- 'AI Promoter' engages global tech leaders at Samsung Electronics' The First Look event at CES 2026
- Highly praised for enabling natural interactions through advanced on-device AI and object recognition technologies
- CEO Sangwon Chung: "We will continue to deliver increasingly sophisticated interactive AI experiences through strong synergy with Samsung Electronics"
LAS VEGAS, Jan. 15, 2026 /PRNewswire/ -- ESTsoft, a leading AI services company led by CEO Sangwon Chung, announced that it collaborated with Samsung Electronics to unveil the 'AI Promoter', an innovative solution delivering next-generation exhibition experiences, at CES 2026.
The AI Promoter, showcased at Samsung Electronics' The First Look event, drew significant attention from global technology leaders and visitors from around the world. At the venue, the AI Promoter automatically recognized nearby attendees and proactively initiated conversations, creating a natural, context-aware communication environment that differentiated the exhibition experience.
Notably, the AI Promoter demonstrated outstanding usability on the global stage by responding in real time to a wide range of questions in 32 languages, including English, Spanish, and Japanese. It provided detailed information on Samsung Electronics' flagship technologies and products, such as Micro RGB and the Galaxy Z Trifold, covering specifications, technical features, and use cases. The solution was further enhanced through integration with Samsung Electronics' Spatial Signage, which delivers exceptional depth and realism despite its slim form factor, creating an immersive, human-like interactive experience.
These innovative interactions were made possible by the application of advanced on-device AI solutions and object recognition technologies. By minimizing reliance on network connectivity while ensuring fast and stable responses, the AI Promoter enabled seamless and natural interactions without the constraints typically associated with exhibition environments.
The collaboration between the two companies is based on ESTsoft's real-time conversational AI human service, Perso Interactive. Perso Interactive supports on-device operation and object recognition, allowing it to identify visitors within exhibition spaces and carry on natural, situation-aware conversations.
ESTsoft defines face, facial expressions, and body gestures as humanity's most universal interface and has implemented this concept through Perso AI, its AI human platform. Through Perso AI, the company offers a range of services including Perso Interactive, AI dubbing, and AI human–based video production solutions.
The The First Look event was attended by numerous global technology industry leaders, as well as prominent Korean tech YouTubers such as ITSub and TechMong, who expressed amazement at the AI Promoter's remarkably natural, human-like interactions. In particular, the AI human's ability to proactively welcome visitors and lead conversations received strong positive feedback.
Building on this collaboration with Samsung Electronics, ESTsoft plans to further advance Perso Interactive. The company aims to expand it into an AI human solution optimized for a wide range of environments, including exhibitions, events, retail spaces, and public venues, while continuously strengthening its competitiveness in the global market.
CEO Sangwon Chung of ESTsoft stated,
"Through the AI Promoter at CES 2026, we were able to showcase the innovation of ESTsoft's real-time conversational AI human service, Perso Interactive. Leveraging our synergy with Samsung Electronics, one of the world's leading companies, we aim to make 2026 the first year of our full-scale global market expansion."
For more information, please contact est.irpr@estsoft.com.
LAS VEGAS, Jan. 15, 2026 /PRNewswire/ -- ESTsoft, a leading AI services company led by CEO Sangwon Chung, announced that it collaborated with Samsung Electronics to unveil the 'AI Promoter', an innovative solution delivering next-generation exhibition experiences, at CES 2026.
The AI Promoter, showcased at Samsung Electronics' The First Look event, drew significant attention from global technology leaders and visitors from around the world. At the venue, the AI Promoter automatically recognized nearby attendees and proactively initiated conversations, creating a natural, context-aware communication environment that differentiated the exhibition experience.
Notably, the AI Promoter demonstrated outstanding usability on the global stage by responding in real time to a wide range of questions in 32 languages, including English, Spanish, and Japanese. It provided detailed information on Samsung Electronics' flagship technologies and products, such as Micro RGB and the Galaxy Z Trifold, covering specifications, technical features, and use cases. The solution was further enhanced through integration with Samsung Electronics' Spatial Signage, which delivers exceptional depth and realism despite its slim form factor, creating an immersive, human-like interactive experience.
These innovative interactions were made possible by the application of advanced on-device AI solutions and object recognition technologies. By minimizing reliance on network connectivity while ensuring fast and stable responses, the AI Promoter enabled seamless and natural interactions without the constraints typically associated with exhibition environments.
The collaboration between the two companies is based on ESTsoft's real-time conversational AI human service, Perso Interactive. Perso Interactive supports on-device operation and object recognition, allowing it to identify visitors within exhibition spaces and carry on natural, situation-aware conversations.
ESTsoft defines face, facial expressions, and body gestures as humanity's most universal interface and has implemented this concept through Perso AI, its AI human platform. Through Perso AI, the company offers a range of services including Perso Interactive, AI dubbing, and AI human–based video production solutions.
The The First Look event was attended by numerous global technology industry leaders, as well as prominent Korean tech YouTubers such as ITSub and TechMong, who expressed amazement at the AI Promoter's remarkably natural, human-like interactions. In particular, the AI human's ability to proactively welcome visitors and lead conversations received strong positive feedback.
Building on this collaboration with Samsung Electronics, ESTsoft plans to further advance Perso Interactive. The company aims to expand it into an AI human solution optimized for a wide range of environments, including exhibitions, events, retail spaces, and public venues, while continuously strengthening its competitiveness in the global market.
CEO Sangwon Chung of ESTsoft stated,
"Through the AI Promoter at CES 2026, we were able to showcase the innovation of ESTsoft's real-time conversational AI human service, Perso Interactive. Leveraging our synergy with Samsung Electronics, one of the world's leading companies, we aim to make 2026 the first year of our full-scale global market expansion."
For more information, please contact est.irpr@estsoft.com.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
ESTsoft and Samsung Electronics Unveil 'AI Promoter' at CES 2026, Delivering an Innovative Exhibition Experience
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SINGAPORE, April 3, 2026 /PRNewswire/ -- The Sustainable Tourism Impact Fund, a partnership between Agoda, World Wide Fund for Nature (WWF) Singapore, and the UnTours Foundation, has announced its second round of investments alongside early impact results from the Fund's inaugural cohort.
Designed to provide affordable, flexible financing to small and medium-sized tourism enterprises, the Fund supports businesses that integrate environmental restoration, climate resilience, and inclusive economic development into their core operations. Indonesia-based Livingseas Asia and Bambike Ecotours in the Philippines are the beneficiaries of the new investments. Each new investee receives USD 25,000 in loan capital to expand impact-driven initiatives across the region.
In Indonesia, Livingseas Asia combines dive tourism with coral reef restoration in Padangbai, Bali. Its nonprofit arm, the Livingseas Foundation, has restored more than 7,300 square meters of degraded reef, deploying artificial reef structures and planting over 320,000 coral fragments, with measurable biodiversity recovery. The Fund's investment will support the construction of modular housing for staff and trainees near the restoration site. This will expand Livingseas Asia's hosting capacity and strengthen the Foundation's ability to deliver marine education, conservation training, and reef restoration activities.
Bambike Ecotours in the Philippines connects bamboo agroforestry, fair trade bicycle manufacturing in rural communities, and regenerative tourism experiences. The loan will support the development of Ligtasin Cove in Batangas, a bamboo-built tourism destination that will include coastal ecotours and a bamboo nursery for reforestation and erosion control. The initiative aims to create local jobs while expanding lower-carbon tourism experiences that connect travelers with community-led environmental restoration.
"At Agoda, we believe the future of travel depends on the resilience of the destinations we serve," said Timothy Hughes, Vice President of Corporate Development at Agoda. "These investments support local pioneers integrating environmental restoration and community well-being into their operations, demonstrating the potential of impact-driven travel."
Six months after the Fund's initial investments, early results across Thailand, Indonesia, and the Philippines demonstrate encouraging environmental and community impact.
Across Southeast Asia, three organizations advanced community-led tourism in meaningful ways. In Thailand, Local Alike expanded its Travel With Care initiative to 10 destinations, launching 16 regenerative tourism activities and securing partnerships with national parks and tourism authorities to develop a white paper on regenerative tourism. In the Philippines, Ecohotels grew its Bahay Farms initiative by onboarding 22 farmers, planting 500 mango trees, increasing plant-based menu offerings from 35% to 50%, and launching its Green Warriors workforce program, with 5 of 15 trainees already placed in hospitality roles. In Indonesia, Sejiva introduced heritage walking tours and coral restoration experiences across West Java and Jakarta, while scaling its #travelpositive campaign to reach broader audiences.
"We are incredibly encouraged by the impact created so far by our inaugural cohort," said Sarah Payne, Senior Director of Impact at the UnTours Foundation. "These businesses are expanding regenerative tourism models, strengthening local livelihoods, and embedding measurable environmental outcomes into their growth. Their progress shows how flexible financing can translate into tangible impact on the ground."
The Fund is part of Agoda's broader sustainability strategy and builds on its partnership with WWF-Singapore through Agoda's Eco Deals program. Through Eco Deals, Agoda works with hotel partners across Asia to offer travelers discounted stays while directing a portion of proceeds to WWF's conservation initiatives. Those funds also support the Sustainable Tourism Impact Fund, extending conservation impact to small tourism enterprises, strengthening ecosystem health and community resilience at the destination level.
Tourism enterprises across the region advancing conservation, climate resilience, sustainable mobility, and community-led economic development are encouraged to apply for the next round of funding at: https://untoursfoundation.org/sustainable-tourism-impact-fund.
SINGAPORE, April 3, 2026 /PRNewswire/ -- The Sustainable Tourism Impact Fund, a partnership between Agoda, World Wide Fund for Nature (WWF) Singapore, and the UnTours Foundation, has announced its second round of investments alongside early impact results from the Fund's inaugural cohort.
Designed to provide affordable, flexible financing to small and medium-sized tourism enterprises, the Fund supports businesses that integrate environmental restoration, climate resilience, and inclusive economic development into their core operations. Indonesia-based Livingseas Asia and Bambike Ecotours in the Philippines are the beneficiaries of the new investments. Each new investee receives USD 25,000 in loan capital to expand impact-driven initiatives across the region.
In Indonesia, Livingseas Asia combines dive tourism with coral reef restoration in Padangbai, Bali. Its nonprofit arm, the Livingseas Foundation, has restored more than 7,300 square meters of degraded reef, deploying artificial reef structures and planting over 320,000 coral fragments, with measurable biodiversity recovery. The Fund's investment will support the construction of modular housing for staff and trainees near the restoration site. This will expand Livingseas Asia's hosting capacity and strengthen the Foundation's ability to deliver marine education, conservation training, and reef restoration activities.
Bambike Ecotours in the Philippines connects bamboo agroforestry, fair trade bicycle manufacturing in rural communities, and regenerative tourism experiences. The loan will support the development of Ligtasin Cove in Batangas, a bamboo-built tourism destination that will include coastal ecotours and a bamboo nursery for reforestation and erosion control. The initiative aims to create local jobs while expanding lower-carbon tourism experiences that connect travelers with community-led environmental restoration.
"At Agoda, we believe the future of travel depends on the resilience of the destinations we serve," said Timothy Hughes, Vice President of Corporate Development at Agoda. "These investments support local pioneers integrating environmental restoration and community well-being into their operations, demonstrating the potential of impact-driven travel."
Six months after the Fund's initial investments, early results across Thailand, Indonesia, and the Philippines demonstrate encouraging environmental and community impact.
Across Southeast Asia, three organizations advanced community-led tourism in meaningful ways. In Thailand, Local Alike expanded its Travel With Care initiative to 10 destinations, launching 16 regenerative tourism activities and securing partnerships with national parks and tourism authorities to develop a white paper on regenerative tourism. In the Philippines, Ecohotels grew its Bahay Farms initiative by onboarding 22 farmers, planting 500 mango trees, increasing plant-based menu offerings from 35% to 50%, and launching its Green Warriors workforce program, with 5 of 15 trainees already placed in hospitality roles. In Indonesia, Sejiva introduced heritage walking tours and coral restoration experiences across West Java and Jakarta, while scaling its #travelpositive campaign to reach broader audiences.
"We are incredibly encouraged by the impact created so far by our inaugural cohort," said Sarah Payne, Senior Director of Impact at the UnTours Foundation. "These businesses are expanding regenerative tourism models, strengthening local livelihoods, and embedding measurable environmental outcomes into their growth. Their progress shows how flexible financing can translate into tangible impact on the ground."
The Fund is part of Agoda's broader sustainability strategy and builds on its partnership with WWF-Singapore through Agoda's Eco Deals program. Through Eco Deals, Agoda works with hotel partners across Asia to offer travelers discounted stays while directing a portion of proceeds to WWF's conservation initiatives. Those funds also support the Sustainable Tourism Impact Fund, extending conservation impact to small tourism enterprises, strengthening ecosystem health and community resilience at the destination level.
Tourism enterprises across the region advancing conservation, climate resilience, sustainable mobility, and community-led economic development are encouraged to apply for the next round of funding at: https://untoursfoundation.org/sustainable-tourism-impact-fund.
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Sustainable Tourism Impact Fund Expands Investments Across Southeast Asia
Sustainable Tourism Impact Fund Expands Investments Across Southeast Asia
Sustainable Tourism Impact Fund Expands Investments Across Southeast Asia
