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Hisense Unveils "Innovating a Brighter Life" at CES 2026

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Hisense Unveils "Innovating a Brighter Life" at CES 2026
Business

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Hisense Unveils "Innovating a Brighter Life" at CES 2026

2026-01-06 05:39 Last Updated At:05:55

LAS VEGAS, Jan. 6, 2026 /PRNewswire/ -- Hisense, a leading brand in global consumer electronics and home appliances, today hosted its CES 2026 press conference under the theme "Innovating a Brighter Life," showcasing its latest advances in display technology and smart home products—focused on more natural color, healthier viewing, and human-centric experiences.

Guided by the theme, Hisense highlighted how long-term, human-centric innovation has translated into sustained global growth and market leadership. In just a few years, Hisense has become one of the world's fastest-growing consumer electronics brands, now operating in over 160 countries and ranking No.1 globally in the 100-inch-and-above TV segment and in Laser TVs, according to Omdia. In 2025, Hisense ranked among the top ten brands in the Kantar BrandZTM Top 50 Chinese Global Brand Builders for the ninth consecutive year and was named No.1 in the smart home appliance category, according to the Ipsos China Brand Global Trust Index.

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Hisense Unveils "Innovating a Brighter Life" at CES 2026

Hisense Unveils "Innovating a Brighter Life" at CES 2026

Hisense Unveils "Innovating a Brighter Life" at CES 2026

Hisense Unveils "Innovating a Brighter Life" at CES 2026

Hisense Unveils "Innovating a Brighter Life" at CES 2026

Hisense Unveils "Innovating a Brighter Life" at CES 2026

Hisense Unveils "Innovating a Brighter Life" at CES 2026

Hisense Unveils "Innovating a Brighter Life" at CES 2026

This innovation-driven momentum was further recognized at CES 2025, where Hisense received more than 50 international awards across its display and home appliance portfolio, underscoring its leadership in large-screen displays and smart home innovation.

Building on this global momentum, brand trust, and market leadership, Hisense also introduced the Hisense Elite Collection for FIFA World Cup 2026TM, marking its third consecutive FIFA World CupTM sponsorship. More than a product lineup, the collection reflects Hisense's growing global presence and its role in bringing fans together through shared moments—on the screen and throughout the home—around the world's most celebrated sporting event.

Headlining the announcement was the debut of RGB MiniLED evo, marking a real system-level evolution in RGB MiniLED development. As The Origin of RGB MiniLED, Hisense continues to advance this display route through a system-level evolution—redefining how light sources, control systems, and algorithms work together. Rather than pursuing parameter-driven performance alone, the RGB MiniLED evo introduces an industry-first Sky Blue–Cyan fourth LED into the backlight. With color performance reaching up to 110% of BT.2020, and color control achieving 134 bits, RGB MiniLED evo enables more authentic color expression, enhanced viewing comfort, and balanced energy efficiency. This real evolution forms the technological foundation of the 116UXS RGB MiniLED TV, the first flagship product powered by RGB MiniLED evo.

Beyond hardware, Hisense also highlighted the evolution of its smart display ecosystem. Beginning January 1, 2026, VIDAA OS will upgrade to an integrated platform for content, AI services, and connected devices in the home.

Through "Innovating a Brighter Life," Hisense continues to showcase how technology can be applied in practical, human-centric ways—enhancing visual experiences, improving daily comfort, and supporting more connected home lifestyles.

About Hisense

Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023-Q3 2025). As The Origin of RGB MiniLED, Hisense continues to lead the next-generation RGB MiniLED innovation. As the official sponsor of the FIFA World Cup 2026TM, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Hisense Unveils "Innovating a Brighter Life" at CES 2026

Hisense Unveils "Innovating a Brighter Life" at CES 2026

Hisense Unveils "Innovating a Brighter Life" at CES 2026

Hisense Unveils "Innovating a Brighter Life" at CES 2026

Hisense Unveils "Innovating a Brighter Life" at CES 2026

Hisense Unveils "Innovating a Brighter Life" at CES 2026

Hisense Unveils "Innovating a Brighter Life" at CES 2026

Hisense Unveils "Innovating a Brighter Life" at CES 2026

ATLANTA, April 3, 2026 /PRNewswire/ -- Precision Aviation Group (PAG), a leading global provider of aftermarket aviation and aerospace services, today announced that EFIX and PAG Australia have been added to the Safran Electrical & Power Authorized Repair Center (ARC) Network, further expanding PAG's global OEM authorized repair capabilities.

With the addition of EFIX and PAG Australia, PAG now operates five Authorized Repair Centers within the Safran Electrical & Power ARC Network for its DC Generators and GCU, reinforcing the company's commitment to providing high-quality, OEM-approved MRO support across key global regions.

The five PAG companies authorized within the Safran Electrical & Power ARC Network include:

  • Precision Aviation Group (PAG) – Atlanta, Georgia, USA
  • PAI Canada – British Columbia, Canada
  • Tuner Aviation – Glasgow, Scotland
  • EFIX – Brazil
  • PAI Australia – Queensland, Australia

"This expansion reflects the continued investment we're making across our Component Services organization to meet OEM standards while supporting customers where they operate," said Jordan Webber, Vice President of Component Services at Precision Aviation Group. "Adding EFIX and PAG Australia to the Safran Electrical & Power ARC Network allows us to extend trusted, authorized repair and distribution capabilities into new regions while maintaining the quality, consistency, and reliability our customers expect."

Safran Electrical & Power is a global leader in aircraft electrical systems, and its Authorized Repair Center Network is designed to ensure consistent standards of quality, compliance, and performance across approved service providers.

The inclusion of EFIX and PAG Australia enables PAG to offer expanded regional coverage in South America and the Asia-Pacific region, reducing turnaround times while maintaining the highest standards of safety and reliability.

About Precision Aviation Group (PAG)
Precision Aviation Group (PAG) is a leading provider of maintenance, repair, and overhaul (MRO) and value-added supply chain services to the aerospace and defense industries. With 26 Repair Stations, 28 locations worldwide, 1,280 employees, and over 1.2 million square feet of production and distribution facilities, PAG offers comprehensive MRO services on more than 200,000 product lines. PAG supports operators in the Airline, Business and General Aviation (BGA), Military, and Rotary Wing markets through its Inventory Supported Maintenance, Repair, and Overhaul (ISMRO®) business model.
www.precisionaviationgroup.com

About Safran
Safran is an international high-technology group, operating in the aviation (propulsion, equipment and interiors), defense and space markets. Its core purpose is to contribute to a safer, more sustainable world, where air transport is more environmentally friendly, comfortable and accessible. Safran has a global presence, with 100,000 employees and sales of 27.3 billion euros in 2024, and holds, alone or in partnership, world or regional leadership positions in its core markets. Safran is listed on the Euronext Paris stock exchange and is part of the CAC 40 and Euro Stoxx 50 indices.

Safran Electrical & Power is one of the world's leaders in aircraft electrical systems. The company is a key player in equipment electrification and in the electric and hybrid propulsion sector. It has more than 15,500 employees across 13 different countries.

For more information: www.safran-group.com

Photo - https://mma.prnasia.com/media2/2949133/Precision_Aviation_Group__PAG_employee_holds_an_aircraft_part.jpg?p=medium600 

Logo - https://mma.prnasia.com/media2/1515200/Precision_Aviation_Group_Logo.jpg?p=medium600

ATLANTA, April 3, 2026 /PRNewswire/ -- Precision Aviation Group (PAG), a leading global provider of aftermarket aviation and aerospace services, today announced that EFIX and PAG Australia have been added to the Safran Electrical & Power Authorized Repair Center (ARC) Network, further expanding PAG's global OEM authorized repair capabilities.

With the addition of EFIX and PAG Australia, PAG now operates five Authorized Repair Centers within the Safran Electrical & Power ARC Network for its DC Generators and GCU, reinforcing the company's commitment to providing high-quality, OEM-approved MRO support across key global regions.

The five PAG companies authorized within the Safran Electrical & Power ARC Network include:

  • Precision Aviation Group (PAG) – Atlanta, Georgia, USA
  • PAI Canada – British Columbia, Canada
  • Tuner Aviation – Glasgow, Scotland
  • EFIX – Brazil
  • PAI Australia – Queensland, Australia

"This expansion reflects the continued investment we're making across our Component Services organization to meet OEM standards while supporting customers where they operate," said Jordan Webber, Vice President of Component Services at Precision Aviation Group. "Adding EFIX and PAG Australia to the Safran Electrical & Power ARC Network allows us to extend trusted, authorized repair and distribution capabilities into new regions while maintaining the quality, consistency, and reliability our customers expect."

Safran Electrical & Power is a global leader in aircraft electrical systems, and its Authorized Repair Center Network is designed to ensure consistent standards of quality, compliance, and performance across approved service providers.

The inclusion of EFIX and PAG Australia enables PAG to offer expanded regional coverage in South America and the Asia-Pacific region, reducing turnaround times while maintaining the highest standards of safety and reliability.

About Precision Aviation Group (PAG)
Precision Aviation Group (PAG) is a leading provider of maintenance, repair, and overhaul (MRO) and value-added supply chain services to the aerospace and defense industries. With 26 Repair Stations, 28 locations worldwide, 1,280 employees, and over 1.2 million square feet of production and distribution facilities, PAG offers comprehensive MRO services on more than 200,000 product lines. PAG supports operators in the Airline, Business and General Aviation (BGA), Military, and Rotary Wing markets through its Inventory Supported Maintenance, Repair, and Overhaul (ISMRO®) business model.
www.precisionaviationgroup.com

About Safran
Safran is an international high-technology group, operating in the aviation (propulsion, equipment and interiors), defense and space markets. Its core purpose is to contribute to a safer, more sustainable world, where air transport is more environmentally friendly, comfortable and accessible. Safran has a global presence, with 100,000 employees and sales of 27.3 billion euros in 2024, and holds, alone or in partnership, world or regional leadership positions in its core markets. Safran is listed on the Euronext Paris stock exchange and is part of the CAC 40 and Euro Stoxx 50 indices.

Safran Electrical & Power is one of the world's leaders in aircraft electrical systems. The company is a key player in equipment electrification and in the electric and hybrid propulsion sector. It has more than 15,500 employees across 13 different countries.

For more information: www.safran-group.com

Photo - https://mma.prnasia.com/media2/2949133/Precision_Aviation_Group__PAG_employee_holds_an_aircraft_part.jpg?p=medium600 

Logo - https://mma.prnasia.com/media2/1515200/Precision_Aviation_Group_Logo.jpg?p=medium600

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Precision Aviation Group Expands Safran Electrical & Power Authorized Repair Center Network to Five Global Facilities

Precision Aviation Group Expands Safran Electrical & Power Authorized Repair Center Network to Five Global Facilities

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