AUSTIN, Texas--(BUSINESS WIRE)--Jan 21, 2026--
Propellic, a category-leading digital and performance marketing agency dedicated exclusively to the travel and tourism industry, today announced the expansion of its executive leadership team with the appointments of Jeff Johnson as Chief Operating Officer and John Matson as Chief Revenue Officer. The additions mark a key milestone as Propellic enters its next phase of growth, enterprise expansion, and product innovation.
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The leadership appointments underscore Propellic’s focus on scaling operational excellence, strengthening revenue discipline, and expanding the ways it supports travel brands navigating an increasingly complex marketing and distribution landscape.
Jeff Johnson, Chief Operating Officer
Jeff Johnson brings more than 20 years of experience leading and scaling digital marketing agencies, with senior leadership roles at some of the industry’s most respected firms, including NP Digital, iProspect, Covario, and iCrossing. Across his career, Jeff has built and led high-performing teams, strengthened operational rigor, and delivered consistent results for global clients across complex verticals.
As Chief Operating Officer, Jeff will oversee Propellic’s operations, service delivery, and internal systems, ensuring the agency continues to scale efficiently while maintaining the quality, accountability, and partnership-driven approach that defines its work with travel brands.
“Propellic has become a leading force as a marketing agency focused on the travel and tourism industry. They deliver for their clients on the promise of being a true partner and delivering excellence in all they do. I could not be more excited and honored to be joining Brennen and the rest of the Propellic team in their next stage of growth,” said Johnson.
John Matson, Chief Revenue Officer
John Matson brings more than 15 years of experience across sales, marketing, and revenue leadership, including over a decade in the travel industry. His career has focused on helping travel and technology companies scale by connecting performance marketing to disciplined revenue strategy.
John was the Managing Director and co-founder of Voyager HQ, which grew into the largest travel startup incubator and community in the world. He later co-founded Location Engine, an AI and location data product spun out of a Google Sidewalk Labs venture and acquired by Gerent, a Platinum Salesforce partner. He also served as President and COO of Vacayou, a venture-backed wellness travel OTA, where he led the launch of the company’s B2B SaaS model.
After founding Syncopated Ventures, John partnered with startups and larger organizations to design and scale go-to-market strategy, revenue operations, and growth infrastructure. During this period, he worked closely with Propellic’s leadership team as a fractional CRO, helping strengthen sales execution, forecasting, and marketing alignment.
As Chief Revenue Officer, John will lead Propellic’s revenue strategy across sales, marketing alignment, partnerships, and revenue operations, with a focus on scaling the business while ensuring client marketing investments translate into measurable commercial outcomes.
“I’m thrilled to have the opportunity to help grow the already incredible organization and culture that Brennen and the team have built at Propellic,” said Matson. “When travel brands grow, the world opens up. Every booking represents discovery, connection, and perspective. The opportunity to partner with even more travel brands and help connect their offerings with the right travelers at the right moments is what makes real growth both meaningful and impactful.”
Scaling the Next Chapter
With Johnson and Matson joining the executive team, Propellic is positioned to expand its full-service marketing capabilities, invest in data and insights products, and deepen its work with enterprise travel brands. Together, the leadership team will guide Propellic’s next chapter as it continues to help travel organizations grow through performance-driven, revenue-focused marketing.
About Propellic
Propellic is a performance marketing agency focused exclusively on the travel and tourism industry. The agency helps travel brands grow through data-driven SEO, paid media, content, and revenue-focused marketing strategies designed to deliver measurable business impact.
Right: John Matson, Chief Revenue Officer, Propellic Left: Jeff Johnson, Chief Operating Officer, Propellic
