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The brand is the official lifestyle apparel partner for U.S. Ski & Snowboard, collaborating on exclusive product, campaigns featuring elite American athletes, and experiences that engage the ski community and beyond.
J.Crew Launches First Collection with U.S. Ski & Snowboard
NEW YORK, Jan. 8, 2026 /PRNewswire/ -- J.Crew unveils its highly anticipated collection with U.S. Ski & Snowboard as part of a three-year partnership. Celebrating J.Crew's longstanding connection to mountain life and après-ski style, the collection comes together with the renowned national organization as its athletes head into their Olympic and Paralympic journeys. Sitting at the intersection of style, sport, and community, the collection is designed with items for slopeside leisure and on-mountain performance. It will come to life through key partnership touchpoints, including a campaign featuring elite athletes and community-focused activations. Launching ahead of the Olympic season, when snow sports take center stage, the collection invites audiences everywhere to show their support for U.S. Ski & Snowboard and its athletes.
The 26-piece offering spans refined knitwear, elevated loungewear, and essential cold-weather accessories for women, men, and kids, and features exclusive vintage-inspired patches. Expanding into performance, the partnership also includes a ski capsule with U.S. Ski & Snowboard's official on-mountain partner, Kappa, featuring technical jackets for women and men that blend high-performance design with refined mountainside style for athletes and enthusiasts alike.
"This partnership is about more than outfitting athletes and fans, it's about celebrating U.S. Ski & Snowboard's commitment to athleticism, dedication, and excellence," said Libby Wadle, Chief Executive Officer of J.Crew Group. "We're proud to spotlight the remarkable journeys of these athletes and build excitement around the sport as they head toward the Winter Games."
Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard, added, "This partnership brings together athletes, fans, and supporters through a shared sense of pride in U.S. Ski & Snowboard. By celebrating the passion and spirit behind the sports, we hope to inspire the next generation to see themselves on the mountain and believe in what's possible."
The collection brings J.Crew's creative vision to life under the direction of its creative leaders. "Alpine style has always been part of the J.Crew lifestyle. Drawing from our rich archives, these pieces capture a retro spirit with a modern perspective on fit and color," said Olympia Gayot, Creative Director of Women's and Children's Design. "Skiing and snowboarding are becoming increasingly central to culture, and the enthusiasm for snow sports has never been higher. We're excited to meet this moment with a fresh take on classic American winter style. This collection honors our shared histories while celebrating the elite athletes shaping the future of the sport," added Brendon Babenzien, Creative Director of Men's.
The collection debuts with a campaign spotlighting athletes to watch, including Stifel U.S. Freeski Team member and Olympic silver medalist Colby Stevenson; Hydro Flask U.S. Snowboard Team member, Olympian and X Games medalist Hailey Langland; Stifel U.S. Freeski Team member and X Games medalist Rell Harwood; Stifel U.S. Alpine Ski Team member, Olympian and World Cup medalist River Radamus; and Stifel U.S. Freestyle Team member, Olympian and world champion Tess Johnson; and Toyota U.S. Para Snowboard Team member, Paralympian and two-time World Champion Zach Miller. It will come to life through community-focused activations at U.S. Ski & Snowboard events throughout the winter season.
J.Crew and U.S. Ski & Snowboard will continue their partnership over the next three years, establishing a sustained presence designed to build momentum and impact over time. "J.Crew and U.S. Ski & Snowboard are bringing a shared vision to life and laying the foundation for a multi-season collaboration that will continue to grow in both impact and relevance," said Kevin Ulrich, Chairman of J.Crew Group. "Our inaugural collection underscores J.Crew's ability to connect timeless American style with the cultural significance of sport on a global stage."
Expanding into performance, the partnership also includes a ski capsule with U.S. Ski & Snowboard's official on-mountain partner, Kappa, featuring technical jackets for women and men that blend high-performance design with refined mountainside style for athletes and enthusiasts alike.
As part of this partnership, J.Crew is proud to support Share Winter Foundation, whose work is focused on expanding youth access to skiing and snowboarding and strengthening inclusion across winter sports.
The collection will be available in select J.Crew stores and online at jcrew.com.
About J.Crew
J.Crew is an iconic American brand and internationally recognized omnichannel retailer known for its timeless style, quality craftsmanship, and modern approach to classic design. Rooted in a deep connection to personal style and self-expression, J.Crew offers thoughtfully designed women's, men's, and kids' collections that blend heritage with a point of view that feels relevant today. Serving as a destination for both everyday essentials and standout pieces, J.Crew creates clothing designed to fit seamlessly into everyday life. As of January 1, 2026, J.Crew operates 117 retail stores across the United States and maintains a global e-commerce presence. For more information, visit jcrew.com.
About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 240 elite skiers and snowboarders competing on 10 teams, including the Stifel U.S. Ski Team: alpine, cross country, freestyle moguls, freestyle aerials, freeski, nordic combined, Para alpine and ski jumping, the Toyota U.S. Para Snowboard Team and Hydro Flask U.S. Snowboard Team. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org.
Media enquiries
J.Crew: jcrew@gasthalter.com
U.S. Ski & Snowboard: courtney.harkins@usskiandsnowboard.org
The brand is the official lifestyle apparel partner for U.S. Ski & Snowboard, collaborating on exclusive product, campaigns featuring elite American athletes, and experiences that engage the ski community and beyond.
NEW YORK, Jan. 8, 2026 /PRNewswire/ -- J.Crew unveils its highly anticipated collection with U.S. Ski & Snowboard as part of a three-year partnership. Celebrating J.Crew's longstanding connection to mountain life and après-ski style, the collection comes together with the renowned national organization as its athletes head into their Olympic and Paralympic journeys. Sitting at the intersection of style, sport, and community, the collection is designed with items for slopeside leisure and on-mountain performance. It will come to life through key partnership touchpoints, including a campaign featuring elite athletes and community-focused activations. Launching ahead of the Olympic season, when snow sports take center stage, the collection invites audiences everywhere to show their support for U.S. Ski & Snowboard and its athletes.
The 26-piece offering spans refined knitwear, elevated loungewear, and essential cold-weather accessories for women, men, and kids, and features exclusive vintage-inspired patches. Expanding into performance, the partnership also includes a ski capsule with U.S. Ski & Snowboard's official on-mountain partner, Kappa, featuring technical jackets for women and men that blend high-performance design with refined mountainside style for athletes and enthusiasts alike.
"This partnership is about more than outfitting athletes and fans, it's about celebrating U.S. Ski & Snowboard's commitment to athleticism, dedication, and excellence," said Libby Wadle, Chief Executive Officer of J.Crew Group. "We're proud to spotlight the remarkable journeys of these athletes and build excitement around the sport as they head toward the Winter Games."
Sophie Goldschmidt, President and CEO of U.S. Ski & Snowboard, added, "This partnership brings together athletes, fans, and supporters through a shared sense of pride in U.S. Ski & Snowboard. By celebrating the passion and spirit behind the sports, we hope to inspire the next generation to see themselves on the mountain and believe in what's possible."
The collection brings J.Crew's creative vision to life under the direction of its creative leaders. "Alpine style has always been part of the J.Crew lifestyle. Drawing from our rich archives, these pieces capture a retro spirit with a modern perspective on fit and color," said Olympia Gayot, Creative Director of Women's and Children's Design. "Skiing and snowboarding are becoming increasingly central to culture, and the enthusiasm for snow sports has never been higher. We're excited to meet this moment with a fresh take on classic American winter style. This collection honors our shared histories while celebrating the elite athletes shaping the future of the sport," added Brendon Babenzien, Creative Director of Men's.
The collection debuts with a campaign spotlighting athletes to watch, including Stifel U.S. Freeski Team member and Olympic silver medalist Colby Stevenson; Hydro Flask U.S. Snowboard Team member, Olympian and X Games medalist Hailey Langland; Stifel U.S. Freeski Team member and X Games medalist Rell Harwood; Stifel U.S. Alpine Ski Team member, Olympian and World Cup medalist River Radamus; and Stifel U.S. Freestyle Team member, Olympian and world champion Tess Johnson; and Toyota U.S. Para Snowboard Team member, Paralympian and two-time World Champion Zach Miller. It will come to life through community-focused activations at U.S. Ski & Snowboard events throughout the winter season.
J.Crew and U.S. Ski & Snowboard will continue their partnership over the next three years, establishing a sustained presence designed to build momentum and impact over time. "J.Crew and U.S. Ski & Snowboard are bringing a shared vision to life and laying the foundation for a multi-season collaboration that will continue to grow in both impact and relevance," said Kevin Ulrich, Chairman of J.Crew Group. "Our inaugural collection underscores J.Crew's ability to connect timeless American style with the cultural significance of sport on a global stage."
Expanding into performance, the partnership also includes a ski capsule with U.S. Ski & Snowboard's official on-mountain partner, Kappa, featuring technical jackets for women and men that blend high-performance design with refined mountainside style for athletes and enthusiasts alike.
As part of this partnership, J.Crew is proud to support Share Winter Foundation, whose work is focused on expanding youth access to skiing and snowboarding and strengthening inclusion across winter sports.
The collection will be available in select J.Crew stores and online at jcrew.com.
About J.Crew
J.Crew is an iconic American brand and internationally recognized omnichannel retailer known for its timeless style, quality craftsmanship, and modern approach to classic design. Rooted in a deep connection to personal style and self-expression, J.Crew offers thoughtfully designed women's, men's, and kids' collections that blend heritage with a point of view that feels relevant today. Serving as a destination for both everyday essentials and standout pieces, J.Crew creates clothing designed to fit seamlessly into everyday life. As of January 1, 2026, J.Crew operates 117 retail stores across the United States and maintains a global e-commerce presence. For more information, visit jcrew.com.
About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body of ski and snowboard sports in the USA, based in Park City, Utah. Started in 1905, the organization now represents nearly 240 elite skiers and snowboarders competing on 10 teams, including the Stifel U.S. Ski Team: alpine, cross country, freestyle moguls, freestyle aerials, freeski, nordic combined, Para alpine and ski jumping, the Toyota U.S. Para Snowboard Team and Hydro Flask U.S. Snowboard Team. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org.
Media enquiries
J.Crew: jcrew@gasthalter.com
U.S. Ski & Snowboard: courtney.harkins@usskiandsnowboard.org
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
J.Crew Launches First Collection with U.S. Ski & Snowboard
SEOUL, South Korea, April 3, 2026 /PRNewswire/ -- Upbit, a world-class digital asset exchange operated by Dunamu Inc., today announced that it has signed a Memorandum of Understanding (MOU) with Indonesia Crypto Exchange (ICEx), a licensed digital asset bourse in Indonesia. The MOU establishes a strategic framework for technical and operational collaboration aimed at accelerating the development of Indonesia's regulated crypto ecosystem and supporting the growth of a sustainable, well-governed market.
The partnership was marked by a high-level summit held at Upbit's Seoul headquarters, where CEO Kyoungsuk Oh hosted a senior Indonesian delegation comprising high-ranking government officials, representatives from the Chamber of Commerce Indonesia, and key industry players to discuss the evolution of regulated digital finance.
The inclusion of the Chamber of Commerce underscores the mission to integrate it into the broader Indonesian commercial landscape. During the meetings, Upbit's leadership and Kadin representatives discussed future-forward plans to bridge Korean technological prowess with Indonesian market potential, ensuring that the digital asset roadmap aligns with the country's national economic interests and private sector growth.
Building a Regulated Global Standard
Under this strategic framework, Upbit will support the growth of Indonesia's digital asset ecosystem by providing core platform technology and operational expertise to build and operate a resilient, compliant trading venue, including key exchange infrastructure such as matching, risk management, and market operations.
The partnership will also explore innovation in areas such as custody solutions while strengthening regulatory technology to enhance oversight, compliance, and reporting.
ICEx and Upbit have aligned as strategic partners to leverage Upbit's proven track record as South Korea's leading exchange and its global reputation for maintaining the highest standards in investor protection and regulatory compliance.
Expanding Upbit's Regional Footprint
Upbit is positioning itself as a critical infrastructure partner across Asia, supporting the development of secure, transparent, and trusted digital asset market frameworks.
This collaboration marks another milestone in Upbit's expanding role as a key driver of digital asset development across the region. The company has previously hosted high-level delegations from Vietnam—including senior government and financial leaders such as the Minister of National Defense, Minister of Finance, Chairperson of the State Securities Commission, and the Chairman of Military Bank—to showcase its advanced digital asset exchange infrastructure.
"This partnership reflects our commitment to fostering well-regulated digital asset ecosystems globally," said Kyoungsuk Oh, CEO of Dunamu, operator of Upbit. "By working closely with ICEx, we aim to share the platform technology and operational expertise that have established Upbit as a market leader in Asia and strengthen the foundational infrastructure of Indonesia's digital asset sector."
A New Era for Indonesian Digital Finance
ICEx operates as an important part of Indonesia's regulated digital asset ecosystem under the supervision of the Financial Services Authority (OJK). Established in line with Indonesia's three-layer regulatory framework for digital asset transactions, comprising a licensed bourse, central clearinghouse, and supporting an integrated market structure within the country's regulated framework. Upbit Indonesia is among its founding shareholders, alongside strategic investors including some of Indonesia's largest conglomerates and global exchanges.
"Partnering with Upbit brings invaluable global expertise to our local ecosystem," said Pang Xue Kai, CEO of ICEx Group. "Upbit's leadership in compliance and technology was a decisive factor for us. We believe this collaboration will contribute to the development of a more secure and trusted market environment in Indonesia."
Through this partnership, Upbit aims to support ICEx in laying the groundwork for a next-generation digital asset ecosystem in Indonesia while contributing to the broader evolution of regulated crypto markets across the region.
The parties formally announced the MOU at the Korea–Indonesia Business Partnership for Resilient Growth Forum on April 1st, 2026, a landmark bilateral event, attended by ministers and high-ranking officials from both countries. The forum featured the signing of MOUs by major companies from both countries across a range of sectors. The MOU between Upbit and ICEx underscored the strategic and institutional significance of the bilateral collaboration in digital finance innovation.
About Upbit
Upbit is a leading digital asset exchange headquartered in South Korea and operated by Dunamu Inc., a fintech company focused on building innovative financial services powered by blockchain technology. Since its launch in 2017, Upbit has become one of the largest cryptocurrency exchanges globally by trading volume, offering a wide range of digital assets and trading pairs.
Upbit provides a secure and user-friendly platform for trading, investing, and managing digital assets. The company prioritizes transparency, compliance, and investor protection, adopting industry-leading security practices.
Through continuous innovation and strategic partnerships, Upbit aims to drive the adoption of blockchain technology and contribute to a more accessible and efficient financial ecosystem.
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Upbit and ICEx Sign Strategic MOU to Fortify Indonesia's Digital Asset Infrastructure
