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Bounty Returns as the Ultimate Wingman - Tackling Gameday Messes from Playoffs to Super Bowl LX

Business

Bounty Returns as the Ultimate Wingman - Tackling Gameday Messes from Playoffs to Super Bowl LX
Business

Business

Bounty Returns as the Ultimate Wingman - Tackling Gameday Messes from Playoffs to Super Bowl LX

2026-01-08 22:00 Last Updated At:01-09 18:22

CINCINNATI--(BUSINESS WIRE)--Jan 8, 2026--

Back for its fourth year, the Bounty is Your Wingman campaign is built on the simple, saucy truth: you can’t have football without wings, and you can’t have wings without Bounty. As NFL fans across the country gear up for the most-watched games of the year, Bounty is once again showing up where it belongs, at the center of wing-filled watch parties, handling every spill, drip, and sticky-finger so fans can focus on the fun.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260108457985/en/

Gronk and Charissa are joined by more than 20 NFL players from across the league, each paired with their own wingman to share stories from messy game-day feasts, their love of football, and what it really means to be a wingman. Content will roll out across Instagram throughout the playoffs and Super Bowl season.

Why Wings, Why Bounty?

According to the National Chicken Council, Americans eat enough wings during the Super Bowl alone to circle the Earth more than three times if laid out end-to-end.* Just imagine the mess.

As the MVP of clean, Bounty is twice as absorbent as ordinary paper towels, so fans can use less and get the job done with just one sheet.**

Enter Rob Gronkowski & Charissa Thompson

With that many wings in play, Bounty called in NFL legend and longtime partner Rob Gronkowski (aka Gronk), along with his newest wingman, sportscaster, on-air co-host, and real-life friend Charissa Thompson. Together, Gronk and Charissa are giving fans a front-row seat into how they really do gameday at home.

“I go big on game day, big plays, big energy, and a ton of extra saucy wings,” said Gronk. “As the Bounty Man, I know mess happens, so Charissa and I call in Bounty, the only paper towel tough enough to keep the game going.”

“Gronk and I go way back, and while fans might be used to seeing us together on camera, we’ve logged just as much time hanging out at each other’s watch parties,” said Charissa Thompson. “And anyone who has been to a Gronk watch party knows a mess is guaranteed. That’s why I’m excited to team up with Bounty so fans can enjoy every part of gameday, the fun, the food and yes, even the mess.”

Bounty Takes Over Super Bowl LX Media Center

It’s game on at Super Bowl Radio Row from February 2 – 6, 2026 at The George R. Moscone Convention Center in San Francisco with the annual Bounty House of Wingman. This year, Bounty takes the watch party experience to the next level with a two-story, 1,200 square foot smart home - anticipated to be an unforgettable standout at the Super Bowl media hub.

The highlights:

The experience brings together food, fun, football, and of course plenty of Bounty to pick up the mess.

Helping Fans Gear Up for Gameday at Home

And it doesn’t stop there; Bounty is helping fans gear up for their own watch parties at home by offering a limited time coupon for up to $3 off select packs of Bounty starting today, making it easier to stock up and stay ready for the messiest Sunday of the year.

About Procter & Gamble

P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit https://www.pg.com for the latest news and information about P&G and its brands. For other P&G news, visit us at https://www.pg.com/news.

*Source:https://www.nationalchickencouncil.org/americans-to-eat-1-45-billion-chicken-wings-for-the-big-game/

**vs leading ordinary brand

Bounty Returns as the Ultimate Wingman - Tackling Gameday Messes from Playoffs to Super Bowl LX

Bounty Returns as the Ultimate Wingman - Tackling Gameday Messes from Playoffs to Super Bowl LX

A quarterback reportedly reneging on a lucrative deal to hit the transfer portal, only to return to his original school. Another starting QB, this one in the College Football Playoff, awaiting approval from the NCAA to play next season, an expensive NIL deal apparently hanging in the balance. A defensive star, sued by his former school after transferring, filing a lawsuit of his own.

It is easy to see why many observers say things are a mess in college football even amid a highly compelling postseason.

“It gets crazier and crazier. It really, really does,” said Sam Ehrlich, a Boise State legal studies professor who tracks litigation against the NCAA. He said he might have to add a new section for litigation against the NCAA stemming just from transfer portal issues.

“I think a guy signing a contract and then immediately deciding he wants to go to another school, that’s a kind of a new thing,” he said. “Not new kind of historically when you think about all the contract jumping that was going on in the ’60s and ’70s with the NBA. But it’s a new thing for college sports, that’s for sure.”

Washington quarterback Demond Williams Jr. said late Thursday he will return to school for the 2026 season rather than enter the transfer portal, avoiding a potentially messy dispute amid reports the Huskers were prepared to pursue legal options to enforce Williams’ name, image and likeness contract.

Edge rusher Damon Wilson is looking to transfer after one season at Missouri, having been sued for damages by Georgia over his decision to leave the Bulldogs. He has countersued.

Then there is Ole Miss quarterback Trinidad Chambliss, who reportedly has a new NIL deal signed but is awaiting an NCAA waiver allowing him to play another season as he and the Rebels played Thursday night's Collge Football Playoff semifinal against Miami. On the Hurricanes roster: Defensive back Xavier Lucas, whose transfer from Wisconsin led to a lawsuit against the Hurricanes last year with the Badgers claiming he was improperly lured by NIL money. Lucas has played all season for Miami. The case is pending.

Court rulings have favored athletes of late, winning them not just millions in compensation but the ability to play immediately after transferring rather than have to sit out a year as once was the case. They can also discuss specific NIL compensation with schools and boosters before enrolling and current court battles include players seeking to play longer without lower-college seasons counting against their eligibility and ability to land NIL money while doing it.

Ehrlich compared the situation to the labor upheaval professional leagues went through before finally settling on collective bargaining, which has been looked at as a potential solution by some in college sports over the past year. Athletes.org, a players association for college athletes, recently offered a 38-page proposal of what a labor deal could look like.

“I think NCAA is concerned, and rightfully so, that anything they try to do to tamp down this on their end is going to get shut down,” Ehrlich said. “Which is why really the only two solutions at this point are an act of Congress, which feels like an act of God at this point, or potentially collective bargaining, which has its own major, major challenges and roadblocks.”

The NCAA has been lobbying for years for limited antitrust protection to keep some kind of control over the new landscape — and to avoid more crippling lawsuits — but bills have gone nowhere in Congress.

Collective bargaining is complicated and universities have long balked at the idea that their athletes are employees in some way. Schools would become responsible for paying wages, benefits, and workers’ compensation. And while private institutions fall under the National Labor Relations Board, public universities must follow labor laws that vary from state to state; virtually every state in the South has “right to work” laws that present challenges for unions.

Ehrlich noted the short careers for college athletes and wondered whether a union for collective bargaining is even possible.

To sports attorney Mit Winter, employment contracts may be the simplest solution.

“This isn’t something that’s novel to college sports,” said Winter, a former college basketball player who is now a sports attorney with Kennyhertz Perry. “Employment contracts are a huge part of college sports, it’s just novel for the athletes.”

Employment contracts for players could be written like those for coaches, he suggested, which would offer buyouts and prevent players from using the portal as a revolving door.

“The contracts that schools are entering into with athletes now, they can be enforced, but they cannot keep an athlete out of school because they’re not signing employment contracts where the school is getting the right to have the athlete play football for their school or basketball or whatever sport it is,” Winter said. “They’re just acquiring the right to be able to use the athlete’s NIL rights in various ways. So, a NIL agreement is not going to stop an athlete from transferring or going to play whatever sport it is that he or she plays at another school.”

There are challenges here, too, of course: Should all college athletes be treated as employees or just those in revenue-producing sports? Can all injured athletes seek workers' compensation and insurance protection? Could states start taxing athlete NIL earnings?

Winter noted a pending federal case against the NCAA could allow for athletes to be treated as employees more than they currently are.

“What’s going on in college athletics now is trying to create this new novel system where the athletes are basically treated like employees, look like employees, but we don’t want to call them employees,” Winter said. “We want to call them something else and say they’re not being paid for athletic services. They’re being paid for use of their NIL. So, then it creates new legal issues that have to be hashed out and addressed, which results in a bumpy and chaotic system when you’re trying to kind of create it from scratch.”

He said employment contracts would allow for uniform rules, including how many schools an athlete can go to or if the athlete can go to another school when the deal is up. That could also lead to the need for collective bargaining.

“If the goal is to keep someone at a school for a certain defined period of time, it’s got to be employment contracts,” Winter said.

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Mississippi quarterback Trinidad Chambliss (6) runs the ball during the second half of the Fiesta Bowl NCAA college football playoff semifinal game against Miami, Thursday, Jan. 8, 2026, in Glendale, Ariz. (AP Photo/Rick Scuteri)

Mississippi quarterback Trinidad Chambliss (6) runs the ball during the second half of the Fiesta Bowl NCAA college football playoff semifinal game against Miami, Thursday, Jan. 8, 2026, in Glendale, Ariz. (AP Photo/Rick Scuteri)

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