IBM Study: AI Poised to Drive Smarter Business Growth Through 2030

• By 2030, surveyed executives anticipate AI spend to shift from efficiency to innovation
• AI productivity gains projected to increase by 42%, fueling reinvestment for growth
• 67% of respondents expect AI to eliminate resource and skills constraints

ARMONK, N.Y., Jan. 19, 2026 /PRNewswire/ -- New research from the IBM (NYSE: IBM) Institute for Business Value reveals that nearly eight in ten (79%) surveyed executives expect AI will significantly contribute to their revenue by 2030 – up from 40% today – yet, few (24%) have a clear view of where that revenue will come from.

Despite this uncertainty, investment is accelerating: respondents predict that AI investment will surge approximately 150% between now and 2030. At the same time, 68% of executives surveyed worry their AI efforts will fail due to lack of integration with core business activities. 

"AI won't just support businesses, it will define them," said Mohamad Ali, Senior Vice President, IBM Consulting. "By 2030, the companies that win will weave AI into every decision and operation. They will own powerful AI assets, move faster than competitors, bring innovations to market quickly, and deliver real, measurable business results using technology and automation."

The global study*, based on insights from 2,000 C-suite executives, shows that AI is emerging as a critical driver of enterprise growth through 2030. The findings suggest that future success will come from making bolder strategic bets, even as many surveyed executives face a gap between expectations and outcomes. Key findings include:

Executives are looking beyond AI efficiency to drive future gains

• While nearly half (47%) of AI spend is now focused on efficiency, respondents expect 62% of AI spend will be dedicated to innovation by 2030.
• 64% of surveyed executives believe that by 2030, competitive advantage will come from innovation rather than resource optimization.
• 70% of surveyed executives plan to reinvest the value from AI-powered productivity gains into growth initiatives.
• Respondents expect AI to boost productivity by 42% by 2030, with 67% expecting to capture most AI-enabled productivity gains by then.

ARMONK, N.Y., Jan. 19, 2026 /PRNewswire/ -- New research from the IBM (NYSE: IBM) Institute for Business Value reveals that nearly eight in ten (79%) surveyed executives expect AI will significantly contribute to their revenue by 2030 – up from 40% today – yet, few (24%) have a clear view of where that revenue will come from.

Despite this uncertainty, investment is accelerating: respondents predict that AI investment will surge approximately 150% between now and 2030. At the same time, 68% of executives surveyed worry their AI efforts will fail due to lack of integration with core business activities. 

"AI won't just support businesses, it will define them," said Mohamad Ali, Senior Vice President, IBM Consulting. "By 2030, the companies that win will weave AI into every decision and operation. They will own powerful AI assets, move faster than competitors, bring innovations to market quickly, and deliver real, measurable business results using technology and automation."

The global study*, based on insights from 2,000 C-suite executives, shows that AI is emerging as a critical driver of enterprise growth through 2030. The findings suggest that future success will come from making bolder strategic bets, even as many surveyed executives face a gap between expectations and outcomes. Key findings include:

Executives are looking beyond AI efficiency to drive future gains

Competitive advantage will depend on the right technology bets

• While most surveyed executives (57%) say their competitive advantage will come from AI model sophistication, only 28% have a clear view of what AI models they'll need by 2030.
• 82% of respondents expect their AI capabilities to be multi-model by 2030, and 72% expect small language models (SLMs) to surpass large language models (LLMs).
• Surveyed organizations scaling AI across multiple workflows, using smaller, custom and foundation AI models, anticipate 24% greater productivity gains and 55% higher operating margins by 2030.
• While 59% of respondents say quantum-enabled AI will transform their industry by 2030, only 27% expect to be using quantum computing by then — a gap that underscores opportunity for organizations that are prepared to act today.

AI is redefining leadership and the skills that matter most

• By 2030, executives surveyed expect 25% of enterprise boards will have an AI advisor or co-decision maker, and 74% say AI will redefine leadership roles across the enterprise, with two-thirds believing AI will create entirely new leadership roles.
• Meanwhile, 67% of respondents say job roles are becoming shorter-lived, 57% expect most current employee skills to be obsolete by 2030, and 67% agree mindset will matter more than skills.
• In addition, 67% of surveyed executives expect AI to eliminate the resource and skills constraints that hold their organization back today.
• For AI-first organizations, analysis shows they are 48% more likely to create net-new jobs roles and 46% more likely to redesign their organizational structure to achieve more AI value.

The study provides a roadmap for business leaders on how to turn AI-first ambitions into measurable outcomes. To view the full study, visit: https://www.ibm.com/thought-leadership/institute-business-value/en-us/report/enterprise-2030

As part of the study, senior executives shared their perspectives on how technology is reshaping strategy, operations, and workforce priorities. See addendum below.

*Study Methodology
The IBM Institute for Business Value, in cooperation with Oxford Economics, gathered insights from 2,007 senior executives on how they expect their organizations to evolve between 2025 and 2030. The survey was conducted across 33 geographies and 20 industries during the third and fourth quarters of 2025. The survey explored strategic priorities, including AI-first operations, the integration of advanced AI models into products and services, workforce transformation, and readiness for emerging technologies like quantum computing.

The IBM Institute for Business Value, IBM's thought leadership think tank, combines global research and performance data with expertise from industry thinkers and leading academics to deliver insights that make business leaders smarter. For more world-class thought leadership, visit: www.ibm.com/ibv. To receive more insights, subscribe to the IdeaWatch newsletter: https://ibm.co/ibv-ideawatch. 

About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity, and service.  Visit www.ibm.com for more information.

Media Contact
Marisa Conway
IBM Corporate Communications
conwaym@us.ibm.com

Executive Perspectives:

"The capabilities that transcend any particular job will remain very important: decision-making, judgment, strategy, collaboration skills, intuition, clarity of thought. Those things will become even more necessary in a world where you can delegate a lot of the underlying work to an agent." — Aaron Levie, CEO and Co-Founder, Box

"Quantum will never stand alone. Classical computing, AI, and quantum must work together in connected workflows." — Dr. Thomas Eckl, Chief Expert, Bosch 

"AI's future isn't about bigger models. It's about smarter integration with people and processes." — Jinesh Dalal, Head and VP, Technology Development, C-Metric

"We'll need more problem solvers who understand both the business and the models—people who can marry technical capability with business insight. That's the future of every company, including ours." — Umang Dharmik, SVP and Head of IT, Mercedes-Benz Research Development India (MBRDI)

"We're the first women's soccer league in the world to implement a video assistant referee. We know that AI is going to unlock tremendous efficiency and effectiveness to reduce or potentially even eliminate some of the human error that happens around the calls that happen on the field." — Jessica Berman, Commissioner, National Women's Soccer League

"By 2030, insight will be everywhere. Interfaces will be radically different, and AI will act as the business intelligence system, decision engine, and a participant in operations." — Chad Gates, Managing Director, Pronto Software 

"The entire C-suite should always be asking, 'How can we disrupt the market? How can we leverage disruption to our competitive advantage by reinventing the what's next and where are we going?'" — Maureen Power Sweeny, Chief Revenue Officer, RapidScale

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **



IBM Study: AI Poised to Drive Smarter Business Growth Through 2030



IBM Study: AI Poised to Drive Smarter Business Growth Through 2030

HO CHI MINH CITY, Vietnam, Jan. 16, 2026 /PRNewswire/ -- For more than 40 years, Dewan Architects + Engineers has been shaping cities and destinations across the Middle East, Europe and beyond. From large-scale mixed-use developments to hospitality, residential, leisure and lifestyle projects, the firm has built a reputation for delivering ambitious, design-led projects in fast-moving markets while adhering to the visions and market needs of their clients.

Today, as Dewan continues to grow across Southeast Asia, particularly in Vietnam, yet with a deep regard for the local culture and a sense of place. The goal is simple: to bring the experience, confidence, structure, and resources of a global design practice, with input from our local team and partners to ensure every project fits its context, culture, and market needs.

Over the past eight years, Dewan's Vietnam studio has become a key part of this approach. Working side by side with Dewan's global offices, but deeply rooted in local knowledge, culture, codes, and ways of working.

One Team, Two Perspectives

"Vietnam and Southeast Asia are exciting markets, but they also move fast," says Freek Jansen, Branch Manager of Dewan Vietnam. "Developers here need strong ideas, but they also need clarity, coordination, and partners who understand how things really work on the ground."

Dewan's strength lies in combining these two worlds. Concept design and strategic thinking are developed from the firm's headquarters in Dubai, drawing on decades of experience in large, complex projects, while the Vietnam studio plays an important role in supporting these ideas into designs that respond to local regulations, construction methods, climate, and cultural expectations, as well having a constant local point of contact to serve our clients.

Rather than a one-directional workflow, Dewan operates as one connected team. Designers, technical specialists, and local architects collaborate from the early stages, ensuring projects are unique yet buildable, efficient, and commercially viable.

Design That Feels Right for Its Location

There is no "standard Dewan style." Each project is shaped by its context, market positioning, and end users. What remains consistent is the firm's design mindset: clarity, strong spatial thinking, and a focus on human experience.

In Vietnam, this has meant learning quickly and adapting continuously. Over time, Dewan's teams have refined how global design standards are blended with local materials, traditions, and lifestyles, resulting in projects that feel international in quality, but familiar and relevant to local users.

Experience You Can See on the Ground

Dewan's growing portfolio in Southeast Asia reflects this balance between ambition and context.

In Hanoi, SolForest at Ecopark introduced the idea of a "vertical forest" to high-rise living—long before green residential towers became a mainstream discussion. As one of Dewan Vietnam's first completed projects, it demonstrated how sustainability, lifestyle, and high-density housing could come together in a meaningful way.

In Thailand, Layan Verde in Phuket takes a different approach, responding to steep terrain and coastal views. Terraced residences, integrated landscape, and passive design strategies turn the site's challenges into its strongest features—creating a resort-style environment that feels connected to nature rather than imposed on it, creating an almost non architectural statement where nature overtakes the building.

Meanwhile, in southern Vietnam, Maia Ho Tram represents Dewan's ability to deliver at scale. As Lead Architect and Interior Designer, Dewan is shaping a coastal destination that combines hospitality, residences, wellness, and leisure into one cohesive vision. Despite its size and short design timeline, the project remains focused on human experience—open terraces, generous outdoor spaces, and interiors inspired by nature and local identity.

Why Developers Choose Dewan

For developers, working with Dewan means more than accessing an international name. It means:

• Global experience from the Middle East, Europe, Africa and other fast-growth markets
• Strong design leadership backed by technical depth
• Local teams who understand approvals, coordination, and construction realities
• Cultural sensitivity, not global imported solutions
• One integrated process, from concept to delivery

"Our international background taught us how to work fast, manage complexity, and deliver under pressure," Jansen explains. "But our success in Asia comes from listening, adapting, and building trust with local partners."

Looking Forward

As Dewan continues to expand across Vietnam and Southeast Asia, the firm remains focused on long-term partnerships rather than one-off projects. Each new development is seen as a collaboration, where global knowledge and local insight come together to create places that work commercially, culturally, and socially. "Our journey in Asia has changed how we design," Mr. Mohammed Adib, Chief Design Officer - Dewan Architects reflects. "It's made us more flexible, more grounded, and more connected to how people actually live. That combination is what we bring to every developer we work with and eventually for the final users."

Looking ahead, with a strong regional presence and a fully integrated global network, Dewan Architects remains committed to creating places that add real value: projects that are globally informed, locally delivered, and designed to support how people live, work, and connect.

For high-resolution photos, please download the media kit here.

** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **

Dewan Architects + Engineers: Global Experience, Local Understanding

Dewan Architects + Engineers: Global Experience, Local Understanding

Dewan Architects + Engineers: Global Experience, Local Understanding