Haier Teams Up with Paris Saint-Germain to Create Champion Experiences for Global Users

Paris Saint-Germain Stars Lead New Year TVC Lighting Up Landmark Screens Across 13 Global Cities

BEIJING, Jan. 1, 2026 /PRNewswire/ -- As 2025 came to a close, Haier, the world's leading IoT ecosystem brand, brought the spirit of champions to audiences worldwide through its partnership with Paris Saint-Germain (PSG), one of the world's most successful football clubs. On December 31, 2025, a New Year television commercial created by PSG star players lit up landmark outdoor screens across 13 major cities in markets including France, Poland, Egypt, Saudi Arabia and Japan, delivering more than a festive greeting and reflecting a shared champion mindset rooted in excellence, leadership, and global connection.

Haier Teams Up with Paris Saint-Germain to Create Champion Experiences for Global Users jwplayer('myplayer1').setup({file: 'https://mma.prnasia.com/media2/2853511/20260101_haier_video.mp4', image: 'https://mma.prnasia.com/media2/2853511/20260101_haier_video.mp4?p=medium', autostart:'false', stretching : 'uniform', width: '512', height: '288'});

Champion Spirit Inspires Innovation and Global User Experiences

The New Year campaign reflects Haier's own pursuit of excellence. From a pioneering Chinese manufacturer to a truly global ecosystem brand, Haier now serves over 1 billion households across more than 200 countries and regions. In 2024, Haier achieved global operating revenue of USD 55.9 billion and led the global major appliance retail market for 16 consecutive years.

Just as PSG relentlessly pushes the limits of performance, Haier applies the same champion spirit to technology and user experience. "We are thrilled to elevate our sports marketing strategy by partnering with Paris Saint-Germain. Great teams win through precision, teamwork and constant improvement. We build products the same way: designed around people, powered by technology, and proven in daily use." said Haishan Liang, Vice Chairman of the Board of Directors and President of Haier Group.

This vision is powered by Haier's "three-in-one" localization strategy, which integrates localized research and development, manufacturing, and marketing to create solutions tailored to local lifestyles. This approach, coupled with a global innovation network, ensures Haier's technology meets the diverse needs of users worldwide.

In Japan, Haier's ultra-slim refrigerators are designed for compact urban homes. In Europe, energy-efficient washing machines meet sustainability expectations and regulatory standards. In the U.S., large-capacity washers cater to family-oriented living.

In Thailand, Haier's "UV Cool Voice Series" air conditioners feature AI-powered voice control in both Thai and English, while in the Middle East and Africa, Haier's air-conditioning solutions are engineered to perform reliably and efficiently under demanding climate conditions.

Toward an Ecosystem Future of Infinite Possibilities

Beyond features and functions, Haier continues to expand its ecosystem, building open, vibrant ecosystems in smart living, industrial internet, and health tech, guided by the vision of creating boundless value alongside users and partners.

Through the COSMOPlat industrial internet platform, which supports global manufacturing innovation, and the Yingkang Life eco-platform focused on health and well-being, Haier's influence as an ecosystem brand continues to grow worldwide.

Guided by a strong sense of responsibility, Haier integrates sustainability and ESG (Environmental, Social and Governance) principles into its global operations, supporting long-term, sustainable development in every market it serves.

Moreover, Haier continues to strengthen its emotional connection with users worldwide. The illuminated landmark screens symbolize a shared celebration rooted in common values.

Haier's Global Fans Festival also remains a vital platform for engagement and community building. Following the successful conclusion of the recent event in Malaysia, the festival will continue to connect users through hundreds of localized events worldwide, fostering deeper interaction, shared experiences, and a growing global community.

As 2026 begins, Haier remains committed to delivering champion experiences through technology, innovation, and shared values—walking alongside users worldwide toward new possibilities.

Please visit https://www.haier.com/global/. 

About Haier Group

Founded in 1984, Haier Group is a leading global provider of better life and digital transformation solutions, with the purpose of "More Creation, More Possibilities". Haier has always been user-centered and has built a landscape of three pillars: Smart Living, Comprehensive Health Industry, and Digital Economy Industry. The company has established 10 R&D centers, 35 industrial parks, and 163 manufacturing centers, achieving a global revenue of USD 55.9 billion in 2024. Haier has been ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for 7 consecutive years. Additionally, Haier has held the No.1 position in Euromonitor Global Major Appliances Brand for 16 consecutive years. Haier has 8 listed companies, with its subsidiary Haier Smart Home named among the Fortune Global 500 and Fortune World's Most Admired Companies.

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Haier Teams Up with Paris Saint-Germain to Create Champion Experiences for Global Users

Haier Teams Up with Paris Saint-Germain to Create Champion Experiences for Global Users

GUANGZHOU, China, Jan. 1, 2026 /PRNewswire/ -- GAC released its 2025 overseas performance report, announcing exports of over 130,000 vehicles, a year‑on‑year increase of 45%. Over the past two years, GAC's international business has achieved leapfrog growth in ecosystem building and sales performance.

In 2023, overseas sales of 45,000 units marked the first breakthrough. In 2024, exports rose to 90,000 units. By the end of 2025, exports exceeded 130,000 units, representing growth of more than 45% year‑on‑year, ranking GAC among the top eight Chinese independent brands by export volume. In two years, GAC's overseas sales have nearly tripled.

Behind this strong momentum lies solid ecosystem‑building capability. As the first state‑owned automaker to go global with its integrated energy ecosystem, GAC has remained committed to "Tech‑Driven GAC, Advancing Global Reach with a Full‑Chain Ecosystem". By leveraging high quality, advanced technology, premium services and a full‑value‑chain ecosystem, GAC is charting a path to global expansion. At the Bangkok International Motor Show in 2025, GAC upgraded its One GAC global strategy to "One GAC 2.0". Centered on one vision, one goal and one brand image, one localized initiative and five key measures, the strategy enables more efficient, precise market deployment and builds a unified global image.

Guided by One GAC 2.0, localized programs such as the "Thailand Action", "Brazil Action" and "Australia Action" have been rolled out. Through five pillars of product, network, service, intelligent manufacturing, energy ecosystem and mobility solutions, GAC builds local market presence and drives sales by being "In Local, For Local, Integrated Locally, Serving Locally, Contributing Locally."

In 2025, GAC launched five new models overseas and entered 16 new markets, including Brazil, Poland, Portugal, Australia and Argentina, expanding to 86 countries and regions. The global network grew by 281 outlets to 630. KD production in Indonesia and Malaysia commenced on schedule, while the Europe KD project is progressing steadily, and five overseas plants are in operation.

Building on this, 2026 will be pivotal for scaling GAC's overseas business in volume and quality. GAC has set an export target of 250,000 units, aiming to create a "second growth curve" following the landmark "Panyu Action" and to become a benchmark for the global expansion of Chinese automotive brands.

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

GAC's Global Ecosystem Takes Shape as Overseas Sales Nearly Triple in Two Years