
Workers prepare the ice for the upcoming NHL Winter Classic hockey game between the Florida Panthers and New York Rangers, Tuesday, Dec. 30, 2025, at loanDepot Park in Miami. (AP Photo/Lynne Sladky)
Workers prepare the ice for the upcoming NHL Winter Classic hockey game between the Florida Panthers and New York Rangers, Tuesday, Dec. 30, 2025, at loanDepot Park in Miami. (AP Photo/Lynne Sladky)
Workers prepare the ice for the upcoming NHL Winter Classic hockey game between the Florida Panthers and New York Rangers, Tuesday, Dec. 30, 2025, at loanDepot Park in Miami. (AP Photo/Lynne Sladky)
