Apple will rely on Google to help finish its efforts to smarten up its virtual assistant Siri and bring other artificial intelligence features to the iPhone as the trendsetting company plays catch up in technology's latest craze.
The deal allowing Apple to tap into Google's AI technology was disclosed Monday in a joint statement from the Silicon Valley powerhouses. The partnership will draw upon Google's Gemini technology to customize a suite of AI features dubbed “Apple Intelligence” on the iPhone and other products.
After Google and others took the early lead in the AI race, Apple promised to plant its first big stake in the field with an array of new features that were supposed to be coming to the iPhone in 2024 as part of a ballyhooed software upgrade.
But many of Apple's AI features remain in the development phase, while Google and Samsung have been rolling out more of the technology on their own devices. One of the most glaring AI omissions on the iPhone has been a promised overhaul of Siri that was supposed to transform the often-confused assistant into a more conversational and versatile multitasker.
Google even subtly mocked the iPhone’s AI shortcomings in ads promoting the release of its latest Pixel phone last summer.
Apple's AI missteps prompted the Cupertino, California, company to acknowledge last year that its Siri upgrade wouldn't happen until some point during 2026.
Getting Apple to endorse its AI implicitly represents a coup for Google, which has been steadily releasing more features built on its Gemini technology in its search engine and Gmail. The progress has intensified Google's competition with OpenAI and its ChatGPT chatbot, which already has a deal with Apple that makes it an option on the iPhone.
Wedbush Securities analyst Dan Ives hailed the Apple deal as a “major validation moment for Google,” in a Monday research note.
Google's AI inroads have helped its corporate parent, Alphabet Inc., become slightly more valuable than Apple in the assessment of investors. Alphabet marked a milestone Monday when it surpassed a market value of $4 trillion for the first time.
Even so, Alphabet's market value remained about $150 billion above Apple, which for years ranked as the world's most valuable company before the rise of AI changed the stakes.
Three other companies have joined the $4 trillion club in the past year, with AI chipmaker Nvidia becoming the first last July. Apple and Microsoft also broke the barrier last year, although the market values of those two longtime rivals are now below $4 trillion.
Nvidia’s market value briefly topped $5 trillion in late October, before backtracking amid recurring worries that the hundreds of billions of dollars pouring into AI technology may be creating an investment bubble that will eventually burst. With its chipsets designed for AI still in high demand, Nvidia remains atop the heap with a $4.5 trillion market value.
Alphabet's stock price has been on a tear since early September when Google dodged the U.S. government’s attempt to break up its internet empire following a ruling last year that branded its ubiquitous search engine an illegal monopoly.
In an effort to prevent further abuses, a federal judge overseeing the case ordered a shake-up that investors widely interpreted as a relative slap on the wrist, resulting in a 57% increase in Alphabet’s stock price since then that has created an additional $1.4 trillion in shareholder wealth.
The ruling also left the door open for a long-running alliance in search between Google and Apple. Google pays Apple more than$20 billion annually to be the preferred search engine on the iPhone and other Apple products — an arrangement that is still allowed with a few modifications under the judge's decision in the search case.
FILE - A woman walks by a giant screen with a logo at an event at the Paris Google Lab on the sidelines of the AI Action Summit in Paris, on Feb. 9, 2025. (AP Photo/Thibault Camus,File)
MIAMI (AP) — Erik Spoelstra had a very clear message to those who didn't like how the final minutes of Bam Adebayo's 83-point game played out.
Put simply, the Miami Heat coach doesn't care.
“I apologize to absolutely no one,” Spoelstra said Thursday. “Period.”
Adebayo's 83-point game — now the No. 2 single-game total in NBA history, 17 behind Wilt Chamberlain's 100 and two ahead of Kobe Bryant's 81 — was one unlike any other. The Heat center took 43 shots in a 150-129 win on Tuesday over the Washington Wizards, made an NBA-record 36 free throws and had an NBA-record 43 tries from the foul line.
And the last few minutes Tuesday were a circus, with the Wizards as much as quadruple-teaming Adebayo — who was still getting the ball — and the Heat fouling Washington players on four occasions in the final moments to extend the game and get their center more opportunities to score.
Adebayo said he didn't see a double-team from the Wizards until the fourth quarter, when he already was up to 70 points.
His takeaway: Blame the Wizards for him getting on the roll of a lifetime.
“I’ve got 70 with, what, nine minutes left to go in the game? You think I’m not going for it? ... Who would be like, ‘You know, coach, just take me out.’ Yeah, right," Adebayo said. "You can’t be mad at that. If you are mad, I don’t care. Because a lot of people, if they did play, they never had a chance to get that close to chasing greatness. And if you get that close to chasing greatness, that’s the point of chasing it -- so you can surpass it.”
Lost in the hubbub about the final minutes, Spoelstra insisted, is this: Adebayo had 31 points in the first quarter, 43 by halftime, 62 through three quarters, 70 with 9:05 left and 77 with 3:26 remaining. The first instance of Miami fouling to get the ball back for Adebayo was with 1:40 left.
“There was a moment, and when there’s a moment in time like that, it’s carpe diem," Spoelstra said, using the Latin term for “seize the day.” "You have to go for it, and that was just thrilling. And I’m honored that we were all able to be a part of it.”
A handful of coaches around the NBA — including the Los Angeles Clippers' Tyronn Lue and Denver's David Adelman among them — have indicated they had no problem with the Heat using the final minutes to help add to what was already an enormous point total.
Adelman said Adebayo is as good of a professional as there is in the league, and to take a night “and go a little bit crazy” was entertaining.
“He made the extra pass in the fourth quarter when he had 60. He blocked a shot. He was still playing the game,” Adelman said. “When you get to 70, I'm sorry, man, like all bets are off. ... I thought it was really cool.”
Wizards coach Brian Keefe didn't seem thrilled Tuesday with how the last few minutes went. On Thursday in Orlando, before his team played the Magic, Keefe didn't reminisce.
“We're focused on today,” Keefe said.
Spoelstra said he spoke with Adebayo before the game about a need to have some urgency. The Heat played with several of their top players — Norman Powell, Tyler Herro, Andrew Wiggins and Kel'el Ware among them — out of that game with injuries.
"It's a Tuesday night game against a team where they’re not playing for anything, where their organization is trying to lose," Spoelstra said. “We’ve already lost a game in that kind of situation. ... I spoke to Bam about I want, as our best player and team captain, for him to be locked in and ready. And, he sure was.”
He was referring to how the Heat lost a game to Utah last month, a matchup in which the Jazz — who keep their first round pick this year if it's in the top eight of the draft — held out some of their top players in the fourth quarter and won anyway.
“I’ve seen people say you’ve got to be a purist. I’m a Darwinist in this league," Spoelstra said. "Really, you can do anything you want in this game. You can approach it however you want. ... There’s nothing wrong with what they’re doing. If you can tank and get a great draft pick, I don’t care. You could do anything in this league. You can approach it however you want.”
Spoelstra acknowledged that leaving Adebayo in toward the end of a decided game — Adebayo checked out for good with 1:08 left — was unusual, and it was. He also said memorable moments are “what our fans want to see” and that “a really magical night just appeared out of nowhere.”
In his mind, that doesn't merit any apologies.
“It doesn’t take away anything from our organization, how we feel about Bam, how special that night was," Spoelstra said. "Our fan base is electrified by this moment.”
And so was the head coach, who made clear that he'll do anything for Adebayo.
The Heat got blown out at home by a bad Sacramento team on Dec. 6, one day before Spoelstra played host to his annual 5K run to benefit Nicklaus Children's Hospital. The run was starting in the wee hours of a Sunday morning. Adebayo had only nine points in the loss to the Kings, and the Heat were sliding.
Without being asked, Adebayo showed up to help that morning. Spoelstra was blown away by the gesture.
“He was there, not to run, just to support," Spoelstra said. "Just to support and let people know that he was supporting this cause. That says enough about him as a human being. That’s why I’ll do anything for him as a competitor and as his head coach.”
AP NBA: https://apnews.com/hub/NBA
Miami Heat center Bam Adebayo shoots a free throw during the second half of an NBA basketball game against the Washington Wizards, Tuesday, March 10, 2026, in Miami. (AP Photo/Rebecca Blackwell)
Miami Heat center Bam Adebayo clashes with Washington Wizards guard Sharife Cooper during the second half of an NBA basketball game, Tuesday, March 10, 2026, in Miami. (AP Photo/Rebecca Blackwell)
Miami Heat center Bam Adebayo warms up before a game against the Milwaukee Bucks Thursday, March 12, 2026, in Miami. (AP Photo/Marta Lavandier)
Miami Heat head coach Erik Spoelstra hugs center Bam Adebayo (13) as he leaves the game after scoring 83 points, the second-highest single game total in NBA history, in the second half of an NBA basketball game against the Washington Wizards, Tuesday, March 10, 2026, in Miami. (AP Photo/Rebecca Blackwell)
