SINGAPORE, Jan. 16, 2026 /PRNewswire/ -- Coda, a global leader in digital content monetization, today announced that it is integrating Unity's In‑App Purchasing (IAP) SDK with Coda's global web store platforms. This collaboration offers developers a single place to manage and optimize their entire digital catalog across mobile, web, and PC - directly through Unity's existing IAP workflow.
With just a few lines of code, developers can launch secure, branded web stores powered by Coda - offering players more ways to purchase securely while improving their margins.
The integration is powered by Coda's Merchant of Record (MoR) solution, which is already trusted by leading publishers and fast-growing studios worldwide. As the legal seller in each market, Coda manages payments, fraud prevention, tax remittance, invoicing, and compliance across more than 70 markets and over 400 payment methods. This gives developers more time to focus on the game and the player experience.
"As the games industry moves beyond closed ecosystems, developers of every size want more flexibility and control over how they grow," said Shane Happach, CEO of Coda. "Our integration with Unity's IAP SDK gives creators more choice in how they launch and operate their own stores, wherever their players are, minus the complexity of managing global payments or compliance. This reflects Coda's commitment to democratizing game development and helping every studio, large or small, succeed on their own terms."
As web-based purchasing becomes a more practical part of developers' business mix, interest in direct-to-consumer web stores continues to grow. Today, these channels already account for roughly 26% of mobile gaming revenue in East and Southeast Asia, according to research from Niko Partners and Coda.
First-party web stores give developers greater control over pricing, promotions, and player communication, but introduce operational complexity across payments, compliance, fraud, and support. Coda removes these barriers with a scalable payments and risk platform, integrated directly into Unity's workflow.
Coda's integration with Unity's IAP sets a new D2C standard by bringing out-of-app monetization into developers' existing workflows, removing operational complexity, and making it easier to run web stores at a global scale.
Learn more at coda.co.
About Coda
Coda is a global leader in digital content monetization and distribution. We're trusted by 300+ publishers—including Activision, Electronic Arts, and Riot Games—to grow their audiences and revenue worldwide. Our out-of-app solutions include Custom Commerce, a fully customizable web store; Codapay, which enables seamless direct payments through a single API integration on publishers' websites; Codashop, the go-to marketplace for millions of gamers to purchase in-game content; and Distribution, which extends content reach through a network of trusted commerce partners. Founded in 2011, Coda is headquartered in Singapore with a team of 550+ Codans around the globe. Coda recently acquired Recharge, Europe's leading prepaid payments platform. Coda is backed by Apis Partners, Insight Partners, and Smash Capital, and has been named an APAC High Growth Company (2023) by Financial Times, one of Granite Asia's NextGenTech 30 (2024), a payments leader on Fortune's Fintech Innovation Asia list (2024), and listed among The Straits Times Fastest Growing Fintechs (2024). For more on Coda, visit coda.co.
Press Contacts
Coda:
Liz Adam — VP, Corporate Affairs
elizah.adam@coda.co
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Coda and Unity to enable out-of-app monetization for game developers globally
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As AI adoption accelerates and technology change cycles continue to compress, many CIOs are finding that traditional leadership models can no longer keep pace with the demands of a technology-first enterprise. While organisations invest heavily in new tools and platforms, leadership capability has emerged as a critical constraint on execution, decision-making, and team performance. At Info-Tech LIVE 2026 in Brisbane, taking place March 17 and 18 at W Brisbane, Info-Tech Research Group will focus its Adaptive IT Leadership sessions on helping IT leaders evolve how they lead, develop talent, and make decisions in an exponential era.
SYDNEY, Jan. 16, 2026 /PRNewswire/ -- Info-Tech Research Group, a leader in IT research and advisory, has announced that Adaptive IT Leadership will be a core focus at Info-Tech LIVE 2026 in Brisbane, taking place March 17 and 18 at W Brisbane. Returning to Brisbane for its second consecutive year, the APAC edition of Info-Tech LIVE brings together CIOs, senior IT executives, and technology leaders for a hands-on, research-driven conference designed to help leaders translate strategy into execution.
The Adaptive IT Leadership track addresses the growing reality that leadership itself must evolve at the same speed as technology. With AI reshaping how work gets done and expectations of IT continuing to rise, CIOs are increasingly expected to lead organisational change, develop talent continuously, and make high-impact decisions in real time. These sessions at Info-Tech LIVE 2026 in Brisbane focus on building leadership capabilities that extend beyond traditional people management to include financial command, workforce adaptability, and the orchestration of human and machine capability.
"Technology is advancing faster than leadership practices are evolving, and that gap is becoming a serious risk for organisations," says George Khreish, Managing Partner at Info-Tech Research Group, APAC. "Adaptive IT Leadership is about equipping CIOs to lead at the pace of change by developing their teams faster, making decisions with confidence, and operating as true organisational leaders in an AI-shaped world."
Featured Sessions at Info-Tech LIVE 2026 in Brisbane
The Adaptive IT Leadership sessions translate strategic research into applied leadership practices, giving CIOs and senior IT leaders concrete models, frameworks, and approaches they can apply in their organisations. Sessions are designed to address leadership execution across talent development, decision-making, financial discipline, and workforce adaptability. These featured sessions include:
- The Race to Develop Talent: The Hidden Speed Limit on IT's Ambition
This session introduces the AI-Human Flywheel, a practical model for scaling capability across automation, augmentation, agent integration, and human adaptability. The session reframes the talent challenge as a race to develop skills continuously across both people and machines. - Adaptive IT Leadership in Action: Redefine Leadership Strategies for Rapid Change
Focusing on the limitations of traditional leadership models, this session explores the leadership shifts required to navigate complexity, advise the organisation effectively, and lead through constant technological evolution. - Run IT by the Numbers: How to Inject Real Meaning Into the Decisions You Make
Emphasising financial and data discipline, this session highlights the role of IT financial management in strengthening the credibility of decisions and organisational trust. - IT Learning and Development: Build an Adaptive Training Plan for Your Team
Centred on targeted upskilling and continuous learning, this session explores how organisations can strengthen functional capability and sustain workforce adaptability over time.
Designed for CIOs and senior IT executives, Info-Tech LIVE events emphasise applied learning through research-backed frameworks, peer discussion, and direct engagement with Info-Tech analysts. The 2026 Brisbane event delivers a region-specific experience for APAC leaders while drawing on global research and best practices.
Additional agenda tracks, sessions, and speaker announcements will be released in the coming weeks. For more information about the event, please visit the Info-Tech LIVE 2026 in Brisbane page.
Media Passes for Info-Tech LIVE 2026 in Brisbane
Media professionals, including journalists, podcasters, and influencers, are invited to attend Info-Tech LIVE 2026 in Brisbane to gain exclusive access to research, content, and interviews with industry leaders and analysts for their audiences.
Media professionals can apply for complimentary in-person passes by contacting pr@infotech.com.
About Info-Tech Research Group
Info-Tech Research Group is one of the world's leading and fastest-growing research and advisory firms, serving over 30,000 IT, HR, and marketing professionals around the globe. As a trusted product and service leader, the company delivers unbiased, highly relevant research and industry-leading advisory support to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide everything they need, from actionable tools to expert guidance, ensuring they deliver measurable results for their organisations.
To learn more about Info-Tech's HR research and advisory services, visit McLean & Company, and for data-driven software buying insights and vendor evaluations, visit the firm's SoftwareReviews platform.
Media professionals can register for unrestricted access to research across IT, HR, and software, and hundreds of industry analysts through the firm's Media Insiders program. To gain access, contact pr@infotech.com.
For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.
Media Contact: Sufyan Al-Hassan, PR Director, Info-Tech Research Group, salhassan@infotech.com, +1 (888) 670-8889 x2418
Photo - https://mma.prnasia.com/media2/2863201/Info_Tech_Research_Group_CIOs_Face_an_Accelerating_Gap_as_Adapti.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/2863200/Info_Tech_Research_Group_CIOs_Face_an_Accelerating_Gap_as_Adapti.jpg?p=medium600
As AI adoption accelerates and technology change cycles continue to compress, many CIOs are finding that traditional leadership models can no longer keep pace with the demands of a technology-first enterprise. While organisations invest heavily in new tools and platforms, leadership capability has emerged as a critical constraint on execution, decision-making, and team performance. At Info-Tech LIVE 2026 in Brisbane, taking place March 17 and 18 at W Brisbane, Info-Tech Research Group will focus its Adaptive IT Leadership sessions on helping IT leaders evolve how they lead, develop talent, and make decisions in an exponential era.
SYDNEY, Jan. 16, 2026 /PRNewswire/ -- Info-Tech Research Group, a leader in IT research and advisory, has announced that Adaptive IT Leadership will be a core focus at Info-Tech LIVE 2026 in Brisbane, taking place March 17 and 18 at W Brisbane. Returning to Brisbane for its second consecutive year, the APAC edition of Info-Tech LIVE brings together CIOs, senior IT executives, and technology leaders for a hands-on, research-driven conference designed to help leaders translate strategy into execution.
The Adaptive IT Leadership track addresses the growing reality that leadership itself must evolve at the same speed as technology. With AI reshaping how work gets done and expectations of IT continuing to rise, CIOs are increasingly expected to lead organisational change, develop talent continuously, and make high-impact decisions in real time. These sessions at Info-Tech LIVE 2026 in Brisbane focus on building leadership capabilities that extend beyond traditional people management to include financial command, workforce adaptability, and the orchestration of human and machine capability.
"Technology is advancing faster than leadership practices are evolving, and that gap is becoming a serious risk for organisations," says George Khreish, Managing Partner at Info-Tech Research Group, APAC. "Adaptive IT Leadership is about equipping CIOs to lead at the pace of change by developing their teams faster, making decisions with confidence, and operating as true organisational leaders in an AI-shaped world."
Featured Sessions at Info-Tech LIVE 2026 in Brisbane
The Adaptive IT Leadership sessions translate strategic research into applied leadership practices, giving CIOs and senior IT leaders concrete models, frameworks, and approaches they can apply in their organisations. Sessions are designed to address leadership execution across talent development, decision-making, financial discipline, and workforce adaptability. These featured sessions include:
- The Race to Develop Talent: The Hidden Speed Limit on IT's Ambition
This session introduces the AI-Human Flywheel, a practical model for scaling capability across automation, augmentation, agent integration, and human adaptability. The session reframes the talent challenge as a race to develop skills continuously across both people and machines. - Adaptive IT Leadership in Action: Redefine Leadership Strategies for Rapid Change
Focusing on the limitations of traditional leadership models, this session explores the leadership shifts required to navigate complexity, advise the organisation effectively, and lead through constant technological evolution. - Run IT by the Numbers: How to Inject Real Meaning Into the Decisions You Make
Emphasising financial and data discipline, this session highlights the role of IT financial management in strengthening the credibility of decisions and organisational trust. - IT Learning and Development: Build an Adaptive Training Plan for Your Team
Centred on targeted upskilling and continuous learning, this session explores how organisations can strengthen functional capability and sustain workforce adaptability over time.
Designed for CIOs and senior IT executives, Info-Tech LIVE events emphasise applied learning through research-backed frameworks, peer discussion, and direct engagement with Info-Tech analysts. The 2026 Brisbane event delivers a region-specific experience for APAC leaders while drawing on global research and best practices.
Additional agenda tracks, sessions, and speaker announcements will be released in the coming weeks. For more information about the event, please visit the Info-Tech LIVE 2026 in Brisbane page.
Media Passes for Info-Tech LIVE 2026 in Brisbane
Media professionals, including journalists, podcasters, and influencers, are invited to attend Info-Tech LIVE 2026 in Brisbane to gain exclusive access to research, content, and interviews with industry leaders and analysts for their audiences.
Media professionals can apply for complimentary in-person passes by contacting pr@infotech.com.
About Info-Tech Research Group
Info-Tech Research Group is one of the world's leading and fastest-growing research and advisory firms, serving over 30,000 IT, HR, and marketing professionals around the globe. As a trusted product and service leader, the company delivers unbiased, highly relevant research and industry-leading advisory support to help leaders make strategic, timely, and well-informed decisions. For nearly 30 years, Info-Tech has partnered closely with teams to provide everything they need, from actionable tools to expert guidance, ensuring they deliver measurable results for their organisations.
To learn more about Info-Tech's HR research and advisory services, visit McLean & Company, and for data-driven software buying insights and vendor evaluations, visit the firm's SoftwareReviews platform.
Media professionals can register for unrestricted access to research across IT, HR, and software, and hundreds of industry analysts through the firm's Media Insiders program. To gain access, contact pr@infotech.com.
For information about Info-Tech Research Group or to access the latest research, visit infotech.com and connect via LinkedIn and X.
Media Contact: Sufyan Al-Hassan, PR Director, Info-Tech Research Group, salhassan@infotech.com, +1 (888) 670-8889 x2418
Photo - https://mma.prnasia.com/media2/2863201/Info_Tech_Research_Group_CIOs_Face_an_Accelerating_Gap_as_Adapti.jpg?p=medium600
Logo - https://mma.prnasia.com/media2/2863200/Info_Tech_Research_Group_CIOs_Face_an_Accelerating_Gap_as_Adapti.jpg?p=medium600
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
CIOs Face an Accelerating Gap as Adaptive IT Leadership in the Spotlight at Info-Tech LIVE 2026 in Brisbane
