China's ice and snow tourism gains momentum during New Year holiday

Ice and snow activities have attracted more visitors across China during the three-day New Year holiday that began on Thursday, with destinations upgrading services and introducing new experiences to boost winter tourism and consumption.

At the Jizhou International Ski Resort in north China's Tianjin, visitor numbers have surged during the holiday. To accommodate demand, the resort has opened 11 ski runs, added new snow-making equipment, upgraded more than 5,000 sets of ski gear, and deployed over 200 professional instructors.

To meet visitors' needs, the resort also has offered two free public classes each day to help beginners master basic skills and safety knowledge. Shuttle bus services have been expanded between nearby hotels and the resort, providing seamless transportation for guests.

"There are shuttle buses from the hotel to the ski resort every 20 minutes, wich I think is a very good service," said Ma Xinping, a tourist.

Hotels in the surrounding area have also benefited from the rising popularity of ice-and-snow tourism.

"Hotel rooms were nearly fully booked during the holiday, and this year's revenue is expected to increase by more than 50 percent compared with previous years," said Zong Qinghe, general manager of the Tianjin Jizhou International Ski Resort.

Meanwhile, Huangshan City in east China's Anhui Province is also tapping into its winter tourism potential by rolling out new ice-and-snow-themed attractions.

At an ice-and-snow entertainment venue in the city's Changyuan Village, snowmaking machines have been operating continuously, creating a winter wonderland where children have been building snowmen, having snowball fights and enjoying snow slides amid laughter and excitement.

"I built a snowman and had a snowball fight here. I'm really happy," said Chen Xiaohan, a tourist.

According to Wang Fei, head of the venue, the whole place is divided into three main zones, including a photo-taking area, a snow-play area and a slide zone. She added that the attraction received nearly 30,000 visits in the first two days of the New Year holiday.

China's ice and snow tourism gains momentum during New Year holiday

More than 20 films will hit Chinese screens during the three-day Qingming Festival holiday from Saturday to Monday, spanning genres from revolutionary historical dramas, realism movies to suspense thrillers, according to the China Film Administration on Thursday.

Revolutionary historical films such as Blood-Spattered Cliff, Eight Sons, Eight Soldiers, and Half Of The Quilt, will pay tribute to martyrs through the lens.

Three films -- It's OK, Now I Met Her, and Sunshine Women's Choir -- tell moving stories of love, growth, and reconciliation.

It's OK is a contemporary family comedy that follows a mother and daughter navigating their joyful yet turbulent relationship. Now I Met Her tells a rebellious teenager who gets to know his late mother through her old diary. Sunshine Women's Choir, a film from the Taiwan region of China, portrays the "perfect" maternal love of "imperfect mothers."

The suspense film Game of Identity tells the story of two people from different backgrounds who accidentally swap lives, setting off an unexpected adventure. The documentary films Seeking Nature: The Code of Life, and Missions to the Moon (Part One) explore the connection between humanity and science.

Imported films from different countries, including The Super Mario Bros. Movie 2, Project Hail Mary, and Hoppers, will deliver spectacular cinematic experiences to audiences.

The Qingming Festival, or Tomb-Sweeping Day, falls on April 5 this year. It is a traditional Chinese festival for honoring the deceased and paying tribute to ancestors. The holiday also provides a short break for Chinese citizens as they engage in outdoor activities and sightseeing.

Over 20 films expected to hit Chinese screens during Qingming Festival Holiday