A partnership built on the champion legacy of the Argentine National Football Team and Lexar's 30 years of trusted storage innovation.
LAS VEGAS, Jan. 5, 2026 /PRNewswire/ -- Lexar, a global leader in memory and storage solutions, today announced an official global partnership with the Argentina National Football Team, serving as the team's global storage partner, bringing together the team's football legacy with Lexar's 30-year commitment to reliable, high-performance storage.
For more than a century, the Argentina National Football Team has broken barriers and shaped global football culture through its champion spirit and unwavering pursuit of excellence.
Lexar mirrors this legacy with three decades of continuous innovation—introducing breakthrough technologies such as the world's first all-metal SD card and the industry's first 1TB microSD Express card, combining durability with extreme performance to safeguard every decisive moment.
| "The AFA and Lexar share a commitment to leadership, professionalism, and global excellence," said Leandro Petersen, Chief Marketing Officer of the Argentine Football Association.
"Lexar's thirty-year track record in high-reliability storage makes them an ideal partner to support the creators, professionals, and fans who document and celebrate our sport worldwide." |
"The AFA and Lexar share a commitment to leadership, professionalism, and global excellence," said Leandro Petersen, Chief Marketing Officer of the Argentine Football Association.
"Lexar's thirty-year track record in high-reliability storage makes them an ideal partner to support the creators, professionals, and fans who document and celebrate our sport worldwide."
As Argentina continues to lead global football with three World Cup championships, Lexar is advancing the future of storage with next-generation solutions designed for professional content workflows, immersive gaming, and the evolving needs of fans who capture and preserve their personal football memories.
As part of the collaboration, Lexar will introduce AFA co-branded editions of the Lexar Air Portable SSD and Lexar SL500 Portable SSD, arriving in the first half of 2026. These special editions give fans a practical and meaningful way to safely store and carry their personal football moments.
Beyond the co-branded products, Lexar's broad portfolio reflects its leadership across professional imaging, high-performance SSDs and DRAM, and portable storage—categories that power creators, gamers, and everyday users worldwide. This expertise supports the football community across three key applications:
- Professional sports imaging—built on Lexar's globally leading professional imaging portfolio, represented by the Lexar Professional DIAMOND CFexpress 4.0 Type B Card , which delivers the sustained high-speed performance required for real-time, high-resolution sports coverage.
- Next level gaming performance—driven by Lexar's strength in SSD and DRAM technology, with the new Lexar PLAY X PCIe 4.0 NVMe SSD bringing fast loading, smooth gameplay, and flagship-level responsiveness across consoles, gaming PCs, and portable gaming devices.
- Everyday fan memory storage—enabled by Lexar's trusted portable storage lineup, including the Lexar Professional Go Portable SSD with hub, which supports Apple ProRes 4K recording and offers cable-free, reliable, on-the-go storage for match-day photos, videos, and personal football memories.
Together, these solutions reflect the shared commitment to excellence that drives the partnership—uniting the Argentina National Football Team's champion spirit with Lexar's expertise in helping creators, gamers, and fans capture and preserve the moments that matter.
About Lexar
Founded in California in 1996, Lexar has spent 30 years advancing reliable, high-performance memory solutions and now operates more than 100,000 sales channels across six continents, serving over 100 million users in more than 70 countries. Its award-winning portfolio—from memory cards and SSDs to DRAM and mobile storage—continues to empower creators, professionals, and everyday users worldwide.
For more information, please visit lexar.com and follow us on Instagram, Facebook, X, YouTube, Linkedin.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Lexar and the Argentina National Football Team Unite to Preserve the Moments That Define Champions
SEOUL, South Korea, April 3, 2026 /PRNewswire/ -- Upbit, a world-class digital asset exchange operated by Dunamu Inc., today announced that it has signed a Memorandum of Understanding (MOU) with Indonesia Crypto Exchange (ICEx), a licensed digital asset bourse in Indonesia. The MOU establishes a strategic framework for technical and operational collaboration aimed at accelerating the development of Indonesia's regulated crypto ecosystem and supporting the growth of a sustainable, well-governed market.
The partnership was marked by a high-level summit held at Upbit's Seoul headquarters, where CEO Kyoungsuk Oh hosted a senior Indonesian delegation comprising high-ranking government officials, representatives from the Chamber of Commerce Indonesia, and key industry players to discuss the evolution of regulated digital finance.
The inclusion of the Chamber of Commerce underscores the mission to integrate it into the broader Indonesian commercial landscape. During the meetings, Upbit's leadership and Kadin representatives discussed future-forward plans to bridge Korean technological prowess with Indonesian market potential, ensuring that the digital asset roadmap aligns with the country's national economic interests and private sector growth.
Building a Regulated Global Standard
Under this strategic framework, Upbit will support the growth of Indonesia's digital asset ecosystem by providing core platform technology and operational expertise to build and operate a resilient, compliant trading venue, including key exchange infrastructure such as matching, risk management, and market operations.
The partnership will also explore innovation in areas such as custody solutions while strengthening regulatory technology to enhance oversight, compliance, and reporting.
ICEx and Upbit have aligned as strategic partners to leverage Upbit's proven track record as South Korea's leading exchange and its global reputation for maintaining the highest standards in investor protection and regulatory compliance.
Expanding Upbit's Regional Footprint
Upbit is positioning itself as a critical infrastructure partner across Asia, supporting the development of secure, transparent, and trusted digital asset market frameworks.
This collaboration marks another milestone in Upbit's expanding role as a key driver of digital asset development across the region. The company has previously hosted high-level delegations from Vietnam—including senior government and financial leaders such as the Minister of National Defense, Minister of Finance, Chairperson of the State Securities Commission, and the Chairman of Military Bank—to showcase its advanced digital asset exchange infrastructure.
"This partnership reflects our commitment to fostering well-regulated digital asset ecosystems globally," said Kyoungsuk Oh, CEO of Dunamu, operator of Upbit. "By working closely with ICEx, we aim to share the platform technology and operational expertise that have established Upbit as a market leader in Asia and strengthen the foundational infrastructure of Indonesia's digital asset sector."
A New Era for Indonesian Digital Finance
ICEx operates as an important part of Indonesia's regulated digital asset ecosystem under the supervision of the Financial Services Authority (OJK). Established in line with Indonesia's three-layer regulatory framework for digital asset transactions, comprising a licensed bourse, central clearinghouse, and supporting an integrated market structure within the country's regulated framework. Upbit Indonesia is among its founding shareholders, alongside strategic investors including some of Indonesia's largest conglomerates and global exchanges.
"Partnering with Upbit brings invaluable global expertise to our local ecosystem," said Pang Xue Kai, CEO of ICEx Group. "Upbit's leadership in compliance and technology was a decisive factor for us. We believe this collaboration will contribute to the development of a more secure and trusted market environment in Indonesia."
Through this partnership, Upbit aims to support ICEx in laying the groundwork for a next-generation digital asset ecosystem in Indonesia while contributing to the broader evolution of regulated crypto markets across the region.
The parties formally announced the MOU at the Korea–Indonesia Business Partnership for Resilient Growth Forum on April 1st, 2026, a landmark bilateral event, attended by ministers and high-ranking officials from both countries. The forum featured the signing of MOUs by major companies from both countries across a range of sectors. The MOU between Upbit and ICEx underscored the strategic and institutional significance of the bilateral collaboration in digital finance innovation.
About Upbit
Upbit is a leading digital asset exchange headquartered in South Korea and operated by Dunamu Inc., a fintech company focused on building innovative financial services powered by blockchain technology. Since its launch in 2017, Upbit has become one of the largest cryptocurrency exchanges globally by trading volume, offering a wide range of digital assets and trading pairs.
Upbit provides a secure and user-friendly platform for trading, investing, and managing digital assets. The company prioritizes transparency, compliance, and investor protection, adopting industry-leading security practices.
Through continuous innovation and strategic partnerships, Upbit aims to drive the adoption of blockchain technology and contribute to a more accessible and efficient financial ecosystem.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
Upbit and ICEx Sign Strategic MOU to Fortify Indonesia's Digital Asset Infrastructure
