LONDON--(BUSINESS WIRE)--Jan 12, 2026--
AB InBev (Brussel:ABI) (BMV:ANB) (JSE:ANH) (NYSE:BUD) and Live Nation today announced AB InBev as the exclusive beer and cider partner for Live Nation in the United Kingdom, spanning festivals, venues, and outdoor shows. The unprecedented scale of the partnership connects brands, including Budweiser, Corona, San Miguel, Stella Artois and more, to millions of music fans of a legal drinking age.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260112712662/en/
AB InBev brands will be centre stage at marquee moments like the legendary Pepsi MAX presents Reading & Leeds Festival, Scotland’s biggest music event, Pepsi MAX presents TRNSMT, as well as unmissable lineups at outdoor shows like Glasgow Summer Sessions and TK Maxx presents Lytham Festival. In addition to more than 20 festivals, AB InBev will activate across all Academy Music Group venues, including O2 Academy Brixton and O2 Shepherd’s Bush Empire, two of London’s most renowned live music destinations.
“Music is a universal passion point for our consumers, and our brands have been part of music culture for decades,” said Marcel Marcondes, Global Chief Marketing Officer of AB InBev. “Beer is the perfect choice for live music experiences because it’s the beverage of moderation and socialization. With this new chapter in our long-standing partnership with Live Nation, our brands will have even more occasions to create unforgettable experiences for music fans.”
For decades AB InBev and Live Nation have activated globally, reaching millions of fans at music experiences across North America, Europe, Latin America and Asia. Building on this long history of collaboration between the world’s leading brewer and the world’s leading live entertainment company, this partnership creates more opportunities for fans of legal drinking age to celebrate together.
“AB InBev has been an incredible partner to music fans around the world across many Live Nation venues and festivals,” said Russell Wallach, Live Nation’s Global President of Media & Sponsorship. “The UK has some of the world’s most passionate live music fans and legendary festivals. Live music culture runs deep here, and together, we’re committed to making those experiences even better for fans.”
Together, the companies will collaborate across strategy, creative and fan engagement to make great beer and cider an authentic part of the live music experience, with Budweiser at the forefront, drawing on its global legacy in live music. In addition to curated beverage lineups, brands across AB InBev's portfolio will bring fans of legal drinking age closer to the music through immersive experiences, on-trade activations, and digital integrations.
While exclusive to the UK, this partnership strengthens a global relationship between AB InBev and Live Nation that will continue to deliver memorable experiences for music fans around the world.
ABOUT AB InBev
Anheuser-Busch InBev (AB InBev) is a publicly traded company (Euronext: ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL: ANB) and South Africa (JSE: ANH) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE: BUD). As a company, we dream big to create a future with more cheers. We are always looking to serve up new ways to meet life’s moments, move our industry forward and make a meaningful impact in the world. We are committed to building great brands that stand the test of time and to brewing the best beers using the finest ingredients. Our diverse portfolio of well over 500 beer brands includes global brands Budweiser ®, Corona ®, Stella Artois ® and Michelob Ultra ®; multi-country brands Beck’s ®, Hoegaarden ® and Leffe ®; and local champions such as Aguila ®, Antarctica ®, Bud Light ®, Brahma ®, Cass ®, Castle ®, Castle Lite ®, Cristal ®, Harbin ®, Jupiler ®, Modelo Especial ®, Quilmes ®, Victoria ®, Sedrin ®, and Skol ®. Our brewing heritage dates back more than 600 years, spanning continents and generations. From our European roots at the Den Hoorn brewery in Leuven, Belgium. To the pioneering spirit of the Anheuser & Co brewery in St. Louis, US. To the creation of the Castle Brewery in South Africa during the Johannesburg gold rush. To Bohemia, the first brewery in Brazil. Geographically diversified with a balanced exposure to developed and developing markets, we leverage the collective strengths of approximately 144 000 colleagues based in nearly 50 countries worldwide. For 2024, AB InBev’s reported revenue was 59.8 billion USD (excluding JVs and associates).
ABOUT LIVE NATION UK
Live Nation UK is the world’s leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship. For additional information, visit www.livenationentertainment.com.
Live Nation x AB InBev
WASHINGTON (AP) — In New York City, two men who federal authorities say were inspired by the Islamic State brought powerful homemade bombs to a far-right protest outside the mayoral mansion.
In Michigan, a naturalized citizen from Lebanon rammed his vehicle into a synagogue, where he was shot at by security before he shot himself to death.
In Virginia, a man previously imprisoned on a terrorism conviction was heard yelling “Allahu akbar” before opening fire in a university classroom in an attack that officials said ended when the shooter was killed by students.
The three acts of violence in the last week have laid bare a heightened terrorism threat unfolding against the backdrop of the U.S. war with Iran and as the country's counterterrorism system is strained by the departures of experienced national security professionals at the FBI and Justice Department. The firings and resignations, along with the diversion of resources and personnel over the last year to meet other Trump administration priorities, have fueled concerns about the capability to head off a potential surge in threats.
“So much experience has been decimated from the ranks,” said Frank Montoya, a retired senior FBI official. “The folks that were best positioned to get to the bottom of it before something really bad happened” are in many cases no longer with the government, he said, meaning less experienced personnel assigned to the threat are “starting from way behind.”
The FBI said it would not comment on personnel numbers and decisions, but issued a statement saying “agents and staff are dedicated professionals working around the clock to defend the homeland and crush violent crime. The FBI continuously assesses and realigns our resources to ensure the safety of the American people.”
Iran has vowed revenge for the killing by the U.S. and Israel of Supreme Leader Ayatollah Ali Khamenei, and though the fighting has so far been confined to the Middle East, the Islamic Republic has long professed its determination to carry out violence on American soil.
Iranian operatives, for instance, responded to the 2020 assassination of Gen. Qassem Soleimani during the first Trump administration with a disrupted murder-for-hire plot targeting former national security adviser John Bolton.
A Pakistani business owner who says he was carrying out instructions from a contact in Iran's paramilitary Revolutionary Guard was convicted in New York last week of trying to hire hit men in 2024 for assassination plots targeting public figures, including President Donald Trump, who was then running for president.
Though much attention has focused on Iran's use of proxies or hired hands to carry out plots, the country's capability to organize a large-scale assault on the U.S. remains unclear despite clear angst over the potential. The FBI warned in a recent bulletin to law enforcement about Iran’s aspiration to conduct a drone attack targeting California, but after the warning was publicized, officials emphasized the intelligence was unverified and that no specific plot was known to exist.
The U.S. government after the Sept. 11, 2001, attacks overhauled its intelligence and national security apparatus to prevent similarly catastrophic events. But in the years since, lone actors radicalized online have nonetheless carried out shootings like the 2015 ambush attacks at a pair of military sites in Chattanooga, Tennessee and a rampage at an Orlando nightclub the following year by a gunman who killed 49 people and raged against the “filthy ways of the west.”
Those plots by self-directed individuals have proved notoriously difficult to prevent and have occurred even when the FBI has not been roiled by firings and internal upheaval like during the first year of the Trump administration.
“They're self-directed,” said retired FBI official Edward Herbst. “That’s what makes them really lethal. You never know when they're going to rise up. You never know when and where they're going to attack.”
Terrorism concerns typically rise during times of international conflict when military action overseas is accompanied by increased vigilance, including outreach from agents to their sources, more active sharing of tips between federal and local law enforcement and closer coordination among FBI joint terrorism task forces, said Claire Moravec, a former FBI national security official who served as deputy homeland security adviser in Illinois.
Officials have said there is no indication that either the men arrested in connection with the explosives in New York, or the man responsible for Thursday’s Old Dominion University shooting, were motivated explicitly by the Iran war. The man who crashed into Temple Israel synagogue near Detroit on Thursday lost four family members in an Israeli airstrike in his native Lebanon last week, an official in Lebanon said.
Regardless, wars like the one in Iran can function as “accelerants,” raising the volume and intensity of grievances for the disaffected, Moravec said.
“Ultimately, the goal during these periods is not ‘surveillance’ but maintaining a broad awareness of how international events could translate into domestic security risks, so that threats can be identified and disrupted early,” she said in an email.
The Justice Department's National Security Division was established in 2006 to address threats of terrorism, espionage and other concerns. In the last year, lawyers in the division found themselves assigned to review the Jeffrey Epstein files to prepare them for release, and elite sections dedicated to prosecuting terrorists and catching spies have endured turnover.
About half of the division's counterterrorism prosecutors have left since the beginning of the Trump administration, along with about a third of its senior leadership, according to estimates from Justice Connection, a network of department alumni.
A Justice Department spokesperson said the division's singular focus remains “keeping the American people safe from threats foreign and domestic” and that there are no known or credible threats to the homeland.
FBI Director Kash Patel has fired dozens of agents, most recently about a dozen employees who worked on the counterintelligence investigation into Trump's retention of classified documents at his Mar-a-Lago estate in Florida.
“This is not an exaggeration to say that they are not as capable as they were a year and a half ago,” Matthew Olsen, who led the National Security Division during the Biden administration, said this week on the Lawfare podcast, adding that “they’ve lost, forced out, fired, the most capable, the most experienced FBI agents, FBI officials and DOJ prosecutors, that were working on the Iran threat.”
In the national security realm, where experience and source development are vital, the loss of institutional knowledge and community relationships can be a crushing blow, said Montoya, the former FBI official.
“There was no transition,” Montoya said of the agents who have been abruptly fired. “These guys were just walked out of the building. The new guys can call them and say, ‘Hey, can you tell me what you were doing?’” but even so, “you're still introducing a brand new face into the equation.”
FBI Director Kash Patel takes part in a U.S. Hostage and Wrongful Detainee Flag Raising ceremony at the State Department, Monday, March 9, 2026 in Washington. (AP Photo/Kevin Wolf)
NYPD officers stand outside Carl Schurz Park as they investigate suspicious device, Tuesday, March 10, 2026, in New York. (AP Photo/Yuki Iwamura)
Police arrive outside Old Dominion University's campus after reports of an active shooter on Thursday, March 12, 2026, in Norfolk, Va. (AP Photo/John Clark)
Police tape hangs outside the Temple Israel synagogue Friday, March 13, 2026, in West Bloomfield Township, Mich. (AP Photo/Paul Sancya)
