“The First Choice for Brand Event Planning” to Lead Integrated Service Upgrade**
HONG KONG SAR - Media OutReach Newswire - 14 January 2026 - Founded in 2013 with a focus on street promotions and flyer distribution, Flyer King (洗樓王) officially announced the launch of its new brand slogan—“The First Choice for Brand Event Planning”—as the company enters 2026.
Flyer King Repositions Its Brand for 2026, Launches New Slogan The new slogan represents a significant upgrade to Flyer King’s brand positioning and marks a clear strategic direction for the company in 2026: transitioning from a pure execution-driven team to a comprehensive, integrated marketing partner, built on years of hands-on industry experience.
Founder Chloe Yeung stated that a brand is the result of long-term accumulation, and promotional strategies must continuously evolve alongside market changes. The launch of the new slogan is a clear response to Flyer King’s future development direction, grounded in years of practical experience.
From Street-Level Execution to Integrated Marketing: The Next Chapter of Transformation
Over the years, Flyer King has accumulated extensive market insights through a large number of frontline promotional campaigns. The company has observed that consumer decision-making has shifted from single-point exposure to multi-platform, multi-touchpoint integrated experiences.
As the market environment becomes increasingly complex, demand for integrated marketing solutions continues to rise. In response, Flyer King has steadily adjusted its service structure over the past few years. By 2026, the company has fully implemented its transformation strategy—expanding beyond traditional street execution to include brand event planning, online-to-offline integrated promotion, outdoor advertising, event production, and content marketing.
The company emphasized that promotion is no longer a one-off execution task. To achieve sustainable and scalable results, campaigns must integrate strategic planning, on-site experience design, and post-campaign exposure management, forming a complete and effective promotional ecosystem.
Looking Ahead: From Execution Provider to Long-Term Strategic Partner
With growing experience and strengthened capabilities, Flyer King has increasingly established long-term partnerships with corporate clients. Entering a new phase of development in 2026, the company continues to increase investment in event planning, creative design, cross-platform content integration, and brand management, while further expanding its integrated marketing strategies to help brands build sustainable visibility and engagement.
Founder Chloe Yeung reiterated the company’s core philosophy:
Brand promotion is not a one-time action, but a long-term process that allows brands to remain visible and memorable.
Based on this belief, Flyer King continues to strengthen its street promotion execution while simultaneously offering event planning, cross-platform exposure strategies, experience design, and post-campaign optimization, enabling brands to create consistent and memorable visibility across street, online, and event environments.
4A Membership: A Symbol of Transformation Milestones
In September 2025, Flyer King officially became an Associate Member of the Hong Kong 4A’s (Association of Accredited Advertising Agents), laying a solid foundation for its long-term transformation.
According to founder Chloe Yeung, this professional recognition not only affirms the team’s past efforts, but also serves as a critical starting point for the company’s new positioning in 2026—driving continued advancement in strategic planning and event planning capabilities, and further elevating overall service standards.
New Slogan, New Positioning: Advancing Brand Event Planning in 2026
The new slogan, “The First Choice for Brand Event Planning,” clearly communicates Flyer King’s service positioning as it enters a new phase in 2026:
- Moving beyond the role of a traditional flyer distribution company
- Fully evolving into a professional team specializing in event planning and integrated marketing
- Focusing on street promotions, brand events, and online integrated marketing as core strengths
- Committed to delivering sustained and effective brand exposure and engagement
The company stated that the new slogan will serve as a guiding principle for future marketing strategies and service upgrades, helping clients better understand Flyer King’s core value and its development blueprint for the next stage.
Hashtag: #FlyerKing
The issuer is solely responsible for the content of this announcement.
About Flyer King
Founded in 2013 by Chloe Yeung, Flyer King (洗樓王) is one of Hong Kong’s established marketing and promotion companies. Its services cover event planning, street promotions, outdoor advertising, customized promotional content planning, online integrated marketing, and creative production, dedicated to delivering comprehensive marketing solutions that combine visibility, experience, and conversion effectiveness.
Media and brand partners are welcome to enquire about collaboration opportunities and campaign case studies via the official website.
HONG KONG SAR - Media OutReach Newswire - 14 January 2026 - Founded in 2013 with a focus on street promotions and flyer distribution, Flyer King (洗樓王) officially announced the launch of its new brand slogan—“The First Choice for Brand Event Planning”—as the company enters 2026.
Flyer King Repositions Its Brand for 2026, Launches New Slogan
- Moving beyond the role of a traditional flyer distribution company
- Fully evolving into a professional team specializing in event planning and integrated marketing
- Focusing on street promotions, brand events, and online integrated marketing as core strengths
- Committed to delivering sustained and effective brand exposure and engagement
Hashtag: #FlyerKing
The issuer is solely responsible for the content of this announcement.
About Flyer King
** The press release content is from Media OutReach Newswire. Bastille Post is not involved in its creation. **
MUMBAI, INDIA - Media OutReach Newswire - 9 May 2026 - Vinpearl Joint Stock Company has signed Memoranda of Understanding (MoUs) with Thomas Cook India, SOTC Travel, and MakeMyTrip, three of India's leading travel and tourism companies. The strategic partnerships are aimed at directly and comprehensively reaching all customer segments, helping position Vietnam as a "preferred destination" in the world's most populous country.
The agreements were signed at the Vietnam–India Business Forum, held as part of the State visit of General Secretary and President To Lam to India, in the presence of General Secretary and President To Lam and Maharashtra Chief Minister Shri Devendra Fadnavis.
The partnerships are expected to open direct access channels to all customer segments, stimulate travel demand and experiential tourism, and ultimately position Vietnam as a "preferred destination" for India's 1.47 billion people.
Representing India are three of the country's most influential and trusted travel distribution channels: Thomas Cook India, SOTC Travel, and MakeMyTrip. Thomas Cook India has strong expertise in group travel, corporate travel, and large-scale MICE tourism. SOTC Travel is well known for family vacations, group tours, and mid- to high-end leisure travel. Meanwhile, MakeMyTrip, India's leading online travel platform, has a strong advantage in reaching younger travelers, independent tourists, and digitally-driven booking behaviors.
Representing Vietnam is Vinpearl, the country's leading hospitality, tourism, and entertainment brand, operating nearly 60 properties nationwide. Its diverse five-star "all-in-one" ecosystem offers accommodation, shopping, dining, entertainment, golf, and MICE services, making it particularly well-suited to the travel preferences of Indian visitors, including large group travel, multi-generational family vacations, and experience-rich holidays.
Through these partnerships, the parties aim to maximize each other's strengths, enhance tourism development capabilities, and shape tailored travel products, gradually positioning Vietnam as a "preferred destination" for Indian travelers in the near future.
Speaking at the event, Ms. Ngo Thi Huong, CEO of Vinpearl, said: "India is one of the key markets in Vinpearl's international expansion strategy. Through partnerships with leading industry players, we are not only broadening our market reach but also proactively developing products tailored to each customer segment. Vinpearl aims to strengthen its presence in the Indian market while contributing to positioning Vietnam as an attractive and distinctive destination on the global tourism map."
Mr. Anubhav Bansal, Vice President of MakeMyTrip and representative of the three Indian partners, added: "Vinpearl operates one of the region's leading integrated tourism and hospitality ecosystems, with a scale, product diversity, and destination experience portfolio that increasingly align with the preferences of Indian travelers. We believe Vinpearl is playing an important role in positioning Vietnam as an attractive destination for this market. Combined with the extensive distribution strengths of both sides, this partnership is expected to significantly boost Indian tourist arrivals to Vietnam in the coming years."
India is currently the world's most populous country, with 1.47 billion people. The country's rapidly expanding middle class is driving a strong surge in demand for international travel.
Recognizing the strategic importance of the Indian market, Vinpearl has not only leveraged its scale and integrated "all-in-one" ecosystem but has also continuously developed specialized offerings for Indian travelers, including luxury wedding tourism, MICE travel, multi-generational family holidays, group trips, and couple getaways. In 2025, the number of Indian guests staying within the Vinpearl system surged by a record 402% year-on-year, followed by a further 335% increase during the first four months of this year compared to the same period last year.
The signing of MoUs with these three major market access partners marks the next step in Vinpearl's strategy to sustainably grow its visitor base from the 1.47 billion-population Indian market, while also helping position Vietnam as a "preferred destination" for Indian travelers.
Hashtag: #Vinpearl
https://vinpearl.com/en
The issuer is solely responsible for the content of this announcement.
About Vinpearl
Vinpearl is Vietnam's leading hospitality, tourism, and entertainment brand, currently operating 60 properties across 20 provinces and cities nationwide. Its ecosystem includes a network of five-star hotels and resorts in 35 provinces and cities with more than 17,300 rooms; 15 VinWonders theme parks offering attractions for all age groups; six world-class golf courses; and three international-standard convention centers and theaters under the VinPalace brand. The ecosystem also features two semi-wildlife conservation and care parks, an equestrian academy, and spectacular multi-million-dollar live performance shows in destinations such as Nha Trang and Phu Quoc, attracting millions of visitors each year.
About Thomas Cook India
Founded in 1881, Thomas Cook (India) Limited (TCIL) is one of India's leading omnichannel travel and tourism groups, operating across foreign exchange, corporate travel, MICE, leisure travel, and value-added services.
TCIL owns and operates several major B2C and B2B brands, including Thomas Cook, SOTC, TCI, SITA, Sterling Holiday Resorts, Asian Trails, and Desert Adventures. The group has a presence in 28 countries across five continents and is one of the largest travel service networks headquartered in the Asia-Pacific region.
About SOTC Travel
Established in 1949, SOTC Travel is one of India's oldest and most reputable travel and tourism brands. The company is part of Fairfax Financial Holdings through Thomas Cook (India) Limited (TCIL).
Operating through an omnichannel model, SOTC offers a wide range of services across leisure travel, incentive travel, and corporate travel. With more than 75 years of experience, SOTC has served millions of travelers across destinations worldwide and is recognized for its deep understanding of Indian travelers' preferences and behaviors.
About MakeMyTrip
MakeMyTrip is India's leading online travel booking platform, holding a dominant position in flight bookings, hotel reservations, and travel packages. With tens of millions of users and a strong digital ecosystem, MakeMyTrip covers the entire customer journey while maintaining a strong advantage in reaching younger travelers and independent tourists.
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Vinpearl Partners With Three Leading Indian Travel Companies, Unlocking Access To A 1.47 Billion-Person Market
