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Mexico joins FITUR 2026 as Partner Country in an edition bringing together 967 main exhibitors and marking an 11% rise in international participation.
The Knowledge Hub, FITUR Experience and the first International Summit on Communication and Tourism introduce the main innovations of a 46th edition boosting FITUR's position as the world's leading tourism fair.
MADRID, Jan. 20, 2026 /PRNewswire/ -- Madrid once again becomes the focal point of global tourism as it hosts the International Tourism Fair (FITUR), organised by IFEMA MADRID from 21–25 January 2026. In its 46th edition, FITUR strengthens its position as the sector's leading platform, highlighting both its international reach and its commitment to knowledge as a driver of industry transformation.
The figures unveiled at the press conference underscore FITUR's leadership: nine halls, more than 10,000 companies from 161 countries, 111 of them counting on official representation, (10% up on the 2025 edition) and 967 main exhibitors. Overall, FITUR has recorded an 11% rise in international participation.
FITUR also welcomes 18 new nations, largely from Africa and the Asia–Pacific, where participation has risen by 34% and 22% respectively. Standing out newcomers include Abu Dhabi, Dubai and Zanzibar, alongside regions from Germany and the United Kingdom.
FITUR 2026's figures reflect the strong global momentum across the tourism industry. According to UN Tourism, between January and September 2025 the sector welcomed more than 1.1 billion international travellers, surpassing pre‑pandemic records set in 2019.
The Knowledge Hub and Fitur's latest projects
In this context, FITUR 2026 strengthens its role as a key forum for industry debate with several major additions. The most relevant is the new Knowledge Hub, located in Hall 12 and open throughout the fair. Conceived as the strategic hub for tourism insight, it features eight auditoriums, ten conference programmes, more than 200 sessions and over 250 high‑level speakers.
The Knowledge Hub will also host further highlights, including FITUR Experience, focused on experiential tourism as one of the sector's most dynamic drivers of change, and the first International Summit on Communication and Tourism, which analyses the challenges facing tourism communication alongside experts and representatives from both the public and private sectors. In addition, the Travel Technology Area has doubled in size and will bring together more than 190 leading innovation companies.
Economic impact and visitor outlook
Strong participation points to a significant turnout, with forecasts exceeding 150,000 professionals and close to 100,000 public visitors over the weekend. FITUR remains a major economic engine for Madrid, generating €487 million in its previous edition.
Mexico, FITUR 2026 Partner Country
Mexico will be the Partner Country of FITUR 2026, with a prominent presence at the Fair at a time when its tourism sector grew by 13.9% between January and September 2025, according to SECTUR, and with the aim of securing its position as the world's fifth most visited destination.
Sustainability, accessibility and an open weekend
FITUR 2026 expects to connect the tourism industry with other sectors while addressing key challenges across its 11 specialised sections. (Full programme here):
FITUR will introduce a fast‑track entrance at the South‑East access to facilitate professional entry and is encouraging the use of public transport, supported by increased services on Metro Line 8.
Over the weekend, FITUR will open its doors to travellers with a full programme of activities, workshops and experiences, reinforcing its status as the sector's major public celebration.
More information at https://www.ifema.es/en/fitur
About FITUR
FITUR, the International Tourism Trade Fair, is one of the leading global events in the tourism industry and has been held in Madrid since 1981. Each year, it brings together industry professionals, companies, destinations, and international organizations to showcase trends, innovations, and business opportunities. Organized by IFEMA MADRID, FITUR has established itself as a global benchmark for driving and promoting tourism.
Press contacts:
Alejandra Elorza
Press Chief FITUR
aelorza@ifema.es
Elena Valera
evalera@ifema.es
Lucas Farioli
lfarioli@ifema.es
Mexico joins FITUR 2026 as Partner Country in an edition bringing together 967 main exhibitors and marking an 11% rise in international participation.
The Knowledge Hub, FITUR Experience and the first International Summit on Communication and Tourism introduce the main innovations of a 46th edition boosting FITUR's position as the world's leading tourism fair.
MADRID, Jan. 20, 2026 /PRNewswire/ -- Madrid once again becomes the focal point of global tourism as it hosts the International Tourism Fair (FITUR), organised by IFEMA MADRID from 21–25 January 2026. In its 46th edition, FITUR strengthens its position as the sector's leading platform, highlighting both its international reach and its commitment to knowledge as a driver of industry transformation.
The figures unveiled at the press conference underscore FITUR's leadership: nine halls, more than 10,000 companies from 161 countries, 111 of them counting on official representation, (10% up on the 2025 edition) and 967 main exhibitors. Overall, FITUR has recorded an 11% rise in international participation.
FITUR also welcomes 18 new nations, largely from Africa and the Asia–Pacific, where participation has risen by 34% and 22% respectively. Standing out newcomers include Abu Dhabi, Dubai and Zanzibar, alongside regions from Germany and the United Kingdom.
FITUR 2026's figures reflect the strong global momentum across the tourism industry. According to UN Tourism, between January and September 2025 the sector welcomed more than 1.1 billion international travellers, surpassing pre‑pandemic records set in 2019.
The Knowledge Hub and Fitur's latest projects
In this context, FITUR 2026 strengthens its role as a key forum for industry debate with several major additions. The most relevant is the new Knowledge Hub, located in Hall 12 and open throughout the fair. Conceived as the strategic hub for tourism insight, it features eight auditoriums, ten conference programmes, more than 200 sessions and over 250 high‑level speakers.
The Knowledge Hub will also host further highlights, including FITUR Experience, focused on experiential tourism as one of the sector's most dynamic drivers of change, and the first International Summit on Communication and Tourism, which analyses the challenges facing tourism communication alongside experts and representatives from both the public and private sectors. In addition, the Travel Technology Area has doubled in size and will bring together more than 190 leading innovation companies.
Economic impact and visitor outlook
Strong participation points to a significant turnout, with forecasts exceeding 150,000 professionals and close to 100,000 public visitors over the weekend. FITUR remains a major economic engine for Madrid, generating €487 million in its previous edition.
Mexico, FITUR 2026 Partner Country
Mexico will be the Partner Country of FITUR 2026, with a prominent presence at the Fair at a time when its tourism sector grew by 13.9% between January and September 2025, according to SECTUR, and with the aim of securing its position as the world's fifth most visited destination.
Sustainability, accessibility and an open weekend
FITUR 2026 expects to connect the tourism industry with other sectors while addressing key challenges across its 11 specialised sections. (Full programme here):
FITUR will introduce a fast‑track entrance at the South‑East access to facilitate professional entry and is encouraging the use of public transport, supported by increased services on Metro Line 8.
Over the weekend, FITUR will open its doors to travellers with a full programme of activities, workshops and experiences, reinforcing its status as the sector's major public celebration.
More information at https://www.ifema.es/en/fitur
About FITUR
FITUR, the International Tourism Trade Fair, is one of the leading global events in the tourism industry and has been held in Madrid since 1981. Each year, it brings together industry professionals, companies, destinations, and international organizations to showcase trends, innovations, and business opportunities. Organized by IFEMA MADRID, FITUR has established itself as a global benchmark for driving and promoting tourism.
Press contacts:
Alejandra Elorza
Press Chief FITUR
aelorza@ifema.es
Elena Valera
evalera@ifema.es
Lucas Farioli
lfarioli@ifema.es
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
FITUR 2026 brings together global tourism with more than 160 countries and 10,000 companies
ASHBURN, Va, Jan. 21, 2026 /PRNewswire/ -- DXC Technology (NYSE: DXC), a global enterprise technology and innovation partner, today announced a strategic partnership with Euronet Worldwide, Inc. (NASDAQ: EEFT), a leading global payments technology company, to expand issuing, revolving credit and payments capabilities for financial institutions worldwide.
Through this collaboration, DXC will integrate Hogan, its core banking platform, which powers more than 300 million deposit accounts and over $5 trillion in deposits globally, with Euronet's Ren platform, a modern issuing, processing and payments solution. The combined capabilities will help banks, fintechs and other financial services organizations of all sizes accelerate the launch of card issuing, credit and payment programs while simplifying operations such as reconciliation and settlement, and reducing time to market for new products and customer onboarding.
Initially, DXC will work with Euronet to enable mutual clients to adopt pre-integrated issuing and payments solutions that support credit, debit and revolving credit programs, along with gateways for payment acceptance. Over time, the partnership will extend DXC's ability to serve a broader set of financial institutions with scalable, modern issuing and payments capabilities, alongside access to Euronet's wider portfolio of services.
As competition in financial services continues to intensify, issuing and payments have become a strategic area of focus for banks seeking to grow, differentiate, and deepen customer relationships. Digital-first players and consumer platforms are expanding into card-based and embedded payment experiences, raising expectations for speed, flexibility and reach. In response, banks are investing in modern issuing and payments capabilities that allow them to compete at scale, launch new products efficiently, and extend their offerings across markets and channels.
"Issuing and payments have become core growth engines for financial institutions, but too often they remain fragmented and slow to deploy," said Sandeep Bhanote, Global Head and General Manager of Financial Services at DXC. "By partnering with Euronet, we are combining proven issuing and payments capabilities with DXC's financial services expertise to help clients launch new programs faster, scale with confidence and expand into new markets."
Euronet brings an extensive suite of issuing, payments and transaction services to the partnership, including global issuing, processing and cross-border capabilities. These services, combined with DXC's financial services expertise in modernizing and operating mission critical banking and payments platforms, strengthen DXC's ability to help clients modernize payment infrastructures and unlock new growth opportunities. More broadly, the collaboration reinforces DXC's commitment to advancing secure, scalable and future-ready payments capabilities for financial institutions.
"DXC has a long history of supporting the world's leading financial institutions," said Oscar Munoz, VP of Sales, Americas, at Euronet. "Working together, we're helping banks and payment providers modernize issuing and payment environments with greater speed, flexibility and confidence."
About DXC Technology
DXC Technology (NYSE: DXC) is a leading enterprise technology and innovation partner delivering software, services, and solutions to global enterprises and public sector organizations — helping them harness AI to drive outcomes at a time of exponential change with speed. With deep expertise in Managed Infrastructure Services, Application Modernization, and Industry-Specific Software Solutions, DXC modernizes, secures, and operates some of the world's most complex technology estates. Learn more on dxc.com
About Euronet Worldwide, Inc.
A global leader in payments processing and cross-border transactions, Euronet moves money in the ways consumers and businesses depend on every day. Its solutions include money transfers, credit and debit processing, ATM and point-of-sale services, branded payments, currency exchange and more. With products and services available in more than 200 countries and territories through its own brand and branded business segments, Euronet and its financial technologies and networks make participation in the global economy easier, faster and more secure for everyone.
Media Contact: Ashley Houk-Temple, Media Relations, ashley.houktemple@dxc.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
DXC Announces Strategic Partnership with Euronet to Expand Global Issuing and Payments Capabilities
