HONG KONG, Jan. 13, 2026 /PRNewswire/ -- HEYTEA has unveiled the refreshed HEYTEA K11 ART MALL store in Hong Kong and launched a new limited-edition beverage, "Black Truffle Scrambled Eggs Milk Tea." The brand invited its inspiration partners Twins to attend the launch event in person, welcoming the public to experience both the new beverage and the store's upgraded design. The event drew a large crowd of fans and visitors.
The limited-edition drink was co-created by HEYTEA and Twins, drawing inspiration from the classic Hong Kong cha chaan teng dish, black truffle scrambled eggs. By reinterpreting a familiar local flavour through tea, the collaboration transforms everyday Hong Kong taste memories into a contemporary beverage experience.
On the day of the launch, Twins participated in a live drink-making demonstration and interaction session, experiencing the preparation process firsthand and sharing their creative inspirations and tasting impressions. Black truffle scrambled eggs have become a widely recognised flavour on Hong Kong dining tables in recent years, and their transformation into a tea drink preserves their familiarity while introducing a fresh, unexpected twist — offering a new expression of Hong Kong flavour culture.
"Black Truffle Scrambled Eggs Milk Tea" is the latest addition to HEYTEA's "Teamix" series, which the brand has been rolling out globally since 2025. It features a base of Yingde black tea, blended with fresh milk and a savoury milk layer with a pudding-smooth texture. Fresh black truffle is shaved on the drink at the point of serving, allowing its aroma to unfold naturally at the moment of pickup. Rather than replicating a dish, the beverage deconstructs and reassembles the flavour logic of cha chaan teng cuisine, resulting in a nuanced, layered tea experience.
In conjunction with the product launch, the HEYTEA K11 ART MALL store has also completed a design upgrade and has launched a series of activities for Hong Kong consumers, including "Paint Inspiration, Free Tea" and the co-created "Inspiration Run" with Salomon. . As one of HEYTEA's key locations in Hong Kong, the store's refreshed interior draws inspiration from the concept of "shadow," incorporating natural wood elements and layered lighting to create a warm, rhythmic atmosphere. The façade combines metal, wooden latticework, and glass, allowing natural light and interior illumination to shift throughout the day, reflecting a restrained aesthetic aligned with Hong Kong's architectural character.
Since entering the Hong Kong market in 2018, HEYTEA has continued to drive product and spatial innovation inspired by local culture. The limited-edition beverage and store refresh at K11 ART MALL represent the brand's latest exploration of transforming everyday Hong Kong flavours into contemporary tea experiences. HEYTEA currently operates 11 stores across Hong Kong, spanning multiple core commercial districts, and continues to strengthen its connection with local culture through creative products and in-store experiences. Globally, HEYTEA has established its store network across Asia, North America, Europe and Oceania, with the number of its stores in China's Hong Kong and Macao and overseas exceeding 100. In recent years, the brand has centred its creative direction on "city inspiration," launching localised products and cross-disciplinary collaborations across markets, and building a strong recognisable brand identity among younger consumers worldwide.
The limited-edition "Black Truffle Scrambled Eggs Milk Tea" is available from January 13 for a limited time at the HEYTEA K11 ART MALL store in Hong Kong.
About HEYTEA
Founded in 2012 in Jiangmen, Guangdong, China, HEYTEA is widely recognized as the originator of new-style tea beverages. The brand created the world's first cheese tea using real tea and real milk, setting a new standard for the industry. HEYTEA is committed to using real ingredients, including real tea, real milk, real fruit, and real sugar, while continuously reimagining tea culture through products and experiences that resonate with young consumers. Today, HEYTEA operates more than 100 locations across Hong Kong and Macao Special Administrative Regions (SAR), as well as overseas in Asia, North America, Europe, and Oceania.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Twins Appear at HEYTEA K11 ART MALL Hong Kong to Co-Create Limited-Edition Beverage "Black Truffle Scrambled Eggs Milk Tea"
|
Veteran finance leader joins to support institutional growth and operational scale
GEORGE TOWN, Cayman Islands, Jan. 13, 2026 /PRNewswire/ -- P2P.org, the leading non-custodial institutional staking provider, today announced the appointment of Betsabe Botaitis as Chief Financial Officer (CFO). Botaitis brings more than 20 years of global finance leadership across financial services, fintech, and Web3, with deep experience building governance, treasury discipline, and scalable operations in complex, fast-growing environments.
Botaitis joins P2P.org as demand for reliable staking infrastructure continues to accelerate. Her appointment reflects the company's focus on operating with institutional-grade financial rigor, providing transparent, decision-quality data that underpins long-term sustainability across multiple Proof-of-Stake networks, and delivering service to its customers with uncompromising accuracy and efficiency.
She is widely recognized for a career spanning traditional financial services and crypto-native organizations. Botaitis began her career in retail banking before holding senior finance roles at Citigroup, and LendingClub, and later co-founding and serving as CFO of a blockchain company. That unconventional path has shaped her approach to building durable financial systems to support long-term business growth. She has been an Ambassador at last year's Fortune Most Powerful Women Summit and recognized among CoinDesk's Top 50 Women in Web3 & AI, powered by Proof of Talk, reflecting her leadership across traditional and decentralized finance and her perspective on blockchain's role in expanding economic opportunity.
Most recently, Botaitis served as CFO and Treasurer at Hedera, where she oversaw hundreds of millions in fiat budget and billions in digital assets. During her tenure, she led Hedera's first financial audit, modernized treasury operations, and helped establish governance and reporting practices aligned with institutional and regulatory expectations. Her experience includes building and leading enterprise risk management programs, scaling finance teams, managing complex treasury strategies across fiat and digital assets, and working closely with boards and global partners.
At P2P.org, Botaitis will oversee finance, treasury, planning, and operational functions. Her focus will include supporting scalable growth, strengthening internal controls, and ensuring P2P.org's financial infrastructure continues to meet the needs of institutional clients operating in evolving regulatory environments.
"Betsabe adds immediate strategic value to P2P.org as we look to expand across markets and deepen our global footprint," said Alex Esin, CEO of P2P.org. "Her international experience, combined with hands-on leadership through every stage of a company's lifecycle - from early-stage growth and M&A to working with large institutions - gives us the financial leadership needed to execute our long-term vision."
"P2P.org has built trusted, scalable, enterprise-class products and services in institutional staking, and I'm excited about the opportunity to support its next phase of growth, particularly as demand increases in the U.S. and Latin America," said Betsabe Botaitis, Chief Financial Officer at P2P.org. "I'm passionate about how staking secures blockchain networks, fosters long-term ecosystem sustainability, and enables decentralized financial ecosystems. I'm committed to helping accelerate our momentum, strengthening our financial architecture, and supporting sustainable growth at global scale with purpose and precision."
To learn more about P2P.org and its institutional staking services, visit https://www.p2p.org.
About P2P.org
P2P.org is one of the world's leading non-custodial staking providers, operating validator infrastructure across 50+ networks with over $12 billion in staked assets. Founded in 2018, the company specializes in providing institutional clients with secure, scalable, and compliant staking infrastructure. P2P.org maintains a perfect track record with zero slashing incidents and 99.9% uptime, serving 90,000+ delegators globally. The company offers enterprise-grade staking solutions with advanced features, including automated reward distribution, comprehensive reporting, and seamless integration with institutional custody providers. For more information, visit www.p2p.org.
X: @P2Pvalidator
LinkedIn: https://www.linkedin.com/company/p2p-org/
Media Contact: press@p2p.org
https://www.p2p.org
Veteran finance leader joins to support institutional growth and operational scale
GEORGE TOWN, Cayman Islands, Jan. 13, 2026 /PRNewswire/ -- P2P.org, the leading non-custodial institutional staking provider, today announced the appointment of Betsabe Botaitis as Chief Financial Officer (CFO). Botaitis brings more than 20 years of global finance leadership across financial services, fintech, and Web3, with deep experience building governance, treasury discipline, and scalable operations in complex, fast-growing environments.
Botaitis joins P2P.org as demand for reliable staking infrastructure continues to accelerate. Her appointment reflects the company's focus on operating with institutional-grade financial rigor, providing transparent, decision-quality data that underpins long-term sustainability across multiple Proof-of-Stake networks, and delivering service to its customers with uncompromising accuracy and efficiency.
She is widely recognized for a career spanning traditional financial services and crypto-native organizations. Botaitis began her career in retail banking before holding senior finance roles at Citigroup, and LendingClub, and later co-founding and serving as CFO of a blockchain company. That unconventional path has shaped her approach to building durable financial systems to support long-term business growth. She has been an Ambassador at last year's Fortune Most Powerful Women Summit and recognized among CoinDesk's Top 50 Women in Web3 & AI, powered by Proof of Talk, reflecting her leadership across traditional and decentralized finance and her perspective on blockchain's role in expanding economic opportunity.
Most recently, Botaitis served as CFO and Treasurer at Hedera, where she oversaw hundreds of millions in fiat budget and billions in digital assets. During her tenure, she led Hedera's first financial audit, modernized treasury operations, and helped establish governance and reporting practices aligned with institutional and regulatory expectations. Her experience includes building and leading enterprise risk management programs, scaling finance teams, managing complex treasury strategies across fiat and digital assets, and working closely with boards and global partners.
At P2P.org, Botaitis will oversee finance, treasury, planning, and operational functions. Her focus will include supporting scalable growth, strengthening internal controls, and ensuring P2P.org's financial infrastructure continues to meet the needs of institutional clients operating in evolving regulatory environments.
"Betsabe adds immediate strategic value to P2P.org as we look to expand across markets and deepen our global footprint," said Alex Esin, CEO of P2P.org. "Her international experience, combined with hands-on leadership through every stage of a company's lifecycle - from early-stage growth and M&A to working with large institutions - gives us the financial leadership needed to execute our long-term vision."
"P2P.org has built trusted, scalable, enterprise-class products and services in institutional staking, and I'm excited about the opportunity to support its next phase of growth, particularly as demand increases in the U.S. and Latin America," said Betsabe Botaitis, Chief Financial Officer at P2P.org. "I'm passionate about how staking secures blockchain networks, fosters long-term ecosystem sustainability, and enables decentralized financial ecosystems. I'm committed to helping accelerate our momentum, strengthening our financial architecture, and supporting sustainable growth at global scale with purpose and precision."
To learn more about P2P.org and its institutional staking services, visit https://www.p2p.org.
About P2P.org
P2P.org is one of the world's leading non-custodial staking providers, operating validator infrastructure across 50+ networks with over $12 billion in staked assets. Founded in 2018, the company specializes in providing institutional clients with secure, scalable, and compliant staking infrastructure. P2P.org maintains a perfect track record with zero slashing incidents and 99.9% uptime, serving 90,000+ delegators globally. The company offers enterprise-grade staking solutions with advanced features, including automated reward distribution, comprehensive reporting, and seamless integration with institutional custody providers. For more information, visit www.p2p.org.
X: @P2Pvalidator
LinkedIn: https://www.linkedin.com/company/p2p-org/
Media Contact: press@p2p.org
https://www.p2p.org
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
P2P.org Appoints Betsabe Botaitis as Chief Financial Officer
