The Institute of Knowledge Exchange at The Hang Seng University of Hong Kong (HSUHK) has recently signed a Memorandum of Understanding with Legendary Education Group Limited and Parenting Headline Limited to jointly launch the Entrepreneurial CEO Certificate Course. Through continuing education, this course aims to enhance leadership capabilities among senior management and ensure the long-term inheritance of valuable entrepreneurial spirit.
Hang Seng University of Hong Kong Institute of Knowledge Exchange, Legendary Education Group Limited and Parenting Headline Limited signed MOU Back Row (from left to right): HSUHK Associate Director of the Institute of Knowledge Exchange Dr Kenneth KWONG, Chow Tai Fook Charity Foundation Chairman & Jing Yuan Charity Foundation Project Management Committee Chairman Mr Peter CHENG Kar-shing, HSUHK President Professor Simon, HO Shun-man, Elite Core Instructor for the Programme Mr LUI Yu-kin Front Row (from left to right): Parenting Headline Limited Managing Director Mr LO Ying-kit, HSUHK Associate Vice-President (Knowledge Exchange) & Director, HSUHK Institute of Knowledge Exchange Dr John, LEUNG Wai-keung, Legendary Education Group Limited Chairman and Executive Director Mr YUEN Yu-sum.
Commissioned by the Jing Yuan Charity Foundation, the course is developed and delivered by the HSUHK’s Institute of Knowledge Exchange. Rooted in the management philosophy of Dr CHENG Yu-tung, the curriculum centres on the practical values of “Diligence, Integrity and Dedication,” and is designed specifically for senior executives and professionals in leadership roles. Parenting Headline, as the authorised publication adviser and promotional coordinator for the Simplified Chinese edition of “Cheng Yu-Tung: A lifetime of Diligence, Integrity and Dedication”, will support the dissemination of the course’s philosophy and strengthen its connection with the broader community. The three parties will collaborate closely across course management, enrollment, event planning, and promotional initiatives.
Chow Tai Fook Charity Foundation Chairman & Jing Yuan Charity Foundation Project Management Committee Chairman Mr Peter CHENG Kar-shing.
Entrepreneurial CEO Certificate Course: Advancing Cross-sector Learning and Exchange
Under the collaboration framework, the course will be delivered through a hybrid learning format combining online and offline. Networking and social exchange activities will be organised upon completion of the course to facilitate cross-sector dialogue and collaboration. A certificate will be jointly issued by the HSUHK’s Institute of Knowledge Exchange and the Legendary Education.
HSUHK President Professor Simon, HO Shun-man.
Integrating academic foundations with practical insights, the course covers a wide range of topics including virtue ethics, corporate and organisational culture, and social responsibility. It aims to advance executive training in Hong Kong and nurture business leaders equipped with an international perspective, a strong sense of social responsibility, and long-term value-driven leadership, thereby promoting the succession of entrepreneurial spirit generations by generations.
Legendary Education Group Limited Chairman and Executive Director Mr YUEN Yu-sum.
Linking Education with Philanthropy: Fulfilling the Social Mission of Entrepreneurship
On the philanthropic front, the three parties emphasised the social mission embedded in this collaboration. After deducting reasonable operating costs, all net proceeds from the course will be fully donated to support the “Dr Mac Classroom Reading Programme” & “Learning Living Chinese Programme”, both initiated by the Jing Yuan Charity Foundation and co-organised with the Parenting Headline, with the aim of promoting the long-term development of Chinese culture and language education.
Left: Mr Peter CHENG Kar-shing ,Right: Professor Simon, HO Shun-man.
Dr Kenneth KWONG, Associate Director of the Institute of Knowledge Exchange and Deputy Director of the Chinese Family Succession Research Centre at HSUHK, remarked that the sustainable development of enterprises and family businesses has never been solely about the wealth or size, but fundamentally concerns the transmission of values, cultural identity, and long-term social responsibility. Through this executive certificate course, the HSUHK hopes to provide professionals engaged in or aspiring towards enterprise and family business leadership with a learning platform that combines academic depth and practical reflection.
Hang Seng University of Hong Kong’s Institute of Knowledge Exchange Launches “Entrepreneurial CEO Certificate Course” to Cultivate Socially Responsible Business Leaders.
All three parties expressed their shared aspiration that this cross-sector collaboration—bringing together higher education, professional training, and philanthropy—will encourage society to rethink the definition of business success. By using education as a bridge connecting commerce, families, and the wider community, the partnership seeks to create long-term value with both depth and humanity.
