CINCINNATI--(BUSINESS WIRE)--Jan 8, 2026--
Back for its fourth year, the Bounty is Your Wingman campaign is built on the simple, saucy truth: you can’t have football without wings, and you can’t have wings without Bounty. As NFL fans across the country gear up for the most-watched games of the year, Bounty is once again showing up where it belongs, at the center of wing-filled watch parties, handling every spill, drip, and sticky-finger so fans can focus on the fun.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260108457985/en/
Gronk and Charissa are joined by more than 20 NFL players from across the league, each paired with their own wingman to share stories from messy game-day feasts, their love of football, and what it really means to be a wingman. Content will roll out across Instagram throughout the playoffs and Super Bowl season.
Why Wings, Why Bounty?
According to the National Chicken Council, Americans eat enough wings during the Super Bowl alone to circle the Earth more than three times if laid out end-to-end.* Just imagine the mess.
As the MVP of clean, Bounty is twice as absorbent as ordinary paper towels, so fans can use less and get the job done with just one sheet.**
Enter Rob Gronkowski & Charissa Thompson
With that many wings in play, Bounty called in NFL legend and longtime partner Rob Gronkowski (aka Gronk), along with his newest wingman, sportscaster, on-air co-host, and real-life friend Charissa Thompson. Together, Gronk and Charissa are giving fans a front-row seat into how they really do gameday at home.
“I go big on game day, big plays, big energy, and a ton of extra saucy wings,” said Gronk. “As the Bounty Man, I know mess happens, so Charissa and I call in Bounty, the only paper towel tough enough to keep the game going.”
“Gronk and I go way back, and while fans might be used to seeing us together on camera, we’ve logged just as much time hanging out at each other’s watch parties,” said Charissa Thompson. “And anyone who has been to a Gronk watch party knows a mess is guaranteed. That’s why I’m excited to team up with Bounty so fans can enjoy every part of gameday, the fun, the food and yes, even the mess.”
Bounty Takes Over Super Bowl LX Media Center
It’s game on at Super Bowl Radio Row from February 2 – 6, 2026 at The George R. Moscone Convention Center in San Francisco with the annual Bounty House of Wingman. This year, Bounty takes the watch party experience to the next level with a two-story, 1,200 square foot smart home - anticipated to be an unforgettable standout at the Super Bowl media hub.
The highlights:
The experience brings together food, fun, football, and of course plenty of Bounty to pick up the mess.
Helping Fans Gear Up for Gameday at Home
And it doesn’t stop there; Bounty is helping fans gear up for their own watch parties at home by offering a limited time coupon for up to $3 off select packs of Bounty starting today, making it easier to stock up and stay ready for the messiest Sunday of the year.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.
*Source:https://www.nationalchickencouncil.org/americans-to-eat-1-45-billion-chicken-wings-for-the-big-game/
**vs leading ordinary brand
Bounty Returns as the Ultimate Wingman - Tackling Gameday Messes from Playoffs to Super Bowl LX
A U.S. delegation led by Vice President JD Vance arrived in Pakistan for talks with Iranian officials aimed at shoring up a shaky ceasefire and paving the way for a permanent end to the fighting. It marks the first such meeting since the war began more than a month ago.
The ceasefire brokered by Pakistan still faces hurdles in the talks beginning Saturday, as Israel and Hezbollah militants have been trading fire along the border of southern Lebanon and Iran has set conditions before negotiations can begin.
The Iranian delegation arrived early Saturday in Islamabad, led by Parliament Speaker Mohammad Bagher Qalibaf, who said on X that discussions will only take place if there is an Israeli ceasefire in Lebanon the release of blocked Iranian assets.
Hours earlier, President Donald Trump wished Vance good luck. “We’ll find out what’s going on. They’re militarily defeated.”
In Islamabad, the streets of a normally bustling capital were deserted Saturday as security forces sealed roads ahead of the talks.
Here is the latest:
People in Iran’s capital say they’re hopeful that a deal can be struck in peace talks that began Saturday.
They told the Associated Press that they base that guarded optimism on both sides realizing that no one would gain from more war.
People said they’ve been worn down by weeks of airstrikes and warn that even if a deal is reached, the road to recovery will be long.
Amir Razzai Far, 62, said a peace deal isn’t enough “because we’ve been hit very hard, there have been huge costs, and the people have to pay for that.”
Shahab Banitaba also questioned whether the U.S. could be trusted to uphold any agreement.
She said even if there’s something concrete on paper, “there is still a chance that the deal falls through.”
Officials from the region said on Saturday that Egyptian, Saudi, Chinese and Qatari officials are in Islamabad to indirectly facilitate the talks.
The officials were speaking on condition of anonymity to discuss the matter.
The head of Airports Council International-Europe, Olivier Jankovec, warned the European Union that a ″systemic jet fuel shortage’’ could come within three weeks because of the blockage of the Strait of Hormuz.
Jankovec said in a letter obtained by the Associated Press on Saturday that the crunch could impact the summer travel season and ″significantly harm the European economy.’′
He urged the EU to organize collective purchases of jet fuel for European countries, track stocks and identify alternative sources of jet fuel, among other measures.
The EU’s Energy Union Task Force which met Friday said there is ″no immediate risk to the EU’s security of oil and gas supply’’ from the Mideast conflicts and no need to release additional stocks.
But it warned of possible longer-term risks, and said ″jet fuel remains the primary concern’’ because of its reliance on imports.
Foreign Minister Abbas AraghchiIran said his country enters Saturday’s talks with the United States with “deep distrust” because the Islamic Republic was attacked twice during negotiations on its nuclear program.
Araghchi warned that his country would fight back if it was attacked, his office posted on Telegram.
The Iranian official, who spoke with German counterpart Johann Wadeful on Friday, also called for Israeli attacks on Lebanon to stop.
Retired army general and senior defense analyst Tariq Rashid Khan on Saturday said “I think there will be good news, big news this week as a result of the talks."
Khan said Pakistan's Army Chief Gen. Asim Munir had played an important role in bringing the two sides to the negotiating table.
He said Pakistan offered to mediate because any further escalation could spark a wider conflict.
Mohammad Reza Aref, Iran’s first vice president, said on Saturday U.S.-Iran peace talks could produce a deal if U.S. officials worked in the interest of their country in line with President Donald Trump’s “America First” doctrine.
“However, if we face representatives of ‘Israel First,’ there will be no deal,” Aref said in a social media post.
He warned that “the world will face greater costs,” if the talks failed and the U.S. and Israel resumed the war against Iran.
The Al-Aqsa Martyrs Hospital which received the casualties said the Israeli airstrike hit a security point in the urban refugee camp of Bureij around in the predawn hours Saturday.
The Israeli military told the Associated Press that it struck Hamas militants who allegedly came close to the so-called Yellow Line that separated the Israeli-controlled areas in Gaza from the rest of the strip.
The deaths were the latest among Palestinians in the territory since a ceasefire deal last October that aimed to halt a more than two-year war between Israel and Hamas in Gaza.
While the heaviest fighting has subsided, Israeli forces have carried out repeated airstrikes and frequently fire on Palestinians near military-held zones, killing more than 730 Palestinians, according to Gaza health officials.
The health ministry, which is part of the Hamas-led government, maintains detailed casualty records that are seen as generally reliable by U.N. agencies and independent experts. But it does not give a breakdown of civilians and militants.
Militants have carried out shooting attacks on troops, and Israel says its strikes are in response to that and other violations. Four Israeli soldiers have been killed since the ceasefire.
Pakistan’s Ministry of Foreign Affairs said Foreign Minister Ishaq Dar, Army Chief Field Marshal Asim Munir and Interior Minister Mohsin Naqvi on Saturday received the U.S. delegation lead by U.S. Vice President JD Vance.
The ministry said in a statement that Dar commended the U.S. commitment to achieving lasting regional and global peace and stability.
He expressed hope that the parties would engage constructively and reiterated Pakistan’s desire to continue facilitating efforts toward a lasting and durable resolution to the conflict.
The Lebanese National News Agency reported multiple Israeli strikes early Saturday in southern Lebanon, killing at least three people.
The three were killed when an airstrike hit and destroyed a residential building in Maifadoun town in the southern province of Nabatiyeh, according to the agency.
Hezbollah, meanwhile, said it fired a barrage of rockets that targeted a military facility in northern Israel.
Vance arrived in Islamabad at the head of a delegation that includes President Donald Trump’s special envoy Steve Witkoff and his son-in-law Jared Kushner.
The Iranian delegation, led by Parliament Speaker Mohammad Bagher Qalibaf, was already in Islamabad.
Before departing for Pakistan, Vance warned Iran not to “play” the U.S. Hours later, Qalibaf said discussions would only take place if there is an Israeli ceasefire in Lebanon and the release of blocked Iranian assets.
The Iranian delegation is scheduled to meet with Pakistani Prime Minister Shehbaz Sharif at noon Saturday, according to the Tasnim news agency, which is close to the powerful Revolutionary Guard.
Iran’s negotiating team, chaired by Parliament Speaker Mohammad Bagher Qalibaf and includes Foreign Minister Abbas Arghchi, met late Friday with Pakistan’s army chief, Field Marshal Asim Munir.
The meetings come ahead of high-stakes talks between Iran and the U.S. in Islamabad which aim at reaching a permanent end of the war in the Middle East.
Pakistan’s government has set up a state-of-the-art media center to facilitate Pakistani and foreign journalists covering the talks between the United States and Iran, Information Minister Attaullah Tarar said.
Tarar told reporters the facility at the Jinnah Convention Center offers high-speed internet and a range of free services to support media coverage. Shuttle services have been arranged to transport journalists between the media center and a hotel in the city’s main shopping mall.
Pakistan has announced visa-on-arrival for journalists and official delegations traveling from the United States and Iran for the talks, which have been dubbed the “Islamabad talks.”
Inside the media center, rows of workstations equipped with laptops and charging points allow reporters to file stories. Large screens broadcast major domestic and international television channels. The facility also has designated areas for live stand-ups, press briefings and interviews.
The streets of Pakistan’s normally bustling capital were deserted Saturday as security forces sealed roads ahead of talks between high-level officials from Iran and the U.S. to end their nearly six-week war. Pakistani authorities urged Islamabad residents to stay inside, leading the city to look like it was under curfew.
U.S. Vice President JD Vance is leading the American delegation, which was expected to arrive before noon.
Iranian negotiators, headed by Parliament Speaker Mohammad Bagher Qalibaf, arrived late Friday.
Pakistan Prime Minister Shehbaz Sharif the conflict was entering a “difficult phase” as the sides try to shift from a temporary pause in fighting to a more lasting settlement. He said they were at a “make-or-break” moment.
U.S. Vice President JD Vance disembarks from Air Force Two after arriving for talks with Iranian officials in Islamabad, Pakistan, Saturday, April 11, 2026. (AP Photo/Jacquelyn Martin, Pool)
People residing in an underground shelter pack up their belongings as they prepare to leave after the announcement of a two-week ceasefire agreement between Iran and the US, in Tel Aviv, Israel, Thursday, April 9, 2026. (AP Photo/Ohad Zwigenberg)
Men inspect the damage to their home destroyed in an Israeli airstrike a day earlier in Beirut, Lebanon, Thursday, April 9, 2026. (AP Photo/Emilio Morenatti)
A Lebanese civil defense worker looks upward near the site of a building destroyed in an Israeli airstrike a day earlier in central Beirut, Lebanon, Thursday, April 9, 2026. (AP Photo/Hassan Ammar)
Displaced families extend their hands while waiting for donated food beside the tents they use as shelters after fleeing Israeli bombardment in southern Lebanon, in Beirut, Lebanon, Thursday, April 9, 2026. (AP Photo/Emilio Morenatti)
A Lebanese civil defense worker, right, stands with a resident at the site of a building destroyed in an Israeli airstrike a day earlier in central Beirut, Lebanon, Thursday, April 9, 2026. (AP Photo/Hassan Ammar)
