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Lexar and the Argentina National Football Team Unite to Preserve the Moments That Define Champions

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Lexar and the Argentina National Football Team Unite to Preserve the Moments That Define Champions
Business

Business

Lexar and the Argentina National Football Team Unite to Preserve the Moments That Define Champions

2026-01-05 22:00 Last Updated At:22:15

A partnership built on the champion legacy of the Argentine National Football Team and Lexar's 30 years of trusted storage innovation.

LAS VEGAS, Jan. 5, 2026 /PRNewswire/ -- Lexar, a global leader in memory and storage solutions, today announced an official global partnership with the Argentina National Football Team, serving as the team's global storage partner, bringing together the team's football legacy with Lexar's 30-year commitment to reliable, high-performance storage.

For more than a century, the Argentina National Football Team has broken barriers and shaped global football culture through its champion spirit and unwavering pursuit of excellence.

Lexar mirrors this legacy with three decades of continuous innovation—introducing breakthrough technologies such as the world's first all-metal SD card and the industry's first 1TB microSD Express card, combining durability with extreme performance to safeguard every decisive moment.

"The AFA and Lexar share a commitment to leadership, professionalism, and global excellence," said Leandro Petersen, Chief Marketing Officer of the Argentine Football Association.
"Lexar's thirty-year track record in high-reliability storage makes them an ideal partner to support the creators, professionals, and fans who document and celebrate our sport worldwide."

"The AFA and Lexar share a commitment to leadership, professionalism, and global excellence," said Leandro Petersen, Chief Marketing Officer of the Argentine Football Association.
"Lexar's thirty-year track record in high-reliability storage makes them an ideal partner to support the creators, professionals, and fans who document and celebrate our sport worldwide."

As Argentina continues to lead global football with three World Cup championships, Lexar is advancing the future of storage with next-generation solutions designed for professional content workflows, immersive gaming, and the evolving needs of fans who capture and preserve their personal football memories.

As part of the collaboration, Lexar will introduce AFA co-branded editions of the Lexar Air Portable SSD and Lexar SL500 Portable SSD, arriving in the first half of 2026. These special editions give fans a practical and meaningful way to safely store and carry their personal football moments.

Beyond the co-branded products, Lexar's broad portfolio reflects its leadership across professional imaging, high-performance SSDs and DRAM, and portable storage—categories that power creators, gamers, and everyday users worldwide. This expertise supports the football community across three key applications:

  • Professional sports imaging—built on Lexar's globally leading professional imaging portfolio, represented by the Lexar Professional DIAMOND CFexpress 4.0 Type B Card , which delivers the sustained high-speed performance required for real-time, high-resolution sports coverage.
  • Next level gaming performance—driven by Lexar's strength in SSD and DRAM technology, with the new Lexar PLAY X PCIe 4.0 NVMe SSD bringing fast loading, smooth gameplay, and flagship-level responsiveness across consoles, gaming PCs, and portable gaming devices.
  • Everyday fan memory storage—enabled by Lexar's trusted portable storage lineup, including the Lexar Professional Go Portable SSD with hub, which supports Apple ProRes 4K recording and offers cable-free, reliable, on-the-go storage for match-day photos, videos, and personal football memories.

Together, these solutions reflect the shared commitment to excellence that drives the partnership—uniting the Argentina National Football Team's champion spirit with Lexar's expertise in helping creators, gamers, and fans capture and preserve the moments that matter.

About Lexar

Founded in California in 1996, Lexar has spent 30 years advancing reliable, high-performance memory solutions and now operates more than 100,000 sales channels across six continents, serving over 100 million users in more than 70 countries. Its award-winning portfolio—from memory cards and SSDs to DRAM and mobile storage—continues to empower creators, professionals, and everyday users worldwide.

For more information, please visit lexar.com and follow us on Instagram, Facebook, X, YouTube, Linkedin.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Lexar and the Argentina National Football Team Unite to Preserve the Moments That Define Champions

Lexar and the Argentina National Football Team Unite to Preserve the Moments That Define Champions

  • Hyundai Motor introduces the IONIQ 9 as the first full-sized, fully-fitted luxury all-electric SUV, providing families a blend of luxury, space, and sustainability
  • The Flagship seven-seater cements Hyundai as 'The Master of Space' with the industry's most extensive range of seven-seater options by 2026
  • 'Master of Space,' offering ample legroom in all three rows for both adults and children alike
  • The IONIQ 9's 'Aerosthetic' design and "Boat Tail" silhouette, along with Universal Island 2.0 console and relaxation seats, reinforce a sleek aesthetic that turns traffic jams into downtime
  • 110.3kWh battery and E-GMP architecture deliver up to 620 km range and 10–80% charging in 24 minutes, allowing drivers to cruise Singapore's highways and heartlands with ease.
  • Remote Smart Parking Assist 2 helps drivers navigate mall carparks, while V2L with multi-charge capabilities keep devices ready during weekend road trips. 
  • IONIQ 9 continues the impressive IONIQ Story, 10 years in the making.
  • SINGAPORE, Jan. 7, 2026 /PRNewswire/ -- Hyundai Singapore today announces the upcoming arrival of the IONIQ 9, a vehicle that fundamentally shifts what families can expect from electric mobility. Hyundai's new flagship EV SUV will set the brand as the 'Master of Space', with the largest range of 7-seater options coming into 2026. The IONIQ 9 addresses the final frontier: a spacious, luxury option for the multi-generational household that refuses to compromise on style or range. The IONIQ 9 will be distributed by Komoco Motors Pte Ltd, the official distributor for all Hyundai automobiles since 1986, which also celebrates its 40th year of presence in Singapore.

    IONIQ 9 is a three-row SUV that accommodates up to seven occupants, providing impressive space and features that cater to individuals' needs whilst offering a sense of togetherness — it is truly a 'Master of Space'. The vehicle features generous space and impressive interior flexibility, with technologically advanced features and a lounge-like atmosphere that encourages connection among passengers.

    A Sanctuary in Motion

    The IONIQ 9 embodies Hyundai's philosophy of "Progress for Humanity," shaping a vehicle that caters directly to Singapore's culture of providing multi-generational comfort. This principle shifts the interior experience away from a utilitarian "cabin" to a holistic "lounge." The interior uses elliptical design elements and calming nature-inspired tones to present a calming atmosphere the moment you close the door.

    "We've seen generations of families come to trust Hyundai over the years, because that's what Hyundai stands for. The IONIQ 9 is no different — built on trusted technologies and safety standards that have kept our Hyundai families safe for decades," says Mr Teo Hock Seng, Executive Chairman of Komoco Motors. "This 7 seater doesn't compromise, you have the space and luxuries for every adventure."

    The interior of the Flagship EV SUV is designed to enhance the quality of living space, and Hyundai's new 7-seater builds on that idea with the Universal Island 2.0 — a sliding console that moves 190mm backwards, extending the lounge space to second-row passengers and offering easy-to-access controls for climate and seat ventilation. Three-zone climate control and roof-mounted air vents ensure the third row doesn't feel like a sauna during midday drives.

    Relaxation Seats recline with leg rests, making downtime more comfortable when waiting to pick up children from tuition. In tight car parks, the IONIQ 9's Remote Smart Parking Assist 2 lets you hop out and use your key fob to guide the car into a narrow lot remotely, with support for both perpendicular and parallel parking assistance.

    Design

    For buyers who refuse to drive a traditional "dad van," the IONIQ 9 presents itself as a stylish "anti-van" alternative that's more than just a big box.

    Nautical design inspiration and mid-century modern architecture blend to give the flagship electric SUV an "Aerosthetic" look — its "Boat Tail" rear tapers inward to slice through the air, reducing the drag coefficient to 0.259 Cd for better efficiency. Additionally, signature Parametric Pixel lights on the front and rear create a unique digital signature that makes the car instantly recognisable on the roads of Singapore.

    The IONIQ Story

    Project IONIQ started out as a dedicated Electric Vehicle platform with the first IONIQ Electric car in 2016. In the last 10 years, Hyundai has launched the IONIQ 5 and IONIQ 6 – both triple winners at the World Car of the Year Awards in 2022 and 2023, respectively – and the IONIQ 5 N, a multi-award-winning high-performance car under the Hyundai N brand, even getting a nod of approval from Porsche. In 2025, Hyundai unveiled the Concept THREE under the IONIQ lineup and showcased the all-new IONIQ 6 N to follow in the IONIQ 5 N's footsteps.

    The decade of IONIQ has also seen Hyundai's extensive efforts outside of just developing technologies for cars, under the guidance of the brand's mission of 'Progress for Humanity'.

    In 2016, Hyundai launched the IONIQ Forest project to encourage coexistence between humans and the Earth by planting 22,250 air-purifying trees at the Incheon landfill to transform it into a forest and reduce particulate matter in the air.

    Expanding to more locations around the world, Hyundai continues to focus on forest restoration and monitoring efforts, involving an IONIQ Drone station and IONIQ vehicles to manage this. In 2025, Hyundai had planted 1 million trees in 13 countries.

    For 2026, Hyundai Singapore is proud to celebrate 10 years of IONIQ with the IONIQ 9 as a beacon for the series' next 10 years. Not only does the IONIQ 9 continue a lineup of efforts that embody Progress for Humanity, but it also helped set the groundwork for a decade of human-centric innovation, progressive design, and sustainability with a soul – true to the IONIQ philosophy.

    The Driving Experience

    Continuing Hyundai's commitment to keeping drivers' eyes on the road and hands on the wheel, the IONIQ 9 follows the same design with intuitive, user-friendly technology, such as the Panoramic Curved Display with a 12.3-inch cluster and a 12.3-inch integrated monitor. The SUV's start button is integrated into the column-mounted shift-by-wire system for easy access. Regenerative braking with integrated Collision-Avoidance-Assist delivers dependable stopping power, while haptic feedback provides additional safety when reversing.

    The IONIQ 9's refined driving experience is made possible by a host of features that result in its smooth, comfortable ride.

    • Suspension Designed for the Electric SUV: MacPherson multi-link front and multi-link rear setup, self-levelling dampers, and hydro-bushing offer a plush ride.
    • Frequency-Controlled Dampers: Special dampers further enhance the IONIQ 9's ride quality by absorbing vibrations while on the road for a smooth journey, regardless of the road conditions.
    • Acceleration: Acceleration is progressive, offering a strong initial boost with smooth, relaxing performance at higher speeds.

    SINGAPORE, Jan. 7, 2026 /PRNewswire/ -- Hyundai Singapore today announces the upcoming arrival of the IONIQ 9, a vehicle that fundamentally shifts what families can expect from electric mobility. Hyundai's new flagship EV SUV will set the brand as the 'Master of Space', with the largest range of 7-seater options coming into 2026. The IONIQ 9 addresses the final frontier: a spacious, luxury option for the multi-generational household that refuses to compromise on style or range. The IONIQ 9 will be distributed by Komoco Motors Pte Ltd, the official distributor for all Hyundai automobiles since 1986, which also celebrates its 40th year of presence in Singapore.

    IONIQ 9 is a three-row SUV that accommodates up to seven occupants, providing impressive space and features that cater to individuals' needs whilst offering a sense of togetherness — it is truly a 'Master of Space'. The vehicle features generous space and impressive interior flexibility, with technologically advanced features and a lounge-like atmosphere that encourages connection among passengers.

    A Sanctuary in Motion

    The IONIQ 9 embodies Hyundai's philosophy of "Progress for Humanity," shaping a vehicle that caters directly to Singapore's culture of providing multi-generational comfort. This principle shifts the interior experience away from a utilitarian "cabin" to a holistic "lounge." The interior uses elliptical design elements and calming nature-inspired tones to present a calming atmosphere the moment you close the door.

    "We've seen generations of families come to trust Hyundai over the years, because that's what Hyundai stands for. The IONIQ 9 is no different — built on trusted technologies and safety standards that have kept our Hyundai families safe for decades," says Mr Teo Hock Seng, Executive Chairman of Komoco Motors. "This 7 seater doesn't compromise, you have the space and luxuries for every adventure."

    The interior of the Flagship EV SUV is designed to enhance the quality of living space, and Hyundai's new 7-seater builds on that idea with the Universal Island 2.0 — a sliding console that moves 190mm backwards, extending the lounge space to second-row passengers and offering easy-to-access controls for climate and seat ventilation. Three-zone climate control and roof-mounted air vents ensure the third row doesn't feel like a sauna during midday drives.

    Relaxation Seats recline with leg rests, making downtime more comfortable when waiting to pick up children from tuition. In tight car parks, the IONIQ 9's Remote Smart Parking Assist 2 lets you hop out and use your key fob to guide the car into a narrow lot remotely, with support for both perpendicular and parallel parking assistance.

    Design

    For buyers who refuse to drive a traditional "dad van," the IONIQ 9 presents itself as a stylish "anti-van" alternative that's more than just a big box.

    Nautical design inspiration and mid-century modern architecture blend to give the flagship electric SUV an "Aerosthetic" look — its "Boat Tail" rear tapers inward to slice through the air, reducing the drag coefficient to 0.259 Cd for better efficiency. Additionally, signature Parametric Pixel lights on the front and rear create a unique digital signature that makes the car instantly recognisable on the roads of Singapore.

    The IONIQ Story

    Project IONIQ started out as a dedicated Electric Vehicle platform with the first IONIQ Electric car in 2016. In the last 10 years, Hyundai has launched the IONIQ 5 and IONIQ 6 – both triple winners at the World Car of the Year Awards in 2022 and 2023, respectively – and the IONIQ 5 N, a multi-award-winning high-performance car under the Hyundai N brand, even getting a nod of approval from Porsche. In 2025, Hyundai unveiled the Concept THREE under the IONIQ lineup and showcased the all-new IONIQ 6 N to follow in the IONIQ 5 N's footsteps.

    The decade of IONIQ has also seen Hyundai's extensive efforts outside of just developing technologies for cars, under the guidance of the brand's mission of 'Progress for Humanity'.

    In 2016, Hyundai launched the IONIQ Forest project to encourage coexistence between humans and the Earth by planting 22,250 air-purifying trees at the Incheon landfill to transform it into a forest and reduce particulate matter in the air.

    Expanding to more locations around the world, Hyundai continues to focus on forest restoration and monitoring efforts, involving an IONIQ Drone station and IONIQ vehicles to manage this. In 2025, Hyundai had planted 1 million trees in 13 countries.

    For 2026, Hyundai Singapore is proud to celebrate 10 years of IONIQ with the IONIQ 9 as a beacon for the series' next 10 years. Not only does the IONIQ 9 continue a lineup of efforts that embody Progress for Humanity, but it also helped set the groundwork for a decade of human-centric innovation, progressive design, and sustainability with a soul – true to the IONIQ philosophy.

    The Driving Experience

    Continuing Hyundai's commitment to keeping drivers' eyes on the road and hands on the wheel, the IONIQ 9 follows the same design with intuitive, user-friendly technology, such as the Panoramic Curved Display with a 12.3-inch cluster and a 12.3-inch integrated monitor. The SUV's start button is integrated into the column-mounted shift-by-wire system for easy access. Regenerative braking with integrated Collision-Avoidance-Assist delivers dependable stopping power, while haptic feedback provides additional safety when reversing.

    The IONIQ 9's refined driving experience is made possible by a host of features that result in its smooth, comfortable ride.

    The Chassis Domain Control Unit elevates the IONIQ 9's driving dynamics with features such as dynamic torque vectoring for precision handling and lateral wind stability control for smoother highway driving. Between city streets and off-road trails, the Terrain Traction Control System and AI-powered Auto Terrain Mode automatically adapt to any surface for optimal performance.

    Entering the IONIQ 9's cabin is an open invitation to a tranquil ride — triple door seals, acoustic glass, sound-absorbing tyres, and Active Noise Control-Road (ANC-R) technology effectively suppress wind and road noise, particularly at highway speeds.

    In addition to noise reduction, ANC-R technology also ensures crystal-clear sound quality in the cabin. The family SUV's premium BOSE 14-speaker sound system delivers a concert-hall-like experience for passengers, with advanced 5.1-channel surround sound that immerses the cabin in rich, multidimensional audio. Coupled with Hyundai's e-Active Sound Design (e-ASD) technology, every drive is enriched with a cosy ambience.

    IONIQ 9 also offers remarkable towing capabilities. Its intelligent trailer mode optimises range predictions based on trailer weight and maintains a fixed 50:50 front-to-rear motor torque distribution ratio on AWD for optimal performance.

    Safety and visibility are core to the IONIQ 9, thanks to the IONIQ signature Parametric Pixel lamps, featuring advanced cube-projection headlights and an intelligent front-lighting system (IFS). This technology enhances nighttime visibility while preventing glare for oncoming traffic, while the full LED combination rear lamps and illuminated door handles ensure maximum visibility in any conditions.

    Driving is stress-free with Hyundai Motor's state-of-the-art Driver Assistance Systems (ADAS), which work seamlessly to prevent accidents and enhance convenience. These systems include:

    • Forward Collision-Avoidance Assist 2 (FCA)
    • Lane Keeping Assist (LKA)
    • Blind-Spot Collision-Avoidance Assist (BCA)
    • Safe Exit Warning (SEW)
    • Safe Exit Assist (SEA)
    • Rear Occupant Alert
    • Intelligent Speed Limit Assist (ISLA)
    • Driver Attention Warning (DAW)
    • Blind-Spot View Monitor (BVM)
    • High Beam Assist (HBA)
    • Rear Cross-Traffic Collision-Avoidance Assist (RCCA)
    • Parking Distance Warning (PDW)

    Each feature works in tandem with the others to ensure peace of mind on every journey.

    Charging and All-Electric Range

    • Up to 620 km of range (WLPT est.); all models powered by a 110.3 kWh long-range battery
    • Active air flap (AAF) technology delivers ultra-low drag coefficient to just 0.259 Cd
    • 10-80% recharge in just 24 minutes using a 350 kW charger; V2L capability included

    IONIQ 9 is built on Hyundai Motor's dedicated E-GMP architecture, featuring an enhanced power electronics (PE) system that gives drivers confidence on any terrain through its optimised gear ratio for hill climbing and an advanced two-stage inverter for improved efficiency.

    This innovative platform delivers what matters most to electric SUV owners: exceptional range from its high-capacity battery, a flat floor that maximises interior space for both passengers and luggage, and outstanding safety through its robust body structure engineered for optimal collision protection.

    Energy efficiency is further enhanced by smoothing and balancing airflow under the vehicle's body, as well as achieving reduced wheel and tyre resistance. A new dual-motion active air flap (AAF) system has been applied for the first time, designed to enhance aerodynamic efficiency by allowing cooling air for the drive system and battery to flow through only when necessary. When this level of cooling is not required, the flaps close to minimise air resistance.

    Other aerodynamically optimised solutions on the IONIQ 9 include a 3D-shaped underbody cover, aerodynamic wheel designs and hidden antennas.

    Hyundai IONIQ 9 full specifications

    Specifications

    Hyundai IONIQ 9

    Dimensions

    Length

    5,060 mm

    Width

    1,980 mm

    Height

    1,790 mm

    Wheelbase

    3,130 mm

    High-voltage battery pack energy

    110.3 kWh

    Motor output

    Standard

    RWD

    218 hp / 160 kW (Max Torque: 350Nm)

    Calligraphy

    AWD

    308 hp / 226.1 kW (Max Torque: 605Nm)

    0-100 km/h

    Standard

    RWD

    9.4s

    Calligraphy

    AWD

    6.7s

    Top speed

    Standard

    RWD

    190 km/h

    Calligraphy

    AWD

    200 km/h

    All Electric Range

    Standard

    RWD

    620 km

    Calligraphy

    AWD

    600 km

    10-80% fast

    charging

    24 minutes with 350 kW charger under optimal conditions

    Exterior colours

    Sunset Brown Pearl (NEW)

    Celadon Gray Metallic (NEW)

    Ionosphere Green Pearl (NEW)

    Abyss Black Pearl

    Serenity White Pearl

    Nocturne Grey Metallic

    Biophilic Blue Pearl

    Gravity Gold Matte

    Interior colours

    Obsidian Black

    Obsidian Black + Dove Grey (two-tone)

    Dark Teal + Dove Grey (two-tone)

    Dark Wine + Dove Grey (two-tone)

    Specifications

    Hyundai IONIQ 9

    Dimensions

    Length

    5,060 mm

    Width

    1,980 mm

    Height

    1,790 mm

    Wheelbase

    3,130 mm

    High-voltage battery pack energy

    110.3 kWh

    Motor output

    Standard

    RWD

    218 hp / 160 kW (Max Torque: 350Nm)

    Calligraphy

    AWD

    308 hp / 226.1 kW (Max Torque: 605Nm)

    0-100 km/h

    Standard

    RWD

    9.4s

    Calligraphy

    AWD

    6.7s

    Top speed

    Standard

    RWD

    190 km/h

    Calligraphy

    AWD

    200 km/h

    All Electric Range

    Standard

    RWD

    620 km

    Calligraphy

    AWD

    600 km

    10-80% fast

    charging

    24 minutes with 350 kW charger under optimal conditions

    Exterior colours

    Sunset Brown Pearl (NEW)

    Celadon Gray Metallic (NEW)

    Ionosphere Green Pearl (NEW)

    Abyss Black Pearl

    Serenity White Pearl

    Nocturne Grey Metallic

    Biophilic Blue Pearl

    Gravity Gold Matte

    Interior colours

    Obsidian Black

    Obsidian Black + Dove Grey (two-tone)

    Dark Teal + Dove Grey (two-tone)

    Dark Wine + Dove Grey (two-tone)

    The new Hyundai IONIQ 9 will be revealed at the Singapore Motorshow, happening at the Suntec City Convention Centre from 8 to 11 January 2026.

    Customers can register their interest for an exclusive IONIQ 9 preview at hyundai.com.sg.

    About Hyundai Motor Company

    Established in 1967, Hyundai Motor Company is present in over 200 countries with more than 120,000 employees dedicated to tackling real-world mobility challenges around the globe. Based on the brand vision 'Progress for Humanity,' Hyundai Motor is accelerating its transformation into a Smart Mobility Solution Provider. The company invests in advanced technologies such as robotics and Advanced Air Mobility (AAM) to bring about revolutionary mobility solutions whilst pursuing open innovation to introduce future mobility services. In pursuit of a sustainable future for the world, Hyundai will continue its efforts to introduce zero-emission vehicles with industry-leading hydrogen fuel cell and EV technologies.

    More information about Hyundai Singapore and its products can be found at: https://hyundai.com.sg/  or Newsroom: Media Hub by Hyundai

    About Komoco Motors Pte Ltd

    Komoco Holdings Pte Ltd is a regional automotive group of companies that was established in 1986. Headquartered in Singapore, the Group has a strong retail distribution network of over ten points of sales for three leading brands in Singapore (Hyundai, Ferrari, and Maserati) and two Italian marques in China (Ferrari and Maserati). The portfolio of brands provides a wide variety of options for the populace ranging from reliable daily drives to rugged off-roaders to iconic supercars. The Group has also been certified by the brands' factories for their state-of-the-art AfterSales facilities and lauded for its commitment to client satisfaction.

    http://www.komoco.com.sg/#/home

    https://hyundai.com.sg/

    Hyundai Singapore Komoco on Instagram | Facebook | YouTube | TikTok | Telegram

    ** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

    The Master of Space: Hyundai's IONIQ 9 debuts in Singapore, expanding the IONIQ range with Hyundai's Flagship Electric SUV, honouring 10 years of IONIQ.

    The Master of Space: Hyundai's IONIQ 9 debuts in Singapore, expanding the IONIQ range with Hyundai's Flagship Electric SUV, honouring 10 years of IONIQ.

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