STARTRADER Begins 2026 as Official Partner of the NBA

DUBAI, UAE, Jan. 8, 2026 /PRNewswire/ -- Reflecting its strategic business direction, STARTRADER seals a deal with the National Basketball Association (NBA) and becomes the league's Official Partner, which marks a significant milestone in the company's continued growth and expansion.

 

 

Fans will see STARTRADER's brand integrated across key NBA touchpoints. From in-arena backdrops to broadcast-visible placements and select league media platforms, STARTRADER will benefit from high-impact visibility as audiences experience year-round storytelling across digital, broadcast, and select live events. These activations strengthen the brand's global presence and reinforce its innovative narrative, in addition to joint Social Impact initiatives between the NBA and STARTRADER.

"This collaboration reflects the direction STARTRADER is taking as a global brand," said Mr. Peter Karsten, CEO of STARTRADER. "Aligning with the NBA reinforces the trust placed in our brand and supports our vision of operating on an international stage alongside institutions that share a commitment to long-term growth."

"We look forward to working closely with STARTRADER as we continue to grow basketball and the NBA's presence across the Middle East," said NBA Head of Middle East Strategy & Development, David Watts. "The region is a key priority for the league, and this cooperation reflects our ambition to work with brands that share our commitment to engaging fans using the latest technological innovations."

The collaboration aligns with STARTRADER's repositioning, 'Built on Trust, Driven by Growth.' It reflects the growth that the brand has achieved as it continues to cooperate with global-level institutions that carry long-standing influence across cultures and markets.

At the core of this direction is STARTRADER's focus on making global trading accessible and trusted, and empowering principles that mirror the NBA's role in connecting hundreds of millions of fans worldwide around the game of basketball. Through transparent access, advanced tools, and trusted support, STARTRADER builds a trading environment that enables traders and partners to grow with confidence.

As the NBA celebrates its 80^th season, STARTRADER remains committed to the strong foundations it has built over the years to support long-term growth in an evolving financial landscape. The collaboration signals STARTRADER's continued evolution as a global brand operating on the world stage.

ABOUT STARTRADER

As a globally leading broker, STARTRADER provides a transparent trading environment and exceptional services to clients in over 200 regions worldwide. We offer a wide range of trading products, including forex, precious metals, stocks, indices, commodities, and ETFs, along with diverse platforms. Additionally, we showcase our comprehensive service capabilities by providing tailored liquidity solutions for institutional clients, securing a unique position in the industry. STARTRADER is regulated by five top-tier authorities—SCA, ASIC, FSCA, FSA, and FSC—ensuring the highest standards of security and trust for our clients. https://www.startrader.com/

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

STARTRADER Begins 2026 as Official Partner of the NBA

TAIPEI, Jan. 9, 2026 /PRNewswire/ -- GIGABYTE, the world's leading computer brand, showcases its AI TOP product line at CES 2026, highlighting that the rapid adoption of AI inferencing is accelerating the shift of AI from cloud to local. AI has become more accessible, responsive, and adaptable for everyday use, accomplishing the concept of "AI for everyone" in the AI era. Recognizing this transition, GIGABYTE introduced the AI TOP system in 2024 to enable local AI development with household-standard power, and has since expanded the lineup to support diverse usage scenarios ranging from personal projects to business deployments.

At the top of the product lineup is the AI TOP system, a fully customizable AI computing solution built with GIGABYTE AI TOP series hardware to match specific AI workload requirements. Designed to empower desktop users for local AI development, the AI TOP 500 system supports AI models up to 405B parameters and is tailored for medium-sized businesses seeking scalable AI computing power locally. For smaller businesses, startups, and individuals, the AI TOP 100 system supports LLM fine-tuning up to 110B+ parameters. To expand performance and accelerate the computing process, multiple AI TOP systems can be clustered through Ethernet and Thunderbolt ports, increasing training speeds and providing scalable power for more workloads.

GIGABYTE also spotlights the personal AI supercomputer, AI TOP ATOM, built for AI prototyping, fine-tuning, and inference locally while delivering data center-class AI performance to the desktop in a compact dimension.  Powered by the NVIDIA GB10 Grace Blackwell Superchip, AI TOP ATOM delivers 1 petaFLOP of FP4 AI performance, supports AI models up to 200B parameters, and can scale to 405B parameters by clustering two AI TOP ATOM systems. Paired with the NVIDIA AI software stack, making high-performance local AI more flexible and adaptable for creators, researchers, and developers who need computing power with portability.

To further strengthen the local AI ecosystem, GIGABYTE offers a flexible, upgradable, and data-secured AI portfolio, ranging from human-centered AI gaming laptops with a built-in AI agent, GiMATE, to AI-enhanced components and scalable local AI solutions for high-performance workloads. To experience the innovative AI product lines in person, please visit the GIGABYTE Booth #8519 at LVCC North Hall during CES 2026 or join media and VIP sessions at Venetian Ballroom Level 3 Lido 3004, 3005, and 3104.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

GIGABYTE Showcases AI TOP Series to Redefine the Human-Centered Edge AI Ecosystem at CES 2026