LAS VEGAS, Jan. 21, 2026 /PRNewswire/ -- ChooChoo, an AI-powered interactive reading companion designed to support early childhood language development, was featured at CES® 2026, where it drew attention for its research-backed approach to helping children learn through conversation—powered by edge AI and ultra-low-power connectivity from RiseLink Technologies.
During CES week, ChooChoo was showcased across multiple media outlets, including KLAS News Now (CBS Las Vegas), WBTS (NBC Boston), KSNV-TV (NBC Las Vegas), and the nationally syndicated Anna & Raven Show, reflecting growing interest in how edge AI can be applied thoughtfully and responsibly to children's learning products.
A Research-Backed Approach to Early Reading
ChooChoo helps children build language and early reading skills through interactive read-aloud, rather than passive listening. Its design is inspired by interactive (dialogic) reading methods from Yale's early childhood language development research, which have been shown to significantly improve children's language abilities in as little as one month when used consistently.
ChooChoo was created by Dr. Diana Zhu (Yale PhD), combining academic research with warm, playful product design for children ages 3–6. Through natural conversation and adaptive storytelling, ChooChoo:
- Engages children in back-and-forth dialogue during stories
- Introduces and reinforces vocabulary in meaningful context
- Supports comprehension, emotional language, and confidence
- Adapts to each child's pace, interests, and learning progress
An optional parent app allows caregivers to view reading progress, vocabulary learned, and how the system adapts over time.
Powered by RiseLink Edge AI: Low Latency, Ultra-Low Power, and Privacy by Design
ChooChoo is built on RiseLink's edge AI and wireless connectivity platform, including ultra-low-power AI SoCs such as the BK7259-class chips, designed specifically for always-on, edge-AI devices.
By performing key intelligence directly on the device, RiseLink's chips enable:
- Low-latency responses, critical for natural, frustration-free child interaction
- Ultra-low power consumption, extending battery life for daily use
- Privacy and security by design, with sensitive interactions processed locally rather than continuously streamed to the cloud
This edge-first architecture allows ChooChoo to feel responsive and "alive," while giving parents confidence that their child's data and interactions are handled securely.
Proven Edge AI Technology at Global Scale
RiseLink's edge AI and connectivity chips are already deployed at massive global scale, powering billions of connected devices worldwide across smart home, consumer electronics, and intelligent hardware categories. The company ships 200M+ units annually in AI-native device scenarios, demonstrating production-grade reliability and maturity.
RiseLink is a long-term silicon partner to leading global brands across consumer electronics and smart devices, including LG, Samsung, Midea, and Hisense, bringing industrial-grade performance, security, and efficiency to next-generation products—including AI-powered toys.
Redefining AI-Powered Toys
ChooChoo represents a new generation of AI-native toys—products that move beyond scripted playback to become responsive, adaptive companions grounded in research, safety, and real-world reliability.
Its debut at CES 2026, combined with national and local media coverage, underscores how edge AI and ultra-low-power chip design can unlock meaningful, child-safe learning experiences—without compromising privacy, responsiveness, or battery life.
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
ChooChoo, an AI Interactive Reading Toy Built on RiseLink Edge Intelligence, Featured at CES 2026 and Highlighted Across National and Local Media
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Global Brand Ambassador Lando Norris and Asia-Pacific Brand Ambassador Wei Daxun gear up to launch the latest evolution of TUMI Alpha.
NEW YORK, Jan. 22, 2026 /PRNewswire/ -- Today, international travel, lifestyle, and accessories brand TUMI unveils the next generation of the Alpha collection, brought to life through individual campaigns starring Formula 1 World Champion and Global Brand Ambassador Lando Norris, and Asia-Pacific Brand Ambassador and actor Wei Daxun. Together, they embody a revitalized expression of Alpha: sleek, precise, and intentionally understated — designed for modern movement.
The global campaign, directed by Alice Schillaci and photographed by Reto Schmid, casts Norris in a cinematic, suspense-driven narrative. Framed as a man preparing for a mission, the visuals draw from classic action storytelling, defined by precision, focus, and intent.
"When you're preparing for something important, you don't want distractions — you want everything to work exactly as it should," says Norris. "Whether I'm racing or on the move, it's about being ready. Alpha feels built for that mindset."
That same sensibility continues in the campaign starring Asia-Pacific Brand Ambassador Wei Daxun. Directed by David Pun and photographed by GK (国琨), the campaign captures Daxun moving through sleek, modern spaces, highlighting Alpha's clean lines, smooth movement, and refined design.
"Alpha is designed with real intention — you feel it in the materials, the balance, the way it moves with you. It's something I trust to be there, no matter where the day takes me," says Daxun.
"Alpha represents a blueprint for modern movement," says Victor Sanz, TUMI Global Creative Director. "It's where we return to rethink performance. We look at how people move, what they carry, and how design can support that journey."
Both Lando Norris and Wei Daxun represent that next generation. Alpha isn't just designed to keep up with them; it's designed to perform alongside them."
Across both campaigns, Alpha's design intelligence takes focus. Signature FXT™ Ballistic Nylon anchors the collection, paired with streamlined pocketing, silent magnetic closures, and intuitive access points engineered for efficiency. Core styles — including the Dual Access Expandable Carry-On, TUMI Brief Pack™, Double Expansion Duffel, and Convertible Clutch Crossbody — are refined to support movement without interruption.
To celebrate Alpha's latest evolution, TUMI debuts Ultra Blue, identified by vivid blue accents across key touchpoints on six iconic Alpha silhouettes. The colorway aims to commemorate TUMI's relentless innovation and commitment to excellence.
This next generation of Alpha reflects TUMI's enduring commitment to understanding its customer and supporting every moment of their journey, wherever it leads.
PRODUCT HIGHLIGHTS
- TUMI Brief Pack™
Built for those who demand more from every journey. Take your office with you—and then some—with our iconic design. Intuitively crafted to be spacious and well-organized, every item has its place, from the organizational panel to the hidden phone pocket.
Retail: $695.00 USD
- Double Expansion Duffel
Built for travelers who demand more from every journey. Cleverly crafted to maximize packing capacity, this bestselling duffel features impressive depth and expansion, making it the ultimate companion for long weekends.
Retail: $595.00 USD
- Dual Access Expandable 4 Wheeled Carry-On
Built for travelers who demand more from every journey—this large-capacity, dual-access expandable carry-on features our signature FXT™ Ballistic Nylon and best-in-class functionality.
Retail: $950.00 USD
- Convertible Clutch Crossbody
Built for those who demand more from every journey. This compact style features signature TUMI design elements and is versatile by design. Carry as a crossbody, wristlet or clutch by interchanging the included straps accordingly.
Retail: $350.00 USD
Explore the TUMI Alpha Collection now at TUMI.com and in TUMI stores worldwide. Follow @TUMITravel for exclusive behind-the-scenes content from the campaign.
About TUMI
Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we're committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. For more about TUMI, visit TUMI.com and follow on Instagram, TikTok, Facebook, and YouTube.
TUMI and TUMI logo are registered trademarks of Tumi, Inc. © 2026 Tumi, Inc.
TUMI Media Contacts
Jerad Hulse | Jerad.Hulse@tumi.com
Karla Otto for TUMI | tumi@karlaotto.com
Global Brand Ambassador Lando Norris and Asia-Pacific Brand Ambassador Wei Daxun gear up to launch the latest evolution of TUMI Alpha.
NEW YORK, Jan. 22, 2026 /PRNewswire/ -- Today, international travel, lifestyle, and accessories brand TUMI unveils the next generation of the Alpha collection, brought to life through individual campaigns starring Formula 1 World Champion and Global Brand Ambassador Lando Norris, and Asia-Pacific Brand Ambassador and actor Wei Daxun. Together, they embody a revitalized expression of Alpha: sleek, precise, and intentionally understated — designed for modern movement.
The global campaign, directed by Alice Schillaci and photographed by Reto Schmid, casts Norris in a cinematic, suspense-driven narrative. Framed as a man preparing for a mission, the visuals draw from classic action storytelling, defined by precision, focus, and intent.
"When you're preparing for something important, you don't want distractions — you want everything to work exactly as it should," says Norris. "Whether I'm racing or on the move, it's about being ready. Alpha feels built for that mindset."
That same sensibility continues in the campaign starring Asia-Pacific Brand Ambassador Wei Daxun. Directed by David Pun and photographed by GK (国琨), the campaign captures Daxun moving through sleek, modern spaces, highlighting Alpha's clean lines, smooth movement, and refined design.
"Alpha is designed with real intention — you feel it in the materials, the balance, the way it moves with you. It's something I trust to be there, no matter where the day takes me," says Daxun.
"Alpha represents a blueprint for modern movement," says Victor Sanz, TUMI Global Creative Director. "It's where we return to rethink performance. We look at how people move, what they carry, and how design can support that journey."
Both Lando Norris and Wei Daxun represent that next generation. Alpha isn't just designed to keep up with them; it's designed to perform alongside them."
Across both campaigns, Alpha's design intelligence takes focus. Signature FXT™ Ballistic Nylon anchors the collection, paired with streamlined pocketing, silent magnetic closures, and intuitive access points engineered for efficiency. Core styles — including the Dual Access Expandable Carry-On, TUMI Brief Pack™, Double Expansion Duffel, and Convertible Clutch Crossbody — are refined to support movement without interruption.
To celebrate Alpha's latest evolution, TUMI debuts Ultra Blue, identified by vivid blue accents across key touchpoints on six iconic Alpha silhouettes. The colorway aims to commemorate TUMI's relentless innovation and commitment to excellence.
This next generation of Alpha reflects TUMI's enduring commitment to understanding its customer and supporting every moment of their journey, wherever it leads.
PRODUCT HIGHLIGHTS
- TUMI Brief Pack™
Built for those who demand more from every journey. Take your office with you—and then some—with our iconic design. Intuitively crafted to be spacious and well-organized, every item has its place, from the organizational panel to the hidden phone pocket.
Retail: $695.00 USD
- Double Expansion Duffel
Built for travelers who demand more from every journey. Cleverly crafted to maximize packing capacity, this bestselling duffel features impressive depth and expansion, making it the ultimate companion for long weekends.
Retail: $595.00 USD
- Dual Access Expandable 4 Wheeled Carry-On
Built for travelers who demand more from every journey—this large-capacity, dual-access expandable carry-on features our signature FXT™ Ballistic Nylon and best-in-class functionality.
Retail: $950.00 USD
- Convertible Clutch Crossbody
Built for those who demand more from every journey. This compact style features signature TUMI design elements and is versatile by design. Carry as a crossbody, wristlet or clutch by interchanging the included straps accordingly.
Retail: $350.00 USD
Explore the TUMI Alpha Collection now at TUMI.com and in TUMI stores worldwide. Follow @TUMITravel for exclusive behind-the-scenes content from the campaign.
About TUMI
Since 1975, TUMI has been creating world-class business, travel, and performance luxury essentials, designed to upgrade, uncomplicate and beautify all aspects of life on the move. Blending flawless functionality with a spirit of ingenuity, we're committed to empowering journeys as a lifelong partner to movers and makers in pursuit of their passions. For more about TUMI, visit TUMI.com and follow on Instagram, TikTok, Facebook, and YouTube.
TUMI and TUMI logo are registered trademarks of Tumi, Inc. © 2026 Tumi, Inc.
TUMI Media Contacts
Jerad Hulse | Jerad.Hulse@tumi.com
Karla Otto for TUMI | tumi@karlaotto.com
** The press release content is from PR Newswire. Bastille Post is not involved in its creation. **
TUMI UNVEILS THE NEXT GENERATION OF THE TUMI ALPHA COLLECTION WITH CAMPAIGNS STARRING LANDO NORRIS AND WEI DAXUN
TUMI UNVEILS THE NEXT GENERATION OF THE TUMI ALPHA COLLECTION WITH CAMPAIGNS STARRING LANDO NORRIS AND WEI DAXUN
