JAKARTA, Indonesia and KUALA LUMPUR, Malaysia, Jan. 20, 2026 /PRNewswire/ -- Global performance sportswear brand Xtep Group has inaugurated its 2026 Southeast Asia expansion with the debut of new, experience-driven hubs in Jakarta and Kuala Lumpur. More than mere retail openings, these launches represent the strategic activation of Xtep's integrated running ecosystem in the region. This ecosystem is intentionally engineered as a self-reinforcing flywheel: leveraging digital platforms for inspiration and reach, converting that interest into tangible, community-focused retail experiences, and cultivating a dedicated culture that fuels ongoing engagement across all channels. It is this closed-loop model—seamlessly connecting online influence, offline immersion, and community belonging—that positions Xtep for sustainable growth as it builds the definitive running network in Southeast Asia.
Xtep's strategic expansion taps directly into Southeast Asia's profound running boom, a shift powered by deepening health consciousness. Solidifying its status as the most popular sport in Indonesia, running is favored by 60.6% of the public, according to a 2025 survey by local researcher Kedai Kopi. The scale of engagement in the region is vividly captured in Malaysia, where the flagship Kuala Lumpur Standard Chartered Marathon drew a record 42,000 participants in 2025. This powerful trend signals robust and sustained demand for professional running gear, creating a pivotal opportunity for Xtep to leverage its unmatched racing pedigree.
Positioned at the intersection of this community passion and professional performance, Xtep's new retail destinations look toward a more diversified future as holistic running hubs. This commitment to serving every runner is validated on the world's most elite stages. At the 2026 Xiamen Marathon, a World Athletics Platinum Label race, Xtep demonstrated its equipment leadership by being the shoe of choice for 60.1% of elite sub-three-hour finishers and 45.1% of all participants. The brand's stores are engineered to translate this proven track performance into accessible expertise, offering runners a comprehensive range of professional gear for race day and beyond.
To make this translation complete, Xtep is executing its "Influencing the Masses through Professionalism" strategy via an integrated "Retail + Community" model. This approach moves beyond traditional sales by fusing elite performance credibility with accessible community experiences, positioning Xtep as the trusted partner that brings professional-grade engagement to every runner's journey.
As a tangible step in fulfilling this partnership, Xtep's 2026 Southeast Asia chapter will see its next key milestones: the grand opening of its first Indonesian flagship in Jakarta on January 22, followed by the formal launch of the Kuala Lumpur brand center in April. These openings will be marked by a series of community runs and engagement activities, with participation further amplified by a dedicated 10KM TIME TRIAL scheduled in Malaysia in April. Stay tuned as Xtep continues to deepen its ties with the running community.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
Building the Run: Xtep Charts a New Community Ecosystem in Southeast Asia
Building the Run: Xtep Charts a New Community Ecosystem in Southeast Asia
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Thoughtworks' agentic development platform developed to support both technology modernization and greenfield development.
CHICAGO, Jan. 20, 2026 /PRNewswire/ -- Thoughtworks, a global technology consultancy that integrates design, engineering and AI to drive digital innovation, today announced the launch of AI/works™, a new agentic development platform that sets the standard for modernizing legacy systems and building new industrial-grade technology products and platforms in the AI era. We believe the platform allows us to build higher quality technology while fundamentally improving the economics of the building, maintaining, and operating enterprise-grade technologies.
For decades, Thoughtworks has shaped many of the practices that define modern software delivery, including Agile, microservices and continuous delivery. AI/works™ extends that lineage into the AI era by unifying legacy system understanding, requirements enhancement, dynamic automated specifications generation, and agentic code generation and testing in one platform built for complex enterprise environments.
AI adoption is accelerating across industries, yet many organizations remain limited by the gap between AI ambition and legacy system reality. While emerging agentic platforms often assume clean-slate architectures or narrow productivity enhancements, AI/works™ is engineered for the hybrid conditions in which enterprises operate.
AI/works™ brings these worlds into one continuous flow. Our first set of clients building on AI/works™ show modernization cycles that once took years can now be completed in months, with significant cost reductions and dramatic time-to-market improvements, all while generating higher quality code.
The platform enables Thoughtworks' 3-3-3 delivery model, providing a path from idea to production in 90 days, and plays well with leading ecosystems including AWS, Google Cloud, Microsoft Azure, Databricks and Snowflake. Through a collaboration with Mechanical Orchard, AI/works also supports deep mainframe renewal.
"Every CEO and CIO I meet is trying to unlock AI value inside the reality of their existing systems, not in idealized greenfield environments," said Mike Sutcliff, CEO of Thoughtworks. "AI/works™ is built for those conditions. It understands the systems organizations have, accelerates the systems they need next and keeps everything current as the landscape shifts. The magic comes from the combination of the platform and our deeply talented technologists. Together they deliver results with speed and confidence."
AI/works™ uses AI-enabled reverse engineering to interpret legacy applications and convert them into structured specifications enriched with regulatory, security and industry context. These specifications guide agentic workflows that generate production-grade code, automated tests and deployment pipelines. Once deployed, the platform continuously regenerates affected components as requirements evolve, reducing reliance on manual patching and avoiding large-scale rebuilds.
Agentic engineering is emerging quickly as a competitive category. Several major firms are entering the space, yet most tools focus on accelerating new code rather than solving the structural challenges enterprises face.
"AI/works™ stands out because it addresses the entire lifecycle, from understanding and renewing legacy systems to building what comes next," said R "Ray" Wang, CEO at Constellation Research. "This sets a new bar for the category."
AI/works™ is available now through a co-innovation program. Broader availability will expand through Thoughtworks' AI that works initiative and Q1 launch activities. Organizations can request a demo at https://www.thoughtworks.com/ai/works
Supporting resources
About Thoughtworks
Thoughtworks is a global technology consultancy that integrates design, engineering and AI to drive digital innovation. The company has more than 10,000 employees across 47 offices in 18 countries. For more than 30 years, Thoughtworks has delivered impact with its clients by solving complex business challenges with technology as the differentiator.
Media contacts
Justine Manche
VP, Brand and Communications
Email: justine.manche@thoughtworks.com
Kathrin Jansing
Head of Public Relations for Europe and interim for Americas
Email: kathrin.jansing@thoughtworks.com
Michelle Surendran
Head of Public Relations for APAC and India
Email: michels@thoughtworks.com
Photo - https://mma.prnasia.com/media2/2864296/Thoughtworks_AI_works_Agentic_AI_platform.jpg?p=medium600
Photo - https://mma.prnasia.com/media2/1554341/ThoughtWorks_v1_Logo.jpg?p=medium600
Thoughtworks' agentic development platform developed to support both technology modernization and greenfield development.
CHICAGO, Jan. 20, 2026 /PRNewswire/ -- Thoughtworks, a global technology consultancy that integrates design, engineering and AI to drive digital innovation, today announced the launch of AI/works™, a new agentic development platform that sets the standard for modernizing legacy systems and building new industrial-grade technology products and platforms in the AI era. We believe the platform allows us to build higher quality technology while fundamentally improving the economics of the building, maintaining, and operating enterprise-grade technologies.
For decades, Thoughtworks has shaped many of the practices that define modern software delivery, including Agile, microservices and continuous delivery. AI/works™ extends that lineage into the AI era by unifying legacy system understanding, requirements enhancement, dynamic automated specifications generation, and agentic code generation and testing in one platform built for complex enterprise environments.
AI adoption is accelerating across industries, yet many organizations remain limited by the gap between AI ambition and legacy system reality. While emerging agentic platforms often assume clean-slate architectures or narrow productivity enhancements, AI/works™ is engineered for the hybrid conditions in which enterprises operate.
AI/works™ brings these worlds into one continuous flow. Our first set of clients building on AI/works™ show modernization cycles that once took years can now be completed in months, with significant cost reductions and dramatic time-to-market improvements, all while generating higher quality code.
The platform enables Thoughtworks' 3-3-3 delivery model, providing a path from idea to production in 90 days, and plays well with leading ecosystems including AWS, Google Cloud, Microsoft Azure, Databricks and Snowflake. Through a collaboration with Mechanical Orchard, AI/works also supports deep mainframe renewal.
"Every CEO and CIO I meet is trying to unlock AI value inside the reality of their existing systems, not in idealized greenfield environments," said Mike Sutcliff, CEO of Thoughtworks. "AI/works™ is built for those conditions. It understands the systems organizations have, accelerates the systems they need next and keeps everything current as the landscape shifts. The magic comes from the combination of the platform and our deeply talented technologists. Together they deliver results with speed and confidence."
AI/works™ uses AI-enabled reverse engineering to interpret legacy applications and convert them into structured specifications enriched with regulatory, security and industry context. These specifications guide agentic workflows that generate production-grade code, automated tests and deployment pipelines. Once deployed, the platform continuously regenerates affected components as requirements evolve, reducing reliance on manual patching and avoiding large-scale rebuilds.
Agentic engineering is emerging quickly as a competitive category. Several major firms are entering the space, yet most tools focus on accelerating new code rather than solving the structural challenges enterprises face.
"AI/works™ stands out because it addresses the entire lifecycle, from understanding and renewing legacy systems to building what comes next," said R "Ray" Wang, CEO at Constellation Research. "This sets a new bar for the category."
AI/works™ is available now through a co-innovation program. Broader availability will expand through Thoughtworks' AI that works initiative and Q1 launch activities. Organizations can request a demo at https://www.thoughtworks.com/ai/works
Supporting resources
About Thoughtworks
Thoughtworks is a global technology consultancy that integrates design, engineering and AI to drive digital innovation. The company has more than 10,000 employees across 47 offices in 18 countries. For more than 30 years, Thoughtworks has delivered impact with its clients by solving complex business challenges with technology as the differentiator.
Media contacts
Justine Manche
VP, Brand and Communications
Email: justine.manche@thoughtworks.com
Kathrin Jansing
Head of Public Relations for Europe and interim for Americas
Email: kathrin.jansing@thoughtworks.com
Michelle Surendran
Head of Public Relations for APAC and India
Email: michels@thoughtworks.com
Photo - https://mma.prnasia.com/media2/2864296/Thoughtworks_AI_works_Agentic_AI_platform.jpg?p=medium600
Photo - https://mma.prnasia.com/media2/1554341/ThoughtWorks_v1_Logo.jpg?p=medium600
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
AI/works™ heralds a new era of Agile and next-generation software development
