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The brand is the official lifestyle apparel partner for U.S. Ski & Snowboard, collaborating on exclusive product, campaigns featuring elite American athletes, and experiences that engage the ski community and beyond.
J.Crew Launches First Collection with U.S. Ski & Snowboard
NEW YORK, Jan. 8, 2026 /PRNewswire/ -- J.Crew unveils its highly anticipated collection with U.S. Ski & Snowboard as part of a three-year partnership. Celebrating J.Crew's longstanding connection to mountain life and après-ski style, the collection comes together with the renowned national organization as its athletes head into their Olympic and Paralympic journeys. Sitting at the intersection of style, sport, and community, the collection is designed with items for slopeside leisure and on-mountain performance. It will come to life through key partnership touchpoints, including a campaign featuring elite athletes and community-focused activations. Launching ahead of the Olympic season, when snow sports take center stage, the collection invites audiences everywhere to show their support for U.S. Ski & Snowboard and its athletes.
The 26-piece offering spans refined knitwear, elevated loungewear, and essential cold-weather accessories for women, men, and kids, and features exclusive vintage-inspired patches. Expanding into performance, the partnership also includes a ski capsule with U.S. Ski & Snowboard's official on-mountain partner, Kappa, featuring technical jackets for women and men that blend high-performance design with refined mountainside style for athletes and enthusiasts alike.
"This partnership is about more than outfitting athletes and fans, it's about celebrating U.S. Ski & Snowboard's commitment to athleticism, dedication, and excellence," said Libby Wadle, Chief Executive Officer of J.Crew Group. "We're proud to spotlight the remarkable journeys of these athletes and build excitement around the sport as they head toward the Winter Games."
Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard, added, "This partnership brings together athletes, fans, and supporters through a shared sense of pride in U.S. Ski & Snowboard. By celebrating the passion and spirit behind the sports, we hope to inspire the next generation to see themselves on the mountain and believe in what's possible."
The collection brings J.Crew's creative vision to life under the direction of its creative leaders. "Alpine style has always been part of the J.Crew lifestyle. Drawing from our rich archives, these pieces capture a retro spirit with a modern perspective on fit and color," said Olympia Gayot, Creative Director of Women's and Children's Design. "Skiing and snowboarding are becoming increasingly central to culture, and the enthusiasm for snow sports has never been higher. We're excited to meet this moment with a fresh take on classic American winter style. This collection honors our shared histories while celebrating the elite athletes shaping the future of the sport," added Brendon Babenzien, Creative Director of Men's.
The collection debuts with a campaign spotlighting athletes to watch, including Stifel U.S. Freeski Team member and Olympic silver medalist Colby Stevenson; Hydro Flask U.S. Snowboard Team member, Olympian and X Games medalist Hailey Langland; Stifel U.S. Freeski Team member and X Games medalist Rell Harwood; Stifel U.S. Alpine Ski Team member, Olympian and World Cup medalist River Radamus; and Stifel U.S. Freestyle Team member, Olympian and world champion Tess Johnson; and Toyota U.S. Para Snowboard Team member, Paralympian and two-time World Champion Zach Miller. It will come to life through community-focused activations at U.S. Ski & Snowboard events throughout the winter season.
J.Crew and U.S. Ski & Snowboard will continue their partnership over the next three years, establishing a sustained presence designed to build momentum and impact over time. "J.Crew and U.S. Ski & Snowboard are bringing a shared vision to life and laying the foundation for a multi-season collaboration that will continue to grow in both impact and relevance," said Kevin Ulrich, Chairman of J.Crew Group. "Our inaugural collection underscores J.Crew's ability to connect timeless American style with the cultural significance of sport on a global stage."
Expanding into performance, the partnership also includes a ski capsule with U.S. Ski & Snowboard's official on-mountain partner, Kappa, featuring technical jackets for women and men that blend high-performance design with refined mountainside style for athletes and enthusiasts alike.
As part of this partnership, J.Crew is proud to support Share Winter Foundation, whose work is focused on expanding youth access to skiing and snowboarding and strengthening inclusion across winter sports.
The collection will be available in select J.Crew stores and online at jcrew.com.
About J.Crew
J.Crew is an iconic American brand and internationally recognized omnichannel retailer known for its timeless style, quality craftsmanship, and modern approach to classic design. Rooted in a deep connection to personal style and self-expression, J.Crew offers thoughtfully designed women's, men's, and kids' collections that blend heritage with a point of view that feels relevant today. Serving as a destination for both everyday essentials and standout pieces, J.Crew creates clothing designed to fit seamlessly into everyday life. As of January 1, 2026, J.Crew operates 117 retail stores across the United States and maintains a global e-commerce presence. For more information, visit jcrew.com.
About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 240 elite skiers and snowboarders competing on 10 teams, including the Stifel U.S. Ski Team: alpine, cross country, freestyle moguls, freestyle aerials, freeski, nordic combined, Para alpine and ski jumping, the Toyota U.S. Para Snowboard Team and Hydro Flask U.S. Snowboard Team. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org.
Media enquiries
J.Crew: jcrew@gasthalter.com
U.S. Ski & Snowboard: courtney.harkins@usskiandsnowboard.org
The brand is the official lifestyle apparel partner for U.S. Ski & Snowboard, collaborating on exclusive product, campaigns featuring elite American athletes, and experiences that engage the ski community and beyond.
NEW YORK, Jan. 8, 2026 /PRNewswire/ -- J.Crew unveils its highly anticipated collection with U.S. Ski & Snowboard as part of a three-year partnership. Celebrating J.Crew's longstanding connection to mountain life and après-ski style, the collection comes together with the renowned national organization as its athletes head into their Olympic and Paralympic journeys. Sitting at the intersection of style, sport, and community, the collection is designed with items for slopeside leisure and on-mountain performance. It will come to life through key partnership touchpoints, including a campaign featuring elite athletes and community-focused activations. Launching ahead of the Olympic season, when snow sports take center stage, the collection invites audiences everywhere to show their support for U.S. Ski & Snowboard and its athletes.
The 26-piece offering spans refined knitwear, elevated loungewear, and essential cold-weather accessories for women, men, and kids, and features exclusive vintage-inspired patches. Expanding into performance, the partnership also includes a ski capsule with U.S. Ski & Snowboard's official on-mountain partner, Kappa, featuring technical jackets for women and men that blend high-performance design with refined mountainside style for athletes and enthusiasts alike.
"This partnership is about more than outfitting athletes and fans, it's about celebrating U.S. Ski & Snowboard's commitment to athleticism, dedication, and excellence," said Libby Wadle, Chief Executive Officer of J.Crew Group. "We're proud to spotlight the remarkable journeys of these athletes and build excitement around the sport as they head toward the Winter Games."
Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard, added, "This partnership brings together athletes, fans, and supporters through a shared sense of pride in U.S. Ski & Snowboard. By celebrating the passion and spirit behind the sports, we hope to inspire the next generation to see themselves on the mountain and believe in what's possible."
The collection brings J.Crew's creative vision to life under the direction of its creative leaders. "Alpine style has always been part of the J.Crew lifestyle. Drawing from our rich archives, these pieces capture a retro spirit with a modern perspective on fit and color," said Olympia Gayot, Creative Director of Women's and Children's Design. "Skiing and snowboarding are becoming increasingly central to culture, and the enthusiasm for snow sports has never been higher. We're excited to meet this moment with a fresh take on classic American winter style. This collection honors our shared histories while celebrating the elite athletes shaping the future of the sport," added Brendon Babenzien, Creative Director of Men's.
The collection debuts with a campaign spotlighting athletes to watch, including Stifel U.S. Freeski Team member and Olympic silver medalist Colby Stevenson; Hydro Flask U.S. Snowboard Team member, Olympian and X Games medalist Hailey Langland; Stifel U.S. Freeski Team member and X Games medalist Rell Harwood; Stifel U.S. Alpine Ski Team member, Olympian and World Cup medalist River Radamus; and Stifel U.S. Freestyle Team member, Olympian and world champion Tess Johnson; and Toyota U.S. Para Snowboard Team member, Paralympian and two-time World Champion Zach Miller. It will come to life through community-focused activations at U.S. Ski & Snowboard events throughout the winter season.
J.Crew and U.S. Ski & Snowboard will continue their partnership over the next three years, establishing a sustained presence designed to build momentum and impact over time. "J.Crew and U.S. Ski & Snowboard are bringing a shared vision to life and laying the foundation for a multi-season collaboration that will continue to grow in both impact and relevance," said Kevin Ulrich, Chairman of J.Crew Group. "Our inaugural collection underscores J.Crew's ability to connect timeless American style with the cultural significance of sport on a global stage."
Expanding into performance, the partnership also includes a ski capsule with U.S. Ski & Snowboard's official on-mountain partner, Kappa, featuring technical jackets for women and men that blend high-performance design with refined mountainside style for athletes and enthusiasts alike.
As part of this partnership, J.Crew is proud to support Share Winter Foundation, whose work is focused on expanding youth access to skiing and snowboarding and strengthening inclusion across winter sports.
The collection will be available in select J.Crew stores and online at jcrew.com.
About J.Crew
J.Crew is an iconic American brand and internationally recognized omnichannel retailer known for its timeless style, quality craftsmanship, and modern approach to classic design. Rooted in a deep connection to personal style and self-expression, J.Crew offers thoughtfully designed women's, men's, and kids' collections that blend heritage with a point of view that feels relevant today. Serving as a destination for both everyday essentials and standout pieces, J.Crew creates clothing designed to fit seamlessly into everyday life. As of January 1, 2026, J.Crew operates 117 retail stores across the United States and maintains a global e-commerce presence. For more information, visit jcrew.com.
About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 240 elite skiers and snowboarders competing on 10 teams, including the Stifel U.S. Ski Team: alpine, cross country, freestyle moguls, freestyle aerials, freeski, nordic combined, Para alpine and ski jumping, the Toyota U.S. Para Snowboard Team and Hydro Flask U.S. Snowboard Team. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org.
Media enquiries
J.Crew: jcrew@gasthalter.com
U.S. Ski & Snowboard: courtney.harkins@usskiandsnowboard.org
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
J.Crew Launches First Collection with U.S. Ski & Snowboard
SYDNEY, Jan. 9, 2026 /PRNewswire/ -- With cherry season in full swing and families making the most of the summer school holidays, road trips and short getaways remain a popular way for Australians to travel together.
Tapping into this seasonal moment, Chery has launched Chery Cherry Trails, a state-by-state guide to cherry-inspired road trips across Australia, designed to help families and food lovers turn simple day trips or overnight escapes into memorable summer adventures.
Designed as relaxed, flexible journeys rather than long holidays, Chery Cherry Trails showcase the diversity of Australia's cherry-growing regions and the local experiences that surround them. From pick your own orchards and farm gate stalls to wineries, bakeries and regional towns, each trail celebrates the simple pleasure of getting out on the road and exploring closer to home.
Chery is one of Australia's fastest-growing car brands, with a range of vehicles designed to suit Aussie roadtrips and family travel. Built for long distances and varied conditions, Chery vehicles combine comfort, space and advanced hybrid technology to make road trips and short getaways easy and enjoyable.
Cherry season in Australia stretches through to late summer, with different regions producing fruit at different times depending on climate and elevation. As a result, many orchards continue to offer fresh cherries, farm gate sales and seasonal produce experiences beyond peak harvest, making these trails just as appealing for food lovers as for hands-on pickers.
For those who love the taste of cherries but prefer not to pick their own, the trails are designed to be just as rewarding. Many stops focus on tasting, buying and enjoying cherries alongside other local produce, turning each journey into a foodie led road trip rather than a single activity.
Chery Cherry Trails by state include:
- New South Wales: A scenic loop from Sydney through the Southern Tablelands and Central West, taking in regions such as Young, Mudgee and Orange. These areas are known for family-run orchards, cellar doors and village markets, with routes that move through varied landscapes and historic country towns
- Victoria: A one-to-two-day escape from Melbourne into the Yarra Valley and Dandenong Ranges, where orchards sit alongside wineries, cafés and local producers. The mix of elevations means cherry experiences and fresh produce are available across much of the summer period
- Queensland: A short break from Brisbane to the Granite Belt around Stanthorpe, a cooler climate region where small-scale growers combine cherries with broader farm gate and market experiences. The trail pairs food stops with national park scenery and relaxed regional towns
- South Australia: A one-to-two-day itinerary through the Adelaide Hills and surrounding regions, where cherries are grown across a range of microclimates. The trail blends orchard visits with scenic drives, historic villages and wine regions, making it ideal for a weekend escape
- Western Australia: A longer southwest road trip from Perth through orchard country, including Donnybrook, Manjimup and Pemberton. These routes pass through forest landscapes and agricultural regions where cherries are part of a broader local produce offering
- Tasmania: A two-to-three-day journey from Hobart through the Coal River Valley and into the north of the state, taking in historic towns, family-run orchards and cool climate growing regions. Tasmania's later season means cherry-related experiences continue well into the summer months
While cherry season runs through summer, orchard opening days and times vary, so travellers are encouraged to check ahead before setting off.
For Chery, the initiative is about celebrating everyday Australian moments, from spontaneous road trips to discovering regional towns and local producers and encouraging people to enjoy the journey as much as the destination.
ABOUT CHERY
Chery Australia is a leading automotive brand recognised globally for its commitment to innovation, style, and performance. With a rich history spanning over two decades, Chery has established itself as a pioneer in the industry. Known for producing technologically advanced and visually striking vehicles, Chery offers a diverse range of models that cater to different lifestyles and preferences. Each Chery vehicle embodies the brand's passion for pushing boundaries and redefining the driving experience.
For more details on Chery visit www.cherymotor.com.au or Instagram @cheryaustralia
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Chery gives Aussie families one last summer road trip with Chery Cherry Trails
