Hong Kong Toys & Games Fair will Launch Concurrently with Baby Products Fair and Stationery & School Supplies Fair on January 12th

The 52nd HKTDC Hong Kong Toys & Games Fair, the 17th HKTDC Hong Kong Baby Products Fair and the 24th Hong Kong International Stationery & School Supplies Fair will run concurrently at the Hong Kong Convention and Exhibition Centre from 12 to 15 January 2026. The first two fairs are organised by the Hong Kong Trade Development Council (HKTDC), while the latter is jointly organised by the HKTDC and Messe Frankfurt (HK) Ltd. Highly international in scope, the three fairs bring together exhibitors and buyers from around the world, creating networking and business opportunities and helping to foster cross-regional trade cooperation.

Jenny Koo, HKTDC Deputy Executive Director (centre), Bryant Chan, Chairman of the HKTDC Toys Advisory Committee (left), Judy Cheung and Deputy General Manager of Messe Frankfurt (HK) Ltd (right) joined today’s press conference to present highlights and innovative products from the Toys & Games Fair, Baby Products Fair and Stationery & School Supplies Fair, all of which open next Monday (12 January). Photo source: HKTDC

Jenny Koo, HKTDC Deputy Executive Director, said: “The HKTDC is committed to creating even more international collaboration opportunities for the industry. The three fairs, themed ‘New Play for All’, are closely aligned with the global surge in designer toys and collectibles. This year, they have attracted more than 2,600 exhibitors from 37 countries and regions, including new participants from Bangladesh, New Zealand and Norway. We have also launched the new ‘Pop & Play’ pavilion, bringing together around 150 trendy IPs. Open to both trade buyers and the public, the pavilion will help cutting-edge toy brands connect with global business buyers to expand into international markets and further unleash the commercial potential of their IPs, while also enabling mainland and overseas brands to engage directly with local designer toy fans.”

Ms Koo added: “We are actively inviting buyer representatives from a wide range of sectors to visit the Toys & Games Fair, including theme parks, museums, financial institutions, food and beverage, hotels, licensing companies, retail department stores and large corporations, to foster more cross‑sector and cross‑industry collaboration. Also new is the Happy Ageing label that makes it easier to identify toys and games designed specifically for seniors or intergenerational family fun, offering easier access to high-quality products that meet market needs.”

150 IPs showcased at new “Pop & Play” pavilion, where designers interact with visitors

The Toys & Games Fair is launching the new “Pop & Play” pavilion in 2026, with event mascots Ah Pop and Ah Play making their debut appearance at the press conference. Photo source: HKTDC

The “kidult” and toy collecting market continue to grow in popularity, injecting strong growth momentum into the toy industry. The newly launched “Pop & Play” pavilion at the Toys & Games Fair features five key highlights:

● A strong lineup of international and local famous IPs – including top names such as B.Duck, CardFun, CR7® LIFE, Hot Toys, LAURA, Moshow Toys, Play Bonito®, Room One, threezero, TUTU MOKEY and more, all showcasing their latest creations.

● Global and fair premieres and limited-edition collectibles – some IPs will launch fair premieres and global limited-edition collectibles that are set to be highly sought after, including MOMOLAND's debut dolls; TUTU MOKEY collectible figurines and art sculptures limited to 100 and 88 pieces globally; CM Concepts Limited's Mazinger Z Playing Cards, limited to 1,500 sets worldwide; and Dongguan Manbo Brand Management Co., Ltd's Father Joka doll, limited to 100 pieces. In addition, threezero has collaborated with Another World, a Hong Kong animated film, to launch a highly collectible Gudo Vinyl Figure. This is not only a must-have for devoted fans of the film, but also an exquisite masterpiece for collectors who appreciate the art of animation. Pre-ordering for this item will be available onsite.

● Diverse events – renowned artists and designers will share their creative insights and artistic visions through seminars and autograph sessions, including b.wing, founder of la b.wing Galerie Ltd; Kenny Wong, creator of the iconic Molly and founder of Brothersfree; Steven Choi, founder of Zu and Pi; Winson Ma, founder and creative director of Winson Classic Creation; award-winning international illustrator Pen So as well as Jerry Cho, author of Dead End that inspired the popular TV drama Rope A Dope. On 14 January, a key thematic seminar titled “Explosive Growth of IP Economy: from Local Success to Global Reach”, will delve into the enormous business opportunities and future trends presented by the collectible toy industry.

● IGable photo spots – the fair’s mascots Ah Pop and Ah Play will make appearances in the “Pop & Play” pavilion for interactive photo opportunities with visitors. In addition, Hot Toys will showcase eye-catching giant statues including Marvel's Iron Man, Disney's Stitch and Star Wars' Grogu COSBI. threezero will display the giant statue of ROBO-DOU Evangelion 13 from “Evangelion: New Theatrical Edition”, while Asia Partners will exhibit a rare Cristiano Ronaldo autographed jersey and Semk Global Marketing Limited will present its inflatable and fibreglass B.Duck installations.

● Exclusive interactive experience and giveaways – renowned designers have created three limited-edition collectible cards for the “Pop & Play” pavilion, with only 800 sets available worldwide. Visitors can win one of the cards by playing the gashapon game onsite. With limited quantities available, these cards hold significant collectible value. Guests can also enjoy an AI photo-taking experience to pose with the collectible card characters, as well as join the “Souvenir DIY” workshop to craft personalised trendy souvenirs and create truly unique memories.

A Toys & Games Fair exhibitor showcases an AI storyteller. Photo source: HKTDC

Aligning with silver economy trends, new Happy Ageing label facilitates sourcing

With ageing populations becoming a global reality, the new Happy Ageing label is introduced at this year’s Toys & Games Fair to help buyers identify toys and related products for seniors. More than 40 exhibitors will be among the first to adopt the label and showcase relevant products at the event.

Photo source: HKTDC

Toy industry export confidence index rises alongside increase in eco-friendly exhibitors

The HKTDC’s Q4 2025 Export Confidence Index, released last month, saw the toy sector's current conditions index climb to its highest level since Q1 last year, rising 1.1 points from 49.4 to 50.5. Meanwhile, continued demand for sustainable products from the Middle East and Europe is driving export confidence in eco-friendly toys. The “Green Toys” zone at the Toys & Games Fair will showcase various innovative eco-friendly products, including STEM (science, technology, engineering and mathematics) magic sets made from biodegradable materials. Both the Toys & Games Fair and Stationery Fair will use the Green Solutions label for identification, with more than 400 exhibitors displaying the green leaf logo this year – an increase of approximately 10% compared to 2025.

The global retail market for trendy toys and collectibles is experiencing rapid growth. Products including the Duke of Wei Guo figurine, limited-edition TUTU MOKEY collectible figures, the world premiere of the limited-to-1,500 sets Mazinger Z Playing Cards and the debut MOMOLAND dolls will all be showcased at the “Pop & Play” pavilion. Photo source: HKTDC

At the Baby Products Fair, the World of Strollers and Gear and ODM Strollers and Gear zones are together hosting approximately 230 exhibitors, with an increase in both exhibitor numbers and fair area compared to last year, presenting a range of high-quality baby strollers, car seats and rockers. The Toys & Games Fair and Baby Products Fair both continue to feature the popular Brand Name Gallery, bringing together over 380 well-known brands from around the globe and allowing buyers to source the latest designs and high-quality products from a variety of manufacturers. Meanwhile, the Hong Kong International Stationery & School Supplies Fair, jointly organised by the HKTDC and Messe Frankfurt (HK) Ltd, will feature the latest school and office supplies, creative art supplies and gift stationery for the benefit of global buyers.

A Baby Products Fair exhibitor showcases a portable booster seat that transforms from a comfortable armchair for infants and toddlers into a foldable high chair for preschool-aged children. Its lightweight design makes it easy to carry. Photo source: HKTDC

This year's fairs are all highly international, with several acclaimed international pavilions returning. The Toys & Games Fair welcomes pavilions from Chinese Mainland, Taiwan and Korea, while the World of Toys pavilion features European exhibitors. The Baby Fair showcases the highly anticipated “Selection of Europe”, while important partners such as the Hong Kong Children, Babies, Maternity Industries Association and Korea pavilion have also returned. The HKTDC has organised over 200 buyer missions from more than 40 countries and regions to attend and source products at the fairs. In addition to traditional distributors and importers, popular e-commerce platforms such as Rakuten, Tmall Global, and Amazon have also been invited to participate, helping exhibitors expand their sales channels.

A Stationery Fair exhibitor presents dot markers, available in a wide range of colours and shapes, designed for artistic enlightenment and improving the learning cognition of children aged three and over. Photo source: reference image

Asia Toys & Games Forum reveals global strategic development

Themed “Empowering the Toy Industry for Global Success”, this year’s Asia Toys & Games Forum has invited international experts to discuss the latest industry updates and developments. It will include sharing on the toys and games market outlook and industry opportunities by renowned international market research firm Euromonitor International; insights into the global IP ecosystem and merchandise strategies by The Walt Disney Company; unlocking product certification for global market access by globally renowned SGS Hong Kong Limited; and exploring the design and business landscape of the seniors toy market in Asia by Yukai Engineering Inc., recipient of multiple international product design awards, and Ageing Asia. Other seminars will cover important topics such as toy safety regulations and regulatory developments, marketing strategies incorporating artificial intelligence and robotics, and trends in modern childcare and infant products.

Photo source: HKTDC

The three exhibitions offer buyers a unique one-stop sourcing solution, creating more cross-industry business opportunities. Under the EXHIBITION+ model, the fairs combine access to the physical exhibition with the Click2Match smart-matching platform, which enables online business meetings. The online exhibition will be accessible from 5 to 22 January 2026, helping to create more business opportunities for participating companies. Buyers can also scan QR codes at exhibitor booths and display showcases using the Scan2Match function to bookmark their favourite exhibitors, browse product information and engage with exhibitors during and after the fair, helping to build more business connections.

Photo source: HKTDC

HKETO, Washington DC hosts "Hong Kong at the Movies"

The Hong Kong Economic and Trade Office in Washington DC (HKETO, Washington DC) presented a four-day film series titled "Hong Kong at the Movies" from March 23 (Washington time) for members of the Washington community, including members of the Federal government of the United States (US), congress, business associations, professional bodies, think tanks, non-governmental organisations (NGOs), private sector entities, diplomatic corps, and the local Hong Kong community.

The film series featured some of Hong Kong's most celebrated films, spanning genres from romance and drama to kung fu and science fiction. The event started with a special 25th anniversary screening of Wong Kar-wai's lavish "In the Mood for Love". Other films included Hong Kong's box office smash hit "The Last Dance", Stephen Chow's relentless slapstick comedy "Kung Fu Hustle", and the recent Hong Kong sensation "Back to the Past".

Addressing guests at the film screening, the Director of the HKETO, Washington DC, Ms Elania Luk, said that the film series was a good opportunity for the Washington DC community to know more about different facets of Hong Kong and its people through the lens of the film industry. "Hong Kong's creative talents draw us together through arts. The imaginations of our ingenious filmmakers, actors and choreographers have indelibly shaped global popular culture, particularly in the US, thanks to cinematic icons ranging from Bruce Lee to John Woo," Ms Luk said.

Ms Luk added that the film industry is an integral part of Hong Kong's status as an East-meets-West centre for international cultural exchange. She said that this year's Entertainment Expo Hong Kong, which coincides with the film series, marks key milestones of two of its founding events: the 30th anniversary of FILMART and the 50th anniversary of the Hong Kong International Film Festival. She noted that these flagship events reflect the creativity, economic influence, and international recognition of Hong Kong's storied entertainment sector. The film series also coincides with Art March, an art month in Hong Kong, bringing together various world-renowned arts and cultural summits, screenings, and performances.

Ms Luk went on to highlight the Government's complementary role in supporting the film industry through various initiatives to nurture talent, enhance production, expand markets, and build audiences.

In addition, to promote Hong Kong's unique food culture, attendees at each film screening were served a variety of Hong Kong street foods and local drinks, bringing Hong Kong cuisine to the taste buds of the Washington community. Attendees of the last screening also enjoyed an exhibition of curated paintings under the theme "Hong Kong food and drinks". The paintings were commissioned by the Social Welfare Department under the Arts Development Fund for Persons with Disabilities, in collaboration with various NGOs. The paintings, among other things, exemplify the Hong Kong Special Administrative Region Government's efforts in unleashing the potential of persons with disabilities in artistic activities and their contribution to society. The total "Hong Kong experience" brought by the film series was well regarded by attendees.

The film series ran on March 23, 25, and 30 and April 1 at the AMC Georgetown cinema in Washington DC.

HKETO, Washington DC hosts "Hong Kong at the Movies" Source: HKSAR Government Press Releases

HKETO, Washington DC hosts "Hong Kong at the Movies" Source: HKSAR Government Press Releases

HKETO, Washington DC hosts "Hong Kong at the Movies" Source: HKSAR Government Press Releases

HKETO, Washington DC hosts "Hong Kong at the Movies" Source: HKSAR Government Press Releases

HKETO, Washington DC hosts "Hong Kong at the Movies" Source: HKSAR Government Press Releases