HONG KONG, Jan. 13, 2026 /PRNewswire/ -- HEYTEA has unveiled the refreshed HEYTEA K11 ART MALL store in Hong Kong and launched a new limited-edition beverage, "Black Truffle Scrambled Eggs Milk Tea." The brand invited its inspiration partners Twins to attend the launch event in person, welcoming the public to experience both the new beverage and the store's upgraded design. The event drew a large crowd of fans and visitors.
The limited-edition drink was co-created by HEYTEA and Twins, drawing inspiration from the classic Hong Kong cha chaan teng dish, black truffle scrambled eggs. By reinterpreting a familiar local flavour through tea, the collaboration transforms everyday Hong Kong taste memories into a contemporary beverage experience.
On the day of the launch, Twins participated in a live drink-making demonstration and interaction session, experiencing the preparation process firsthand and sharing their creative inspirations and tasting impressions. Black truffle scrambled eggs have become a widely recognised flavour on Hong Kong dining tables in recent years, and their transformation into a tea drink preserves their familiarity while introducing a fresh, unexpected twist — offering a new expression of Hong Kong flavour culture.
"Black Truffle Scrambled Eggs Milk Tea" is the latest addition to HEYTEA's "Teamix" series, which the brand has been rolling out globally since 2025. It features a base of Yingde black tea, blended with fresh milk and a savoury milk layer with a pudding-smooth texture. Fresh black truffle is shaved on the drink at the point of serving, allowing its aroma to unfold naturally at the moment of pickup. Rather than replicating a dish, the beverage deconstructs and reassembles the flavour logic of cha chaan teng cuisine, resulting in a nuanced, layered tea experience.
In conjunction with the product launch, the HEYTEA K11 ART MALL store has also completed a design upgrade and has launched a series of activities for Hong Kong consumers, including "Paint Inspiration, Free Tea" and the co-created "Inspiration Run" with Salomon. . As one of HEYTEA's key locations in Hong Kong, the store's refreshed interior draws inspiration from the concept of "shadow," incorporating natural wood elements and layered lighting to create a warm, rhythmic atmosphere. The façade combines metal, wooden latticework, and glass, allowing natural light and interior illumination to shift throughout the day, reflecting a restrained aesthetic aligned with Hong Kong's architectural character.
Since entering the Hong Kong market in 2018, HEYTEA has continued to drive product and spatial innovation inspired by local culture. The limited-edition beverage and store refresh at K11 ART MALL represent the brand's latest exploration of transforming everyday Hong Kong flavours into contemporary tea experiences. HEYTEA currently operates 11 stores across Hong Kong, spanning multiple core commercial districts, and continues to strengthen its connection with local culture through creative products and in-store experiences. Globally, HEYTEA has established its store network across Asia, North America, Europe and Oceania, with the number of its stores in China's Hong Kong and Macao and overseas exceeding 100. In recent years, the brand has centred its creative direction on "city inspiration," launching localised products and cross-disciplinary collaborations across markets, and building a strong recognisable brand identity among younger consumers worldwide.
The limited-edition "Black Truffle Scrambled Eggs Milk Tea" is available from January 13 for a limited time at the HEYTEA K11 ART MALL store in Hong Kong.
About HEYTEA
Founded in 2012 in Jiangmen, Guangdong, China, HEYTEA is widely recognized as the originator of new-style tea beverages. The brand created the world's first cheese tea using real tea and real milk, setting a new standard for the industry. HEYTEA is committed to using real ingredients, including real tea, real milk, real fruit, and real sugar, while continuously reimagining tea culture through products and experiences that resonate with young consumers. Today, HEYTEA operates more than 100 locations across Hong Kong and Macao Special Administrative Regions (SAR), as well as overseas in Asia, North America, Europe, and Oceania.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Twins Appear at HEYTEA K11 ART MALL Hong Kong to Co-Create Limited-Edition Beverage "Black Truffle Scrambled Eggs Milk Tea"
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SINGAPORE, April 3, 2026 /PRNewswire/ -- The Sustainable Tourism Impact Fund, a partnership between Agoda, World Wide Fund for Nature (WWF) Singapore, and the UnTours Foundation, has announced its second round of investments alongside early impact results from the Fund's inaugural cohort.
Designed to provide affordable, flexible financing to small and medium-sized tourism enterprises, the Fund supports businesses that integrate environmental restoration, climate resilience, and inclusive economic development into their core operations. Indonesia-based Livingseas Asia and Bambike Ecotours in the Philippines are the beneficiaries of the new investments. Each new investee receives USD 25,000 in loan capital to expand impact-driven initiatives across the region.
In Indonesia, Livingseas Asia combines dive tourism with coral reef restoration in Padangbai, Bali. Its nonprofit arm, the Livingseas Foundation, has restored more than 7,300 square meters of degraded reef, deploying artificial reef structures and planting over 320,000 coral fragments, with measurable biodiversity recovery. The Fund's investment will support the construction of modular housing for staff and trainees near the restoration site. This will expand Livingseas Asia's hosting capacity and strengthen the Foundation's ability to deliver marine education, conservation training, and reef restoration activities.
Bambike Ecotours in the Philippines connects bamboo agroforestry, fair trade bicycle manufacturing in rural communities, and regenerative tourism experiences. The loan will support the development of Ligtasin Cove in Batangas, a bamboo-built tourism destination that will include coastal ecotours and a bamboo nursery for reforestation and erosion control. The initiative aims to create local jobs while expanding lower-carbon tourism experiences that connect travelers with community-led environmental restoration.
"At Agoda, we believe the future of travel depends on the resilience of the destinations we serve," said Timothy Hughes, Vice President of Corporate Development at Agoda. "These investments support local pioneers integrating environmental restoration and community well-being into their operations, demonstrating the potential of impact-driven travel."
Six months after the Fund's initial investments, early results across Thailand, Indonesia, and the Philippines demonstrate encouraging environmental and community impact.
Across Southeast Asia, three organizations advanced community-led tourism in meaningful ways. In Thailand, Local Alike expanded its Travel With Care initiative to 10 destinations, launching 16 regenerative tourism activities and securing partnerships with national parks and tourism authorities to develop a white paper on regenerative tourism. In the Philippines, Ecohotels grew its Bahay Farms initiative by onboarding 22 farmers, planting 500 mango trees, increasing plant-based menu offerings from 35% to 50%, and launching its Green Warriors workforce program, with 5 of 15 trainees already placed in hospitality roles. In Indonesia, Sejiva introduced heritage walking tours and coral restoration experiences across West Java and Jakarta, while scaling its #travelpositive campaign to reach broader audiences.
"We are incredibly encouraged by the impact created so far by our inaugural cohort," said Sarah Payne, Senior Director of Impact at the UnTours Foundation. "These businesses are expanding regenerative tourism models, strengthening local livelihoods, and embedding measurable environmental outcomes into their growth. Their progress shows how flexible financing can translate into tangible impact on the ground."
The Fund is part of Agoda's broader sustainability strategy and builds on its partnership with WWF-Singapore through Agoda's Eco Deals program. Through Eco Deals, Agoda works with hotel partners across Asia to offer travelers discounted stays while directing a portion of proceeds to WWF's conservation initiatives. Those funds also support the Sustainable Tourism Impact Fund, extending conservation impact to small tourism enterprises, strengthening ecosystem health and community resilience at the destination level.
Tourism enterprises across the region advancing conservation, climate resilience, sustainable mobility, and community-led economic development are encouraged to apply for the next round of funding at: https://untoursfoundation.org/sustainable-tourism-impact-fund.
SINGAPORE, April 3, 2026 /PRNewswire/ -- The Sustainable Tourism Impact Fund, a partnership between Agoda, World Wide Fund for Nature (WWF) Singapore, and the UnTours Foundation, has announced its second round of investments alongside early impact results from the Fund's inaugural cohort.
Designed to provide affordable, flexible financing to small and medium-sized tourism enterprises, the Fund supports businesses that integrate environmental restoration, climate resilience, and inclusive economic development into their core operations. Indonesia-based Livingseas Asia and Bambike Ecotours in the Philippines are the beneficiaries of the new investments. Each new investee receives USD 25,000 in loan capital to expand impact-driven initiatives across the region.
In Indonesia, Livingseas Asia combines dive tourism with coral reef restoration in Padangbai, Bali. Its nonprofit arm, the Livingseas Foundation, has restored more than 7,300 square meters of degraded reef, deploying artificial reef structures and planting over 320,000 coral fragments, with measurable biodiversity recovery. The Fund's investment will support the construction of modular housing for staff and trainees near the restoration site. This will expand Livingseas Asia's hosting capacity and strengthen the Foundation's ability to deliver marine education, conservation training, and reef restoration activities.
Bambike Ecotours in the Philippines connects bamboo agroforestry, fair trade bicycle manufacturing in rural communities, and regenerative tourism experiences. The loan will support the development of Ligtasin Cove in Batangas, a bamboo-built tourism destination that will include coastal ecotours and a bamboo nursery for reforestation and erosion control. The initiative aims to create local jobs while expanding lower-carbon tourism experiences that connect travelers with community-led environmental restoration.
"At Agoda, we believe the future of travel depends on the resilience of the destinations we serve," said Timothy Hughes, Vice President of Corporate Development at Agoda. "These investments support local pioneers integrating environmental restoration and community well-being into their operations, demonstrating the potential of impact-driven travel."
Six months after the Fund's initial investments, early results across Thailand, Indonesia, and the Philippines demonstrate encouraging environmental and community impact.
Across Southeast Asia, three organizations advanced community-led tourism in meaningful ways. In Thailand, Local Alike expanded its Travel With Care initiative to 10 destinations, launching 16 regenerative tourism activities and securing partnerships with national parks and tourism authorities to develop a white paper on regenerative tourism. In the Philippines, Ecohotels grew its Bahay Farms initiative by onboarding 22 farmers, planting 500 mango trees, increasing plant-based menu offerings from 35% to 50%, and launching its Green Warriors workforce program, with 5 of 15 trainees already placed in hospitality roles. In Indonesia, Sejiva introduced heritage walking tours and coral restoration experiences across West Java and Jakarta, while scaling its #travelpositive campaign to reach broader audiences.
"We are incredibly encouraged by the impact created so far by our inaugural cohort," said Sarah Payne, Senior Director of Impact at the UnTours Foundation. "These businesses are expanding regenerative tourism models, strengthening local livelihoods, and embedding measurable environmental outcomes into their growth. Their progress shows how flexible financing can translate into tangible impact on the ground."
The Fund is part of Agoda's broader sustainability strategy and builds on its partnership with WWF-Singapore through Agoda's Eco Deals program. Through Eco Deals, Agoda works with hotel partners across Asia to offer travelers discounted stays while directing a portion of proceeds to WWF's conservation initiatives. Those funds also support the Sustainable Tourism Impact Fund, extending conservation impact to small tourism enterprises, strengthening ecosystem health and community resilience at the destination level.
Tourism enterprises across the region advancing conservation, climate resilience, sustainable mobility, and community-led economic development are encouraged to apply for the next round of funding at: https://untoursfoundation.org/sustainable-tourism-impact-fund.
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Sustainable Tourism Impact Fund Expands Investments Across Southeast Asia
Sustainable Tourism Impact Fund Expands Investments Across Southeast Asia
Sustainable Tourism Impact Fund Expands Investments Across Southeast Asia
