LONDON--(BUSINESS WIRE)--Jan 12, 2026--
When Virgin Atlantic needed to communicate a time-sensitive pay offer to cabin crew employees, clarity and speed were critical. To meet that challenge, the airline partnered with Idomoo to deliver an AI-powered personalised video campaign that made the offer easy to understand and relevant for every individual employee. The pay offer was accepted, facilitated by the clear, personalised message.
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The personalised video was sent via email and included a clear breakdown of what the pay offer meant on a personal level, including pay increases and estimated backpay, while ensuring sensitive information was communicated securely.
“We wanted to make sure every colleague clearly understood what the pay offer meant for them personally,” said Matt Webster, Head of Cabin Crew Operations at Virgin Atlantic. “Using AI-assisted personalised video allowed us to communicate complex information quickly, clearly and at scale, while keeping the message human and focused on our people. The campaign’s success showed us this approach really resonated.”
Because the offer required employees to make an informed decision, Virgin Atlantic needed the videos produced and distributed quickly. With support from Lucas, Idomoo’s AI video creator, the team significantly accelerated the creative process, reducing production time by 75% compared to their traditional video campaigns while maintaining accuracy, quality and brand consistency.
The result was a highly successful internal communications campaign that not only drove strong engagement but also helped employees understand the value of the offer, which was ultimately accepted. According to an internal survey, an overwhelming majority of employees found the video helpful.
Campaign highlights:
The personalised videos were rendered on Idomoo’s Next Generation Video Platform, enabling Virgin Atlantic to tailor content dynamically for each employee at scale. By presenting complex information visually and personally, the videos helped cut through confusion and ensured employees knew exactly how the offer applied to them. Data was handled securely, backed by Idomoo’s extensive security protocols and credentials, including ISO 27001, SOC 2 Type 2 and ISO 42001, the global standard for AI management systems.
“Internal communications are most effective when they’re clear, personal and timely,” said James Golledge, Head of Sales for EMEA at Idomoo. “This campaign is a great example of how personalised video can transform employee communications, especially when the message is complex and the stakes are high. With help from Lucas, Virgin Atlantic was able to move fast without sacrificing quality, a true win-win.”
Lucas saves time and money in the video creation process by handling everything from scripting and structure to visual elements, all from a simple prompt, helping brands launch campaigns faster and more efficiently. Combined with Idomoo’s real-time personalisation technology, organisations can deliver high-impact video content at scale, turning key messages into moments that resonate.
To learn more or try a demo, visit idomoo.com.
About Virgin Atlantic
Virgin Atlantic was founded by entrepreneur Sir Richard Branson in 1984, with innovation and amazing customer service at its core. In 2025, the airline was voted Britain’s only Global Five Star Airline by APEX for the ninth year running in the Official Airline Ratings. Headquartered in London, it employs 9,250 people worldwide, flying customers to 28 destinations throughout the year. For more information, visit www.virginatlantic.com or via Facebook, X and Instagram @virginatlantic.
About Idomoo
Idomoo’s Next Generation Video Platform empowers the world’s leading enterprises to transform their CX with personalised, AI-driven and interactive video at scale. With Lucas AI Video Creator, brands can create videos in minutes from simple prompts, slashing production costs. And Next Gen Videos are dynamic, leveraging hyper-personalisation and real-time live data to maximise relevance and conversions. Idomoo delivers unmatched ROI for market leaders like Activision, Chase, Google, Vodafone, Select Health, Oracle, American Airlines and others. Learn more at www.idomoo.com.
The videos were personalised to each individual, including information on employee pay increases, backpay payments, time off benefits and more.
U.S. President Donald Trump says Iran has proposed negotiations after his threat to strike the Islamic Republic as an ongoing crackdown on demonstrators has led to hundreds of deaths.
Trump said late Sunday that his administration was in talks to set up a meeting with Tehran, but cautioned that he may have to act first as reports mount of increasing deaths and the government continues to arrest protesters.
“The meeting is being set up, but we may have to act because of what’s happening before the meeting. But a meeting is being set up. Iran called, they want to negotiate,” Trump told reporters on Air Force One on Sunday night.
Iran did not acknowledge Trump’s comments immediately. It has previously warned the U.S. military and Israel would be “legitimate targets” if America uses force to protect demonstrators.
The U.S.-based Human Rights Activists News Agency, which has accurately reported on past unrest in Iran, gave the death toll. It relies on supporters in Iran crosschecking information. It said at least 544 people have been killed so far, including 496 protesters and 48 people from the security forces. It said more than 10,600 people also have been detained over the two weeks of protests.
With the internet down in Iran and phone lines cut off, gauging the demonstrations from abroad has grown more difficult. Iran’s government has not offered overall casualty figures.
The Latest:
The semiofficial Fars news agency in Iran, which is close to the paramilitary Revolutionary Guard, on Monday began calling out Iranian celebrities and leaders on social media who have expressed support for the protests over the past two weeks, especially before the internet was shut down.
The threat comes as writers and other cultural leaders were targeted even before protests. The news agency highlighted specific celebrities who posted in solidarity with the protesters and scolded them for not condemning vandalism and destruction to public property or the deaths of security forces killed during clashes. The news agency accused those celebrities and leaders of inciting riots by expressing their support.
Canada said it “stands with the brave people of Iran” in a statement on social media that strongly condemned the killing of protesters during widespread protests that have rocked the country over the past two weeks.
“The Iranian regime must halt its horrific repression and intimidation and respect the human rights of its citizens,” Canada’s government said on Monday.
Iran’s foreign minister claimed Monday that “the situation has come under total control” after a bloody crackdown on nationwide protests in the country.
Abbas Araghchi offered no evidence for his claim.
Araghchi spoke to foreign diplomats in Tehran. The Qatar-funded Al Jazeera satellite news network, which has been allowed to work despite the internet being cut off in the country, carried his remarks.
Associated Press writer Jon Gambrell in Dubai, United Arab Emirates, contributed.
Iran’s foreign minister alleged Monday that nationwide protests in his nation “turned violent and bloody to give an excuse” for U.S. President Donald Trump to intervene.
Abbas Araghchi offered no evidence for his claim, which comes after over 500 have been reported killed by activists -- the vast majority coming from demonstrators.
Araghchi spoke to foreign diplomats in Tehran. The Qatar-funded Al Jazeera satellite news network, which has been allowed to work despite the internet being cut off in the country, carried his remarks.
Associated Press writer Jon Gambrell in Dubai, United Arab Emirates, contributed.
Iran has summoned the British ambassador over protesters twice taking down the Iranian flag at their embassy in London.
Iranian state television also said Monday that it complained about “certain terrorist organization that, under the guise of media, spread lies and promote violence and terrorism.” The United Kingdom is home to offices of the BBC’s Persian service and Iran International, both which long have been targeted by Iran.
Associated Press writer Jon Gambrell in Dubai, United Arab Emirates, contributed.
A huge crowd of demonstrators, some waving the flag of Iran, gathered Sunday afternoon along Veteran Avenue in LA’s Westwood neighborhood to protest against the Iranian government. Police eventually issued a dispersal order, and by early evening only about a hundred protesters were still in the area, ABC7 reported.
Los Angeles is home to the largest Iranian community outside of Iran.
Los Angeles police responded Sunday after somebody drove a U-Haul box truck down a street crowded with the the demonstrators, causing protesters to scramble out of the way and then run after the speeding vehicle to try to attack the driver. A police statement said one person was hit by the truck but nobody was seriously hurt.
The driver, a man who was not identified, was detained “pending further investigation,” police said in a statement Sunday evening.
Protesters burn the Iranian national flag during a rally in support of the nationwide mass demonstrations in Iran against the government in Paris, Sunday, Jan. 11, 2026. (AP Photo/Michel Euler)
