LOS ANGELES--(BUSINESS WIRE)--Jan 21, 2026--
Cooler Master, a global leader in PC components and tech lifestyle solutions, today announced its first-ever participation at the Rolex 24 at Daytona, the opening race of the IMSA season. Inside the Honda Racing Corporation (HRC) booth, Cooler Master will showcase its professional-grade Dyn-X racing simulators alongside the Sneaker-X PC case, introducing motorsports fans to the brand’s expanding performance and lifestyle portfolio.
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Cooler Master will feature four Dyn-X racing simulators available for public use throughout the event. Each simulator will carry HRC livery and offer approximately five-minute driving sessions. The experience is based on the Civic Type R TCR and uses the Daytona International Speedway road course, giving fans a direct feel for the track and race environment.
“Daytona is an iconic endurance event,” said Wei Yang, General Manager at Cooler Master. “By partnering with HRC and bringing Dyn-X here, we’re showing how our engineering approach is built for experiences that perform consistently, session after session, without compromise.”
The Dyn-X is Cooler Master’s professional-grade racing simulator platform, built with a tubular steel and aluminum frame and a modular architecture designed to maintain stability, comfort, and precision across extended driving sessions. With a single adjustment, Dyn-X can be configured into 14 different driving positions, supporting racing setups ranging from Formula and GT to NASCAR, Rally, Trophy Truck, and Semi Truck. Its flexible design supports a wide range of displays, pedals, shifters, and motion systems, making it suitable for enthusiasts, training environments, and professional applications.
In addition to Dyn-X, Cooler Master will also showcase the Sneaker-X PC case, a lifestyle-driven design created in collaboration with footwear designer JMDF. Sneaker-X blends high-performance PC hardware support with layered, ventilated construction inspired by sneaker culture, offering optimized airflow, support for high-end GPUs and liquid cooling, and extensive customization options. At Daytona, Sneaker-X will serve as a visual statement, highlighting Cooler Master’s ability to merge engineering discipline with bold design.
The Rolex 24 at Daytona provides a setting where long-term performance and attention to detail define success, aligning naturally with Cooler Master’s engineering-led approach across both hardware and experiential platforms.
About Cooler Master:
Established in 1992, Cooler Master is a performance PC component and peripherals brand with a track record for advancing the industry. From the world’s first aluminum PC case to our pioneering thermal technologies, Cooler Master is committed to breaking technological boundaries and challenging the status quo. Our focus is to create a community for individuals who dare to stand out and embrace their inventive identity. Whether new builders use a PC as medium for self-expression, or hardcore gamers set up their battle stations to pay homage to their favorite character, we are a brand aiming to go above and beyond by creating cool products for awesome people to build in their own way. More information is available at www.coolermaster.com and join us on Instagram, Discord and Facebook.
Cooler Master’s Dyn-X Racing Simulator faithfully reproduces the racing experience.
DAVOS, Switzerland (AP) — President Donald Trump insisted he won’t use force to acquire Greenland in a speech at the World Economic Forum, where he said that the U.S. is booming but Europe is “not heading in the right direction.” His ambitions to wrest control of Greenland from NATO ally Denmark threaten to tear apart relations with many of Washington's closest allies.
Trump tried to focus on his efforts to tame inflation and spur the economy back home. But his appearance at the gathering of global elites focused more on his gripes with other countries. He said repeatedly that the U.S. was in the best position to control Greenland and derided most of Europe for opposing the idea.
“I love Europe and I want to see Europe go good, but it’s not heading in the right direction,” Trump said. He added, “We want strong allies, not seriously weakened ones."
Trump also proclaimed that, “When America booms the whole world booms,” and, “You all follow us down and you follow us up.”
His arrival in in the Swiss Alps community of Davos was delayed after a minor electrical issue aboard Air Force One had forced a return to Washington to switch aircraft, but it wasn't expected to push back his scheduled keynote speech.
Billionaires and business leaders sought seats inside the forum’s Congress Hall, which had a capacity of around 1,000, to hear Trump. Michael Dell, founder of the eponymous Dell Technologies, weaved through the crowd to get toward the front of the line. Marc Benioff, the Salesforce chief and a World Economic Forum board member, wiggled his way through the press line to get inside.
Trump touched on Greenland, calling Denmark ungrateful, as well as the U.S. military operation that led to the recent ouster of Venezuelan President Nicolás Maduro.
Foreign policy, and hemispheric domination by Washington, was expected to be more central on Thursday, when the Republican president is set to discuss the “Board of Peace” he's creating to oversee the U.S.-brokered ceasefire in Israel's war with Hamas.
That's according to a White House official who on the condition of anonymity to discuss plans that haven't been made public. Trump will also have around five bilateral meetings with foreign leaders, though further details weren't provided.
There are more than 60 other heads of state attending the forum, and the official said around 30 are expected to join the board — after invites were sent to about 50 countries late last week.
Trump comes to the international forum at Davos on the heels of threatening steep U.S. import taxes on Denmark and seven other allies unless they negotiate a transfer of the semi-autonomous territory — a concession the European leaders indicated they are not willing to make.
Trump said the tariffs would start at 10% next month and climb to 25% in June, rates that would be high enough to increase costs and slow growth, potentially hurting Trump’s efforts to tamp down the high cost of living.
The president in a text message that circulated among European officials this week also linked his aggressive stance on Greenland to last year’s decision not to award him the Nobel Peace Prize. In the message, he told Norway’s prime minister, Jonas Gahr Støre, that he no longer felt “an obligation to think purely of Peace.”
In the midst of an unusual stretch of testing the United States' relations with longtime allies, it seems uncertain what might transpire during Trump's two days in Switzerland. Before Trump spoke, British Prime Minister Keir Starmer vowed, “I will not yield.”
“Britain will not yield on our principles and values about the future of Greenland under threats of tariffs, and that is my clear position,” Starmer said during his weekly questioning in the House of Commons.
U.S. Commerce Secretary Howard Lutnick told a Davos panel before Trump's arrival that he and the Republican president, planned to deliver a stark message: “Globalization has failed the West and the United States of America. It’s a failed policy."
Trump promised before leaving the White House, “This will be an interesting trip" and things did indeed get off to a difficult start. There was a small electrical problem on Air Force One, leading the crew to turn around the plane about 30 minutes into the flight out of an abundance of caution.
Wall Street wobbled on Tuesday as investors weighed Trump's new tariff threats and escalating tensions with European allies. The S&P 500 fell 2.1%, its biggest drop since October. The Dow Jones Industrial Average dropped 1.8%. The Nasdaq composite slumped 2.4%.
“It’s clear that we are reaching a time of instability, of imbalances, both from the security and defense point of view, and economic point of view,” French President Emmanuel Macron said in his address to the forum. Macron made no direct mention of Trump but urged fellow leaders to reject acceptance of “the law of the strongest.”
Meanwhile, European Commission President Ursula von der Leyen warned that should Trump move forward with the tariffs, the bloc's response “will be unflinching, united and proportional." She pointedly suggested that Trump's new tariff threat could also undercut a U.S.-EU trade framework reached this summer that the Trump administration worked hard to to seal.
“The European Union and the United States have agreed to a trade deal last July,” von der Leyen said in Davos. “And in politics as in business — a deal is a deal. And when friends shake hands, it must mean something.”
Trump planned to use his Davos appearance to talk about making housing more attainable and other affordability issues that are top priorities for Americans.
But Trump’s Greenland tariff threat could disrupt the U.S. economy if it blows up the trade truce reached last year between the U.S. and the EU, said Scott Lincicome, a tariff critic and vice president on economic issues at the Cato Institute, a libertarian think tank.
“Significantly undermining investors' confidence in the U.S. economy in the longer term would likely increase interest rates and thus make homes less affordable,” Lincicome said.
Trump also on Tuesday warned Europe against retaliatory action for the coming new tariffs.
“Anything they do with us, I’ll just meet it,” Trump said on NewsNation’s “Katie Pavlich Tonight.” “All I have to do is meet it, and it’s going to go ricocheting backward.”
Davos — a forum known for its appeal to the global elite — is an odd backdrop for a speech on affordability. But White House officials have promoted it as a moment for Trump to try to rekindle populist support back in the U.S., where many voters who backed him in 2024 view affordability as a major problem. About six in 10 U.S. adults now say that Trump has hurt the cost of living, according to the latest survey by The Associated Press-NORC Center for Public Affairs Research.
U.S. home sales are at a 30-year low with rising prices and elevated mortgage rates keeping many prospective buyers out of the market. So far, Trump has announced plans to buy $200 billion in mortgage securities to help lower interest rates on home loans, and has called for a ban on large financial companies buying houses.
On Thursday, Trump plans talk about the Board of Peace, meant to oversee the end of the Israel-Hamas war in Gaza, and possibly take on a broader mandate, potentially rivaling the United Nations.
Fewer than 10 leaders have accepted invitations to join the group so far, including a handful of leaders considered to be anti-democratic authoritarians. Several of America’s main European partners have declined or been noncommittal, including Britain, France and Germany.
Trump on Tuesday told reporters that his peace board “might” eventually make the U.N. obsolete but insisted he wants to see the international body stick around.
“I believe you got to let the U.N. continue, because the potential is so great," he said.
Weissert and Madhani reported from Washington. Michelle L. Price contributed from Washington.
President Donald Trump addresses the audience during the Annual Meeting of the World Economic Forum in Davos, Switzerland, Wednesday, Jan. 21, 2026. (AP Photo/Evan Vucci)
President Donald Trump walks toward Marine One to transfer to Davos after arriving at the airport in Zurich, Switzerland, Wednesday, Jan. 21, 2026. (AP Photo/Evan Vucci)
Air Force One lands at the airport in Zurich, Switzerland, Wednesday, Jan. 21, 2026. (AP Photo/Arnd Wiegmann)
Marine One, carrying President Donald Trump, flies over snow covered mountains during his transfer to Davos after arriving at the airport in Zurich, Switzerland, Wednesday, Jan. 21, 2026. (AP Photo/Evan Vucci)
Marine One, carrying President Donald Trump, is escorted by military helicopter during his transfer to Davos after arriving at the airport in Zurich, Switzerland, Wednesday, Jan. 21, 2026. (AP Photo/Evan Vucci)
President Donald Trump steps off Air Force One after arriving at Zurich International Airport for the World Economic Forum, Wednesday, Jan. 21, 2026, in Zurich, Switzerland. (AP Photo/Evan Vucci)
President Donald Trump, center, speaks as he steps off Air Force One after arriving at Zurich International Airport for the World Economic Forum, Wednesday, Jan. 21, 2026, in Zurich, Switzerland. (AP Photo/Evan Vucci)
President Donald Trump steps off Air Force One after arriving at Zurich International Airport for the World Economic Forum, Wednesday, Jan. 21, 2026, in Zurich, Switzerland. (AP Photo/Evan Vucci)
President Donald Trump, center, speaks as he steps off Air Force One after arriving at Zurich International Airport for the World Economic Forum, Wednesday, Jan. 21, 2026, in Zurich, Switzerland. (AP Photo/Evan Vucci)
US Treasury Secretary Scott Bessent speaks at the USA house during the Annual Meeting of the World Economic Forum in Davos, Switzerland, Wednesday, Jan. 21, 2026. (AP Photo/Markus Schreiber)
Mark Rutte, Secretary-General, North Atlantic Treaty Organization (NATO), speaks during a panel discussion during the 56th annual meeting of the World Economic Forum, in Davos, Switzerland, Wednesday, Jan. 21, 2026. (Gian Ehrenzeller/Keystone via AP)
Things are unloaded from Air Force One after the plane, carrying President Donald Trump to the World Economic Form in Davos, experienced a minor electrical issue after departure, Tuesday, Jan. 20, 2026, and returned to Joint Base Andrews, Md. Trump will board a second plane to complete the trip. (AP Photo/Evan Vucci)
President Donald Trump speaks before departing on Marine One from the South Lawn of the White House, Tuesday, Jan. 20, 2026, in Washington. (AP Photo/Alex Brandon)
