Limited Edition Drop Features Iconic Jake Burton Quotes on Snowboards, Apparel & Accessories
BURLINGTON, Vt., Jan. 9, 2026 /PRNewswire/ -- Burton is proud to unveil 'From Burton to the World', a limited-edition collection of snowboards, apparel and accessories that feature iconic quotes by late Burton founder, Jake Burton Carpenter. Professional snowboarders sponsored by Burton will debut the collection as they compete in Aspen, Colorado and Laax, Switzerland this month, with global availability beginning February 3rd on Burton.com and at select flagship stores and retail partners worldwide.
"Jake built Burton on a simple belief: snowboarding brings people together," said Donna Carpenter, Burton Owner & Chair of the Board. "While we watch individual athletes compete, what Jake understood and what our riders embody is that snowboarding has always been about community. 'From Burton to the World' celebrates this spirit. Each board carries Jake's words, but more importantly, 'From Burton to the World' represents the passion snowboarders share on and off the mountain. This collection is a tribute to Jake's vision, which is now carried forward by riders around the world who continue to push the sport while staying true to its soul."
Jake's Words, Riders' Choice
Burton Team riders worked directly with designers to select the Jake Burton quotes that resonated most with them. The result: six bold, graphic snowboards in a vibrant color palette, each featuring history-making quotes in block print.
The Collection
'HAVE AS MUCH FUN AS POSSIBLE'
Ridden by: Oliver Martin (USA), Gaon Choi (Korea), Hiroto Ogiwara (Japan), Yiming Su (China), Mitsuki Ono (Japan), Nicola Liviero (Italy), Shaotong Wu (China) and Clemens Millauer (Austria).
'RIDING IS WHERE THE ENERGY COMES FROM & IT'S ALSO WHERE IT GOES'
Ridden by: Anna Gasser (Austria), Ayumu Hirano (Japan), Hanna Karrer (Austria), Reira Iwabuchi (Japan), Romain Allemand (France), Taiga Hasegawa (Japan) and Jakub Hrones (Czech Republic).
'HERE AT BURTON WE TAKE OUR FUN SERIOUSLY'
Ridden by: Brock Crouch (USA), Jiayu Liu (China), Jonas Hasler (Switzerland), Leon Vockensperger (Germany), Øyvind Kirkhus (Norway), Telma Sarkipajou (Finland), Dane Menzies (New Zealand), Zoi Sadowski-Synnott (New Zealand).
'THE BEST THING ABOUT SNOWBOARDING – IT'S NOT HOW YOU LOOK BUT HOW YOU FEEL'
Ridden by: Shuichiro Shigeno (Japan).
'BELIEVE IN SNOWBOARDING'
Ridden by: Kaishu Hirano (Japan).
'QUESTION: IS SNOWBOARDING A FAD? ANSWER: GET SERIOUS'
Ridden by: Cam Melville Ives (New Zealand), Clemens Millauer (Austria), Lu Yang (China), Mark McMorris (Canada) and Mari Fukada (Japan).
Supporting the Riders, Celebrating the Community
Burton is proud to support this incredible global community of riders who carry forward Jake's vision every time they drop in. Fans can celebrate alongside Burton riders and own a piece of snowboarding history with the 'From Burton to the World' collection of snowboards, apparel, and accessories—available in limited quantities worldwide beginning February 3rd on Burton.com and at select Burton flagship stores and retail partners.
Photo - https://mma.prnasia.com/media2/2857988/Burton_Riders_Debut.jpg?p=medium600
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Burton Riders Debut 'From Burton to the World' Collection in Aspen & Laax
SEOUL, South Korea, April 3, 2026 /PRNewswire/ -- Kwang Mo Koo, Chairman and CEO of LG Corp., recently visited the United States to review the Group's future growth strategies, focusing on energy infrastructure as a backbone of the AI era.
The visit reflects Chairman Koo's commitment to securing a proactive lead in the Energy Storage System (ESS) market, which has emerged as a critical infrastructure component due to the rapid growth of AI industries. During his tour, Koo called for the pre-emptive acquisition of market leadership in energy infrastructure to keep pace with the surge of AI data centers and physical AI.
On March 30, Chairman Koo visited LG Energy Solution Vertech, a subsidiary specializing in ESS System Integration located in Westborough, Massachusetts.
"We must establish a resilient business foundation that remains unshaken by any external environment," Koo stated during the visit. "Beyond simply supplying ESS battery hardware, we must enhance our integrated solution capabilities to provide high value-add to our customers, securing an overwhelming position to lead the market."
His remarks underscore that as demand for batteries skyrockets—driven by AI data centers and physical AI—the ability to combine hardware with software-driven integrated solutions will become a core competitive advantage.
LG aims to achieve qualitative growth in the battery business by pairing its world-class manufacturing competitiveness with software-based operation and management expertise, specifically targeting the energy infrastructure market of the AI era.
The ESS market is experiencing explosive growth due to the expansion of AI data centers, industrial electrification, and the transition to renewable energy. In high-performance computing environments like AI data centers, ESS has evolved beyond simple storage to become a vital infrastructure for power load optimization and supply stability.
According to energy market research firms, the global ESS market is projected to grow nearly 2.5 times, from approximately 300GWh last year to 750GWh by 2030.
LG is responding proactively to these market shifts. LG Energy Solution has introduced Lithium Iron Phosphate (LFP) batteries at the opportune time, aligning with their emergence as the global mainstream for ESS. Furthermore, the company is converting five of its North American production bases into ESS-dedicated lines to meet surging local demand. Currently, LG Energy Solution is the only company producing and supplying ESS batteries in North America.
The synergy with Vertech is also being strengthened. Vertech possesses comprehensive SI capabilities, including ESS design, installation, maintenance, and software-based operational management. This allows LG to provide a "one-stop shop" for customers, covering everything from battery supply to installation and long-term technical support.
About LG
LG is a technology innovator and global leader in consumer electronics, advanced materials, and automotive components. Founded in 1947, LG was a driving force behind South Korea's modernization. The company produced South Korea's first radio and television sets and today is a global leader in organic light-emitting displays (OLED), electric car batteries, and advanced industrial plastics. The LG group of companies operates in more than 60 countries that together generate USD 140 billion in annual revenue. LG Corporation (LG Corp.) is the holding company for industry-leading LG subsidiaries, such as LG Electronics, LG Display, LG Energy Solution, LG Chem, to name a few. For more information about the LG group of companies, visit lgcorp.com.
** This press release is distributed by PR Newswire through automated distribution system, for which the client assumes full responsibility. **
LG Chairman Kwang Mo Koo Visits U.S. ESS Hub 'Vertech,' Emphasizing Leadership in AI-Era Energy Infrastructure
LG Chairman Kwang Mo Koo Visits U.S. ESS Hub 'Vertech,' Emphasizing Leadership in AI-Era Energy Infrastructure
