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Audi Revolut F1 Team Welcomes Nexo as Official Digital Asset Partner

Business

Audi Revolut F1 Team Welcomes Nexo as Official Digital Asset Partner
Business

Business

Audi Revolut F1 Team Welcomes Nexo as Official Digital Asset Partner

2026-01-16 19:02 Last Updated At:01-17 13:07

HINWIL, Switzerland--(BUSINESS WIRE)--Jan 16, 2026--

Audi Revolut F1 Team today announced a multi-year partnership with Nexo, the leading digital assets platform. The strategic partnership sees Nexo become the team’s inaugural official digital asset partner, placing Nexo’s next-generation digital tools on a global stage.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260116368670/en/

The partnership marks a pivotal moment for both organisations as Audi Revolut F1 Team enters Formula 1 and Nexo accelerates its growth as a premium digital asset platform. Ambitious and performance-driven, both brands are aligned around a shared trajectory of innovation and disciplined execution, underpinned by a common engineering mindset and a focus on performance at the highest level.

Over the course of the partnership, Nexo will activate globally through premium experiences and digital-first engagement. Exclusive opportunities designed to bring fans and Nexo clients closer to Audi Revolut F1 Team will include exclusive access, co-created content and education, and next-generation immersive brand experiences.

Stefano Battiston, Chief Commercial Officer of Audi Revolut F1 Team: “Today, we are proud to welcome Nexo as our official digital asset partner at a moment of strong growth for both organisations. The partnership reflects a shared ambition to scale with discipline and innovation, and to create tangible value — from exclusive experiences to new ways of engaging our global fanbase and Nexo’s clients.”

Antoni Trenchev, Co-founder, Nexo: “Nexo was built for a demanding reality: instant, self-directed, and always on. Partnering with Audi Revolut F1 Team at the start of their new era is a statement about how we see the future. As the team’s official digital asset partner, we will bring meaningful utility and premium experiences to a global audience, grounded in the same discipline and precision that defines success in motor sports.”

About Nexo

Nexo is a premier digital assets wealth platform designed to empower clients to grow, manage, and preserve their crypto holdings. Our mission is to lead the next generation of wealth creation by focusing on customer success and delivering tailored solutions that build enduring value, supported by 24/7 client care.

Since 2018, Nexo has provided unmatched opportunities to forward-thinking clients in over 150 jurisdictions. With over $11 billion in AUM and over $371 billion processed, we bring lasting value to millions worldwide. Our all-in-one platform combines advanced technology with a client-first approach, offering high-yield flexible and fixed-term savings, crypto-backed loans, sophisticated trading tools, and liquidity solutions, including the first crypto debit/credit card. Built on deep industry expertise, a sustainable business model, robust infrastructure, stringent security, and global licensing, Nexo champions innovation and long-lasting prosperity.

Official website: nexo.com

About Audi Revolut F1 Team

Audi Revolut F1 Team is the official factory team of Audi, as the brand enters the FIA Formula 1 World Championship for the first time in 2026. This project, in which Audi will create its own hybrid drive system ('power unit') developed in Germany, represents the ultimate expression of the manufacturer's ‘Vorsprung durch Technik’ philosophy and embodies a long-term commitment to compete at the pinnacle of motorsport with the clear objective of challenging for world championships by 2030. Audi Revolut F1 Team is based in three locations: the power unit is developed by Audi Formula Racing GmbH at the Audi Competence Center Motorsport in Neuburg, Germany; the chassis is engineered and race operations are managed from the state-of-the-art facilities of Audi Motorsport AG in Hinwil, Switzerland; while the Audi Motorsport Technology Centre UK in Bicester, United Kingdom, provides a foothold in the heart of 'Motorsport Valley', with direct access to top F1 talent and key strategic partners. This integrated structure provides complete control over the project, embedding a culture of precision, innovation, and relentless performance. Audi’s entry is strategically timed to coincide with new Formula 1 regulations focused on increased electrification, as the electric share of the hybrid drive is raised to almost 50%, and the introduction of 100% sustainable fuels. The entry into Formula 1, one of the most important platforms in the world, serves as a high-tech catalyst for the entire Audi brand, acting as a global stage to demonstrate technological leadership and connect with new, diverse audiences by creating cultural impact that resonates far beyond the race track.

Audi Revolut F1 Team Welcomes Nexo as Official Digital Asset Partner

Audi Revolut F1 Team Welcomes Nexo as Official Digital Asset Partner

A trip to the park. A day at the beach. A workout session at the gym. All in public spaces where smart glasses can snap photos, record conversations or stream video online — without people in the line of their lenses and microphones knowing about it.

Norway's government wants to get a handle on both the promise and peril of AI glasses and is proposing that parliament enact a temporary ban on them in some places.

It's the latest sign of growing concern in many countries about new technologies that are fundamentally changing the way people live. Some governments have banned the use of social media by children and young teens.

Norway’s government said the proposal for the temporary ban will be made to parliament, the Storting, “as soon as possible.”

A key question is where to draw the line.

Norwegian authorities say a ban on the use of smart glasses could apply to places where “privacy is particularly important,” like healthcare facilities, or fitness centers with changing rooms and showers. A major focus is spaces where children congregate, such as schools, kindergartens, playgrounds and youth clubs.

But it could extend to public concerts and sports events, plus parks, beaches, museums and shopping centers.

A temporary ban would give authorities time to decide what types of devices might be affected, and debate whether permanent regulation is needed. The government was quick to note that it was not proposing a total ban and said such devices should still be allowed in some places and for private use.

The government also said it was considering exceptions to a ban for vulnerable groups, so that “socially beneficial uses” of smart glasses could be permitted in some circumstances.

Adam Smith, a technology advocacy officer at Britain-based Privacy International, said Norway's move was "a welcome protection against big tech’s greedy attempts to extract ever more data, often in absence of any thought for the privacy or rights of others.”

“No reality exists in which people expect to be secretly surveilled going about their daily lives,” he said.

One effort to rein in the use of AI glasses has run aground — in the home of Silicon Valley.

California's governor last week vetoed legislation that would have penalized the use of smart glasses to record people without their permission in places like changing rooms, doctor’s offices and other spaces people generally consider private.

Meta, the company behind Facebook, WhatsApp and Instagram that has rolled out AI glasses with eyewear vendor Ray-Ban, encourages respect for privacy and advises customers on how to use the glasses responsibly.

“Respect people’s preferences. Not everyone loves being photographed. Stop recording if anyone expresses that they would rather you not,” Meta wrote on its site.

The tech giant based in Menlo Park, California, says a light on the glasses indicates when recording in underway, and if the glasses detect that the light has been blocked or physically tampered with, the camera is automatically disabled.

Despite such advice and assurances, some privacy advocacy groups cite a growing backlash against AI glasses.

Hans Anders, a prominent eyewear retailer in the Netherlands, has suspended sales of the Ray-Ban Meta glasses.

“This decision follows the ongoing public and political debate surrounding smart glasses and the questions being raised about the conditions under which this technology can be used,” Hans Anders said in a statement, suggesting that it plans to await the outcome of the debate before making a final decision.

In Britain, the UK Cinema Association said in August it was introducing policies to prohibit or restrict the wearing of camera-enabled smart glasses, citing concerns about privacy and film piracy through the use of such technology.

FILE - Michael Mcloughlin, of El Confidencial, gets a demonstration of Gemini on Android XR glasses at a Google I/O event in Mountain View, Calif., Tuesday, May 20, 2025. (AP Photo/Jeff Chiu, File)

FILE - Michael Mcloughlin, of El Confidencial, gets a demonstration of Gemini on Android XR glasses at a Google I/O event in Mountain View, Calif., Tuesday, May 20, 2025. (AP Photo/Jeff Chiu, File)

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