IBM Announces Long-Term Renewal as the Official AI, Cloud and Digital Transformation Partner for The All England Lawn Tennis Club

The partnership will see new and enhanced digital experiences served up for fans of The Championships, Wimbledon, enabled by IBM-led transformation and powered by AI

LONDON, Jan. 6, 2026 /PRNewswire/ -- IBM (NYSE: IBM) and The All England Lawn Tennis Club today announced a multi-year renewal of their long-standing, landmark technology partnership. From the launch of the Wimbledon website in 1995 and the mobile application in 2009, to the first integration of enhanced AI-powered solutions in 2017, IBM and the All England Club have collaborated for 36 years to deepen global fan engagement across Wimbledon's world-class digital platforms.

The successful partnership between IBM and the All England Club has long set the standard for creating engaging fan-facing features that have raised the bar for tech innovation in sport. Building on more than three decades of continuous innovation, the new agreement is focused on initiatives to expand the event's global reach and achieve a deeper fan engagement across Wimbledon's digital ecosystem in 2026 and beyond.

Teams from IBM and the All England Club work together year-round to co-create unique fan experiences – such as Live Likelihood to Win and Match Chat – that combine the significant quantity of data generated during The Championships with the deep AI capabilities of IBM watsonx. In 2025, these efforts contributed to a 16% year-on-year increase in engagement across all platforms, with more than 20 million fans closely following all the grass court action via the app and website. The app alone saw a 19% increase in engagement and received an outstanding average rating of 4.9 stars in app stores.

The partnership has also won multiple awards, including the All England Club being recognised as 'Sports Organisation of the Year' at the 2025 Sports Technology Awards, for the innovative use of AI and technology to transform the Wimbledon fan experience.

"We are delighted to have agreed a multi-year extension to our long-standing partnership with IBM," said Usama Al-Qassab, Marketing & Commercial Director, The All England Lawn Tennis Club. "For 36 years, IBM and the All England Club have embraced innovation and created world-leading digital experiences to bring our fans closer to The Championships. As we look to attract the next generation of Wimbledon fans from around the world, the AI-powered capabilities of IBM will be key to ensuring our future digital experiences are relevant, personalised and engaging."

"The All England Club is a visionary organisation, delivering one of the most globally recognisable properties in sport and broader culture. We are thrilled to continue working in lockstep as partners to serve up a world-class digital experience, driven by leading edge data and AI technology," said Jonathan Adashek, Senior Vice President, Marketing and Communications, IBM. "Whether onsite at SW19 or following from any corner of the globe for years to come, hundreds of millions of tennis fans can rely on having interactive digital features, powered by watsonx, to stay connected to the beauty, drama and excitement of The Championships."

According to a new global survey from IBM and Morning Consult released last summer, 86% of tennis fans worldwide see value in AI-powered features, with real-time insights and personalised highlights central to how they engage.

Together, IBM and the All England Club remain committed to developing new technologies that make The Championships more accessible and immersive for millions of fans, helping tennis to thrive exponentially on the global stage.

About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service.

Visit www.ibm.com for more information.

About The All England Lawn Tennis Club 
The All England Lawn Tennis Club's principal activity is the organisation and staging of The Championships, Wimbledon, the oldest of the four Grand Slam tournaments. Founded in 1868, the Club is responsible for maintaining the traditions of Wimbledon while embracing innovation to ensure that The Championships remains at the pinnacle of sport. Each year, The Championships welcomes half a million fans onsite and millions more through global broadcast and digital channels. For more information, visit www.wimbledon.com and follow @wimbledon on all major social media platforms.

Media Contacts:
Sunny Tucker, sunny.tucker@ibm.com +44 (0) 7388 387689
AELTC Communications, communications@aeltc.com, +44 (0)20 8944 1066

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

IBM Announces Long-Term Renewal as the Official AI, Cloud and Digital Transformation Partner for The All England Lawn Tennis Club

IBM Announces Long-Term Renewal as the Official AI, Cloud and Digital Transformation Partner for The All England Lawn Tennis Club

LAS VEGAS, Jan. 7, 2026 /PRNewswire/ -- At CES 2026, a live robotic tactile interaction demonstration at the ENTERPRISE AI Zone in the North Hall drew industry experts and media.

Through a complete ice-cream making process—including lever manipulation, ingredient handling, and cup handover—the humanoid robot TORA-ONE showcased its autonomous task-execution capabilities. 

As a leader in high-precision tactile perception and full-stack embodied AI solutions, PaXini presented its comprehensive product matrix to CES 2026. The exhibit featured full-body 6-axis F/T sensing ecosystems, multidimensional tactile dexterous hands, humanoid robots, and an omni-modality data acquisition system.

From Fingertips to Full Body: Endowing Robots with Tactile Sensation

At the core of the robot's dexterous manipulation is precise perception, which is underpinned by a full-body 6-axis F/T sensing ecosystem. The PX-6AX-GEN3 multidimensional tactile sensor is pivotal for hand perception. It spans three product series and 12 models, achieves <0.5%FS repeatability across the full measurement range, and simultaneously measures 15 sensing dimensions, including six-axis force, material texture, and elastic response.

In addition to comprehensive tactile sensing at the fingertips, force control at the wrist and joints is equally vital. PaXini showcased the PX6D/PXTS, the world's first commercial Hall-effect 6D force/torque sensor designed for embodied AI, combining extreme lightweight design with advanced on-sensor intelligence. It leads the industry in measurement performance and dynamic response, further enabling precise whole-body force perception and stable force control at a disruptive cost-performance ratio.

From Perception to Embodied AI Execution: The Multidimensional Tactile Dexterous Hand

Translating perception into precise action is the DexH13 multidimensional tactile dexterous hand. Equipped with 1,140 ITPU multidimensional tactile processing units, the DexH13 was able to accurately mirror a wide range of human hand gestures, while demonstrating stable grasping of irregular objects—from test tubes to cubes—and performing delicate tasks like knob turning.

The Ultimate Embodied AI Vehicle: Multidimensional Tactile Humanoid Robots

As the culmination of perception and execution, PaXini's humanoid robots offer generalization capability and practical performance, unlocking the true value of technological services in industrial applications. The core of these smooth interactions is the deep integration of tactile feedback into motion control: TORA-ONE demonstrated human-like manipulation, including cup receiving, dispensing, and wafer pick-and-place, while TORA-DOUBLE ONE showcased advanced motion control and interaction capabilities, completing complex obstacle-crossing tasks and engaging with visitors through handshakes.

The Fuel for Embodied AI: The World's First Omni-Modality Embodied AI Data Acquisition System

A major highlight was the exact replica of PaXini's Omni-Modality Embodied AI Data Acquisition System at the CES venue.

In response to the scarcity of physical contact modality data, PaXini unveiled its pioneering "human-centric" omni-modality data acquisition solution, which significantly improves data acquisition efficiency compared to teleoperation and, being based on human configuration, offers high data reusability and long-term value.

PaXini has established the capacity for large-scale production of nearly 200 million omni-modality data entries annually and plans to open this resource globally via a cloud store, addressing the industry's "data anxiety" through data infrastructure.

Ecosystem Strategy: Enabling Global Embodied AI Advancement

Through this closed loop of "Tactile Sensors - Robot Platform - Embodied Data - Scenario Application," PaXini goes beyond showcasing isolated technologies at CES 2026, delivering a complete embodied AI infrastructure. PaXini is dedicated to enabling AI to truly understand the physical world and making intelligent touch accessible everywhere.

 

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

PaXini Unveils the "Tactile Infrastructure" for Embodied AI, Redefining Full-Stack Product Matrix at CES 2026