SYDNEY, Jan. 6, 2026 /PRNewswire/ -- BestPrice Travel has announced the launch of its 2026 Wellness Portfolio, a curated collection of wellness and health-focused travel experiences across Vietnam's most distinctive destinations, as demand for restorative, experience-led travel continues to gain momentum across the Asia-Pacific region.
The launch represents a strategic move by BestPrice Travel to support Vietnam's growing profile as a competitive wellness destination in Asia-Pacific, responding to shifting traveller preferences toward journeys that combine wellbeing, cultural depth and nature-based experiences.
The portfolio was officially unveiled during the Vietnam Tourism Roadshow 2025 in Melbourne and Sydney, hosted by the Vietnam National Authority of Tourism (VNAT), and attended by hundreds of Australian travel trade professionals, tourism stakeholders and media. The announcement reflects a broader industry transition away from traditional sightseeing toward travel experiences centred on health, mindfulness and meaningful local engagement.
Responding to Asia-Pacific's Growing Appetite for Wellness Travel
Wellness tourism has rapidly evolved from a niche segment into a key growth driver within the global travel industry. Across Australia and the wider Asia-Pacific market, travellers are increasingly prioritising experiences that support physical wellbeing, mental balance and emotional restoration, while still offering strong cultural and destination-led narratives.
Vietnam's combination of traditional healing practices, diverse natural environments and expanding eco-luxury accommodation sector positions the country well to meet this demand. However, access to structured, agent-ready wellness products from the region has remained limited for many international travel professionals.
BestPrice Travel's 2026 Wellness Portfolio has been developed to address this gap, offering a commercially viable and operationally reliable collection that aligns with international standards of service, safety and consistency.
A Curated Wellness Journey Across Vietnam
The portfolio spans several of Vietnam's most established and emerging wellness destinations, including Quang Ninh, Hoi An, Phu Quoc, Nha Trang, and features a broad range of wellness-led experiences such as:
- Traditional Vietnamese healing therapies grounded in long-standing medical and spiritual practices
- Mineral hot springs and thermal wellness retreats
- Eco-luxury spa resorts integrated with natural landscapes
- Meditation, mindfulness and spiritual renewal programmes
- Coastal and island-based wellness escapes
Rather than focusing on standalone spa offerings, the portfolio emphasises holistic wellness journeys, integrating accommodation, cuisine, cultural interaction and natural surroundings into a cohesive travel experience.
Built for International Travel Trade Partners
As a long-term strategic and media partner of the Vietnam National Authority of Tourism, BestPrice Travel has developed the 2026 Wellness Portfolio with international travel agents, tour operators and media partners in mind.
Key trade-focused features include:
- Competitive net rates and flexible contracting models
- A dedicated B2B support team with in-market expertise
- A Sydney-based representative office providing real-time coordination and local market support
- Opportunities for co-branded campaigns, curated fam trips and press travel programmes
Beyond wellness, partners also gain access to BestPrice Travel's broader product ecosystem, including cultural immersion programmes, village stays, trekking and nature experiences, spiritual journeys, dental tourism and integrated "bleisure" travel solutions.
Supporting Vietnam's Long-Term Wellness Tourism Strategy
With the introduction of the 2026 Wellness Portfolio, BestPrice Travel aims to contribute to Vietnam's longer-term positioning as a credible and competitive wellness destination within the Asia-Pacific region.
As competition intensifies among established wellness destinations, Vietnam's strengths—authenticity, accessibility and value—offer a compelling alternative for travellers seeking culturally grounded and sustainable experiences.
The portfolio also reflects growing collaboration between private-sector travel companies and national tourism authorities, aligning product development with global travel trends while supporting sustainability and cultural integrity.
About BestPrice Travel
With over 15 years of experience, BestPrice Travel is one of Vietnam's leading tour operators, specialising in sustainable travel, authentic cultural experiences, and international partnership development. www.bestpricetravel.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Vietnam Positions for Wellness Growth as BestPrice Travel Unveils 2026 Portfolio
SINGAPORE, Jan. 7, 2026 /PRNewswire/ -- Influential Brands® proudly announces its upcoming 2026 Gala Event and Award Ceremony, set to take place on 6th April at the Fullerton Hotel. Marking its 14th year of honouring business leadership, the event will gather distinguished brands, employers, sustainability champions and top business leaders from across Asia.
A Legacy of Celebrating Asia's Champions of Excellence
With an awardee portfolio of over 500 of the most influential companies in Asia, Influential Brands® has established itself as a trusted platform for promoting and celebrating business excellence in Asia. Over the years, Influential Brands® has recognised prominent companies and industry shapers from Singapore, Malaysia, Thailand, Indonesia, the Philippines, China and beyond, fostering a strong community of forward-thinking leaders.
Award Categories Guided by Data and Meaningful Insights
Influential Brands®, headquartered in Singapore, employs a rigorous set of quantitative and qualitative research methodologies to identify the region's top performers in branding, talent engagement, sustainability and business leadership.
Each award under the Influential Brands® umbrella is grounded in comprehensive, ongoing research involving inputs from over 25,000 consumers, 50,000 employees and sustainability assessments and leadership reviews aligned with global standards.
Commitment towards employee engagement and positive workplace culture: Top Employer Award
As the labour market grows increasingly competitive and talent expectations continue to evolve, companies must distinguish themselves through genuine commitment to people and culture. In this landscape, recognising exemplary employers becomes essential, which is why the Top Employer Award highlights organisations that excel in creating meaningful, engaging and future ready workplaces that attract and retain the right talent.
Ms. Tan Chee Wei, Chief Human Capital Officer of SATS Limited said: "I am honored that SATS has been recognized as a 2025 and 2026 Asia's Top Employer, which is a fitting validation of our unwavering commitment to our greatest asset; our people. We will continue to build fulfilling careers together, show appreciation for one another and make meaningful contributions as we power a connected world of trade, travel and taste."
The 2025 and 2026 Top Employer Awardees include industry leaders such as Agency for Integrated Care (AIC), Accenture, CIMB Singapore, Koufu, NTUC LearningHub, WorkJoy, MoneyHero Group, SATS, Mandai Wildlife Group, HOYA Electronics, SP Group, Singtel Group, ShopBack, EtonHouse Group, UOL Group among other companies that have been endorsed by their employees as exemplary workplaces. A Top Employer company demonstrates exceptional standards in culture, engagement and employee support in Singapore and across the region.
Mr. Marcus Heng, Group Chief Human Resources Officer of Mandai Wildlife Group says, "What an honour to be recognised as a Top Employer. We are driven by a deep sense of purpose to protect wildlife, preserve nature, and create meaningful experiences that connect people with the natural world. This accolade is a testament to the passion, dedication, and care our employees bring every day. When our people find meaning in their work, they show up as their best selves and create exceptional experiences for others. As we continue to grow, we remain committed to fostering a workplace where every individual feels empowered to learn, contribute, and make a positive impact on our planet."
Recognising outstanding ESG stewards in Asia: Top Sustainability Award
In an era where stakeholders are more conscious of corporate behaviour than ever before, companies are judged not only on what they offer but on how they operate. Stakeholders want assurance that companies are acting responsibly, managing their environmental footprint and contributing positively to communities. The Top Sustainability Award honours companies that exemplify this standard, showcasing leadership through comprehensive ESG disclosures and responsible long term strategies.
The 2025 Top Sustainability Companies include Sustainability Champions such as FairPrice Group, Singtel Group, UOL Group among other prominent companies demonstrating exceptional progress and leadership in ESG transparency and responsible business practices.
Ms. Grace Chua, Chief Sustainability Officer of FairPrice Group said: "We are deeply honoured to receive Influential Brands' Top Sustainability 2025 Award. FairPrice Group's purpose is to make every day a little better for those we serve, and keeping things easy on the planet is a big part of this commitment. Together with our customers, partners, and people, we will continue to do our part in building a greener future for the communities we operate in, one day at a time."
Standing out in the Hearts of Consumers: Top Brand Award
Backed by a robust market survey across Asia with the participation of over 25,000 consumers, prominent brands are named the "Top Influential Brands". From parents, grocery shoppers, tourists to frequent travellers, the survey provides a comprehensive view of consumers' preference in key markets in Asia.
Mr. Lawrence Chan, Group CEO of NETS says, "We're honoured to be recognised as Singapore's Top Influential Brand in Digital Payments. A heartfelt thank you to our customers for your continued support and trust. This award reflects our commitment to helping businesses grow and motivates us to continue connecting communities and empowering lives through what we do."
The Top Brand Awardees include industry leaders such as NETS, FairPrice Group, NTUC LearningHub, Maybank Singapore, MoneyOwl, PRIME, Beijing Tong Ren Tang, Chew's, Yeo's, Eu Yan Sang TCM Clinic, Guardian, Colgate, Avance, How's Catering, Daikin, Popular, 21st Century Healthcare, CaterCo, Farmpride, Lau Pa Sat, Kopitiam, 3 Embers, MODU, DRIM, Biti's, AOz, Hegen, Anytime Fitness, Wells Singapore, hue, Nirvana Asia Group among other companies that have been endorsed by consumers as their prefer brands. The Top Brand Award honours brands that have built enduring resonance with consumers, strengthened by authenticity, relevance and a compelling value proposition across diverse markets.
Ms. Annie Lee, Head of Country Corporate Office Maybank said: "We are honoured to be recognised as the Top Influential Brand under the ASEAN Bank category. This recognition reflects the trust our customers and communities continue to place in us, and reaffirms our commitment of Humanising Financial Services."
Honouring Leaders who integrate purpose into performance: Top CEO Award
A highlight of the Gala Event is the presentation of the Asia's Top CEO Award, an honour reserved for senior leaders who exemplify outstanding business expansion, financial excellence, innovative leadership, and unwavering integrity. Mr. Harpreet Bindra, CEO of HSBC Life, stands among this year's distinguished honourees from the Insurance Services industry.
Interested companies to join the Gala Event on 6th April 2026
Influential Brands® welcome companies that aspire to be recognised for their excellence in leadership, branding, sustainability and human capital to submit their applications by the 27th February 2026. This is an opportunity to join a prestigious community of business leaders and gain recognition as the best in business at the Gala Night on 6th April 2026.
Mr Jorge Rodriguez, Managing Director of Influential Brands®, said, "It is our honour to recognise Business Excellence across Asia. We look forward to welcoming ASEAN business leaders to the Gala Event in April 2026 at the Fullerton Hotel. It will be an evening of celebration, meaningful connections, and shared opportunities for collaboration.".
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Influential Brands® unveils the 2026 Gala Event honouring Asia's finest in business excellence
Influential Brands® unveils the 2026 Gala Event honouring Asia's finest in business excellence
Influential Brands® unveils the 2026 Gala Event honouring Asia's finest in business excellence
