MADRID, Jan. 15, 2026 /PRNewswire/ -- Future of Equestrian Sport Alliance (FESA) is pleased to announce a collaboration with Athena Hepburn, an international dressage rider competing at the highest level of the sport.
Athena A. M. Hepburn is a passionate and dedicated dressage rider and trainer with a strong foundation in natural horsemanship, specializing in the Parelli method. With extensive training under renowned professionals Luis Lucio and Juan Matute, she combines behavioral psychology and effective communication techniques to build strong, harmonious relationships with horses.
Athena Hepburn recently distinguished herself on the international stage by winning the kings cup in the Grand Prix U25 and is the 2025 Madrid champion of Grand Prix. Granddaughter of the iconic Audrey Hepburn, she represents a new generation of equestrians combining sporting excellence, cultural awareness and responsible engagement.
This collaboration aligns fully with FESA's mission as a Geneva-based international alliance dedicated to protecting, modernising and securing the future of equestrian sport in the face of today's challenges — including animal welfare, sustainable performance, innovation and societal expectations.
A collaboration focused on the future of the sport
Through this partnership, Athena Hepburn will contribute to initiatives led by FESA around high-performance sport and equine welfare, within a framework of collective action, shared responsibility and long-term vision. She is fluent in English, Spanish, Italian and German.
This collaboration aims to foster a constructive approach grounded in field experience, shared expertise and a responsible vision for the future of equestrian sport.
A shared vision
"Athena embodies the spirit of FESA: an athlete who is committed, credible and deeply connected to the realities of the sport," said FESA.
"Her perspective and engagement are valuable assets in shaping the future of equestrian sport."
Athena added: " I am delighted to collaborate with FESA at this pivotal moment for our sport. Contributing to a collective action in support of the future of equestrian sport and equine welfare is both a responsibility and a privilege and complements my professional life."
About FESA
The Future of Equestrian Sport Alliance (FESA) is an international alliance bringing together athletes, federations, scientists, universities and partners committed to ensuring the economic, social and ethical sustainability of equestrian sport — today and for generations to come.
Contact
Juan Carlos Capelli
juan-carlos@fesa.foundation
+49 1575 1127150
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FESA announces a strategic collaboration with Athena Hepburn
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SINGAPORE, April 3, 2026 /PRNewswire/ -- The Sustainable Tourism Impact Fund, a partnership between Agoda, World Wide Fund for Nature (WWF) Singapore, and the UnTours Foundation, has announced its second round of investments alongside early impact results from the Fund's inaugural cohort.
Designed to provide affordable, flexible financing to small and medium-sized tourism enterprises, the Fund supports businesses that integrate environmental restoration, climate resilience, and inclusive economic development into their core operations. Indonesia-based Livingseas Asia and Bambike Ecotours in the Philippines are the beneficiaries of the new investments. Each new investee receives USD 25,000 in loan capital to expand impact-driven initiatives across the region.
In Indonesia, Livingseas Asia combines dive tourism with coral reef restoration in Padangbai, Bali. Its nonprofit arm, the Livingseas Foundation, has restored more than 7,300 square meters of degraded reef, deploying artificial reef structures and planting over 320,000 coral fragments, with measurable biodiversity recovery. The Fund's investment will support the construction of modular housing for staff and trainees near the restoration site. This will expand Livingseas Asia's hosting capacity and strengthen the Foundation's ability to deliver marine education, conservation training, and reef restoration activities.
Bambike Ecotours in the Philippines connects bamboo agroforestry, fair trade bicycle manufacturing in rural communities, and regenerative tourism experiences. The loan will support the development of Ligtasin Cove in Batangas, a bamboo-built tourism destination that will include coastal ecotours and a bamboo nursery for reforestation and erosion control. The initiative aims to create local jobs while expanding lower-carbon tourism experiences that connect travelers with community-led environmental restoration.
"At Agoda, we believe the future of travel depends on the resilience of the destinations we serve," said Timothy Hughes, Vice President of Corporate Development at Agoda. "These investments support local pioneers integrating environmental restoration and community well-being into their operations, demonstrating the potential of impact-driven travel."
Six months after the Fund's initial investments, early results across Thailand, Indonesia, and the Philippines demonstrate encouraging environmental and community impact.
Across Southeast Asia, three organizations advanced community-led tourism in meaningful ways. In Thailand, Local Alike expanded its Travel With Care initiative to 10 destinations, launching 16 regenerative tourism activities and securing partnerships with national parks and tourism authorities to develop a white paper on regenerative tourism. In the Philippines, Ecohotels grew its Bahay Farms initiative by onboarding 22 farmers, planting 500 mango trees, increasing plant-based menu offerings from 35% to 50%, and launching its Green Warriors workforce program, with 5 of 15 trainees already placed in hospitality roles. In Indonesia, Sejiva introduced heritage walking tours and coral restoration experiences across West Java and Jakarta, while scaling its #travelpositive campaign to reach broader audiences.
"We are incredibly encouraged by the impact created so far by our inaugural cohort," said Sarah Payne, Senior Director of Impact at the UnTours Foundation. "These businesses are expanding regenerative tourism models, strengthening local livelihoods, and embedding measurable environmental outcomes into their growth. Their progress shows how flexible financing can translate into tangible impact on the ground."
The Fund is part of Agoda's broader sustainability strategy and builds on its partnership with WWF-Singapore through Agoda's Eco Deals program. Through Eco Deals, Agoda works with hotel partners across Asia to offer travelers discounted stays while directing a portion of proceeds to WWF's conservation initiatives. Those funds also support the Sustainable Tourism Impact Fund, extending conservation impact to small tourism enterprises, strengthening ecosystem health and community resilience at the destination level.
Tourism enterprises across the region advancing conservation, climate resilience, sustainable mobility, and community-led economic development are encouraged to apply for the next round of funding at: https://untoursfoundation.org/sustainable-tourism-impact-fund.
SINGAPORE, April 3, 2026 /PRNewswire/ -- The Sustainable Tourism Impact Fund, a partnership between Agoda, World Wide Fund for Nature (WWF) Singapore, and the UnTours Foundation, has announced its second round of investments alongside early impact results from the Fund's inaugural cohort.
Designed to provide affordable, flexible financing to small and medium-sized tourism enterprises, the Fund supports businesses that integrate environmental restoration, climate resilience, and inclusive economic development into their core operations. Indonesia-based Livingseas Asia and Bambike Ecotours in the Philippines are the beneficiaries of the new investments. Each new investee receives USD 25,000 in loan capital to expand impact-driven initiatives across the region.
In Indonesia, Livingseas Asia combines dive tourism with coral reef restoration in Padangbai, Bali. Its nonprofit arm, the Livingseas Foundation, has restored more than 7,300 square meters of degraded reef, deploying artificial reef structures and planting over 320,000 coral fragments, with measurable biodiversity recovery. The Fund's investment will support the construction of modular housing for staff and trainees near the restoration site. This will expand Livingseas Asia's hosting capacity and strengthen the Foundation's ability to deliver marine education, conservation training, and reef restoration activities.
Bambike Ecotours in the Philippines connects bamboo agroforestry, fair trade bicycle manufacturing in rural communities, and regenerative tourism experiences. The loan will support the development of Ligtasin Cove in Batangas, a bamboo-built tourism destination that will include coastal ecotours and a bamboo nursery for reforestation and erosion control. The initiative aims to create local jobs while expanding lower-carbon tourism experiences that connect travelers with community-led environmental restoration.
"At Agoda, we believe the future of travel depends on the resilience of the destinations we serve," said Timothy Hughes, Vice President of Corporate Development at Agoda. "These investments support local pioneers integrating environmental restoration and community well-being into their operations, demonstrating the potential of impact-driven travel."
Six months after the Fund's initial investments, early results across Thailand, Indonesia, and the Philippines demonstrate encouraging environmental and community impact.
Across Southeast Asia, three organizations advanced community-led tourism in meaningful ways. In Thailand, Local Alike expanded its Travel With Care initiative to 10 destinations, launching 16 regenerative tourism activities and securing partnerships with national parks and tourism authorities to develop a white paper on regenerative tourism. In the Philippines, Ecohotels grew its Bahay Farms initiative by onboarding 22 farmers, planting 500 mango trees, increasing plant-based menu offerings from 35% to 50%, and launching its Green Warriors workforce program, with 5 of 15 trainees already placed in hospitality roles. In Indonesia, Sejiva introduced heritage walking tours and coral restoration experiences across West Java and Jakarta, while scaling its #travelpositive campaign to reach broader audiences.
"We are incredibly encouraged by the impact created so far by our inaugural cohort," said Sarah Payne, Senior Director of Impact at the UnTours Foundation. "These businesses are expanding regenerative tourism models, strengthening local livelihoods, and embedding measurable environmental outcomes into their growth. Their progress shows how flexible financing can translate into tangible impact on the ground."
The Fund is part of Agoda's broader sustainability strategy and builds on its partnership with WWF-Singapore through Agoda's Eco Deals program. Through Eco Deals, Agoda works with hotel partners across Asia to offer travelers discounted stays while directing a portion of proceeds to WWF's conservation initiatives. Those funds also support the Sustainable Tourism Impact Fund, extending conservation impact to small tourism enterprises, strengthening ecosystem health and community resilience at the destination level.
Tourism enterprises across the region advancing conservation, climate resilience, sustainable mobility, and community-led economic development are encouraged to apply for the next round of funding at: https://untoursfoundation.org/sustainable-tourism-impact-fund.
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Sustainable Tourism Impact Fund Expands Investments Across Southeast Asia
Sustainable Tourism Impact Fund Expands Investments Across Southeast Asia
Sustainable Tourism Impact Fund Expands Investments Across Southeast Asia
